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2nd Quarter Lesson 6

This document discusses media codes and conventions. It defines media codes as symbolic, technical, and written codes used to communicate meaning. Symbolic codes are social cues like setting and color. Technical codes are specific to media forms, like camerawork and editing. Written codes include language. Conventions are the expected and accepted ways that codes are organized. Examples of conventions include form, narrative structure, and genre conventions. Overall, codes and conventions are the building blocks that media uses to effectively convey meaning and stories to audiences.

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Jomarie Paule
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114 views14 pages

2nd Quarter Lesson 6

This document discusses media codes and conventions. It defines media codes as symbolic, technical, and written codes used to communicate meaning. Symbolic codes are social cues like setting and color. Technical codes are specific to media forms, like camerawork and editing. Written codes include language. Conventions are the expected and accepted ways that codes are organized. Examples of conventions include form, narrative structure, and genre conventions. Overall, codes and conventions are the building blocks that media uses to effectively convey meaning and stories to audiences.

Uploaded by

Jomarie Paule
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Media

Languages
• Language - pertains to the technical and symbolic
ingredients or codes and conventions that media and
information professionals may select and use in an effort to
communicate ideas, information and knowledge.

• Media Languages - codes, conventions, formats, symbols


and narrative structures that indicate the meaning of media
messages to an audience.
 
What is Genre?
 comes from the French word meaning 'type' or 'class‘
 can be recognized by its common set of distinguishing
features (codes and conventions)
 
What are Codes and Conventions?
 CODES - are systems of signs, which create meaning
 CONVENTIONS -are the generally accepted ways of
doing something
Media Codes and
Convention
“
Media codes generally have an agreed
meaning, or connotation, to their audience.
There are three types of media codes, symbolic
codes, technical codes and written codes.
Conventions are expected ways in which codes
are organized in a product.
SYMBOLIC CODES
-are social in nature. These codes live outside the media
product themselves, but would be understood in similar ways in
the ‘real life’ of the audience. For instance, if you see somebody
receiving a red rose in a film, you would assume there is a
romantic relationship between the two characters. If you give
somebody a red rose in real life, you might be hoping the same.
Symbolic codes in media include setting, mise en scene, acting
and color
a. Setting
Known as the time and place of the narrative, the
setting describes where the story or a specific
scene took place. It can be as big as an open
space or as small as a room. It can even be a
created atmosphere or frame of mind.

b. Mise en scene
In the world of media, mise en scene is a
French term that means ‘everything within
the frame’. It also refers to all the objects
within a frame the way they are arranged.
To analyze this, you should look into the
media’s set design, costume, props,
staging and composition.
c. Acting
In media, actors portray a variety of characters
that contribute to character development,
creating tension or interpreting the narrative. An
actor portrays his/ her assigned character
through the following elements: facial
expression, body language, vocal qualities,
movement and body contact.
d. Color
In media, color has strong cultural
connotations. As a student, analyzing
the use of color in media and its
various aspects, you have to look at
the following: dominant color,
contrasting foils and color symbolism.
TECHNICAL CODES
-The second kind of codes are specific to a media form and do
not live as a separate entity. To help you analyze this, look at
different camera shots and their connotations in films and
photographs. You have to remember that these may mean
nothing to you or the general audience outside of those forms.
These codes include camerawork, editing, audio and lighting.
a. Camerawork
How the camera is operated,
positioned and moved to achieve
certain effects is also important in
analyzing media. These include
positioning, movement, framing,
exposure and choice of lens.

b. Editing
Another important consideration in studying
media is editing. It is the process of choosing,
manipulating, and arranging images and
sound. Generally, it is done for graphic edits,
rhythmic edits, spatial edits and temporal
edits.
c. Audio
Using sound expressively or
naturalistically also plays a role in
media. Its three aspects include
dialogue, sound effects and music.

d. Lighting
Manipulating light, either natural or artificial,
to selectively highlight specific elements of
certain scenes, is also one of the important
elements of media. These elements of
lighting include: quality, direction, source and
color.
 WRITTEN CODES
-A type of code that is written usually includes formal written
language used in media. Similar to technical and symbolic
codes, written codes can be used to interpret a narrative and
communicate information regarding a character. Also, it can
convey issues and themes emergent within the media product.
Examples of this code are printed and spoken languages.
a. Conventions
To use media codes in some sort of a norm where it is
accepted by everybody, there has to be a convention.
These are closely connected to what the audience
expects from media. Examples are form, story and
genre.

b. Form Conventions
Form conventions are the distinct ways that audiences
expect codes to be arranged in media.
Examples of these expectations are the title of the film at
the beginning or the credits at the end. In printed media, it
is expected that newspapers will have a masthead or a
banner story as the most important news, then the sports
news usually at the back. Mobile games usually begin with
a step by-step with help texts on how the game works.
c. Story Conventions
These story conventions are
common narrative structures and
expectations from media.
Examples of these are narrative
structures, cause and effect,
character construction and point of
view (POV)

d. Genre Conventions
Genre conventions include the common use of tropes, characters, settings or
themes in a certain media. These are closely linked with how the audience
expects from the media product. They can be formal or thematic.

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