Information and Communication Technologies

Talavera Senior High School

Talavera, Nueva Ecija

Submitted By:

Sean Laurence D. Emata

Sean Peter D. Emata

Andrei John Q. Santos

Submitted To:

MS. EVELYN L. SANTOS

Instructor

April 2022
 Chapter Pages

I. Introductory Part

A. Name of Business

B. Vision, Mision Statement, Goals and Objectives

II. SWOT Analysis

III. Start-Up Capital Requirement

IV. Executive Summary

V. Marketing Plan

A. Market Segmentation

B. Analysis of Competitor

C. Services

D. Pricing

E. Place

F. Promotion

VI. Organizational Plan

a. Form of ownership

b. Identification of partners principal shareholders

c. Organizational Chart

d. Roles and responsibilities of members of organization

e. Personnel Plan
VII. Production Plan

a. Quality Control

b. Names of Suppliers of raw materials

c. Other supplies

d. Office supplies

e. Machinery and equipment

f. Furniture and fixture

g. Utilities

h. Special Requirements

i. Production schedule

j. Waste disposal system

k. Physical Plant

l. Contingency Plan

VIII. Financial Plan

a. Total Project Cost

b. Cash flow projections

c. Income statement

d. Balance sheet

e. Sources and applications of funds

I. Introductory

Fresh Boba is a milk tea shop, a business that provides a

range of beverages and snacks that are sure to satisfy customers.

Fruit tea, fruit soda and milk tea are among the drinks we serve,

while fries and chips are among the snacks.

 To ensure our customers' safety, everything we offer is

clean and sterilized, so is our shop. It is well sanitized so

that our customers feel at ease when they come.

A. Name of Business and Logo

Fresh Boba decided to come up with the idea of this logo

because people know that fruits and other Tea are fresh, the

customer came to Tea shop because it helps them to focus, makes

them relaxed or reduce the stress that they are feeling. In

addition, drinks that has tea are some of the consumers demand

here in the Philippines like the eye-catching patterns of tapioca

pearls.

Business Logo

Figure 1. Business Logo

B. Vision, Mission, Goals, Objective

Vision

 In this time as the beverage industry keeps growing,

developing, and various trends arises. We believe that

experience, safety, and quality should always be

prioritized.

 Every customer should indulge on a worthy experience and

within Fresh Boba; your comfort, health and safety, quality

of the products and excellent services will be provided.

Mission

 We aim to become a game changer in the industry, to achieve

and be a well-known milk tea shop for serving quality and

flavorsome beverages to our dear customers.

 To provide an exceptional service but still affordable.

 To satisfy the sweet tasty buds and cravings of our

customers.

Goals

 To be a well-known brand of milk tea shop in the beverages

industry.
  To innovate more flavors and varieties of beverages for a

better experience.

 To open another branch of our shop locally, in the future,

and generate healthy profits.

Objective

 To give happiness and satisfaction to our milk tea shop

customers.

 To provide a quality training, non-toxic environment, and

benefits for our employees.

 To be open for criticism, accept ideas and suggestions for

the development of Fresh Boba.

C. SWOT Analysis

Strengths

 Good service

 Reasonable price

 Friendly environment

 Delicious food and beverages

 Comfortable place w/ Air conditioner and free Wi-Fi

 Menu that keeps things fresh and interesting

Weaknesses

 Lack of professional staff

 Lack of experience

Opportunities

 Strong Market growth

 Profitable income

 To give leisure time to the customer

 Attract a larger customer

 Potential for growth

Threats

 Competitors price

 Customer changing taste

 Competitors services

 Changing environment

 Rising cost of ingredients and equipment

D. Start-Up Capital
 Every business needs a capital, in order to start the

business. Our capital came up with the sum of 434,950 pesos since

we are partnership, we’ll split 144,983.3 each to sum up the

434,950-start-up estimated capital.

IV. Executive Summary

Fresh Boba is a new milk tea shop located at Maestrang Kikay

District Talavera, Nueva Ecija. It is a business that provides a

variety of beverages and snacks that are offered to satisfy the

customers’ cravings and help soother their minds with the

relaxing and cozy ambiance of the shop. Fruit tea, fruit soda,

milk tea, and tea are among the drinks we would gladly serve,

while fries and chips are the main snacks.

The business’ main target is to please its costumer, giving

them a great value of service that they deserve through the

delicious but affordable teas and snacks that are made to order.

Delicious menu that will help you indulge in your cravings,

a cozy place with aesthetic vibes, Fresh Boba doesn’t stop there.

We offer free Wi-Fi and comfortable seats for those who want to

study in our place. Moreover, we assure the quality and

affordability of our service is our top priority for our

customers to feel able and without hesitation to visit and try

out our menu.

 Our competitor analysis shows that our pricing is similar

but competitive compare to others, wherein it would compete not

only to their pricing but to the quality and featured that Fresh

Boba offers.

In terms of our promotion, we will make publicity in

different part of Talavera by public relation, and word by mouth,

we also consider using social media like Facebook page, Twitter

and also Instagram. This will help us to popularize our business

name and the teas and snacks that we offer.

We will also give a TEApid card for our customers who are

loyal to our foods that we serve. And we will offer this TEApid

card for free.

We also tabulated are yearly financial report in our

business form pre-operating for five years of existence.

V. Marketing Plan

A. Market Segmentation

In addition to an overall strategy, different actions and

methods will be used for each of the target market.

Demographic Segmentation

Fresh Boba is in proximity to residential neighborhoods,

established businesses and Schools/University. This venue would

prove to be a destination to students as well as visitors and to

nearby residents. Fresh Boba milk tea shop will mostly appeal to

students in nearby schools/universities.

B. Competitors Analysis

At start you should always know what their competitions’

strengths and weaknesses are, and one of the ways they can

uncover this information is by conducting a competitor analysis.

In this competitor analysis, we describe the product or service

that we offer and how it compares to what the competition has to

offer. Doing a SWOT analysis of our main competitors can form

part of this description. When we have completed our competitor

analysis, we will be able to come up with a strategy to make the

most of opportunities in our industry – and to deal with

potential threats before they arise. This is the list of Fresh

Boba competitors in the town of Talavera. The data show that we

are the lowest price of them.

Table 1. Competitors Analysis

Name of Products/ Price Location

Competitors Services

Offered
Soft Tea Fruit Tea ₱50 Pag-Asa,

Talavera, Nueva
Fruit Soda ₱70
Ecija

Milk Tea ₱90

Chips ₱30

Fries ₱20

Tea Censored Fruit Tea ₱50 Maestrang

Kikay,
Fruit Soda ₱60
Talavera, Nueva

Milk Tea ₱100 Ecija

Chips ₱40

Fries ₱30
 Thirstea
Fruit Tea ₱37 Maestrang

Kikay,
Fruit Soda ₱37
Talavera, Nueva

Milk Tea ₱37 Ecija

Fries ₱25

Chips ₱20

C. Services

This is the products of Fresh Boba with a differentiation

table from other competitors. It was shown below that most of the

tea shops are almost same in terms of pricing. Moreover, we the

Fresh Boba is the lowest priced of them all.

Table 2. Services

Fresh Boba Fresh Soft Tea Tea Thirstea

Products Boba censored

Fruit Tea ₱35 ₱50 ₱50 ₱37

Fruit Soda ₱35 ₱70 ₱60 ₱37

Milk Tea ₱35 ₱90 ₱100 ₱37

Chips ₱15 ₱30 ₱40 ₱20

 Fries ₱20 ₱30 ₱30 ₱25

D. Pricing

Our food and beverage options are priced to give us an

attractive margin while at the same time offering value to the

consumer. The perceived value in our products and services is

designed to facilitate repeat business and positive word of mouth

advertising.

In terms of pricing, we used the Penetration Pricing

Strategy. What is 'Penetration Pricing?’ Penetration pricing

refers to a marketing strategy used by businesses to attract

customers to a new product or service. Penetration pricing is the

practice of offering a low price for a new product or service

during its initial offering in order to lure customers away from

competitors. This marketing strategy relies on the idea that low

prices can help make a customer aware of and more willing to buy

a new product.

These are advantages of penetration pricing to the firm:

 It can result in fast diffusion and adoption, which can

achieve high market penetration rates quickly and take the

competitors by surprise, not giving them time to react.

  It can create goodwill among the early adopters' segment and

can create more trade through word of mouth.

 It creates cost control and cost reduction pressures from

the start, leading to greater efficiency.

 It discourages the entry of competitors. Low prices act as a

barrier to entry (see Porter's 5-forces analysis).

 It can create high stock turnover throughout the

distribution channel, which can create critically important

enthusiasm and support in the channel.

 It can be based on marginal cost pricing, which is

economically efficient.

E. Place

Located at Maestrang Kikay District, Talavera, Nueva Ecija.

Beside St. Isidor Worker Parish nearest landmark. Nearest from

school, municipality, drug store, bank and church.

F. Promotion

We will promote our Fresh Boba milk tea shop through

advertising online, making page in social media and printing out

a tarpaulin to make sure our "Fresh Boba milk tea shop" will

stand out.

We will make publicity in different part of Talavera by

public relation, and word by mouth we will also do printing of

tarpaulins and giving flyers and we also consider using social

media like Facebook Page, Twitter and Instagram. This will help
us to popularize our business name and the quality services we

offer.

We will also give a loyalty ship card for our customer to

monitor the products that they want in order for us to come up a

promo plan and we will offer this loyalty card for free, the

cards that will be given to the customers will be called TEApid

card.

Figure 3. Loyalty Card front view

Figure 4. Loyalty Card Back view

Figure 5. Flyers of Fresh Boba
 Figure 6. Fresh Boba tarpaulin

VI. Organizational Plan

A. Form of Ownership

A partnership, particularly general partnership, is a

business arrangement in which two or more individuals agree to

establish and run a business. Most importantly, this form of

ownership should be done with an agreement, proof of existence,

and estoppel. The partners share ownership and management of the

business, income and profits, as well as the liabilities,

equally. 

Advantages of Partnership:

 More capital is available for the business since there is

"partnership" involved.

 The business will be easier to establish, and there would be

wide range of opportunities. 

 Every partner has their own thing to contribute, so, there

would be a large access for knowledge, experiences, skills,

and contacts for the business.

 Different perspectives of individuals help a lot in any

decision-making situation.

 Responsibilities and workloads are shared within the

partnership. 

B. Identification of Partners or Principal Shareholders

Table 3. Identification of Partners or Principal Shareholder

Name of Partners Capital Share Profit Loss

Sean Laurence D. Emata ₱ 144,983.3 33.3 %

Sean Peter D. Emata ₱ 144,983.3 33.3 %

Andrei John Q. Santos ₱ 144,983.3 33.3 %

Total ₱ 434,950.00

C. Organizational Chart
 In this section of the business plan, the ventures form of

partnership was described. In the organizational chart below, the

shareholders were shown, together with their duties and

responsibilities. The use of organizational chart helps to

outline roles and responsibilities of the members in order to

achieve their goal.

Sean Laurence
D. Emata Store
Manager

Andrei John Sean Peter D.

Quimpo Santos Emata Barista/
Service Crew Cook

Chart 1. Organizational Chart

D. Roles and Responsibilities of Members of Organizational

Store Manager

Qualifications Responsibilities
  At least 2-5 years of  Develop strategies and

experience as a store innovative ideas to

manager. attract more customers

 BS degree in Business and business

Administration or any opportunities.

relevant field.  Ensure that excellent

 Excellent leadership service is being

skills provided.

 Strong organizational  Maintain and manage the

skills and pleasing shop's condition and

personality. merchandising standards,

as well as being a good

leader to the other

staff.

Barista

Qualifications Responsibilities

 Must be 18 years old and  Check if brewing

above with at least a equipment's are working

high school diploma. properly, report

 Good customer service and maintenance if needed.

pleasing personality.  Receive and process

 Willingness to learn payments.

about brewing equipment's   Prepare beverages

and preparation of following the recipes, or

 beverages. with the preference of

the customer.

 Acknowledge and greet

customers. 

Service Crew

Qualifications Responsibilities

 Must be 18 years old and  Prepare and serve food

above with high school and beverages.

diploma.  Maintain cleanliness at

 Strong customer service work place.

skills.  Interact and greet

 Pleasing personality. customers in a friendly

manner.

Cook

Qualifications Responsibilities

 Must be 18 years old and  Ensure ingredients are

above. fresh and safe to use.

 Experience in food  Develop and create new

service/industry is addition to the menus.

preferred.  Prepare and cook food

 Knowledge with food according to the recipes.

safety and preparations.

E. Personel Plan
 Table 4. Personel Plan

Position No. of Monthly Yearly Total

Worker Salary Salary

Needed

Manager         1 ₱12,000 ₱144,000 ₱144,000

Barista         2 ₱7,000 ₱84,000 ₱84,000

Service         2 ₱7,000 ₱84,000 ₱84,000

Crew

Cook         1 ₱7,000 ₱84,000 ₱84,000

Total    ₱396,000

* All of our employee is also trained to do other jobs.

VII. Production Plan

A. Quality Control

In terms of quality control, we assure that every product we

serve are quality service by checking every detail of our

products. We also ensure to our customer that we used quality

products.

B. Name of Supplier and Raw Materials

Table 5. Raw Materials

Raw Materials Supplier Quantity Price Total

Milk Tea Flavors Injoy 10 each 100 ₱ 15,000

 Flavors

Fruit Syrup Injoy 15 each 170 ₱ 22,950

Flavors

Tea Injoy 2 200 ₱ 560

Pearl Injoy 20 100 ₱ 2,000

Creamer Injoy 15 100 ₱ 1,500

Fructose Injoy 2 Gallon 1,500 ₱ 3,000

Fruit Jelly Injoy 3 300 ₱ 900

Sugar Wash Grocery 10 85 ₱ 850

Store

Nata Injoy 3 250 ₱ 750

Oreo Grocery 10 packs 75 ₱ 750

Store

Nutella Grocery 1 1,300 ₱ 1,300

Store

Cream Cheese Injoy 4 200 ₱ 800

Cream Puff Injoy 4 250 ₱ 1,000

Fries Grocery 10 130 ₱ 1,300

Store

Oil Grocery 3 110 ₱ 330

Store

Caramel Syrup Injoy 4 130 ₱ 520

Ice Ice 20 20 ₱ 400

Supplier

Chips Grocery 40 15 ₱ 600

 Store

Total ₱ 54,510

C. Other Supplies

Table 6. Other Supplies

Other Supplies Quantity Price Total

Fire 1 3,500 ₱ 3,500

Extinguisher

Shaker (Small) 5 200 ₱ 1,000

Shaker (Big) 5 250 ₱ 1,250

Spoon 20 70 ₱ 200

Measuring cup 3 250 ₱ 750

Stirrer 5 50 ₱ 750

Scooper for 1 250 ₱ 250

pearl

Tupperware 20 70 ₱ 1,400

Jug for ice 1 600 ₱ 600

Ice scooper 1 150 ₱ 150

Straws 5 120 ₱ 600

Plastic bags 3 90 ₱ 270

Cups 5 250 ₱ 1,250

Sticker 500 1 ₱ 500

Total ₱ 12,470

D. Office Supplies
 Table 7. Office Supplies

Office Supplies Quantity Price Total

Receipt 50 70 ₱ 3,500

Computer 1 10,000 ₱ 10,000

DTI (Daily Time 100 1.50 ₱ 150

Record)

Ballpen 30 10 ₱ 300

Printer 1 3,500 ₱ 3,500

Ink 10 60 ₱ 600

Bond paper 1 150 ₱ 150

Log book 5 100 ₱ 500

Index Card 10 13 ₱ 130

Stapler 1 60 ₱ 60

Folder 10 6.50 ₱ 65

Total ₱ 18,955

E. Machinery and Equipment

This section listed all the machine and equipment needed for

the salon, it also listed the quantity and the price.

Table 8. Machinery and Equipment

Machinery and Equipment Quantity Price Total

Sealer 1 ₱ 3,000 ₱ 3,000

Tea Maker 2 ₱ 2,500 ₱ 2,500

 Strainer 1 ₱ 300 ₱ 300

Deep Fryer 1 ₱ 3,500 ₱ 3,500

Blender 1 ₱ 2,000 ₱ 2,000

Generator 1 ₱ 10,000 ₱ 10,000

Air-condition (split 2 ₱ 18,000 ₱ 36,000

type)

Television 1 ₱ 10,000 ₱ 10,000

CCTV 1 ₱ 18,995 ₱ 18,995

Refrigerator 1 ₱ 105,000 ₱ 105,000

Total ₱ 193,795

F. Furniture and Fixture

This section listed all the furniture needed the shop

to operate how many quantities and how much it is.

Table 9. Furniture and Fixture

Furniture & Fixture Quantity Price Total

Tray 6 ₱ 170 ₱1,020

Trolley 4 ₱ 300 ₱ 1,200

 Bathroom Set 2 ₱ 3,500 ₱ 7,000

Emergency Light 2 ₱ 800 ₱ 1,600

Sofa (receiving area) 1 set ₱ 12,000 ₱ 12,000

Cabinet 1 ₱ 8,000 ₱ 8,000

Florescent lights 6 ₱ 250 ₱ 1,500

Counter 1 ₱ 6,000 ₱ 6,000

Chair 16 ₱ 600 ₱ 9,600

Desk Table 4 ₱ 1,200 ₱ 4,800

Mirror 2 ₱ 1,300 ₱ 2,600

Total ₱ 55,320

G. Utilities

This section listed all the utilities expenses of the

shop, the concluded consumption per month and the

consumption per year.

Table 10. Utilities

Utilities Consumption Per Month Consumption Per

 Year

Water ₱ 600 ₱7,200

Electricity ₱5,000 ₱60,000

Internet ₱ 999 ₱11,988

Total ₱ 7,100 ₱ 79,188

H. Special Requirements

 Municipality Permit

 Department of Trade and Industry (DTI) permit

 Barangay Permit

 Bureau of Internal Revenue (BIR)

 Bureau of Fire and Protection (BFP)

I. Production Schedule

We are open from Monday to Sunday, 8:00am to 8:00pm.

J. Waste Disposal System

We recycle everything that can be recycled. Plastic Straws,

cups, and paper cups are all separate items with their own

containers.
 Knowing the importance of recycling may be a huge assistance

to the environment, and we Milk tea store owners, as well as any

other shop owners, should be aware of it because it can help for

the environment and can also benefit people. Especially since

plastic takes hundreds of years to disintegrate, it can create

flooding by clogging drainage, which has an influence on the

ecosystem and pollutes our environment.

K. Physical Plant

Our business is located at Maestrang Kikay Dist., near

Talavera Church, next to Angel's Burger. It measures 32 square

meters. There is a staff only room, a kitchen area, a customer

table area, and a restroom. The monthly leasing payment is ₱

7,000.
L. Contingency Plan

We expect problems to arise in every business, and our main

concern is that we have a lot of similar businesses, which is why

we offer high-quality ingredients in our Milk tea at a low price,

and we are looking for possible advantages over other shops so

that our shop becomes well-known and attracts more customers. In

addition, we prepare a list of potential problems that may arise.

 Flies- We plan to purchase a fly swatter.

 Space- We intend to widen and expand our shop.

  Injuries-We will cover any medical expenses incurred as a

result of on-the-job injuries.

VIII. Financial Plan

Financial plan may contain prospective financial statements,

which are similar, but different, than a budget. Financial plans

are the entire financial accounting overview of a company.

Complete financial plans contain all periods and transaction

types. It’s a combination of the financial statement which

independently only reflect a past, present, or future state of

the company.

Financial plans are the collection of the historical,

present, and future financial statements; for example, a

(historical & present) costly expense from an operational issue

is normally presented prior to the issuance of the prospective

financial statements which propose a solution to said operational

issue.

The confusion surrounding the term financial plans might

stem from the fact that there are many types of financial

statement reports. Individually, financial statements show either

the past, present, or future financial results. More

specifically, financial statements also only reflect the specific

categories which are relevant. For instance, investing activities

are not adequately displayed in a balance sheet. A financial plan

is a combination of the individual financial statements and

reflect all categories of transactions (operations & expenses &

investing) over time.

A. Total Project Cost

Table 11. Total Project Cost

TOTAL PROJECT COST

Fixed Assets/ Capital Investments

Building Improvements 30,000.00

Machinery and Equipment 193,795.00

Furniture and Fixtures 55,320.00

Pre-Operating Expenses

Permits and licenses 4,000.00

Advance rental (2 months) 14,000.00

Rental Deposit (2 months) 14,000.00

Raw Materials 54,510.00

Other Supplies 12,470.00

Office Supplies 18,955.00

Total 397,050.00

Add: Working capital 37,900.00

TOTAL PROJECT COST 434,950.00

B. Sources and Application of Funds

 Fresh Boba are composed of three shareholder each of

them gives a share of 144,983.3 pesos to sum up the starting

capital of 434,950 pesos.

Name of Partners Capital Share Profit Loss

Sean Laurence D. Emata ₱ 144,983.3 33.3 %

Sean Peter D. Emata ₱ 144,983.3 33.3 %

Andrei John Q. Santos ₱ 144,983.3 33.3 %

Total ₱ 434,950.00