MBA

MASTER OF BUSINESS
ADMINISTRATION
Why MBA?

Have N number of
opportunities
 Hard work

 Discipline

 Time management

 Good Performance

WILL GIVE GOOD

OPPORTUNITIES
Whatever you’re
learning

You can learn with

perfection
We are consuming
goods from morning
to evening

Goods are producing

in Plants
Plants have KEY
departments

HUMAN RESOUCES

FINANCE MARKETING

PRODUCTION
 Affiliated to
JNTUH - Jawaharlal Nehru Technological
University, Hyderabad
 Course Duration
MBA Year 1 Year 2
Programme I Sem II Sem I Sem II Sem
No. of Subjects
Common 6 7 3 1
Subjects
Labs 2 - 1 -
Electives
MARKETING
FINANCE - - 3 3
HUMAN
RESOURCES
Project - - - 1
 ICET JNTUH
Name of the College
CODE CODE

VAAGESWARI COLLEGE OF ENGINEERING VGSE S4

 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MASTER OF BUSINESS ADMINISTRATION MBA (Regular) R-19
Effective from Academic Year 2019 - 20 Admitted Batch
COURSE STRUCTURE AND SYLLABUS

I Year I Semester Subjects

S.No. Name of the Subjects
1 Management and Organizational Behavior
2 Business Economics

3 Financial Reporting & Analysis

4 Research Methodology and Statistical Analysis

5 Legal and Business Environment

6 Open Elective-I: Business Ethics and Corporate Governance
7 Business Communication Lab
8 Statistical Data Analysis Lab
 I Year II Semester Subjects
S.No. Name of the Subjects
1 Human Resource Management
2 Marketing Management

3 Financial Management

4 Quantitative Analysis for Business Decisions

5 Entrepreneurship
6 Logistics & Supply Chain Management

7 Open Elective-II: Rural Marketing

 II Year I Semester Subjects
Elective/Specialization Subjects
Common
S.No. HUMAN
Subjects MARKETING FINANCE
RESOURCES
Production
&
1 Operations
Managemen
t
Managemen
t
2
Information
Systems
Data
3
Analytics
Security
Analysis Performance
4 Digital Marketing and Management
Portfolio Systems
Management
Financial
Advertising and
Institutions, Learning and
5 Sales
Markets & Development
Management
Services
Strategic Management of
Consumer
6 Management Industrial
Behaviour
Accounting Relations
Summer
7
Internship
 II Year Ii Semester Subjects
Elective/Specialization Subjects
Common
S.No. HUMAN
Subjects MARKETING FINANCE
RESOURCES
Strategic
1 Managemen
t
Customer International International
2 Relationship Financial Human Resource
Management Management Management
Strategic
Investment Leadership and
International
3 and Change
Marketing
Financing Management
Decisions
Risk
Management Talent and
Services
4 and Knowledge
Marketing
Financial Management
Derivatives
MAIN PROJECT
 EXAMINATION SYSTEM
Internal Marks Average External
Total
Particulars of Two End Result
I MID II MID Marks
Mids Exams
Time 2 hours 3 hours
Marks 25 25 25 75 100
Part A 5×2=10 5×5=25
Attempt all Questions Attempt all Questions
Part B 3×5=15 5×10=50
Attempt any 3 out of 5 Attempt any 5 out Internal unit
Questions wise choice Questions

Qualifying No 40 % of Aggregate
Marks Qualifying Marks i.e. of 50 %
marks 30 Marks Marks i.e.
50 Marks
Example
1 20 25 23 40 65 Pass
2 25 20 23 25 48 Fail
3 - - - 55 55 Pass
4 0 0 0 50 50 Pass
5 25 25 25 24 49 Fail

Note: At present due to COVID 19 Question paper pattern changed.

External : Attempt any 5 out of 8 Questions with time duration 2 hours

Tell me my name
You are
 Where

In Time Table
Why you are

To find a solution
If it is not appeared

Again you are

+
RMSA
VERY
IMPORTAN
T SUBJECT
Why?
You have
Project in
final
semester
 A research methodology is both “the collection of methods or rules” you
apply to your research, as well as the “principles, theories, and values” that
support your research approach. Simply put, a research paper’s methodology
section must shed light on how you were able to collect or generate your
research data and demonstrate how you analyze them
Statistical analysis is the process of generating statistics from stored data and
analyzing the results to deduce or infer meaning about the underlying dataset
or the reality that it attempts to describe.
Statistical analysis is the collection and interpretation of data in order to
uncover patterns and trends. It is a component of data analytics. Statistical
analysis can be used in situations like gathering research interpretations,
statistical modeling or designing surveys and studies.
Statistical analysis is the organisation and analysis of quantitative or
qualitative data using statistical procedures, including both descriptive and
inferential statistics. • It’s the science of collecting, exploring and presenting
large amounts of data to discover underlying patterns and trends.
MBA SEMESTER - I

19MBA04: RESEARCH METHODOLOGY AND STATISTICAL ANALYSIS

Course Objective:

To understand the basic statistical tools for analysis & interpretation of qualitative &
quantitative data.

Learning outcome: Students will be able to understand

a) Conceptual overview of Research
b) To apply, analyze various simple & advanced statistical tools
c) To apply the principles of research methodology for various projects.
Unit - I: Introduction to Research - Types of Research, Research Process-Conceptualization of
variables and Measurement – Types and measurement of variables – Reliability and validity in
measurement of variables- sources of error in measurement- Ethics in business research.

Unit - II: Research design - Research Problem- purpose of Research design, Types of Research
Design- Experimental research design, Research Design for cross sectional, longitudinal studies,
Research design for action research – Characteristics of the good research design. Data
Collection Methods & Tools: Types of Data, Sources and Instruments for data, Guidelines for
questionnaire, Sampling and its application.

Unit – III: a) Tabulation of Univariate, Bivariate and multivariate data, Data classification and
tabulation, Diagrammatic and graphical representation of data. One dimensional, two
dimensional and three-dimensional diagrams and graphs
b) Small Sample Tests - t-Distribution-properties and applications, testing for one and two
means, paired t-test.

Unit – IV: a) Analysis of Variance - One Way and Two-Way ANOVA (with and without
Interaction). Chi-Square distribution: Test for a specified Population variance, Test for Goodness
of fit, Test for Independence of Attributes.
b) Correlation Analysis- correlation, limits for coefficient of Correlation, Karl Pearson’s
coefficient of correlation, Spearman’s Rank correlation, Linear and Multiple regression analysis,
Discriminant analysis, Exploratory Factor Analysis. Introduction to Structural Equation
Modeling, Cluster Analysis and Conjoint Analysis.

Unit – V: Time Series Analysis and Report Writing:

a) Components, Models of Time Series–Additive, Multiplicative and Mixed models; Trend
Analysis - Free hand curve, Semi averages, moving averages, Least Square methods and Index
numbers – introduction, Characteristics and uses of index numbers, types of index numbers,
unweighted price indexes, weighted price indexes, Tests of adequacy and consumer price
indexes.
b) Importance of Report writing, Types of Research Reports, Report Preparation and
presentation, Report structure, Report formulation, Guides for effective documentation, Research
Briefings. Referencing styles and citation in Business Management Research.
Suggested Readings:
 Donald R Cooper, Pamela S. Schindler, Business Research Methods, Tata Mc Graw Hill,
12e,2019.
 William G Zikmund, Barry J Babin, Jon C. Carr, Atanu Adhikari, Mitch Griffin, Barry J.
Babin, Business Research Methods Cengage Learning, 2012.
 Prahalad Mishra, Business Research Methods, Oxford University Press, 2015.
 Naval Bajpai, Business Research Methods, Pearson Publications, 2e 2017.
 S.P. Gupta, Statistical Methods, Sultan Chand &Sons, 2018.
 P.C. Tulsian, Bharat Jhunjhunwala, Business Statistics, S. Chand, 2016.