Kabita Business Plan
Kabita Business Plan
NOVEMBER 1, 2021
MERIDIAN FORCE INCORPORATION
Trishal, Mymensingh
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Submitted To:
Chandon Kumar Pal
Assistant Professor
Department of Finance & Banking
Jatiya Kabi Kazi Nazrul Islam University
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01 Novbember 2021
Assistant Professor
Trishal, Mymensingh
Dear Sir,
Here is the report that I have prepared on the topic of Business Plan on Handicraft products. I
have tried my best to complete our project successfully and tried to follow your guide while
preparing this project. This project will help us to stand a business on the basis of this report. Thank
you sir for your guideline and supportive mentality to generate a new business plan. It is also a new
experience for me. It would be arduous a to me to complete this project without your guideline.
If you need any information about this project, please inform me. I would be delighted if the report
Your obediently,
ID No : 19132602
Financial Projection
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1) Executive summary :
Electricity is an essential part of our daily life and important to Bangladesh economy as well.
People use electricity for lightning, heating, cooling and refrigeration and for operating
appliances, computers, electronics, machinery and public transportation system.
My company name is "Meridian Force" a firm that produce and import solar panels and other
amazing solar electronic devices that can change the image of rural areas and improve the
lifestyle of our countries people.
Solar energy is energy derived from sunlight. Sun already powers our planet providing the
necessary energy to keep our environment and population growing. Sun is a free,
sustainable,clean resources we can leverage in place of conventional electricity to power our
lives. Solar panels aery good for the environment, it is reliable, cost effective energy source ( a
one-time installation of folar equipment is all that's needed to reap the benefits), it saves
people money in the long run, it create jobs and spurs economic growth, it promotes energy
independence. In addition to the environmental benefits solar energy will bring about major
economic and social gains. The creation of a solar energy system offers an unexpected and
unique change to release industrial society from the harmful consequences of the industrial
revolution and to make available it's positive accomplishments particularly the social,
democratic and cultural opportunities made possible by freeing mankind from slave labor to all
of mankind. solar industries are not highly dependent on the historically low price of a key raw
materials, like gasoline to remain profitable.
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2) Company Description :
Meridian Force is a eco friendly company which can help people from electricity sufferings with
a very reliable cost. Meridian Force is designed to be financially profitable, technically feasible
and good for investors, customers, staff, the community at large, and the
environment.
This idea came from the critical situation of trishal where students are unable to study properly
and University's teachers harassment due to lack of electricity service facility, and other firms
that cannot run their machineries due to loss of electricity.
The company is in its start-up stage, but it is getting very popular now a days. Analysing the
growth we hope that it will be one of the most successful firms in our country.
Mission statement :
Our mission is to provide the highest quality cost effective renewable energy power products
and services to customers that are interested in reducing energy costs and carbon footprint. .
The responsibility of business is to ensure that
there is economic activity that helps the world to progress, and initiatives
that address the subject of solar energy and energy efficiency are a priority
for this.
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Vision statement :
a) Ethics and integrity for accountability, honesty and openness in every aspect of our business.
b) Environmental health and promotioning a safe work environment, healthy lifestyle and
protecting the environment.
c) Innovation where every employee is empowered to transform ideas into value.
d) Respect where we treat everyone with dignity and provide a secure work environment.
e) Excellence where we pursue outstanding and sustainable results.
Description of product's :
A solar cell panel, solar electric panel, photo-voltaic (PV) module or just solar panel is an
assembly of photo-voltaic cells mounted in a framework for installation. Solar panels use
sunlight as a source of energy to generate direct current electricity. A collection of PV modules
is called a PV panel, and a system of PV panels is called an array. Arrays of a photovoltaic
system supply solar electricity to electrical equipment.
Our products are :
✓ solar panel
✓ solar inverter
✓ Batteries
Concept statement :
list of products powered by sunlight, either directly or through electricity generated by solar
panels.
Solar air conditioning
Solar charger
Solar backpack
Solar cell phone charger
Solar chimney
Solar-powered waste compacting bin
Solar cooker
Solar dryer
Solar-powered fan
Solar inverter
Solar keyboard
Solar lamp
Solar road stud
Solar street light
Solar traffic light
Solar-powered flashlight
Solar notebook
Solar-powered calculator
Solar-powered pump
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Solar-powered fountain
Solar-powered refrigerator
Solar-powered Stirling engine
Solar-powered watch
Solar roadway
Solar Spark Lighter
Solar vehicle
Our target market is the people who want to save their money and also want to consume the
full time electricity, university teachers , hostel owners of trishal and energy independence
seekers as well.
We also sell our product to the commercials and also for industrial revolutions.
Our firm differentiate itself relative to competitors by arranging some unique offers such as
personal website and facebook page for online business, home delivery, exclusive expert
suggestions etc .
3) Industry Analysis :
Bangladesh has fast-increasing electricity demand and it has very high sun irradiation levels.
Bangladesh had installed XX GW of PV solar energy capacity in 2014, and has since added at
least XX GW of new solar capacity every year. The government has also been moving forward
strongly on clean energy and has a goal to reach XX GW by 2020.
Bangladesh solar power market, is estimated to be USD XX billion in 2016, and is projected to
grow to USD XX billion by 2021, at a CAGR of XX percent. The combination of a proven feed-in-
tariff (FiT) scheme, good financing opportunities, a large availability of skilled PV companies,
and good public awareness of the PV technology is attributable to the growth of the solar
energy power in the Bangladesh.
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On the flipside, high initial investment, intermittent energy source, and requirement of large
installation area to setup solar farms, are restraining the market growth.
In the recent years, a lot of research has been going on in this field to make solar panel
production easier, cheaper and also make them smaller, sleeker and more customer friendly.
Lot of efforts are being put into increasing the efficiency of solar panels, which used to have a
very meagre efficiency percentage. Different techniques like nano-crystalline solar cells, thin
film processing, polymer processing and many more are expected to help the future of this
industry.
Our firm will fit in the gap of the social problems like inefficient supply of electricity, big amount
of current bills, load-shedding sufferings and most importantly unemployment. My firm
"Meridian Force" have positive social impact such as decreasing electric bills from low income
individuals, decreased dependency on public utilities, an improved environment from reduced
pollution and job creation.
Differentiate:
a) scope for easy payments
b) Exclusive expert's suggestions
c) exclusive discounts
d) home delivery service
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Observing trend:
As we know that one of the most important attributes of a good entrepreneur is having a keen
observation ability. Basically, seeing what needed in people's everyday lives and coming up with
innovative new ideas and services that meet those needs. I always believe that entrepreneurs
that anticipated trends and maintain observations of what's needed to solve those needs will
have a higher chance of succeeding in the marketplace.
When looking at environmental trends to discern new business ideas, there are two caveats to
keep in mind. First, it's important to distinguish between trends and fads. Second, even though
we discuss each trend individually, they are interconnected and should be considered
simultaneously when brainstorming new business ideas.
Long-Term prospects:
Our goal is to establish close relationships with the rural areas and cities in order to become the
main source of clean, sustainable energy.
Utility Companies: We will work closely with the local utility companies to deliver energy via our
farms to local residents and busineses
Homeowners: There are a large number of houses in my company’s location with a large
number of university students rented there. We plan to reach out to these families and
convince them that turning to a sustainable energy source is an investment that will benefit
them forever.
Business Establishments: The company will look to the business community to lobby for clean,
renewable energy sources and thus promote the use of our solar farm for energy.
Meridian Force firms BEP is given below,
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4) Market Analysis :
Solar panel market has been segmented into product type such as, polycrystalline, mono-
crystalline and thin-film of solar panels.
Poly-crystalline panels accounted for the largest share of the global solar panel market in 2017.
This can be recognized for its wide range of applications for Poly-crystalline and high
competence coupled with the affordable price range. The mono-crystalline segment is
anticipated to register significant growth within the forecast period owing to their technological
advancement and their commendable efficiency. Solar panels are photovoltaic that produce
electricity with sunlight. Solar Panel continuously generates electricity as long as a source of
light is supplied. Solar Panel does not burn fuel, helping to make the process quiet, pollution-
free and around two to three times more efficient than combustion technologies.
Market segmentation:
Our in-depth analysis of the global solar panel market includes the following segments:
By Applications:
h)Solar vehicles
By end user:
a) Residential
b) Commercial
c)Industrial
Target customers:
These people will do everything they can to help save the environment.
They will typically vote the Greens party, own an electric car, and are keen on recycling.
They are generally younger, educated, understand the science behind greenhouse gases.
They know that whatever they do will only be a drop in the ocean, but want to make a
difference. They fear that if they are not responsible for taking control, the world will be very
different place in a few decades time. They also hope that their children will be able to enjoy
the world as they are now.
They are fed up with world leaders taking bribes, and the general inaction of major polluting
countries.
Paying a little extra is not important to them so long as they know they’re making a difference.
They will generally be early adopters of new technology.
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To them, installing solar panels is not about saving money. It is an extension of who they are.
They will tell all their friends and family about it, and be your biggest advocate and marketer if
you do a good job.
Calculated and frugal investors:
The idea of not needing energy from another source fills these types of consumers with joy.
They may already have or are looking to buy an electric car.
This means they want to control the generation, storage and consumption of electricity.
As such, they may be interested in getting a battery to go alongside their panels.
They may be in an area where there are many power interruptions. They may feel frustrated
that their daily lives are being interrupted by something out of their control.
Competitor analysis:
Identifying competitors:
a) Direct competitors
b) Indirect competitors
c) Future competitors
Direct competitors:
These are businesses that offer products identical / similar to the products of the firm
completing the analysis.
Indirect competitors:
These competitors offer close substitutes to the product the firm completing the analysis sells.
Future Competitors :
These are companies that are not yet direct / indirect competitors but could move into one of
these roles at any time.
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1) Threat of substitutes
2) Threat of new entrance
3) Rivalry among existing firms
4) Bargaining power of suppliers
5) Bargaining power of buyers.
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SWOT Analysis
STRENGTHS
Modular design: customisable length allows for easy and architecturally appealing integration
into roof and facade
Low-weight ensures trouble-free handling during transport and installation
Collector roof or facade installation without the requirement for an HVAC specialist; rather, can
be set up by any skilled building envelope installer
Cost reduction thanks to methods for processing polymer materials, installation of non-
pressurised collector and implementation of simple drainback solar loop design
Environmentally friendly owing to use of water as heat transfer fluid.
WEAKNESSES
Non-pressurised collector and solar loop have yet to be very common and are met with
scepticism by heating industry
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Non-pressurised collectors are not directly compatible with conventional solar system
components
Drainback collector loop design in high-rise buildings requires solar pump with significantly
higher electricity consumption compared to conventional solar thermal systems.
OPPORTUNITIES
Successful integration examples could inspire architects and decision-makers to adopt solution
European directives and global agreements on lowering carbon emissions in construction sector
are fertile ground for cost-effective RES solutions.
THREATS
Scepticism or little knowledge regarding high-performance polymers might hinder market
adoption
National or regional building regulations prevent integration of certain polymer materials into
building envelope
Competing technologies become increasingly cost-competitive.
5) Marketing plan :
A firm's marketing strategy refers to its overall approach for marketing its products and
services. A firm's overall approach typically bolls down to how it positions itself in its market
and how it differentiates itself from its competitors. My firm's marketing plan is given below,
a) A personal website and facebook page for online business.
b) Blogging regulatory on our website
c) Giving our visitors a tool so they return.
d) Setting our solar energy products apart.
e) Offering referral credits for solar installs.
f) selling the environmental benefits of solar
g) Easy payments , opportunities for several payments.
h) home delivery service
I) Exclusive expert suggestions.
Marketing Mix:
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Unlike other products, solar panels have not reached a stage where they can pull the
customers. So the very basic concept of marketing is applied at all levels to establish the solar
business. The combination of the product feature, price, place & promotion is known as the
marketing mix. When these are listed in detail, one can get a fair idea as how to strategize its
business.
Product:
Depending on the need and the customers there are no. of solar cells. Mainly crystalline and
thin-film solar cell is used. Detailed information on Panels, transformers, inverters, Batteries &
necessary construction equipment should be included in the proposal to inform the client of
what they are buying. This forms the quality of solar pv cells and the reliability which customers
look into before making a purchase. The product attributes and reliability have to be captured.
Price:
One of the important barriers in the growing solar market. The various price mechanism
policies by local/state government, financing options by the government are making it possible
for the new customers make a purchase. Every state has a different pricing policy when it
comes to solar pv. The primary goal is to promote green energy among customers. Giving tax
exemptions and reducing other duties are few of the measures.
Place:
Channels through which solar is sold, also is an area where solar programs have an important
role through their work with installers, developers, and suppliers. Building a strong supplier
network is critical in keeping up with rising demand. There are umpteen developers who
directly involve in selling and distribution. The goal should be to ensure that customers will be
able to access the services in an easier way without much transact delay.
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Promotion:
Promotion is yet to take up in this field. But in future we may see a lot of promotional strategies
coming up. There is a lot of personal selling and direct marketing happening now. . Using
communications and promotional strategies to favorably present solar in the marketplace and
ensuring that the right messages are presented to the public will help build a stronger market
for solar technologies.
Put together Make sure Manage both To look for Specify Industry
the resources company marketing & investors & deal knowledge
operation flow Industry with banks,
smoothly Experience leaders etc.
5 year 2 year 3 year 2 year 1 year
Experience Experience Experience Experience Experience
BBA, MBA BBA, MBA BBA, MBA BBA, MBA BBA, MBA
[ PHD]
Operation manager
Quality control
Safety environmental manager
Accountant
Office manager
Supervisor
Marketing manager
Purchasing manager
Shipping and receiving person
Professional staff
Board of directors
Chairman is the head of the board of directors which indicates inside directors and outside
directors.
Chairman/President
Vice president
Secretary
Board of directors :
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Board of Advisers:
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My advisor is an attorney and I select my attorney by using the steps given below:
a) Contact the local bar association and ask for a list of attorneys who specialize in business
start-ups in Mymensingh.
b) Interview several attorneys check references.
c) Select an attorney who is familiar with my process. Make sure that the attorney is more than
just a legal technician.
d) Make sure that my attorney has a track record of completing his or her work on time .
e) Talk about fees.
f) I trust my intuition
g) learning as much about the process of my business.
7) Operations Plan
Member tours
Operation tours
Staff assistance
Solar related programs
Solar powered machineries
Workshops
Monthly newsletter
Code of conduct
a) serve our users= integrity, usefulness, privacy, responsiveness, take action.
b) Respect each other= equal opportunity employment, positive environment, safe
workplace.
c) Avoid conflicts of interest= personal Investments, outside employment, outside board
membership,co-worker relationships, gift entertainment and payments, reporting
d) preserve confidentiality= confidential information, outside communication and research.
e) protect Meridian Force's assets= firm's equipment, physical security, employee data.
f) obey the law= export controls, competition laws, insider training laws, anti-bribery laws.
A solar power plant is any type of facility that converts sunlight either directly, like
photovoltaics, or indirectly, like solar thermal plants, into electricity
Needed equipment’s are solar cells, charge controller , battery, inverter, grid-tied systems etc.
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9. Financial Projections :
The final section of a business plan presents a firm's pro forma financial projections.
Sources of founding:
a) personal funds: I have used mainly 70% of my total financing from both financial resources
and sweat equity.
b) Friends and family: I have used total 10% of my total financing from my friends and family.
c) Bootstrapping: I have used remaining 20% from bootstrapping. The ways to collect my
bootstrapping method is given below,
1. Minimize personal expenses,
2 . Avoid unnecessary expenses, such as lavish office space/ furniture
3. Hire interns.
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Income statement
Explanation December 31 December 31 December 31 December31
2023 2022 2021 2020
Net sales 3326592 2472160 2226800 1189000
Operating expenses
Assets :
Current assets:
Cash and cash equipment 76600 63800 54600 56500
Account receivable 49300 39600 48900 50200
Inventories 126200 126200 19200 20400
21400Total current assets 252100 122600 123900 128100
Property, plant and equipment 305000 260000 160000 160000
Building and Equipment 475000 412000 261500 149000
Total plant and Equipment 780000 672000 421500 309000
(-) accumulated depreciation 78000 65000 51500 45600
Net property and plant equipment 726700 607000 370000 263400
Ratio Analysis
2023 2022 2021 2020
SL
projected Historical
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