LEARNING
LEARNING
1. Classical Conditioning
2. Operant Conditioning
3. Cognitive Theory
It is about understanding how human mind works while people learn. The theory focuses
on how information is processed by the brain, and how learning occurs through that
internal processing of information. It is based on the idea that people mentally process the
information they receive, rather than simply responding to stimuli from their
environment.
Cognitive learning is centred on the mental processes by which the learner takes in,
interprets, stores and retrieves information. The mental processes occur between
stimulus/input and response/output. The individual takes in the stimulus, processes it in
their mind, and then acts upon the stimulus.
Social learning theory is a theory of learning process and social behaviour which
proposes that new behaviours can be acquired by observing and imitating others. It states
that learning is a cognitive process that takes place in a social context and can occur
purely through observation or direct instruction, even in the absence of motor
reproduction or direct reinforcement. In addition to the observation of behaviour, learning
also occurs through the observation of rewards and punishments, a process known as
vicarious reinforcement. When a particular behaviour is rewarded regularly, it will most
likely persist; conversely, if a particular behaviour is constantly punished, it will most
likely desist. The theory expands on traditional behavioural theories, in which behaviour
is governed solely by reinforcements, by placing emphasis on the important roles of
various internal processes in the learning individual.
LEARNING PROCESS/NATURE
Theories of Learning: Learning is part of every one’s life. In our life, all complex behaviour
is learned. Learning is defined as any relatively permanent change in behaviour that occurs as
a result of experience. Whenever any change occurs learning is taken place in the individual.
If an individual behaves, reacts, responds as a result of experience which is different from
others, a person has encountered some new learning experience in his life. This definition
consists of the following four key elements:
i) Change process: Learning involves some change in oneself in terms of
observable actions explicitly shown to others or change in one’s attitude or
thought process occur with oneself implicitly. Change may be good or bad or
positive or negative from an organization point of view. If a person is happened to
experience some negative incidents, that person will hold prejudices or bias or to
restrict their output. On the contrary, if a person is encountering some good
incident, that person is likely to hold positive attitude.
ii) Permanent change: Due to whatever exposure a person encounters, the impact
what it generates may be long lasting and permanent. Hence, the change must be
of relatively permanent. If change occurs due to fatigue or alcohol consumption or
temporary adaptation, it may be vanished once the goal is achieved.
iii) Setting behavioural actions: Explicit changes occurring in behaviour is the main
goal of learning process. A change in an individual’s thought process or attitudes
without any changes in any explicit behaviour will not be considered as learning
process.
iv) Need for meaningful experiences: Some form of experiences is necessary for
learning. Experience may be acquired directly through observation or practice. If
experience results in a relatively permanent change in behaviour, one can
confidently say that learning has taken place. Theories of Learning: There are
three types of learning theories. These theories are classical conditioning, operant
conditioning and social learning.
DETERMINANTS OF LEARNING
The important factors that determine learning are:
1. Motive: Motives also called drives, prompt people to action. They are primary energisers
of behaviour. They are the ways of behaviour and mainspring of action. They are largely
subjective and represent the mental feelings of human beings. They are cognitive
variables. They arise continuously and determine the general direction of an individual's
behaviour without motive learning cannot occur.
2. Stimuli: Stimuli are objects that exist in the environment in which a person lives. Stimuli
increase the probability of eliciting a specific response from a person.
3. Generalisation: The principle of generalisation has important implications for human
learning. Generalisation takes place when the similar new stimuli repeat in the
environment. When two stimuli are exactly alike, they will have probability of eliciting
specific response. It makes possible for a manager to predict human behaviour when
stimuli are exactly alike.
4. Discrimination: What is not generalisation is discrimination. In case of discrimination,
responses vary to different stimuli. For example, an MBA student may learn to respond
to video teaching but not to the oral lecturing by his professor.
5. Responses: The stimulus results in responses - be these in the physical form or in terms
of attitudes or perception or in other phenomena. However, the responses need to be
operationally defined and preferably physically observable.
6. Reinforcement: Reinforcement is a fundamental conditioning of learning.
Reinforcement can be defined as anything that both increases the strength of response
and tends to induce repetitions of behaviour that preceded the reinforcement. No
measurable modification of behaviour can take place without reinforcement.
7. Retention: Retention means remembrance of learned behaviour overtime. Converse is
forgetting. Learning which is forgotten over time is called "extinction". When the
response strength returns after extinction without only intervening reinforcement it is
called "spontaneous recovery".
LEARNING AND OB
Learning is a principal motivation for many employees to stay in organizations. Learning has
a major impact on individual behaviour as it influences abilities, role perceptions and
motivation. Along with its role in individual behaviour, learning is necessary for knowledge
management. Knowledge management improves an organization's capacity to obtain, share
and use knowledge in order to improve its operations and success.