MBA –Logistic & Supply Chain Mgt.

-2011-12 -SDE Page 1 of 17

BHARATHIAR UNIVERSITY: COIMBATORE – 641 046

SCHOOL OF DISTANCE EDUCATION (SDE)
for the SDE students admitted during the academic year 2011-12 & Onwards

M.B.A – Logistic and Supply Chain Management

(Annaul Pattern)

Paper Name of the Subject Marks

First Year

1.1 Principles of Management and Organisational Behaviour 100

1.2 Managerial Economics 100
1.3 Accounting and Finance for Managers 100
1.4 Marketing Management 100
1.5 Human Resource Management 100
1.6 Quantitative Techniques for Management 100
1.7 Research Methods for Management 100
1.8 Corporate Communication 100
1.9 Operations Management 100
Second Year
2.1 Logistic Management 100
2.2 Retail Store and Visual Merchandising 100
2.3 Quality Management and Quality Techniques 100
2.4 Retail Marketing and CRM 100
2.5 Logistic and Supply Chain Management 100
2.6 Export Trade and Documentation 100
2.7 International Marketing 100
2.8 Business Environment and Ethics 100
2.9 Strategic Management 100
---------
Total 1800
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MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 2 of 17

1.1. Principles of Management and Organizational Behaviour

UNIT I
Management : Science, Theory and Practice - The Evolution of Management Thought and the
Patterns of Management Analysis - Management and Society : Social Responsibility and Ethics -
Global and Comparative Management - The Basis of Global Management – Functions of
Management-The Nature and Purpose of Planning - Objectives - Strategies, Policies and
Planning Premises - Decision Making - Global Planning.

UNIT II
The Nature of Organizing - Organizational Structure : Departmentation - Line/Staff Authority
and Decentralization - Effective Organizing and Organizational Culture - Global Organizing. Co-
ordination functions in Organisation - Human Factors and Motivation - Leadership - Committees
and group Decision Making - Communication - Global Leading.

UNIT III
The System and Process of Controlling - Control Techniques and Information Technology -
Global Controlling and Global Challenges – Direction Function – Significance.

UNIT IV
Organisational Behaviour : History - evoluation, Challenges & opportunities, contributing
disciplines, management functions and relevance to Organisation Behaviour. Organizational
Behaviour responses to Global and Cultural diversity.
Personality - Determinents, structure, behaviour, assessment, psycho-analytical social learning,
job-fit, trait theories.
Emotions and Emotional Intelligence as a managerial tool. Attitudes - relationship with
behaviour, sources, types, consistancy, work attitudes, values - importance, sources, types, ethics
and types of management ethics. Perception - Process, Selection, Organisation Errors,
Managerial implications of perception.Learning - classicial, operant and social cognitive
approaches. Implications of learning on managerial performance.

UNIT V
Stress - Nature, sources, Effects, influence of personality, managing stress- Conflict -
Management, Levels, Sources, bases, conflict resolution strategies, negotiation. Foundations of
group behaviour : team decision making. Issues in Managing teams.
Organisational change - Managing planned change. Resistance to change - Approaches to
managing organisational change - Organisational Development - values - interventions, change
management- Organisational culture - Dynamics, role and types of culture and corporate culture.

REFERENCE
1. Koontz & Weirich, Essentials of Management, Tata McGraw Hill Publishing Company, New
Delhi.
2. Stoner, Freeman & Gilbert, Management, PHI, 6th Edition.
3. Robbins.S.P., Fundamentals of Management, Pearson, 2003.
4. Robbins.S. Organisational Behaviour, X edn., Prentice-Hall, India.
5. Umasekaran, Organisational Behaviour.
6. VSP Rao, V Hari Krishna – Management: Text and Cases, Excel Books, I Edition, 2004
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 3 of 17

1.2. Managerial Economics

UNIT I
Managerial Economics - meaning, nature and scope - Managerial Economics and business
decision making - Role of Managerial Economist - Fundamental concepts of Managerial
Economics- Demand Analysis - meaning, determinants and types of demand - Elasticity of
demand.

UNT II
Supply meaning and determinants - production decisions - production functions - Isoquants,
Expansion path - Cobb-Douglas function.
Cost concepts - cost - output relationship - Economies and diseconomies of scale - cost
functions.

UNIT III
Market structure - characteristics - Pricing and output decisions - methods of pricing -
differential pricing - Government intervention and pricing.

UNIT IV
Profit - Meaning and nature - Profit policies - Profit planning and forecasting - Cost volume
profit analysis - Investment analysis.

UNIT V
National Income - Business cycle - inflation and deflation - balance of payments - Monetary and
Fiscal Policies

REFERENCE
1. Joel Dean - Managerial Economics, Prentice Hall/Pearson.
2. Rangarajan - Principles of Macro Economics, Tata McGraw Hill.
3. Athmanand.R., Managerial Economics, Excel, New Delhi, 2002.
4. P.L.Mehta, Managerial Economics, S.Chand and Sons Company Ltd., New Delhi, 2004.
5. Peterson Lewis, Managerial Economics, Prentice Hall of India, New Delhi, 2002.

1.3. Accounting and Finance for Managers

UNIT I
Financial Accounting - Definition - Accounting Principles - Concepts and conventions - Trial
Balance – Final Accounts (Problems) - Depreciation Methods-Straight line method, Written
down value method.

UNIT II
Financial Statement Analysis - Objectives - Techniques of Financial Statement Analysis:
Accounting Ratios: construction of balance sheet using ratios (problems)-Dupont analysis. Fund
Flow Statement - Statement of Changes in Working Capital - Preparation of Fund Flow
Statement - Cash Flow Statement Analysis- Distinction between Fund Flow and Cash Flow
Statement. Problems
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 4 of 17

UNIT III
Cost Accounting - Meaning - Distinction between Financial Accounting and Cost Accounting -
Cost Terminology: Cost, Cost Centre, Cost Unit - Elements of Cost - Cost Sheet - Problems.
Budget, Budgeting, and Budgeting Control - Types of Budgets - Preparation of Flexible and
fixed Budgets, master budget and Cash Budget - Problems -Zero Base Budgeting.

Marginal Costing - Definition - distinction between marginal costing and absorption costing -
Break even point Analysis - Contribution, p/v Ratio, margin of safety - Decision making under
marginal costing system-key factor analysis, make or buy decisions, export decision, sales mix
decision-Problems

UNIT IV
Objectives and functions of Financial Management - Role of Financial Management in the
organisation - Risk-Return relationship- Time value of money concepts - Indian Financial system
- Legal, Regulatory and tax framework. Sources of Long term finance - Features of Capital
market development in India - Role of SEBI in Capital Issues.
Capital Budgeting - methods of appraisal - Conflict in criteria for evaluation - Capital Rationing
- Problems - Risk analysis in Capital Budgeting.

UNIT V
Cost of Capital - Computation for each source of finance and weighted average cost of capital -
EBIT -EPS Analysis - Operating Leverage - Financial Leverage - problems.
Capital Structure Theories - Dividend Policies - Types of Divided Policy.
Working Capital Management - Definition and Objectives - Working Capital Policies - Factors
affecting Working Capital requirements - Forecasting Working Capital requirements (problems)
- Cash Management - Receivables Management and - Inventory Management - Working Capital
Financing - Sources of Working Capital and Implications of various Committee Reports.

REFERENCE
1. Advanced Accountancy - R.L.Gupta and Radhaswamy
2. Management Accounting - Khan and Jain
3. Management Accounting - S.N.Maheswari
4. Prasanna Chandra, “Financial Management – Theory and Practice”, Tata McGraw Hill, New
Delhi (1994).
5. I.M.Pandey, “Financial Management”, Vikas Publishing, New Delhi.

Note : 80% of the questions shall be theory based

20% of the questions shall be problems.
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 5 of 17

1.4. Marketing Management

UNITI
Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction - Value
chain - Delivery network, Marketing environment, Adapting marketing to new liberalised
economy - Digitalisation, Customisation, Changing marketing practices, e-business - setting
up websites; Marketing Information System, Strategic marketing planning and organization.
UNIT II
Buyer Behaviour, Market Segmentation and Targeting, Positioning and differentiation strategies,
Product life cycle strategies, New product development, Product Mix and Product line decisions,
Branding and Packaging, Price setting - objectives, factors and methods, Price adapting policies,
Initiating and responding to price changes.
UNIT III
Marketing channel system - Functions and flows; Channel design, Channel management -
Selection, Training, Motivation and evaluation of channel members; Channel dynamics - VMS,
HMS, MMS; Market logistics decisions.
UNIT IV
Integrated marketing communication process and Mix; Advertising, Sales promotion and Public
relation decisions. Direct marketing - Growth, Benefits and Channels; Telemarketing;
Salesforce objectives, structure, size and compensation.
UNIT V
Identifying and analysing competitors, Designing competitive strategies for leaders, challengers,
followers and nichers : Customer Relationship marketing - Customer database, Data
warehousing and mining. Attracting and retaining customers, Customerism in India, Controlling
of marketing efforts.

Global Target market selection, standardization Vs adoptation, Product, Pricing, Distribution and
Promotional Policy.

REFERENCE
1. Marketing Management - Philip Kotler - Pearson Education/PHI, 2003.
2. Marketing Management - Rajan Saxena - Tata McGraw Hill, 2002.
3. Marketing Management - Ramasamy & Namakumari - Macmilan India, 2002.
4. Case and Simulations in Marketing - Ramphal and Gupta - Golgatia, Delhi.
5. Marketing Management – S.Jayachandran - TMH, 2003.

1.5. Human Resource Management

UNIT I: Human Resource Function

Human Resource Philosophy – Changing environments of HRM – Strategic human resource
management – Using HRM to attain competitive advantage – Trends in HRM – Organisation of
HR departments – Line and staff functions – Role of HR Managers.

UNIT II: Recruitment & Placement

Job analysis : Methods - IT and computerised skill inventory - Writing job specification - HR
and the responsive organisation.
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 6 of 17

Recruitment and selection process : Employment planning and forecasting - Building employee
commitment : Promotion from within - Sources, Developing and Using application forms - IT
and recruiting on the internet.

Employee Testing & selection : Selection process, basic testing concepts, types of test, work
samples & simulation, selection techniques, interview, common interviewing mistakes,
Designing & conducting the effective interview, small business applications, computer aided
interview.

UNIT III: Training & Development

Orientation & Training: Orienting the employees, the training process, need analysis, Training
techniques, special purpose training, Training via the internet.

Developing Managers: Management Development - The responsive managers - On-the-job and

off-the-job Development techniques using HR to build a responsive organisation. Management
Developments and CD-Roms - Key factor for success.

Performance appraisal: Methods - Problem and solutions - MBO approach - The appraisal
interviews - Performance appraisal in practice.

Managing careers: Career planning and development - Managing promotions and transfers.

UNIT IV: Compensation & Managing Quality

Establishing Pay plans : Basics of compensation - factors determining pay rate - Current trends
in compensation - Job evaluation - pricing managerial and professional jobs - Computerised job
evaluation.

Pay for performance and Financial incentives : Money and motivation - incentives for operations
employees and executives - Organisation wide incentive plans - Practices in Indian
organisations.

Benefits and services : Statutory benefits - non-statutory (voluntary) benefits - Insurance benefits
- retirement benefits and other welfare measures to build employee commitment.

UNIT V: Labour relations and employee security

Industrial relation and collective bargaining : Trade unions - Collective bargaining - future of
trade unionism. Discipline administration - grievances handling - managing dismissals and
separation.

Labour Welfare : Importance & Implications of labour legislations - Employee health - Auditing
HR functions, Future of HRM function.

REFERENCE

1. Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of India

P.Ltd., Pearson.
2. David A. DeCenzo & Stephen P.Robbins, Personnel/Human Resource Management, Third
edition, PHI/Pearson.
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 7 of 17

3. VSP Rao, Human Resource Management: Text and cases, First edition, Excel Books, New
Delhi - 2000.
4. Dr. R.Venkatapathy & Assissi Menacheri, Industrial Relations & Labour Welfare, Adithya
Publications, CBE, 2001.
5. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and Guidance, VI
edition, PHI, 2005.

1.6. Quantitative Techniques for Management

UNIT I
QT – Introduction – Measures of Central Tendency – Mean, Median, Mode.
Mathematical Models – deterministic and probabilistic – simple business examples – OR and
optimization models – Linear Programming – formulation – graphical solution –simplex –
solution.
UNIT II
Transportation model – Initial Basic Feasible solutions – optimum solution for non – degeneracy
and degeneracy model – Trans-shipment Model – Assignment Model – Travelling Salesmen
problem.

UNIT III
Network Model – networking – CPM – critical path – Time estimates – critical path – crashing,
Resource levelling, Resources planning. Waiting Line Model – Structure of model – M/M/1 for
infinite population.

UNIT IV
Probability – definitions – addition and multiplication Rules (only statements) – simple business
application problems – probability distribution – expected value concept – theoretical probability
distributions – Binomial, Poison and Normal – Simple problems applied to business.

UNIT V
Inventory Models – Deterministic – EOQ – EOQ with Price Breaks – Probabilistic Inventory
Models - Probabilistic EOQ model – Game theory-zero sum games: Arithmetic and Graphical
Method.
Simulation – types of simulation – Monte Carlo simulation – simulation problems. Decision
Theory – Pay off tables – decision criteria – decision trees.

REFERENCE

1. Statistics for Management – Richard L Levin & Daid S Rubin

2. Statistical Methods – S P Gupta
3. Operations Research – Kanti Swarup, Gupta And Man Mohan
4. Operations Research – Dr. J.K. Sharma Macmillan Indian Ltd.
5. U.K. Srivastava, G.V. Shenoy, S. C. Sharma, “Quantitative Techniques for Managerial
Decision”, Second Edition, Prentice Hall of India

Note : 80% of the questions shall be theory based

20% of the questions shall be problems.
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 8 of 17

1.7. Research Methods for Management.

UNIT I
Research - meaning - scope and significance - Types of research - Research Process -
Characteristics of good research - Scientific method - Problems in research - Identifying research
problem – concepts, constructs and theoretical framework.

UNIT II
Hypothesis:- meaning - sources - Types - formulation Research design - Types - case study -
features of good design - measurement - meaning - need Errors in measurement - Tests of sound
measurement Techniques of measurement - scaling Techniques - meaning - Types of scales -
scale construction techniques.

UNIT III
Sampling design - meaning - concepts - steps in sampling - criteria for good sample design -
Types of sample designs - Probability and non-probability samples. Data collection:- Types of
data - sources - Tools for data collection methods of data collection - constructing questionnaire -
Pilot study - case study - Data processing:- coding - editing - and tabulation of data - Data
analysis.

UNIT IV
Test of Significance:- Assumptions about parametric and non-parametric tests. Parametric Test -
T test, F Test and Z test - Non Parametric Test - U Test, Kruskal Wallis, sign test. Multivariate
analysis-factor, cluster, MDS, Discriminant ananlysis. (NO Problems). SPSS and its applications.

UNIT V
Interpretation - meaning - Techniques of interpretation - Report writing:- Significance - Report
writing:- Steps in report writing - Layout of report - Types of reports - Oral presentation -
executive summary - mechanics of writing research report - Precautions for writing report -
Norms for using Tables, charts and diagrams - Appendix:- norms for using Index and
Bibliography.

REFERENCE
1. Rao K.V.Research methods for management and commerce - sterling
2. Zikmund, Business Research Methods
3. Kothari C.R.- Research methodology
4. Donald R.Cooper and Pamela S.Schindler - Business Research Methods - Tata McGraw Hill.
5. Uma Sekaran, Research Methods for Business, Wiley Publications.

Note : 80% of the questions shall be theory based

20% of the questions shall be problems.
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 9 of 17

1.8. CORPORATE COMMUNICATION

Unit 1:
Communication basics – Business Communication – components – Types – formal
communication network – Work team communication – variables – goal – conflict resoulation –
non – verbal communication – Cross cultural communication – Business meetings – Business
Etiquette.
Unit 2:
Understanding Corporate Communication – Employee Communication – Managing Government
Relations – Writing for Media and Media Relations
Unit 3:
Corporate Communication in Brand Promotion – Financial Communication – Crises
Communication.
Unit 4:
Report writing: Characterizing & business reports – Types and forms & reports – Project
proposals – collection of data – tables constitution – charts – writing the report – documenting
the sources – proof reading.
Unit 5:
Business Presentation: Written and oral presentation – work – team presentation – Delivering the
business presentation visual aids – slides – electronic presentation – hand-outs – delivering the
presentation – career planning – preparing Resume – job applications – preparation for a job
interview – employment interviews – follow-up.

References:

1. Scot Ober, Contemporary business communication, fifth edition, biztantra.

2. Lesiler &Flat lay, Basic Business communication. Tata Mc Graw Hill.

1.9. OPERATIONS MANAGEMENT

UNIT I : Operations Management – Meaning – Importance – historical contributions – System

view of OM - Operation strategy and competitiveness - Functions of OM – types of production
systems

UNIT II : Product design and process selection – Evaluation and Selection of appropriate
Production and Operations technology. Product Design and process selection.
Types of layout – analysis and selection of layout – Product and / or Process layout, Cellular,
Lean and Agile manufacturing systems – Computer Integrated Manufacturing Systems -
Assembly line balancing.

UNIT III : Production planning and control – meaning – functions – aggregate planning –
master production schedule (MPS) – Material requirement planning (MRP) – BOM – Capacity
requirement planning (CRP) – Techniques – problems in MRP and CRP – an introduction to
MRP II and ERP – Business Process Re-engineering - Total Productive Maintenance (TPM)
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 10 of 17

UNIT IV : Materials management – functions – material planning and budgeting – Value

Analysis - purchase functions and procedure - inventory control – types of inventory – safety
stock – order point – service level – inventory control systems – perpetual – periodic – JIT –
KANBAN.

UNIT V : Total Quality Management Concept - Statistical Quality Control for Acceptance
Sampling and Process Control – Concepts of O.C.C. Curve – Use of the O.C. Curve – Concept
of Type I and Type II error – Quality movement – Quality circles –– ISO Quality Certifications
and types – Quality assurance – Six Sigma concept.

References :
1. Production and Operations Management – Everest E Adam & Ebert – PHI – publication
forth edition.
2. Operations Management (Theory and Problems ) – Joseph G Monks – McGraw Hill Intl.
3. Production and Operations Management – S N Chary – TMH Publications
4. Production and Operations Management – Pannerselvam, PHI
5. Lee J. Krajewski and Larry P. Ritzman, “Operations Management: Process and value
Chains”, 7th Edition, PHI, 2007
6. Hunawalla and Patil – production and Operations Management, Himalaya.
7. Modern Production and operations management – E.S Buffa.
8. Lee J. Krajewski and Larry P. Ritzman, “ Operations Management: Strategy and Analysis”,
Addison Wesley.
9. Chase, Aquilano & Jacobs “Production and Operations Management”,Tata McGraw Hill.

Questions : 40% of the questions shall be problems

60% of the questions shall be theory based.

II Year
2.1. Logistics Management
Unit I:
Introduction to logistics management- Definition, scope, functions, objectives - Integrated
logistics management, role of logistics in the Supply chain - Logistics & customer service, Role
of logistics in competitive strategy, Logistics organization & performance measurement, ERP –
SAP - ORACLE

Unit II:
Inventory planning, inventory costs, classifying inventory, Nature & importance of warehousing,
types of warehouses, warehousing functions, warehouse layout & design. Material handling-
objectives, guidelines & principles, selection of material handling equipments. Packaging-role of
packaging, packaging materials, consumer & industrial packaging, material handling efficiency

Unit III:
Transportation- role of transportation in logistics, transportation selection decision, basic modes
of transportation- Rail, Road, Water, Air, Pipeline- characteristics of different modes- transport
economics - Inter modal operations
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 11 of 17

Unit IV:
Containerization-concept, types, benefits, Types of carriers- indirect & special carriers, Role of
intermediaries- shipping agents, brokers- freight management- route planning Role of ports,
ICDs, CONCOR - Global shipping options

Unit V:
Reverse logistics- scope, design, e-logistics- logistics information system-application of IT in
logistics- automatic identification technologies- bar coding, RFID, Logistics outsourcing- 3PL &
4PL, Global logistics- operational & strategic issues

REFERENCES:
1. Logistics Management, Ailawadi C Sathish & Rakesh Singh, , Prentice Hall, India, 2005
2. Textbook of Logistics & Supply Chain Management,Agrawal D K, Macmillan India Ltd, 2003
3. The Management of Business Logistics, Coyle et al., , Thomson Learning, 7th edition, 2004
4. Logistical Management- The Integrated Supply Chain Process, Bowersox Donald J, Tata
McGraw Hill, 2000

2.2. Retail Store and Visual Merchandising

Unit I:
Introduction to Indian Economy – Retail industry and economy - Emergence of organized retailing
Trends in retailing

Unit II:
Marketing and retail environment - Types and factors of retail environment Green marketing - Indian
scenario in retail environment

Unit III:
Role of Atmospherics in Retail Strategy - Key Components of Retail Atmospherics- Exterior
Atmospherics

Unit IV:
Assortment – Theme – Ensemble - Racks and shelves - Payment counters

Unit V:
New product schedule - Bubble plan – Budgeting - Store planning

Reference Books:

1. JGA (Firm), 1000 retail graphics : from signage to logos and everything in-store, 2007, Rockport
Publishers.
2. Messedate, Jons., Best designed flagship stores : shops-showrooms-brand centers, 2007,
Ludwigsburg.
3. Morgan, Tony., Visual merchandising: window and in-store displays for retail, 2008, Laurence
King Publication.
4. Moya, Sandra., Store window design, 2007, Loft Publications.
5. Pegler, Martin., Store presentation & design no. 2 : branding the store, 2007, Visual Reference
Publication.
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 12 of 17

2.3. Quality Management and Quality Techniques

Unit I: Concept of quality – quality as a customer delight – quality as meeting standards – Actual Vs
Perceived Quality - concept of total quality – design, inputs, process and output – need for quantity –
function of quality – philosophy of quality – old Vs new – quality as a problem as a challenge – 6 sigma
concept.

Unit II: Quality management – fundamentals – evolution and objectives – planning for quality – quality
process – statistical process control [SPC] and acceptance sampling – quality assurance – total quality
management [TQM].

Unit III: Quality and productivity – quality and cost – Is quality free of cost – Benefits of quality –
competition in quality – Role of MNCs in emergence of global quality.

Unit IV: Quality systems – total quality control system Vs total quality management system – total
quality control [TQC] in Japan, US, Europe – Element of TQC – Just in time, quality circles, quality
teams.

UNIT V : Quality Improvement Techniques, Pareto Diagrams, Cause-Effect Diagrams, Scatter Diagrams,
Run Charts, Cause and Effect Diagrams

References:

1. Dr.S.Kumar, Total Quality Management, USP Publishers.

2. S K Mandal, Total Quality Management - Principles and Practice, Vikas

Publishing House.

2.4. Retail Marketing & CRM

Unit I: Retail industry and economy - Emergence of organized retailing - Trends in retailing-
Introduction to retail marketing - Value of a customer- Identification of customer needs

Unit II: Tactics to get new customers - Traditional media in retail marketing Copywriting for retailers -
Strategies to turn a first time - buyer into a regular customer - Strategies to turn a regular customer into a
life time customer

Unit III: Retailing role – relevance and trends – Retail Organizations – Retail in India- Retail location
strategy – Merchandising - Product - merchandise -Management - Retail space management- Retail
pricing- Retail Promotion strategy – Relationship Marketing – seminars and projects.

Unit IV: CRM and to e-CRM and various CRM packages-The concept of CRM – Strategic imperatives –
Conceptual foundations of CRM – Building customer relationship-Economics of CRM

Unit V: CRM in B-C markets – CRM in B – B market-Components of e CRM – Product offerings in the
CRM market space – contact centers for CRM-The CRM Road Map – Operational issues in
implementing CRM

Reference Books:

1. Shainesh, G and Jagdish N, Sheth “Customer Relationship Management”, Macmillan, 2006

MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 13 of 17

2. Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, “Retail Management”, Oxford University Press,
2005
3. A Sivakumar, Retail Marketing, Excel Books.
4. A. Coskun Samli, Retail Marketing Strategy: Planning, Implementation, And Control, Quorum
Books

2.5. Logistics & Supply Chain Management

Unit I: Logistics Management: Customer Service and Logistics Management – A Perspective - Concepts
in Logistics and Physical Distribution - Distribution and Inventory

Unit II: Types of Inventory Control - Demand Forecasting - Warehousing and Stores Management –
Routing - Transportation Management - Some Commercial Aspects in Distribution Management –
Codification - Distribution Channel Management - Distribution Resource Planning (DRP) - Logistics in
21st Century

Unit III: Supply Chain Management: Introduction - The Need for Supply Chain - Understanding the
Supply Chain Management - Participants in Supply Chain - Levels of Supply Chain

Unit IV: Role of a Manager in Supply Chain - Supply Chain Performance Drivers - Key Enablers in
Supply Chain Improvement - Inter-relation between Enablers and Levels of Supply Chain Improvement

Unit V: Aligning the Supply Chain with Business Strategy - SCOR Model

Reference Book:

1. D K Agrawal, Textbook of Logistics and Supply Chain Management, MacMillan.

2. G Raghuram & N Rangaraj, Logistics and Supply Chain Management - Cases and Concepts. Mac Millan.
3. Martin Christopher, Logistics & Supply Chain Management: Creating Value-Adding Networks, FT Press.
4. Janat Shah, Supply Chain Management: Text and Cases, 1st Edition, Pearson.

2.6. Export Trade and Documentation

Unit I: Generation of Foreign enquiries, obtaining local quotation & offering to overseas buyers
scrutinizing export order, opening L/C by buyers

Unit II: Export Finance - Forex - Major currencies, Exchange rates, relations & impact - Export costing
and pricing & incoterms

Unit III: Export Packaging - Preparation of pre shipment documentation - Inspection of Export
consignment - Export by Post, Road, Air & Sea - Claiming for Export benefits and Duty drawbacks

Unit IV: Shipment & Shipping documents - Complicated problems in shipments & negotiation of
shipping documentations - Corporate marketing strategies - 100% EOU & Free trade zone - Deemed
Export
Export Marketing

Unit V: Introduction - Exim policy - customs act - other acts relating to export/import - formalities for
commencing - customs formalities - export documentation - project exports - export of services - export
of excisable goods - import documentation - clearance of import goods - 100% export oriented units -
export processing zones - special economic zones - duty drawback procedure - export/import by post
customs house agents - import of different products - import/export incentives - import licenses etc.
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 14 of 17

Reference Books:
1. Export Import Procedures- Documentation and Logistics, Publisher: New Age International, By:
Shri C Rama Gopal, Chartered Accountant.
2. Export Management, P K Khurana
3. Export Import Management, Justin Paul & Rajiv Aserkar.

2.7. Intenational Marketing

UNIT-I
International Marketing: Meaning, Nature and Importance; International Marketing Orientation: E.P.R.G.
– Approach: An overview of the International Marketing Management Process; International Marketing
Environment. International Market Segmentation and Positioning; Screening and Selection of Markets;
International Market Entry Strategies: Exporting, licensing, Contract Manufacturing, Joint Venture M &
A, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances.

UNIT-II
International Product and Pricing Strategies: Product Designing: Product Standardization Vs. Adaptation;
Managing Product Line, International Trade Product Life Cycle, New Product Development; Pricing for
International Markets: Factors Affecting International Price Determination; Price Quotations and Terms
of Sale.

UNIT-III
Managing International Distribution and Promotion: Distribution Channel Strategy – International
Distribution Channels, their Roles and Functions; Selection and Management of Overseas Agents;
International Distribution Logistics; Planning for Trade Fairs and Exhibitions; International Promotion
Mix – Advertising and other Modes of Communication.

UNIT-IV
India's Foreign Trade Policy -Direction and composition of India's foreign trade, export – import policy of
current year -Export procedures and documentation -Export import procedures, Certificate related to
shipments, documents related to payment, documents related to inspection, documents related to
excisable goods

UNIT-V
Emerging Trends in International Marketing: Regionalism v/s Multilaterism; Trade Blocks; Important
Grouping in the World; Legal Dimensions in International Marketing (Role of WTO); Marketing
Research for Identifying Opportunities in International Markets.

Reference Books:
1. Cateora, Philip R. and Graham John L.(2005). International Marketing. Tata McGraw- Hill
Edition.
2. Terpstra, Vern and Sarathy, Ravi (2000). International Marketing. The Dryden Press, Chicago.
3. Keegan, Warren J. (7th Edition, 2002). Global Marketing Management. Pearson Education ,New
Delhi.
4. Kotabe Masaaki and Helsen Kristiaan (2nd Edition, 2001). Global Marketing Management. John
Wiley & Sons (Asia) Pte Ltd.
5. Onkvisit, Sak and Shaw, John J. (2004). International Marketing: Analysis and Strategy,
Edition,Prentice Hall.
6. Varshney, R. L. and Bhattacharya, B. (2001). International Marketing: An Indian Perspectives.
Sultan Chand, New Delhi.
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 15 of 17

2.8. Business Environment and Ethics

Objectives: To equip the students with the knowledge of emerging trends in social, political,
ethical and legal aspects affecting business decisions.

UNIT 1 :- Business environment - The concept and significance - constituents of business

environment - Business and society , Business & ethics - Social responsibility - Environmental
pollution and control. Business and culture- Business and Government - Political system and its
influence on business - Indian constitution - Directive Principles of State Policy.

UNIT II:- Managing Ethics- meaning and types – framework of organizational theories and
sources – ethics across culture – factors influencing business ethics – ethical decision making –
ethical values and stakeholders- ethics and profit. Corporate Governance – structure of Boards-
reforms in Boards – compensation issues – ethical leadership.

UNIT III :- Globalisation of the economy – trends and issues, Politics and environment, MNCs
and Government relationships- Introduction to GATT and WTO.

UNIT IV:- Fiscal policy - central finances and new fiscal policy - Direct and indirect Tax
structure, VAT, MODVAT - Service Tax problems and reforms -Expenditure Tax - Public debts
&deficit financing

UNIT V:- Legal environment of business – Monopolies – Company Law, Competition Act
2002. Foreign Exchange Management Act- Securities and exchange board of India Act -
Customs and Central Excise Act - Central and State sales Tax - Consumer protection Act Patents
Act.
REFERENCES:

Adhikari.m - Economic environment of Management

Francis cherunnilam - Business environment
Pruti s . economic & managerial environment in India
Davis & keith William c . frederik - business and society
Amarchand d - Government and business
Mankard _ Business Economics
A.N Agarwal _ Indian economy
Steiner and Steiner – Business Ethics – Mc-Graw Hill
Raj Agarwal – Business Environment – Excel Books.
MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 16 of 17

2.9. Strategic Management

UNIT I
Corporate strategic planning - Mission - Vision of the firm - Development, maintenance and the role of
leader - Hierarchal levels of planning - strategic planning process. Strategic management Practice in
India, Family run corporates.

UNIT II
Environmental Analysis & Internal Analysis of Firm:
General environment scanning, competitive & environmental analysis - to identify opportunities & threat
- Assessing internal environment through functional approach and value chain - identifying critical
success factors - to identify the strength & weakness - SWOT audit - core competence -Stakeholders’
expectations, Scenario-planning - industry analysis.

UNIT III
Strategy formulation
Generic strategies - Grand strategies - Strategies of leading Indian companies - The role of diversification
-limit - means and forms. Strategic management for small organisations, non- profit organizations and
large multi product and multiple market organisations.

UNIT IV
Tools of Strategy Planning and evaluation
Competitive cost dynamics - experience curve -BCG approach - cash flow implication. IA -BS matrix -
A.D Littles Life -cycle approach to strategic planning - Business portfolio balancing - Assessment of
economic contribution of strategy - Strategic funds programming.

Unit V
Strategy implement & Control:
Various approach to implementation of strategy - Matching organization structure with strategy -
7Smodel - Strategic control process - Du Pont’s control model and other Quantitative and Qualitative
tools - Balanced score card - M.Porter’s approach for Globalization - Future of Strategic Management.

Reference

1.Pearce& Robinson, Strategic Management ,All Indian Travellors N.D

2.A.C. Hax And Ns, Strategic Management: An Integrative Perspective, Majifu, Prentice Hall
3.Micheal Porter, Competitive Strategies.
4.Micheal Porter, Competitive Advantage Of Nations.
5.Samul C. Certo And J.Paul Peter, Strategic Management, Second Edition. Concept And Application,
Mcgraw Hill.
6.Georgy G.Dess And Alex Miller , Strategic Management, Mcgraw Hill.
7.Gerry Jhonson & Keven Scholes, Exploring Corparate Strategy: Text And Cases,Ph
8.Jaunch .L ,Rajive Gupta & William.F.Glueck ,Business Policy And Strategic Management ,Frank Bros
& Co,20003
9.Fred R.David ,Strategic Management Concept &Cases ,Pearson,2003

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MBA –Logistic & Supply Chain Mgt. -2011-12 -SDE Page 17 of 17

QUESTION PAPER PATTERN

Time : 3 Hours Max Marks : 100

Answer any Five Questions (5 X 20 = 100 Marks)

1.
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3.
4.
5.
6.
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8.

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