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Case Study

Snapchat gained popularity among young users due to its ephemeral messaging feature where photos and videos are deleted after a set time period. However, the platform faces challenges regarding privacy and security, such as its augmented reality filters potentially implicating users in accidents and sexting raising legal issues. Snapchat addresses these problems by notifying users of screenshots, banning unauthorized apps, and complying with legal requests, representing an effort to use technology to solve digital privacy problems with consumer support.

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Jayvee Magnaye
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112 views2 pages

Case Study

Snapchat gained popularity among young users due to its ephemeral messaging feature where photos and videos are deleted after a set time period. However, the platform faces challenges regarding privacy and security, such as its augmented reality filters potentially implicating users in accidents and sexting raising legal issues. Snapchat addresses these problems by notifying users of screenshots, banning unauthorized apps, and complying with legal requests, representing an effort to use technology to solve digital privacy problems with consumer support.

Uploaded by

Jayvee Magnaye
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Case Study: Snapchat and the Challenges of Privacy in the Digital Age

Introduction
Snapchat is a social media platform that gained popularity due to its unique
feature of ephemeral messaging, where all snaps (photos or videos) are deleted
after a brief period. This characteristic made Snapchat popular among young
users who value privacy and security in their online interactions. However, the
platform has also faced several challenges regarding privacy and security
concerns, particularly with the use of augmented reality filters and lenses,
sexting, and the storage of personal data.
Challenges and Issues
Snapchat's use of augmented reality filters and lenses is one of its notable
features. While these filters are primarily cosmetic, some offer practical
functionality, such as overlaying the local temperature or the speed at which the
user is traveling. The latter, the so-called "speed" filter, has implicated Snapchat
in lawsuits where Snapchat users used the filter while traveling at dangerous
speeds, resulting in traffic accidents.
Another major challenge that Snapchat faces is the problem of sexting. As a
platform that primarily caters to younger users, the possibility of the sharing of
sexually explicit messages and images is a major concern. The use of Snapchat's
ephemeral messaging feature for sexting among underage users may violate
child pornography laws.
Solutions and Findings
Snapchat has attempted to address these challenges and issues by introducing
measures such as notifying the sender if a recipient screenshots a snap,
reporting and banning third-party apps that violate Snapchat's terms of service,
and complying with law enforcement warrants requesting file retention. The
platform has also faced enforcement action by the Federal Trade Commission,
which claimed that Snapchat had misled its users about the privacy and security
the app provided.
Snapchat's success in addressing these challenges suggests that a market for
similar privacy-protecting apps may have strong consumer support. Its unique
approach to information sharing, which limits the storage of personal data,
represents an attempt to use technology to solve privacy and security problems
created by the digital age.
Conclusion
Snapchat's success as a social media platform is due to its unique features, such
as ephemeral messaging and augmented reality filters and lenses. However, the
platform has also faced significant challenges regarding privacy and security
concerns, such as sexting and the storage of personal data. Snapchat has
attempted to address these challenges by introducing measures such as notifying
the sender if a recipient screenshots a snap, reporting and banning third-party
apps, and complying with law enforcement warrants requesting file retention.
Despite these challenges, Snapchat represents an attempt to use technology to
solve privacy and security problems created by the digital age, and its success
suggests a strong consumer demand for similar privacy-protecting apps.

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