ARCHITECTURAL

PROGRAMMING

A Proposed Shopping Center with Parking Building

Submitted to the Faculty of Lyceum of the Philippines University – Cavite
General Trias, Cavite

In partial fulfilment
of the requirements in
Architectural Design 3 (ARDES03)
Midterm Major Plate

Submitted by:
ANTOLINO, DANIELA ELLAH
DELA CRUZ, VINCE
LEVITA, IVY CLARISSE
MATINING, ARABELA MAE
MOJICA, MICHAELLA ROSE

Submitted to:
AR. JING VISTA, uap, rmp

October 2022
 TABLE OF CONTENTS

Design Concept & Philosophy 1

Type chapter title (level 2) 2
Type chapter title (level 3) 3
Form/Structural Concept 4
Type chapter title (level 2) 5
Type chapter title (level 3) 6
Space/Area Computations 1
Type chapter title (level 2) 2
Type chapter title (level 3) 3
Matrix Diagrams 4
Type chapter title (level 2) 5
Type chapter title (level 3) 6
Bubble Diagrams 1
Type chapter title (level 2) 2
Type chapter title (level 3) 3
Design Considerations 4
Type chapter title (level 2) 5
Type chapter title (level 3) 6
Related Studies 1
Type chapter title (level 2) 2
Type chapter title (level 3) 3
Sample/Actual Pictures of a Shopping Mall & Parking Building 4
Type chapter title (level 2) 5
Type chapter title (level 3) 6
DESIGN CONCEPT
DESIGN PHILOSOPHY
DESIGN STRATEGIES
DESIGN CONSIDERATION
RELATED STUDIES

Mall Foot Traffic

According to Resonai (2022), the average mall foot traffic dropped nearly
90% at the outset since the pandemic started happening in the world. People were
not allowed to go to malls back then and being kept home in forced isolation to
prevent furthermore damages to their health and to others’. Considering this
phenomenon, the single biggest factor in the decline of foot traffic at shopping
malls has been the rise of online shopping. This was introduced as a substitute to
mall shopping as it was easier and more convenient for the users such that it only
requires a phone and an internet to order something.

This is considered as one of the problems of the architectural field in designing

malls in the less-strict pandemic state of the world where everyone are now
allowed to shop outside. The challenge is how the architects will encourage people
to start going to malls again in buying their products instead of online shopping,
which is a lot more convenient.

Aside from the introduction of online shopping platforms, another factors that
influence mall foot traffic are rising gas prices and elevated food prices that are
impacting retail visitation trends. During the week of March 7th, 2022 nationwide
overall retail visits declined by 4.3% compared to the equivalent week three years
ago — the most severe decline in weekly retail foot traffic over the past twelve
months that wasn’t directly tied to COVID. If this trend continues, the rise in retail
gas prices is likely to continue to negatively impact retail traffic, particularly those
retailers that have greater exposure to lower-income consumers where gas makes
up a higher percentage of household budgets.

A more change is needed and malls will continue to confront headwinds and
changing consumer shopping behavior. Those who visit the malls are only divided
with the following purposes:

 To shop
 To hang out
 To feel cold
 To use the bathrooms
 To eat
 To roam and exercise their feet

Retail property owners need to find a way to make their brick and mortar locations
worth shoppers’ efforts. Offering quality goods at reasonable prices is no longer
sufficient; the outing itself has to be compelling. Through this, architectural design
should prioritize both exterior and interior designs that will not only provide for the
needs of the shoppers, but will also give them amusement and convenience.

Mall Design Best Practices That Drive Tenant Satisfaction

Based from the studies made by Resonai (2022) of different mall owners’
mall design practices that greatly enhanced tenant satisfaction in their malls, there
are many things to consider. These things include:
 The frequency of stairs, elevators, and escalators will change perceptions of
how easy it is to navigate your facility.
 If a mall has a reputation of being dirty or dingy, it’s unlikely that customers
will be compelled to return.
 To customers, your mall design is a mosaic consisting of its stores, layout,
and general cleanliness.
 Your layout should consider peak traffic
 Tenants want to be assured that your mall design makes crowds efficient
and manageable. How is a large crowd going to flow through the mall
with the added element of customers that are trying to get to a specific
store, thereby sprinkling some chaos to the system? Where can customers
break from the crowd for a little bit of breathing room? Consider each of
these points when you’re building your mall’s layout. Filling your mall
with points of interest is an easy method to disperse customers
effectively, and they don’t necessarily need to be physical items. It’s
possible to integrate incredible digital works of art using augmented
reality.
 Reconsider your signage strategy
 Modern malls have begun to implement digital signage solutions that can
be updated within moments, reducing the amount of effort it takes to
present new promotional material to guests. Digital signage is more
engaging than traditional signage and can be integrated with mall design
to take the facility’s appeal to the next level. These modern mall design
solutions are a stellar way to prove the value your facility brings to the
table to your tenants while also generating a notable ROI. They aid with
maintaining and improving foot traffic, plus provide empirical data to
help sell ad space.
  Add a concierge service
 This could be a desk with a few representatives near the center of the
mall, booths scattered around the building, or a more advanced solution,
such as a personalized in-app experience. A concierge should have an
encyclopedic knowledge of the facility and be able to point customers in
the direction of specific stores, products, or experiences. Concierge
services also align closely with evolving customer needs. Consumers are
80% more likely to make a purchase if they receive a personalized
experience, which proves the value of having a concierge service on-
hand.
 Build mall design around technology to help with facility management
 By integrating advanced solutions to their layout, facility managers can
easily share empirical data about visits, maintenance, and which areas are
receiving the highest foot traffic, data that helps inform mall design
decisions. These technological solutions are a key part of keeping malls
up to date in a shifting market.

Bringing Customers In-Store (or In-Mall)

“Retail store foot traffic is rebounding, but physical retail has been forever
changed. After a year of online shopping, customers are eager to return to physical
stores—but their expectations will likely be altered. “ – Moore, K (Aug. 3, 2021)
How can retailers drive consistent walk-ins to and sales from their brick-and-
mortar stores? Moore asked several local business owners to share their best tips.
Here’s what they said.
 Invest in store design
- Effective store design can lead to a sales increase of up to 40%.
This includes store lighting (which impacts more than just store
ambiance). Lighting shapes how customers feel—consciously and
 subconsciously—and impacts the overall customer experience.
According to one study, a fashion retailer in Germany saw its sales go
up by around 12% compared to another local store after it installed a
new lighting scheme. In-store lighting can actually help create an
atmosphere and guide customers through your store.
 Create community hubs
- If there’s one thing the pandemic has taught us, it’s that humans are
social beings. We love socializing, meeting new people, and gathering
with friends and family. In other words, we need that sense of
belonging—to a group, to a place, to a community. An MIT study
shows that interactions with other people light up the same region of
our brains as food does. And as we’re wired to strive to be part of
something, businesses that can build a community around their brand
can expect higher foot traffic. The “store as a community hub” model
enables merchants to interact with their customers on a regular basis
to educate, gather feedback, share experiences, host events, and
launch new products.
 Offer gift customization and personalization
- As reported by the New York Post, 62% of Americans prefer gifts that
come from the heart and feel more personal. Adding gift
customization services in-store can be a draw for customers who want
to buy something special for their loved ones.
 Make stores a sensory experience
- Creating a multi-sensory atmosphere elevates the buyer’s journey,
ultimately resulting in increased sales. A behavioral study from Mood
Media found that when sensory marketing was applied, sales
increased by 10%. Another interesting finding is that shoppers spent
almost six minutes longer in-store when their senses were activated.
These questions should be considered when designing a mall that will
have to activate their customer’s five senses:
- How will the customer be greeted?
- Does your store feel open and inviting?
- Does the music at your store create a positive vibe?
- Is there a certain scent that attracts your target customer?
- If you’re not already in the food and beverage industry, is there a
special treat that customers can nibble on while shopping? (Maybe a
branded mint or cookie?)
 - What incentives can you create for new customers to return as they
exit? (Think samples, discounts, rewards programs, etc.)
 Leverage one-to-one interactions
- Data shows that 93% of customers are more likely to make repeat
purchases with brands that offer excellent customer service.
Customers want undivided attention and personalized advice when
shopping. The result is often on-the-spot purchasing. Nearly half of
shoppers surveyed (49%) have made impulse purchases after
receiving a more personalized experience.
 Make stores multipurpose retail spaces
- The mix of retail and café experiences opens up the doors for new
audiences that wouldn’t normally walk into your store. Repurposing a
segment of your store to introduce a café or even a restaurant creates
community-building opportunities.
 Make your store pet friendly
- Making your customers’ pets feel welcome can go a long way toward
building loyalty. However, just saying that your store is pet friendly
isn’t enough. Put out some water bowls and offer treats for the
animals. You could also create a pet-friendly area.
 Create a space for shoppers to relax in
 Make your store instagrammable
- Customers love places where they can shop, enjoy, and take pictures.
With one billion monthly active users, Instagram is changing the retail
design industry. Retailers are transforming their stores into content
studios, enabling visitors to create content for their social media,
blogs, and websites while in-store.

SAMPLE PICTURES OF A SHOPPING MALL AND A PARKING
BUILDING
 REFERENCES
 https://www.resonai.com/blog/mall-foot-traffic?
fbclid=IwAR2wcztrfVDWGmuwHJMvHt7y4fj-
ZJBeiA9asvRRfj4wzWcERBNG9kS37Vg
 https://www.resonai.com/blog/mall-design?
fbclid=IwAR2i3pLTdedMHDV5C1Y-
4xINYftszemqHabFV_kiqSN7v2YUjffl3QlhOyM
 https://www.shopify.com/retail/ideas-to-bring-customers-in-store?
fbclid=IwAR0k-bdL51WToTxlHVKU4epO-Q521kkVvbbi9y-ir-
sjih251pAnARli4WQ
 https://totalfood.com/how-to-create-a-restaurant-floor-plan/
 https://ph.claseek.com/money/franchise/mall-cart-mall-kiosk-food-kiosk-
cart-stalls-for-sale_i80545
 https://trafft.com/salon-dimensions/
 https://bluprint.onemega.com/jason-buensalido-contemporary-filipino-
design/
 https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?
filename=Retail%20Foods_Manila_Philippines_7-8-2019.pdf
 https://www.socialtables.com/blog/event-planning/capacity-party-space-
calculator/
 https://www.nps.gov/nationalmallplan/Documents/
NAMA_SignGuidelines.pdf