[Free version] Big Map of E-​commerce Metrics 2.

0 Made by Jetmetrics, Inc. website – jetmetrics.io

8 The Green, Ste A, Dover, Delaware, 19901, USA linkedin – Jetmetrics
119 crucial metrics in 7 groups to calibrate and grow your e-​commerce business

💰 Revenue metrics
Quick navigation Description:
The most important indicators that 
determine the viability of
e-​commerce business and its 
prospects
Generally Impacts on:
<none>

Generally Depends on:

Total Paid Orders, Gross 
Merchandise Value, 
Revenue from Livestream 
commerce, ARR
Total Metrics:

19

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🔎 SEO metrics 🧲 Referral Program metrics 🤝 CRM metrics 📦 Product metrics
🎯 Paid Ads Metrics 📞 Customer Service & Support 📺 Livestream commerce 💰 Revenue metrics Upgrade to explore this section

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📺 Livestream commerce metrics
Description: Generally Impacts on: Total Metrics:
🔁 Subscription metrics
Description: Generally Impacts on: Total Metrics:
✅ Orders metrics
Description: Generally Impacts on: Total Metrics:
📦 Product metrics
Description: Generally Impacts on: Total Metrics:
Livestream shopping is used by  Total Sales Can be a part of general e-​commerce  Total Sales How to measure purchases, their  Total Sales These are metrics about SKU's,  Total Sales
brands to promote and sell  business when your customers also  value and other crucial  units of merchandise that can help 
products through livestreams on 
Generally Depends on: 18 sign up to receive a products on an 
Generally Depends on: 15 characteristics
Generally Depends on: 32 optimize revenue from each item in 
Generally Depends on: 31
digital platforms, often in  ongoing basis the assortment
Total Followers Total Customers Total Add to Carts from  <none>
collaboration with influencers
Mobile and Website

Share of Livestream revenue in Revenue from Livestream

Livestream AOV
Revenue commerce
Money ($) Result
Rate (%) Relation Quantity (n) Result

Orders from Livestream

commerce

Quantity (n) Result

Total Product Views during Total Livestream Comments Livestream Conversion Rate
Peak Livestream Viewers livestream

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Will be available in the next update

Actionable Quantity (n) Rate (%) Result

Quantity (n) Result

Quantity (n) Result
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Livestream Likes

Types of metrics Types of units

Actionable Quantity (n)
Total Livestream Sessions Unique Livestream Viewers Audience Engagement Avg Time on Event

Quantity (n) Result Quantity (n) Result Rate (%) Result Duration (minutes) Result
Chat Sessions

Actionable Quantity (n)

↩️ Returns and Refunds metrics

Pre Event Registrations
Livestream Shares Livestream Bounce Rate
Actionable Quantity (n)

Actionable Quantity (n) Actionable Rate (%)

Audience Size

Quantity (n) Result

Quantitative metrics that are calculated based on 

Result metrics the result of the period. As a rule, they are  Money metrics For example:
influenced by actionable metrics and other result 
Result 0.27$, 120$, 90 750$
or costs metrics Money ($)

Actionable metrics Metrics that can be directly  Quantitative metrics For example: 🚚 Logistic and inventory metrics
🔊 Social Media metrics 🧲 Referral Program metrics 📱 Mobile App Activation metrics 🌐 Website Activation metrics 🤝 CRM metrics
impacted by specific actions
Actionable 1.4, 510, 29 300
Quantity (n)

Generally Impacts on:

Description: Generally Impacts on: Total Metrics: Description: Generally Impacts on: Total Metrics: Description: Generally Impacts on: Total Metrics: Description: Total Paid Orders from  Total Metrics: Description: Generally Impacts on: Total Metrics:
How to manage brand promotion  Audience Size, Total Website  How to encourage your customers  New Customers, App Page  Metrics for improving the funnel in  Total Paid Orders from App Metrics to improve the funnel on a  Website How to measure customer activity,  New Subscribers, Total Paid 
and sales on social media like  Traffic, App Page Views from  to recommend your products to  Views from Paid Sources,  the mobile app (from App Store  website through user experience  the quality of work with the  Orders, Average Ticket Count
Facebook, Twitter, TikTok, Pinterest  Organic Sources 36 their family and friends Total Website Traffic 10 Optimization to checkout).  Generally Depends on: 35 and conversion Generally Depends on: 25 customer base to increase loyalty 
Generally Depends on: 30
and others. The structure of metrics  Applicable for App Store and  Total Traffic from Social  and attract new customers

Metrics, which are typically show the ratio of two 

Total Traffic from Social  Total Paid Orders
can be different for each social  Generally Depends on: Generally Depends on: Google Play Media, Referral, Paid  Media, Referral, Paid 
network <none> CSAT channels, Email

Relation metrics
channels, Email

other metrics. They cannot be impacted directly  Percentage / Ratio metrics For example: Account visits Clicks per post

(not actionable), but they show the state of the  3%, 27,5%, 100%,
Quantity (n) Result Actionable Quantity (n)

Relation Total Traffic from Social Media

metrics that link Rate (%) Share of Social Traffic Total Social Media Сlicks

Rate (%) Relation Quantity (n) Result

Quantity (n) Result

Daily Engagement Rate

Rate (%) Relation

Engagement Rate

Rate (%) Relation

Followers Churn Rate

Rate (%) Relation

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🛒 Offline metrics
Cost metrics Entry marketing costs that determine the volume  Duration metrics
Engagement Rate per Post

For example: Rate (%) Relation Unfollows

of the first step of the sales funnel 0.2 milliseconds, 2.7 minutes, 11 days, 5.1 months
Quantity (n) Result

Costs
Duration (days, months) Love Rate Total Followers

Rate (%) Relation Quantity (n) Result

Amplification Rate Audience Growth Rate

Rate (%) Relation Rate (%) Relation

Talk Rate
New Followers Cost per Follower
Rate (%) Relation
Quantity (n) Result Money ($) Relation

🛍️ Marketplace metrics
Likes per post Total likes

Actionable Quantity (n) Quantity (n) Result

Shares per post Total shares

📞 Customer Service & Support metrics

Actionable Quantity (n) Quantity (n) Result

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Comments per post Total comments

Actionable Quantity (n) Quantity (n) Result

Total Reach Reach per Post

Quantity (n) Result Actionable Quantity (n) Description: Generally Impacts on: Total Metrics:
These indicators are about how to  NPS
provide quality assistance when 
customers have problems with a 
Generally Depends on: 11
Organic Reach company's products or services
Total Customers

Quantity (n) Result

Types of relations How to see more 

Viral Reach
Total Impressions Impressions per Post
Quantity (n) Result
CSAT (Customer Satisfaction
Quantity (n) Result Actionable Quantity (n)
Score)

❤️ Loyalty Program metrics

Paid Reach Rate (%) Result

Quantity (n) Result First-Contact Resolution Rate

information about 
Rate (%) Relation

Organic Impressions Number of Interactions Per

Ticket Resolution Rate
Ticket
Quantity (n) Result
Rate (%) Result
Average Ticket Resolution Time Actionable Quantity (n)

Viral Impressions
Actionable

Quantity (n) Result

metric
Duration (minutes)

Resolving tickets in period Failed tickets in period

Total posts in period Paid Impressions Quantity (n) Result Quantity (n) Result
Average Response Time

Actionable Quantity (n) Quantity (n) Result

Actionable

Metric 1 directly proportionally affects  Duration (minutes)

Metric 1 Metric 2 on Metric 2. It means that the more  Social Media CPM

Actionable Money ($) First Response Time

Metric 1 – the more Metric 2 Actionable

Duration (minutes)

Average Ticket Count Ticket Backlog

Social Media Costs
Quantity (n) Result Quantity (n) Result

✏️ Content Marketing metrics

Costs Money ($)

Metric 1 inversely proportionally affects 

Metric 1 Metric 2 on Metric 2. It means that the more Metric 
1 – the less Metric 2

Metric 1 Metric 2
Metrics 1 and 2 mutually positively 
influence each other, that is, the more 
Metric 1, the more Metric 2
🔎 SEO metrics
Description: Generally Impacts on: Total Metrics:
🎯 Paid Ads Metrics
Description: Generally Impacts on: Total Metrics:
📭 Email marketing metrics
Description: Generally Impacts on: Total Metrics:
These are metrics to attract more  Total Website Traffic, App  How to measure the attraction of  Total Website Traffic,  How to measure the effectiveness  Total Website Traffic, 
organic traffic from search engines  Page Views from Organic  traffic to a mobile app and website  App Page Views from  of work with the base of email  App Page Views from 
(Google, Bing, etc.) Sources 9 through paid advertising systems  Paid Sources 18 subscribers, the quality of email  Organic Sources 23
(Meta Ads, Google Ads, Bing Ads,  campaigns and their conversion 
Generally Depends on: etc.) Generally Depends on: into orders Generally Depends on:
<none> <none> <none>

Total Traffic from Email

Share of Email Traffic
marketing
Rate (%) Relation
Quantity (n) Result

Metrics 1 and 2 mutually negatively 

Metric 1 Metric 2 influence each other, that is, the more  Total Unique Email Clicks

Metric 1, the less Metric 2

Quantity (n) Result

Total Email Clicks

Video viewership 100%
Quantity (n) Result
Rate (%) Relation
Cost Per Visit CTOR (Click through Open Rate)

Money ($) Relation

Video viewership 75% Actionable Rate (%)

Share of Organic Traffic Total Organic Traffic Branded traffic

Rate (%) Relation

Rate (%) Relation Quantity (n) Result Quantity (n) Result

Metrics 1 and 2 are related but have no 

Visits CR Traffic from Paid channels Share of Paid Traffic
Clicks per Unique Subscribers
Total Unique Email Opens
Actionable Rate (%) Quantity (n) Result Rate (%) Relation Video viewership 50%
Metric 1 Metric 2 direct impact. It usually refers to  Quantity (n) Result

Found a mistake or have a question?

Quantity (n) Relation

✉️
Rate (%) Relation

relation metrics CPC (Cost per Click)

Opens per Subscriber
Backlinks Organic Impressions in Search Organic CTR (Organic click- Money ($) Relation
through-rate) Clicks Video viewership 25%
Quantity (n) Relation
Actionable Quantity (n)
Quantity (n) Result Actionable Rate (%) Quantity (n) Result Rate (%) Relation
CTR (Click-through rate)

Email us
Actionable Rate (%) Total Email Opens Open Rate

Quantity (n) Result Actionable Rate (%)

Average View Duration
CPM (Cost per Mille) Impressions Video View Count
Coverage Issues Keywords Ranking Organic Visibility Actionable
Actionable Money ($) Quantity (n) Result Quantity (n) Result Email Bounce Rate
Actionable Quantity (n) Actionable Quantity (n) Actionable Rate (%) Duration (minutes)
Actionable Rate (%)
Email Click through Rate Cost per Email Click Cost per Open Total Email Delivered

Rate (%) Relation Money ($) Relation Money ($) Relation Quantity (n) Result
Spam Complaint Rate
Emails per Subscriber
Ads Marketing Costs Cost Per View Total Watch Time
Actionable Rate (%)
Actionable Quantity (n)
Costs Money ($) Money ($) Relation Duration (minutes) Result

Total Email Sent Total Subscribers Unsubscribe Rate

Quantity (n) Result Quantity (n) Result Actionable Rate (%)

Email marketing Costs Subscribers List Growth Rate Total Opt-Ins in period

Follow our CEO on LinkedIn

Costs Money ($) Rate (%) Relation Actionable Quantity (n)

How to edit the Map

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💸 Cost metrics
Description: Generally Impacts on: Total Metrics:
Basic marketing investment and  <none>
related costs

Generally Depends on: 4

<none>

1st option
Duplicate the whole  Rate this Map on Gumroad
Map to your board Total marketing Costs

Costs Money ($)

Marketing Team Salary Agency Costs Apps & Services Costs

Costs Money ($) Costs Money ($) Costs Money ($)

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