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Project Presentation Guide

The document outlines a marketing plan project for Occasion Ltd to launch a new smart watch app over 3 months. It provides background on the project team and app functionality. The plan details using a Gantt chart to schedule marketing activities including justifying targeting of young people, parents, professionals and influencers. It identifies potential risks like technical issues and proposes mitigation steps. Success criteria incorporates metrics like market share, revenue and customer satisfaction.

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Anders
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30 views9 pages

Project Presentation Guide

The document outlines a marketing plan project for Occasion Ltd to launch a new smart watch app over 3 months. It provides background on the project team and app functionality. The plan details using a Gantt chart to schedule marketing activities including justifying targeting of young people, parents, professionals and influencers. It identifies potential risks like technical issues and proposes mitigation steps. Success criteria incorporates metrics like market share, revenue and customer satisfaction.

Uploaded by

Anders
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Project introduction

• Name of the Organisation: Occasion Ltd


• Project Title: LifeTime Marketing Plan
• Project Summary – launching a new smart watch
• Project Timeframe: 3 months
• Prepared By: Student ID
• Project Contact: Marketing Consultant
(MC@marketingconsultants.co.uk)
Project Overview

• Background information
• What does the app do?
• Why should it be built?
• Potential customers
• Potential risk and mitigating against
• Likelihood of success
The marketing Plan
• Using the Gantt chart you have produced, detail the main
points of the marketing plan.
Why launch marketing? (Take any 5)
• To diversify its portfolio
• Allows for more variety and options for products and services
offered
• Provides a tremendous boost to brand image
• Company profitability - Increased Sales and Revenue
• Used as a defence. By diversifying products or services, a
company can protect itself from competing companies
• More product variety
• More markets are tapped
• Companies gain more technological capability
• Economies of scale.
• Brand Equity
• Risk factor is reduced
Potential customers
•Choose and justify the potential customers
which may include:
• Youngsters
• Parents
• Professionals
• Retired customers
• Athletes
• Social Media Influencers
Potential risk and mitigatingagainst

3 Steps approach Potential risk


•Step 1: Identify Potential Risk (Identify 3)
•Step 2: Evaluate Risks (Look at the likelihood of them
happening and impact)
Mitigating against
•Step 3: Select a Risk Management Method (What could be
done to avoid)
PROJECT SUCCESS

Evaluative capabilities for critical discussion of decisions

• Gaining large market share

• Reaching out to new audience

• Make revenue

• Customer satisfaction

• Team spirit excitement and joy

• Continuity of skills and experience gained

• Gaining comparative advantages over competitors


Conclusion

• Summarised analysis
• What will the benefit for Occasion Ltd.?
• Why should you be hired?
• Customers
• Risk and mitigating them
• Success criteria
References
Boon, Andy. The Product Launch. [Japan], Halico Creative Edcuation, 2018.

Lewis, James P. Project Planning, Scheduling & Control : The Ultimate Hands-on Guide to Bringing

Projects in on Time and on Budget. New York, Mcgraw-Hill, 2011.

Murray-Webster, Ruth, and Peter Simon. Starting out in Project Management : A Study Guide for the

APM Introdctory Certificate in Project Management. Princes Risborough, Apm Publishing,

2007.

Reiss, Geoff. Project Management Demystified. Routledge, 2015.

Sandy, Ken. The Influential Product Manager : How to Lead and Launch Successful Technology

Products. Oakland, Ca, Berrett-Koehler Publishers, Inc, 2020.

Schwalbe, Kathy. Revised, an Introduction to Project Management, Fifth Edition : With a Brief Guide

to Microsoft Project Professional 2016. Minneapolis,Mn, Schwalbe Publishing, 2016.

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