/ Ph.D, in Management Unit-1 Management — Concept, Process, Theories and Approaches, Management Roles and Skills- Functions ~ Planning, Organizing, Staffing, Coordinating and Controlling. Communication — Types, Process and Barriers. Decision Making — Concept, Process, ‘Techniques and Tools-Organisation Structure and Design ~ Types, Authority, Responsibility, Centralisation, Decentralisation and Span of Control Managerial Economics ~ Concept & Importance-Demand analysis ~ Utility Analysis, Indifference Curve, Elasticity & Forecasting-Market Structures ~ Market Classification & Price Determination- National Income — Concept, Types and Measurement -Inflation — Concept, Types and Measurement -Business Ethics & CSR -Ethieal Issues & Dilemma - Corporate Governance -Value Based Organisation Unit—1 Organisational Behaviour ~ Significance & Theories -Individual Behaviour ~ Personality, Perception, Values, Attitude, Learning and Motivation-Group Behaviour ~ Team Building, Leadership, Group Dynumics-Interpersonal Behaviour & Transactional Analysis- Organizational Culture & Climate -Work Force Diversity & Cross Culture Organisationai Behaviour -Emotions and Siress Management -Organisational Justice and Whistle Blowing Human Resource Management ~ Concept, Perspectives, Influences and Recent Trends Human Resource Planning, Recruitment and Selection, Induction, Training and Development Job Analysis, Job Evaluation and Compensation Management Unit — 101 Strategic Role of Human Resource Management -Competency Mapping & Balanced ‘Scoreboard -Career Plannit ind Development -Performance Management and Appraisal Organization Development, Change & OD Interventions -Talent Management & Skill Development -Employee Engagement & Work Life BalancePes np Go Pe Deca & Type rege hap Ans EST Por Apathy a, neal Anti” Rete Bed Sineg Foran ~ SWOT Ani, Cones Seaegy ~ Grom, Satiy, Retchnt, Inept en Diveieaion, eles Pai Aaays - BCG, 62 Strategy Implementation — Challenges of Change, Developing Programs Mckinsey 7s Framework Marketing — Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction -Market ‘Segmentation, Positioning and Targeting -Product and Pricing Decision — Product Mix, Produet Life Cycle, New Product development, Pricing — Types and Strategies Place and promotion decision ~ Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion Unit-Iv Accounting Principles and Standards, Preparation of Financial Statements-Financial Statement Analysis Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis-Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis-Standard Costing & Variance ‘Analysis-Financial Management, Concept & Functions -Capital Structure — Theories, Cost of Capital, Sources and Finance -Budgeting and Budgetary Control, Types and Process, Zero base Budgeting -Leverages ~ Opcrating, Financial and Combined Leverages, EBIT-EPS Analysis, Financial Breakeven Point & Indifference Level Unit-V Statistics for Management: Concept, Measures of Central Tendency and Dispersion, Probability Distribution ~ inominal, Poison, Normal and Exponential -Data Collection & Questionnaire Desizn-Sampling ~ Concept, Process and Techniques -Hypothesis Testing — Procedure; T, Z, F, Chi-square tests-Correlation and Regression Analysis-Operations Management ~ Role and Scope -Facility Location and Layout ~ Site Selection and Analysis, Layout ~ Design and Process-Enterprise Resource Planning — ERP Modules, ERP implementation -Scheduliny; Loading, Sequencing and Monitoring-Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management — KAIZEN, Benchmarking, Six Sigma: ISO 9000 Series Standards -Operation Research ~ Transportation, Queuing Decision Theory, PERT / CPM[sos Endogan, B., Bauer, T., Carpenter, M., Short, J. 2017). Principles of Management 3.0, United States: Flat World Knowledge. Business Communication: For Management. (2018). (n.p.: Eduereation Publishing. Ahuja, A. (2017). Managerial Economics (Analysis of Managerial Decision Making), Sti Edition, India: $ Chand Limited, Buchanan, D. A., Huczynski, A. A. (2019). Organizational Behaviour. United Kingdom: Pearson, Dessler, G. (2020), Human Resource Management. United Kingdom: Pearson. Saloner, G., Shepard, A., Podolny, J. (2008), Strategic Management. India: Wiley India Pvt. Limited, Kotler, P., Keller, K. L. (2012), Marketing Management. United Kingdom: Prentice Hall (2021), (np): Sultan Chand & Sons. Arora, P. N, (2009), Statistics and Management. India: S. Chand Limited, Financial Accounting,