Major - Minor BBA
Major - Minor BBA
BBA SEMESTER – I
B. B. A. (HONS)
SEMESTER – I
Disciplinary Specific Course-Core
Subject Name: PRINCIPLES OF MANAGEMENT-1
Course Code: DSC-C-BBA-111
Credit Mark Distribution – 04
COURSE OBJECTIVES:
1. Understand the concept and nature of management, its definition, and the evolution of management
thought, providing a foundation for further studies in the field.
2. Comprehend the five functions of management (planning, organizing, staffing, leading and
controlling) and their significance in achieving organizational goals and objectives.
3. Develop the skills and knowledge necessary for effective planning, including the knowledge of
forecasting and decision-making techniques.
4. Gain an understanding of organising as a management function, including the principles of
departmentation, delegation, span of control, as well as the implications of centralization and
decentralization.
5. Develop familiarity with the organisation structures and designs, including the formal and informal
organisation structures – their benefits and limitations
PRE – REQUISITE
1. Primary understanding of business fundamentals
2. Basic concepts of communication skills
3. Analytical and critical thinking skills
CO – REQUISITE
1. Introduction to Business: A co-requisite course that introduces students to the fundamental concepts
and functions of business, including marketing, finance, accounting, and operations. This course
provides a broader context for understanding the role of management within organizations.
2. Business Communication: A co-requisite course that focuses on developing effective communication
skills in a business setting. This course covers written and oral communication, interpersonal skills,
professional etiquette, and the use of technology for communication.
3. Introduction to Economics: A co-requisite course that introduces students to basic economic
principles, including supply and demand, market structures, and macroeconomic factors. This course
provides a foundation for understanding the economic context in which management decisions are
made.
COURSE OUTCOMES
1. Demonstrate a comprehensive understanding of the principles and functions of management,
including planning, organizing, staffing, leading, and controlling, and their application within
organizational contexts.
2. Apply strategic planning techniques and decision-making processes to set goals, formulate strategies,
and evaluate alternatives for effective management actions.
3. Analyze and evaluate organizational structures, including departmentation, delegation, and
centralization versus decentralization, to enhance organizational effectiveness.
4. Collaborate effectively in teams, engaging in group discussions, presentations, and problem-solving
exercises to enhance interpersonal and teamwork skills.
5. Develop effective communication skills, both written and verbal, to convey ideas, motivate
employees, and foster positive relationships within an organizational context.
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6. Demonstrate an awareness of current trends and emerging issues in management, such as
technological advancements, innovations and creativity, globalization, and their implications for
managerial practice.
7. Apply management concepts and principles to real-world scenarios and case studies, demonstrating
the ability to analyze problems, develop strategic solutions, and make informed recommendations.
3 Organising (Part 1)
A. Meaning of Organising; Principles of Organising
B. Departmentation: Meaning and Bases of Departmentation
(Function-wise, Product-wise, Process-wise, Territory-wise,
Function-wise)
C. Delegation of Authority: Meaning; Principles of Effective
25%
Delegation
D. Centralisation and Decentralisation: Meaning, Factors affecting
the degree of Centralisation and Decentralisation
E. Span of Control
F. Importance of Co-ordination and Integration in Organisations
4 Organising (Part 2) - Types of Organisation Structures
A. Formal Organisations: Line, Functional, Project, Matrix and
Committee forms 25%
B. Informal Organisations: Meaning, benefits and issues
Pedagogical Tools:
• Classroom Lecture
• Problem Solving
• Tutorial
• Group Discussion
• Seminar
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MODE OF EVALUATION:
Evaluation will be divided in two parts.
External: Semester end Examination will be conducted by the Gujarat University of 50 Marks
Internal: Internal Evaluation of 50 marks will be decided by the colleges / Institutes/ University
departments as per the instruction given by the University time to time.
REFERENCE BOOKS:
1. ‘Principles of Management’ by P. C. Tripathi, P. N. Reddy and Ashish Bajpai – McGraw Hill
Publication - 2021
2. ‘Principles of Management’ Ascent Series by H. Koontz, H. Weihrich and Aryasri – Tata McGraw Hill
Publication
3. ‘Principles and Practice of Management’ by L. M. Prasad – Sultan Chand and Sons – 2019
4. ‘Management: Concepts and Strategies’ by J. S. Chandan – Vikas Publishing
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B. B. A. (HONS)
SEMESTER – I
Disciplinary Specific Course-Core
Subject Name: PRINCIPLES OF ECONOMICS (MICRO)
Course Code: DSC-C-BBA-112
Credit Mark Distribution – 04
COURSE OBJECTIVES
The course aims at building capabilities in the students to explore with basic economic concepts and
develop economic reasoning to business.
The objective of this course is to enable the student to enhance the skills of basic analysis of business
activities.
PRE – REQUISITE
Economics is based heavily on mathematics and statistics. The Learners should have the basic
knowledge of mathematics, statistics and graphing skills to learn basic knowledge of economics.
COURSE OUTCOMES
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UNIT CONTENT WEIGHTAGE
1 Introduction :
• Definitions of Economics:
Wealth definition, Welfare definition, Scarcity definition
and Growth definition.
• Micro Economics & Macro Economics
Meaning, Scope, Differences
• Basic/Fundamental Problems of an Economy 25%
• Economic Systems - Meaning and Objectives of
Economic System
Capitalism - Meaning and Characteristics
Socialism - Meaning and Characteristics
Mixed Economy - Meaning and Characteristics
• PPC (Production Possibility Curve)
2 Theory of Demand and Supply :
• Demand:
Meaning and Determinants of Demand
• Law of Demand:
Statement, Demand Schedule, Demand Curve, Rationale
of law of Demand and Exceptions to the law of Demand
• Expansion versus Increase in Demand and
Contraction versus Decrease in Demand
• Supply: 25%
Meaning and Determinants of Supply
• Law of Supply:
Statement, Supply Schedule, Supply Curve, Rationale of
law of Supply
• Expansion versus Increase in Supply and Contraction
versus Decrease in Supply
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4 Market Analysis :
• Meaning Elements of Market
• Market Classification
• Perfect Competition - Characteristics
• Monopoly- Characteristics 25%
Pedagogical Tools:
• Classroom Lecture
• Problem Solving
• Tutorial
• Group Discussion
• Seminar
MODE OF EVALUATION:
Evaluation will be divided in two parts.
External: Semester end Examination will be conducted by the Gujarat University of 50 Marks
Internal: Internal Evaluation of 50 marks will be decided by the colleges / Institutes/ University
departments as per the instruction given by the University time to time.
REFERENCE BOOKS:
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B. B. A. (HONS)
SEMESTER – I
Minor Course
Subject Name- Financial Accounting
COURSE CODE: DSC-M-BBA-113
CREDIT MARK DISTRIBUTION – 04
COURSE OBJECTIVES
The course aims to understand the basic concept of Financial Accounting with special
reference to Sole Proprietorship.
To understand the aspects of accounting related to Non –trading Concerns and Joint
Venture Accounting.
PRE – REQUISITE
COURSE OUTCOMES
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UNIT CONTENT WEIGHTAGE
1 A) FUNDAMENTALS OF ACCOUNTANCY:
Meaning of Accounting
Characteristics, Objectives, Advantages and Limitations
of Accounting
Methods of keeping Books of Accounts 7%
Difference between Book Keeping and Accountancy
Users of Accounts
Fundamental Accounting Equation
Concept of Double Entry Book keeping system
Terms used in Accounts
Types of Accounts
Rules of Debit and Credit
Types of Transactions
Types of Assets and Liabilities
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3 FINAL ACCOUNTS OF SOLE PROPRIETARY
CONCERN:
Difference between Trial Balance and Balance Sheet 25%
Preparation of Final Accounts of Sole Proprietorship,
Closing Entries, Adjustment Entries (Practical Examples )
4 JOINT VENTURE ACCOUNTING
Meaning of Joint Venture Account
Features, Merits, Demerits of Joint Venture
Difference between Consignment and Joint Venture
Difference between Partnership and Joint Venture
Various Methods of Preparing Joint Venture A/c
25%
1. Method-1 Separate Accounts are maintained by
Opening Joint Venture Account
2. Method-2 When no separate books are
maintained
3. Method-3 When each Co- Venture keeps records
of their own transactions only
MODE OF EVALUATION
Evaluation will be divided in two parts.
External: Semester end Examination will be conducted by the Gujarat University of
50 Marks
Internal: Internal Evaluation of 50 marks will be decided by the colleges / Institutes/
University departments as per the instruction given by the University time to time.
• Any One Unit from the above syllabus can be discussed by the faculty through online
mode.
• Online mode can be SWAYAM/MOOC Course or any other suggested by the UGC
or Gujarat University.
REFERENCE BOOKS:
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