Product Strategy and

Management
Programme Directors
Gopal Das and Atanu Adhikari
Dates
16-18 September 2022

STRATEGY & GENERAL MANAGEMENT

 Programme Overview PROGRAMME DIRECTORS He has been considered as a top rated faculty by
student feedback. Besides his scholarship and related
Product Strategy It a product manager’s job to create, refine, and
launch products that help a company strategically. Gopal Das experience, Gopal has served in leadership roles as MBA
Chairperson, Chairperson of the Students Affairs, and
and Management They guide organisations in the right direction,
aid in decision-making, and modify the vision as
Associate Professor of Marketing
Chairperson, IIMB Institutional Research. Currently, he is the Chairperson of IRB at IIM
circumstances change. Every company now hires a Review Board (IRB) Bangalore. Gopal has chaired a track at the AMA Winter
Product Manager. Marketing Educators, PAN IIM World Management
Dates 16-18 September 2022 Gopal Das is an Associate Professor Conference. He has been a member of ACR, SCP,
Wouldn’t it be great if you could learn how to of Marketing at the Indian Institute of Management INFORMS, AMA and ANZMAC.
implement a structured product management Bangalore, India. He completed his Ph.D. from Indian
strategy? With lectures, case studies, and Institute of Technology Kharagpur, India after his MBA.
simulations, this Product Management programme He has worked with several top institutes including IIM Dr. Atanu Adhikari
directed towards professionals in your position who Calcutta, IIM Kozhikode, IIM Rohtak, and IIM Raipur. Professor of Marketing, IIM
want to learn about the strategic and tactical aspects During his 17-year academic career, he has contributed Kozhikode
of product management. to a variety of research domains, with a strong motivation
to advance theory while emphasising on managerial
Programme Objective practices. His research interests include consumer Atanu Adhikari is a marketing professor
The objective of this programme is to assist emotion, motivation, information processing, scarcity, at the Indian Institute of Management
participants in developing conceptual, analytical, gift-giving, retailing and consumer receptivity to artificial Kozhikode. Professor Adhikari
and decision-making skills, as well as the knowledge intelligence. previously worked as a visiting researcher at Syracuse
of contemporary practices, needed for developing University’s Whitman School of Management and as a
successful strategies, management products, and He has been a visiting Scholar of HKUST Business Commonwealth Academic Fellow at London Business
services. Additionally, the programme would facilitate School, Hong Kong and NUS Business School, School in the United Kingdom. He was a doctoral fellow
understanding of the critical nature of customer Singapore. His research papers have appeared in almost of Royal Statistical Society, London. He has taught as
needs in order to create an effective product and 50+ leading journals such as International Journal of an adjunct professor at a number of business schools
gain actionable insights through practitioner-oriented Research in Marketing, Journal of Retailing, European worldwide, as well as at several IIMs in India. Dr. Adhikari
curriculum, real-world cases, and simulation. Journal of Marketing, Psychology and Marketing, has trained over 15000 middle and senior management
Journal of Business Research, and Journal of Services executives from Fortune 500 companies, large Indian
Programme Content Marketing. He has extensive editorial experience and corporations, and government organisations in executive
currently serves as an Associate Editor for the Journal education and management development.
• Product strategy (3 hours)
of Business Research, European Journal of Marketing,
• New product development (3 hours) Professor Adhikari has co-authored several books and
and Psychology & Marketing. In addition, he is on the
• Design thinking and innovation (3 hours) his work has been published in peer-reviewed academic
editorial board of the International Journal of Research
• Product analytics (3 hours) journals and books by major publishers including
in Marketing, the Journal of the Academy of Marketing
• Comprehensive simulation (6 hours) Springer, Sage, John Wiley, Cambridge Scholar Press,
Science, and the Journal of Services Marketing. Gopal
is also a co-editor on a special issue on Scarcity for the Gower Publications, and Cengage Learning.
Key Benefits/Takeaways
Journal of the Academy of Marketing Science, and a JBR Dr. Adhikari has received several awards and honours
Understanding the Essential Concepts of Product
Special Issue on Retailing and Emergent Technologies. from national and international organisations, including
Management
Gopal has received several awards/recognitions for the Academy of Marketing Science in the United States,
Programme Schedule Pedagogy his scholastic contributions including featured in the the Marketing Management Association in the United
16-18 September 2022 • Lecture list of featured in the World’s Top 2% list of Scientists States, the EFMD in Belgium, Oikos International in
• Real-life case study as identified; Ranked 2nd (out of 3600 researchers) in Switzerland, and Ivey Business School in Canada, as well
*Hybrid: The participants who are
• Simulation the world in retailing journal influence index from 2009- as several international research grants.
willing and are able to travel to
Bangalore, are welcome to attend 15; Has been recognized in the Annual Report and the Professor Adhikari is the author of several case studies
the classes in our campus, provided Participant profile/Who Should Participate Director’s Convocation Address as the Best Researcher that are available through Ivey Publishing and Harvard
the prevailing COVID restrictions Middle-to Senior-Level Product Managers, Marketing of IIM Rohtak for three consecutive years 2014-2015, Business Publishing. They are used in national and
allow for the conduct of in-person/ Managers, Sales Managers with minimum 5 years of 2015-2016, and 2016-2017; Featured in the top 5% international business schools and have been translated
hybrid classes. The participants work experience productive management researchers in India list (Source: into multiple languages.
who are unable to travel to Omega Journal); Awarded Prof. Dipak C Jain award of IIM
Bangalore can attend the classes Bangalore; Awarded Gold medal for best “Outstanding
in live, online mode through Zoom. Doctoral Management Student Awards (2012)”,
In case, the COVID restrictions do organized by AIMS International at the IIM Bangalore.
not allow for the Hybrid classes, the Gopal has been invited for talks at several institutes
entire cohort will have to attend the including HKUST Business School, Hong Kong; Hong
classes in live, online mode. Kong Baptist University, Hong Kong; City University of
Hong Kong, Hong Kong; Indian Institute of Management
Ahmedabad; Indian Institute of Management Indore.
The Indian Institute of Management
Bangalore (IIMB) is a leading graduate school VENUE:
LIVE
of management in Asia. Under the IIM Act of Hybrid IIM Bangalore
2017, IIMB is an Institute of National Importance.
Established in 1973, IIMB today offers a range LAST DATE FOR REGISTRATION
of post-graduate and doctoral level courses as 06-Sep-2022
well as executive education programmes. With a PROGRAMME FEE
faculty body from amongst the best universities INR 1,00,500/- Residential and INR
worldwide, IIMB has emerged as a leader in 90,000/- Non-Residential (+ Applicable
the area of management research, education GST) per person for participants from
and consulting. IIMB’s distinctive feature is its India and its equivalent in US Dollars for
strong focus on leadership and entrepreneurial participants from other countries.
skills that are necessary to succeed in today’s EARLY BIRD DISCOUNT
dynamic business environment. Nominations received with payments on
IIMB has around 100 full time faculty members, or before 26-Aug-22 will be entitled to an
more than 1200 students across various long early bird Discount of 10%.
duration programmes and nearly 6000 annual Early Bird Fee (Residential) INR 90,450/-
Executive Education participants. (+ Applicable GST)
IIMB has obtained the European Quality Early Bird Fee (Non-Residential)
Improvement System (EQUIS) accreditation INR 81,000/-(+ Applicable GST)
awarded by the European Foundation for
Management Development (EFMD). IIMB has GROUP DISCOUNT
Group Discount of 5% percentage
been ranked No. 2 in the India Rankings 2021 in
can be availed for a group of 3 or more
the Management Education category under the
participants when nominations received
National Institutional Ranking Framework (NIRF)
from the same organization.
by the MHRD.
Please Note: All enrolments are subject to review
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Executive Education ranks among the Top Executive Education Office before the programme
50 Global schools as per Financial Times commencement date. In case of cancellations, the
Executive Education Ranking 2020 and is the fee will be refunded only if a request is received at
only business school from India to figure in this least 15 days prior to the start of the programme.
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