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Sales Kpi Report

The document contains key performance indicator (KPI) data for sales team effectiveness, customer metrics, and budget metrics across multiple periods. For sales team effectiveness, the metrics include sales revenue, units, growth, new customers, sales cycle length and average revenue per unit. For customer metrics, the KPIs cover average revenue per customer, acquisition cost, conversion rate, cost per conversion, profitability and lifetime value. The budget metrics section lists the sales budget ratio and how well the budget was stayed within for each period.

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Muhammad Sahil
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117 views2 pages

Sales Kpi Report

The document contains key performance indicator (KPI) data for sales team effectiveness, customer metrics, and budget metrics across multiple periods. For sales team effectiveness, the metrics include sales revenue, units, growth, new customers, sales cycle length and average revenue per unit. For customer metrics, the KPIs cover average revenue per customer, acquisition cost, conversion rate, cost per conversion, profitability and lifetime value. The budget metrics section lists the sales budget ratio and how well the budget was stayed within for each period.

Uploaded by

Muhammad Sahil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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KPI Code KPI Group Criteria Unit 1

101 Sales Team Effectiveness Sales Revenue USD 55,61


102 Sales Team Effectiveness Sales Units Units 1.284
103 Sales Team Effectiveness Sales Growth % 26.10%
104 Sales Team Effectiveness New Customers Units 7
105 Sales Team Effectiveness Sales Cycle Length Days 19
106 Sales Team Effectiveness Avg.Revenue Per Unit USD $34,1
107
108
109
201 Customer Metrics Avg.Revenue Per Customer USD $181
202 Customer Metrics Customer Acquisition Cost USD $118,3
203 Customer Metrics Lead-To-Sale Conversion Rate % 17.80%
204 Customer Metrics Cost Per Conversion USD $145,0
205 Customer Metrics Avg.Customer Profitability % 21.50%
206 Customer Metrics Customer Lifetime Value USD $472
207 Customer Metrics Customer Turnover Rate % 25.40%
208
209
301 Budget Metrics Sales Budget Ratio % 2.30%
302 Budget Metrics Staying In Budget % 100.50%
303
304
305
2 3 4 5 6 7 8 9 10
$63,063 $69.85 $52.01 $71,64 $53,044 $50,687 $58,791 $59.86 $57,203
1.563 1.322 1.251 1.194 1.268 1.348 1.142 1.307 1.058
26.20% 29.60% 30.05% 26.00% 27.80% 27.10% 30.90% 26.70% 22.50%
12 10 19 3 15 14 12 13 14
17 24 22 25 23 21 20 22 24
$39,6 $33,5 $32,03 $60,1 $41,1 $43,4 $42,5 $45,4 $44,9

$212 $175 $138 $247 $171 $155 $153 $167 $167


$125,0 $119,9 $92,02 $146,5 $118,6 $107,9 $112,1 $146,8 $155,4
18.10% 19.00% 19.70% 22.10% 17.10% 20.40% 22.00% 21.30% 21.30%
$163,9 $191,1 $140,9 $175,6 $173,4 $177,0 $150,0 $171,2 $161,2
21.40% 20.40% 19.90% 20.10% 20.60% 20.80% 19.10% 17.30% 19.80%
$436 $491 $420 $580 $496 $392 $478 $454 $436
23.60% 21.10% 25.90% 22.00% 22.90% 23,1% 18.30% 20.30% 22.00%

2.60% 2.70% 2.70% 2.00% 2.80% 2.80% 2.20% 2.60% 2.50%


99.20% 93.20% 93.20% 107.50% 117.50% 119.80% 128.30% 108.70% 111.90%

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