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Introduction Mass Media

Mass media refers to communication technologies intended to reach a large audience through mass communication. It includes broadcast media like television, film, radio, and electronic devices, as well as print media like newspapers, magazines, and books. Mass media organizations control these technologies and distribute content through them. In the late 20th century, eight mass media industries were recognized: books, newspapers, magazines, recordings, radio, movies, television, and the internet. By the 2000s, the seven main forms of mass media were print, recordings, cinema, radio, television, the internet, and mobile phones, each with their own content types and business models.

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324 views6 pages

Introduction Mass Media

Mass media refers to communication technologies intended to reach a large audience through mass communication. It includes broadcast media like television, film, radio, and electronic devices, as well as print media like newspapers, magazines, and books. Mass media organizations control these technologies and distribute content through them. In the late 20th century, eight mass media industries were recognized: books, newspapers, magazines, recordings, radio, movies, television, and the internet. By the 2000s, the seven main forms of mass media were print, recordings, cinema, radio, television, the internet, and mobile phones, each with their own content types and business models.

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Гулжайна Нур
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We take content rights seriously. If you suspect this is your content, claim it here.
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01

THE
LANGUAGE
OF MASS
MEDIA
Mass media
Definition

Mass media refers collectively to all


media technologies that are intended to
reach a large audience via mass
communication.
Broadcast media (also known as electronic media)
transmit their information electronically and comprise
television, film and radio, movies, CDs, DVDs and
some other devices like cameras and video consoles.
Alternatively, print media use a physical object as a
means of sending their information, such as a
newspaper, magazines, brochures, newsletters, books,
leaflets and pamphlets.
The term also refers to the organizations which control
these technologies, such as television stations or
publishing companies. Internet media is able to achieve
mass media status in its own right, due to the many mass
media services it provides, such as email, websites,
blogging, Internet and television. For this reason, many
mass media outlets have a presence on the web, by such
things as having TV ads which link to a website, or having
games in their sites to entice gamers to visit their
website. In this way, they can utilize the easy accessibility
that the Internet has, and the outreach that Internet
affords, as information can easily be broadcast to many
different regions of the world simultaneously and cost-
efficiently
Outdoor media is a form of mass media which comprises billboards,
signs, placards placed inside and outside of commercial buildings
and /objects like shops and buses, flying billboards (signs in tow of
airplanes), blimps, and skywriting. Public speaking and event
organizing can also be considered as forms of mass media.

In the late 20th Century, mass media could be classified into eight
mass media industries: books, newspapers, magazines, recordings,
radio, movies, television and the internet. With the explosion of
digital communication technology in the late 20th and early 21st
centuries, the question of what forms of media should be classified
as "mass media" has become more prominent. For example, it is
controversial whether to include cell phones, video games and
computer games (such as MMORPGs) in the definition
In the 2000s, a classification called the "seven mass media" became
popular. In order of introduction, they are:

Print (books, pamphlets, newspapers, magazines, etc.) from the


late 15th century;
Recordings (gramophone records, magnetic tapes, cassettes,
cartridges, CDs, DVDs) from the late 19th century;
Cinema from about 1900;
Radio from about 1910;
Television from about 1950;
Internet from about 1990;
Mobile phones from about 2000.

Each mass media has its own content types, its own creative artists
and technicians, and its own business models. For example, the
Internet includes web sites, blogs, podcasts, and various other
technologies built on top of the general distribution network. The
sixth and seventh media, internet and mobile, are often called
collectively as digital media; and the fourth and fifth, radio and TV,
as broadcast media.

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