4.

1 VISION, MISSION AND OBJECTIVE

VISION
r- To expand its services base to more and more emerging areas and in
developing new tourist destinations in the state. r To increase Foreign Exchange
and domestic contribution. r To increase Foreign Exchange and Domestic
contribution. r- To increase the Employment Opportunity (Direct & Indirect)
MISSION
"To develop infrastructure and quality accommodation option in the State herby
promoting tourism as a whole in the State."
OBJECTIVES:
KTDC is now successfully running a chain of hotels ranging from luxury hotels to Yatn
Nivas. Motels and Beer Parlors etc with the objective.
♦> Fo elevate tourism as the economic and employment priority of the state by using
tourism as the vehicle of growth for physical, social and economic development of the
state.
♦> To develop infrastructure through private sector and private-public partnership,
with government acting as facilitator and catalyst. To develop and promote tourism
products with continuous focus on backwaters. Ayurveda performing arts, pilgrim
centers, cuisines and eco tourism While promoting ayurveda. the value naturopathy
herbal medicines and tribal medicines will also be given due importance.
♦ To create sufficient quality human resources in the field of tourism within the state
and strengthen institutional mechanism
♦ To explore and develop new markets for Kerala Tourism at domestic and

international levels
6. DATA ANALYSIS AND INTERPRETATION

The statistical data become organized, condensed intelligible through

classification and tabulation It enables the analysis and interpretation

Analysis is the process of planning the data in an ordered from in such a way to

combine them with the subjection of the study. Interpretation is the outcome of

the analysis inform of suggestions.

TABULATION

Tabulation means a systematic presentation of numerical data in

columns and rows in accordance with some salient features or characteristics.

The important statistical tools used in this study are

Percentage Analysis Bar Diagram Pie Chart

PERCENTAGE ANALYSIS

Percentage analysis is used to find out the percentage of

respondents from the total number of respondents, respond to each question

DIAGRAMS

Diagrams are the pictorial representation of collected data The two diagrams

used in the study are bar diagram and pie chart

TABLE 6 .1

Table shows the distribution of sample respondents based on the gender

Gender Number of I Percentage

respondents :
Male 35 70
Female 15 ; 30
Total Primary Data 50 | 100
Source :
Interpretation : The above table clearly shows that 70% of the samp

respondents are male and the remaining 30% of the sample respondents a

female. CHART 6 1
TABLE 6.2

Table shows the Distribution of sample respondents based on the age group.

No. of Respondents Percentage

5 1

3CT 0

7~ 6

@~ 0
Age Group

Below 25

26 to 35

36 to 45

■\-
Above 45

Total

Source : Primary Data

Interpretation :The above able clearly shows that 10% of the sample

respondents belonging to the age below 25 years, 60% of the sample

respondents belonging to the age 26 to 35 years., 14% of the sample

respondents belonging to the age 36 to 45 years and 16% of the sample

respondents belonging to the age above 45 years. The study reveals majority

of workers of KTDC at TVM belonging to the age group 26 to 35

CHART 6.2
TABLE 6.2

Table shows the Distribution of sample respondents based on the age group

Age Group No. of Respondents Percentage

!
Below 25 5 '10
r
26 to 35 30 ' 60

36 to 45 17 14

i _ . - I ........~..........

Above 45 8 16

Total 50 | 100

Source : Primary Data

Interpretation :The above able clearly shows that 10% of the sample

respondents belonging to the age below 25 years, 60% of the sample

respondents belonging to the age 26 to 35 years., 14% of the sample

respondents belonging to the age 36 to 45 years and 16% of the sample

respondents belonging to the age above 45 years. The study reveals majority

of workers of KTDC at TVM belonging to the age group 26 to 35

CHART 6.2
TABLE 6.3

Table shows the Distribution of sample respondents based on the Nature of

employment

Nature of Employment i No. of Respondents

TlPercentage

10 100

50 100
Permanent ' 40

Temporary

100

Total

Source : Primary Data

Interpretation :The above table clearly shows that 100 % of the sample

respondents belonging to temporary in nature CHART 6.3

TABLE 6.4

Table shows the Distribution of sample respondents based on the

Interpretation :The above table clearly shows that 4 % of the sample

respondents belonging to the SSLC holders, 30% of the sample respondents

belonging to the H.S.C. holders, 40% of the sample belonging to the UG

holders and 26% of the sample respondents belonging to the PG holders The

study reveals majority of workers of KTDC at TVM belonging to UG holders.

CHART 6 4
 TABLE 6.5

Table shows the Distribution of sample respondents based on the Experience

Experience No. of Respondents Percentage

Below 5 yrs 46 i 92

i
1
5 to 10 yrs !4 8
r
Above 10 yrs 0 j0
:
Total '50 ' 100

j ____

Source : Primary Data

Interpretation :The above table 6.5 clearly shows that 92 % of the sample

respondents belonging to the Below 5yrs Experience, 8% of the sample

respondents belonging to the 5 to 10 yrs Experience. 0% of sample respondents

belonging to the above 10 yrs Experience The study reveals majority of

workers of KTDC at TVM belonging to Below 5 yrs Experience CHART 6.5

 TABLE 6.6

Table shows the Distribution of sample respondents based on the Importance of

Motivation.

Importance of motivation No. of Respondents Percentage

i Highly satisfied 5 10
j Satisfied 10
! Moderately satisfied 25
Not satisfied 10 20 ....."
' Total 50 100
""
Source : Primary Data
Interpretation :The above table 6.6 clearly shows that 10 % of the sample

respondents are highly satisfied in motivation. 20% of the sample are satisfied

in motivation, 50% of the sample respondents moderately satisfied in

motivation and 20% of the sample respondents are not satisfied in motivation

The study reveals majority of workers of KTDC at TVM are moderately

satisfied in motivation. CHART 6.6

 TABLE 6.7

Table shows the Organizational goals and objectives are achieved by the

employees.

Levels No. of Respondents Percentage

:
Highly satisfied 10 20
Satisfied 20 I 40
f Moderately satisfied 15 |3Q

Not satisfied 5 | 10
Total 50 100
Source : Primary Data .._ _ i.
Interpretation :The above table 6 7 clearly shows that 20 % of the sample

respondents are highly satisfied organizational goals and objectives. 40% of the

sample respondents are satisfied in organizational goals and objectives 30% of

the sample respondents moderately satisfied organizational goals an( objectives

and 10% of the sample respondents are not satisfied K organizational

goals and objectives. The study reveals majority of workers c KTDC at Tvm

are organizational goals and objectives CHART 6.7

 TABLE 6.8

Table showing that there is a well designed and widely shared Motivation

Policy in the Company

Levels
No. of Respondents
Percentage
10
20
15
30 40
20
To Too
5~
j Highly satisfied

\------~

Satisfied

Moderately satisfied

Not satisfied

50

Total

Source : Primary Data

Interpretation :The above table 6 8 clearly shows that 20 % of the sample

respondents are highly satisfied in well designed and widely shared

motivation policy in the company. 30% of the sample respondents well

designed and widely shared motivation policy in the company. 40% of the

sample respondents moderately satisfied well designed and widely shared

motivation policy in the company . The study reveals majority of workers of

KTDC at Tvm moderately satisfied in well designed and widely shared

motivation policy in the company.

CHART 6 8
TABLE 6.9

Table showing that there is a need for motivation great willingness in the minds

of employees to do a job.

Levels No. of Respondents Percentage

Highly satisfied 5 : 10
Satisfied 15 ; 30
Moderately satisfied 24 | 48
Not satisfied 6 :12
Total 50 jlqo

Source : Primary Data

Interpretation :The above table 6.9 clearly shows that 10 % of the sample

respondents are highly satisfied in there is a need for motivation id great

willingness in the minds of employees to do a job. 30% of the respondents are

satisfied in there is a need for motivation id great willingness in the minds of

employees to do a job. 48% of the sample respondents moderately satisfied in

there is a need for motivation id great willingness in the minds of employees to

do a job and 12% of the sample respondents are not satisfied in there is a need

for motivation id great willingness in the minds of employees to do a job.

CHART 6.9
TABLE 6.10

Table showing that the motivation helps to solve the labor problems of

absenteeism and labor turnover.

No. of Respondents Percentage

5 10 30 !10
5 20
50 60

Levels 10

Highly satisfied
f
----——

Satisfied

Moderately satisfied

Not satisfied

Total

.. .1 ._......... __ .„ ......

Source : Primary Data

Interpretation :The above table 6.10 clearly shows that 10 % of the sample

respondents are highly satisfied that the motivation helps to solve the labor

problems of absenteeism and labor turnover, 20% of the sample respondents

are satisfied that the motivation helps to solve the labor problems of

absenteeism and labor turnover . 60% of the sample respondents moderately

satisfied that the motivation helps to solve the labor problems of absenteeism
and labor turnover . The study revels majority of workers of KTDC at Tvm are

moderately satisfied that the motivation helps to solve the labor problems of

absenteeism and labor turnover.

CHART 6 10
TABLE 6.11

Table showing that workers and management have got benefits from the

No. of Respondents Percentage

5 I 10
15 * 30
25 i 50
5 ' 10
50 100
motivational plans.

Levels

Highly satisfied

Satisfied

Moderately satisfied

Not satisfied

Total

Source : Primary Data

Interpretation :The above table 6 11 clearly shows that 10 % of the sample

respondents are highly satisfied that workers and management have got

benefits from the motivational plans. 30% of the sample respondents are

satisfied that workers and management have got benefits from the

motivational plans 50% of the sample respondents moderately satisfied that

workers and management have got benefits from the motivational plans and

10% of the sample respondents are not satisfied that workers and

management have got benefits from the motivational plans and 10% of the

sample respondents are not satisfied that workers and management have got
benefits from the motivational plans

Chart 6.11
TABLE 6.12

T able showing you type of motivational policy the company follows to

Levels Percentage

Negative i 20

Positive ' 10

Financial

Non financial

Total
motivate its employees

No, of Respondents

10

5~
60

10

10
30

I 50

Interpretation :The above table 6.12 clearly shows that 20 % of the sample

respondents are getting negative motivation, 10% of the sample respondents

are getting positive motivation, and 60% of the sample respondents getting

financial motivational and 10% of the sample respondents are getting non

financial motivation The study revels majority of workers of KTDC at tvm are
getting financial motivations. CHART 6.12
TABLE 6.13

Table showing that the motivational system is understood by the employees of

Levels

Highly

Satisfied

Satisfied

Moderately
the organization in the right direction.

Percentage
r
20

j 30

No. of Respondents

10

15

20

50~

Source : Primary Data

Interpretation : fhe above table 6.13 clearly shows that 20 % of the sample

respondents are highly satisfied that the motivational system covers all the

activities of the employee, 30% of the sample respondents are satisfied that the
motivational system covers all the activities of the employee, 40% of the

sample respondents moderately satisfied that the motivational system covers all

the activities of the employee and 10% of the sample respondents are satisfied

that the right direction , 50% of the sample respondents moderately satisfied

that the not motivational. CHART 6 13

 TABLE 614

Table showing that the motivational system covers all the activities of the

employee

Levels No. of Respondents Percentage

:
Highly Satisfied" 10 T 20

^Satisfied 1 15 ^30
:
Moderately Satisfied 20 j 40

; Not satisfied 5 ! 10

[Total" ! 50 jloT

Source : Primary Data

Interpretation ;The above table 6 14 clearly shows that 20 % of the sample

respondents are highly satisfied that the motivational system covers all the

activities of the employee 30% of the sample respondents are satisfied that the

motivational system covers all the activities of the employee. 40% of the

sample respondents moderately satisfied that the motivational system covers all

the activities of the employee and 10% of the sample respondents are not

satisfied that the motivational system covers all the activities of the employee

The study revels majority of workers of KTDC at TVM are moderately satisfied

that the motivational system covers all the activities of the employee CHART

6.14
TABLE 6.15

Table showing that the motivational system has corresponding relationship

with efforts and rewards.

Levels No. of Respondents Percentage

:
Highly Satisfied 10 20
Satisfied | 15 30
Moderately Satisfied [26 40
Tslot satisfied -[5 " 10
Total T 50 100
Source : Primary Data
Interpretation :The above table 6.15 clearly shows that 20 % of the sample

respondents are highly satisfied that the motivational system has corresponding

relationship with efforts and rewards, 30% of the sample respondents are

satisfied that the motivational system has corresponding relationship with

efforts and rewards . 40% of the sample respondents moderately satisfied that

the motivational system has corresponding relationship with efforts and

rewards and 10% of the sample respondents are not satisfied that the

motivational system has corresponding relationship with efforts and rewards

CHART 6 15
 TABLE 6.16

Table showing that the motivational system of the company is flexible and

some changes are made in time according to other requirements.

Levels No. of Respondents Percentage

r !
Yes 10 20

' No 40 ; 80

Total 50 | 100

Source : Primary Data

Interpretation :The above table 6 16 clearly shows that 20 % of the sample

respondents are highly satisfied that the motivational system of the company is

flexible and some changes are made in time to time according to other

requirements and 80% of the sample respondents are satisfied that the

motivational system of the company is flexible and some changes are made in

time according to other requirements The study revels majority of workers ol

KTDC at TVM are highly satisfied that the motivational system of the company

is flexible and some changes are made in time to time according to othe

requirements. CHART 4.16

7. FINDINGS , SUGGESTIONS AND CONCLUSIONS

FINDINGS

1. The gender wise analysis shows that ma le employees are higher than the

female

2. In the organization Maximum number of employees working in the age

group of 26 to 35.

3. In the organization Maximum numbers of employees are working in

temporary basis.

4 In the organization Maximum number of employees educational level is UG

and PG

5. In the organization Maximum number of employees experience level is

below 5 years.

6. In the organization Maximum number of employees working under service

departments.

7 In the organization employees are satisfied with motivation.

8. The maximum no. of employees achieved the organizational goals and

objectives. : V;

9. The maximum no. of employees are satisfied with the organizational

motivation policy

10. Motivation did not help to solve labour problems and absenteeism.r

11 The organization did not provide any extra benefits to their employees

12.The organization widely concentrated on the financial motivation.

13.Maximum no. of employees have less amount of willingness to do work.

-\'.%~v;-V--; %r~'C:-^i ■--'-' - ' ' "■"

"•'■■■■"'■ ■■■■'■..■■■'■"'■"■•"'' ■ - - ■ ■". ,\~~l^_ -' -

J£V J--
14 The motivation system would not be understood by the maximum no. of the

employees in the right direction.

15 Motivational system not covers all the activities by the maximum of

employees

16 Motivational system has no corresponding selection with efforts and

rewards

17.Maximum no. of employees says that motivation system should not be

flexible.

18 Maximum no. of employees says that timing and infra structure of the

company is the good position.

19 Maximum no. of employees are satisfied with the companies reward

system
 SUGGESTIONS

1. The Positive motivational policy should be help to ach.eve the

organizational goals and objectives should be achieved promptly.

2. Financial and Non - financial rewards should be given for the

achievements in their work life.

3. The motivational policy should help to reduce the labour problems and should

ensure the building of good labour relations.

4. The motivational system should balance the objectives and philosophy of the

workers of the organization.

5. The motivational system should cover all the activities of the employees

Like employee morale, productivity, etc

6 Effective feedback system can help the organization to remove the

distance existing in the organization

7 Employees should be encouraged to come up with their ideas and

suggestion to improve the working environment.

8 Company should provide safety in working condition to the employees.

9 m terms of employer and employees relationship Factor Company should

consult their employees in their decision making related to the company

development

10 The company should maintain a good flow of information with the

employees by avoiding the communication barriers in order to carry out

their ideas in an effective manner.

CONCLUSION

The results of the present researcher study have confirmed the practical

significance of motivational effectiveness The investigator presents the study

with a drastic future enhancement over the area or motivation which magnifies

the organization to meet its requirement of standardization in the new future

With a microbial creativity and attitudes in the enforcement of motivation

techniques collective participation of human resources is a must. A properly

conducted need assessment and evaluation can profound this organizations

performance to better standardization

The researcher has forwarded some suggestion (i.e)The motivational system

should cover all the activities of the employees. Like employee morale,

productivity etc.

The motivational techniques should have corresponding relationship with

efforts rewards. Which are to be carried out by the management to motivating

the employees it would definitely increase the quality of motivate on and the

motivation policy would be the fittest to the employees and provides an

excellent opportunity to meet the Indian standard organization. *

CONCLUSION

The results of the present researcher study have confirmed the practical

significance of motivational effectiveness The investigator presents the study

with a drastic future enhancement over the area or motivation which magnifies

the organization to meet its requirement of standardization in the new future

With a microbial creativity and attitudes in the enforcement of motivation

techniques collective participation of human resources is a must. A properly

conducted need assessment and evaluation can profound this organizations

performance to better standardization

The researcher has forwarded some suggestion (i.e)The motivational system

should cover all the activities of the employees. Like employee morale

productivity etc.

The motivational techniques should have corresponding relationship with

efforts rewards. Which are to be earned out by the management to motivating

the employees it wouid definitely increase the quality of motivate on and the

motivation policy would be the fittest to the employees and provides an

excellent opportunity to meet the Indian standard organization *

BIBItOGRAPHY

BOOKS:

♦ P. Suba Ra© (1984) "Management and Industnal Relation " (3) By

Himaiya

Publication Bowse, Mumbai. ? ;

# C.R. Kotan (2007) "R#§@a*eft Methodology -• tyiti^*n£ Ttetmkpes"-

By new

age insulation (P) Ltd, New Delhi

V Hill W.A, Ramdolph and R.S. Plack. Brun (2004) "Managing

Organization Behaviour" -, by Publishing New Delhi.

* k.P. Varma (2005)" Human Resources Management" -. S. K, Kataria &

Sons.

New Delhi.

* C.B. Membria (2008) "Personal Management" - Meena Pandy

Himalaya

Publishing House,

WEB SITES:

♦ wvrtv. portal.ecu edu.au/adt-

''■' C 'i'"
publicsadt/ecu^front gillespie.pdf #.

jswgw,em«fakMnstiht.com

- - V-,

-.