BUSINESS COMMUNICATION

Unit Guide

Trimester 1 2022-2023
 FOU105 BUSINESS COMMUNICATION
TRIMESTER 1 2022-2023

CONTACTS
Name: Dr. Kazi Raisha Inshad Anwar
Main Lecturer Email: kazi.raisha@isb.edu.vn

Name: Tran Linh Nhi (Ms.Lynn)

Associate Lecturer Email: nhi.tranlinh@isb.edu.vn
Phone: 0797271282 (Zalo/iMess)
Nguyen Truong An
Program Administrator Phone: 028 54465555 (Ext: 168)
Email: an.nguyen@isb.edu.vn

About Business Communication (FOU105)

UNIT OVERVIEW

Business communications is an extremely practical subject. You will find the material we study often
relates to situations you have already experienced, enhancing your appreciation of these
experiences, and helping you understand the principles of communication and how it is practiced in
the business environment. This course provides you with a mix of principles to analyze business
communication, and practical tools to improve your communication skills. It also develops your
formal skills in writing business reports, letters and email, and spoken word presentations. The way
we understand communication affects our ability to reflect on and improve our own communication
practices.

The course is delivered in two parallel tracks: Business Communication Principles and Skills Practice
and Business Communication in Application.

● Main Lecturer will be in charge of Business Communication Principles and Skills Practice with 10
sessions.
● Associate Lecturer will be in charge of Business Communication in Application with 5 sessions.

The course designs based on six (6) modules:

Module 1 (ULO 1) introduces you to distinct communication theories. Practical exercises encourage
you to consider how these theories apply to business situations. The module also covers the
complexity of communication in business, including how we use tone, expression and language.

Module 2 (ULO 2) challenges you to consider how your own perspectives, culture and external
influences shape the way we communicate with others. We will also introduce non-verbal
communication, how we send and receive vast amounts of information, without having to say a word.

We switch from the personal to the interpersonal in Module 3 (ULO 3), focusing on two of the most
common communication practices for individuals in business, listening and having formal discussions.

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You will be asked to reflect on your own practices, and be given the opportunity to analyze case
studies.

These listening and interview skills will serve you well in Module 4 (ULOs 3, 4, 5), where we focus
specifically on teams and meetings. We will consider the different roles we play in groups, common
experiences of teams, and how to effectively contribute to our teams, regardless of whether or not
we have a formal leadership role. You will be asked to identify your strengths and areas of
improvement in group work. You will also be asked to fulfil practical roles in business meetings, and
recognize the ways different skill sets contribute to the smooth functioning of a team, before putting
your knowledge and skills to the test.

Models, guidelines, and advice on formal business communication are covered from a practical
perspective in Module 5 (ULOs 3, 4, 5). How should emails be written in a business context? What
strategies can we use to make our presentations engaging and more memorable? How do we
produce business reports that our audiences appreciate? And how do we make sure our ideas are
understood?

Use the principles and skills you practiced in the previous five modules in Module 6 (ULOs 3, 4) as it
guides you through the process of job hunting, from job researching to writing effective application
letter, curriculum vitae and managing the interview process. Two essential skills for job hunting –
building a personal brand and networking – are also introduced and practiced maximizing your future
employability.

As you work through this course, we encourage you to share your real-life communication
experiences with other students, to extend your knowledge.

Welcome to the fascinating world of business communications. We look forward to making the
journey with you.

PRE-REQUISITES

None

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Assessment Information
UNIT LEARNING OUTCOMES

The table below outlines the unit learning outcomes (ULOs) for this unit. Upon completing this unit, you will be
able to:
1. Apply theories and observations of communication to academic business studies 🗹 PLO1🗹 PLO2
and real-world business communication challenges.  PLO3 🗹 PLO4
🗹 PLO5  PLO6
 PLO7
2. Explain how personal factors and behaviors can influence the communication  PLO1 PLO2
process.  PLO3 🗹 PLO4
 PLO5 🗹 PLO6
🗹 PLO7
3. Apply effective interpersonal communication skills to meet specific objectives in  PLO1🗹 PLO2
business situations  PLO3  PLO4
🗹 PLO5  PLO6
 PLO7
4. Demonstrate effective written and oral communication skills using currently 🗹 PLO1🗹 PLO2
recognized business formats and appropriate technologies. 🗹 PLO3  PLO4
 PLO5  PLO6
 PLO7
5. Analyze the interactions between communication practice and organizational  PLO1 PLO2
performance. 🗹 PLO3 🗹 PLO4
🗹 PLO5 🗹 PLO6
 PLO7

PROGRAM LEARNING OUTCOMES

In line with its focus on assuring your skills in ULOs 1-5 above, this unit is also responsible for
introducing/developing/assuring the following program-level learning outcomes (PLOs):
1. Knowledge & Application
Solid understanding and competency of appropriate application of business discipline-specific
knowledge.
2. Communication
Competency in professional written and oral communication suited to multiple audiences and
contexts.
3. Teamwork
Effective collaboration in teamwork or other tasks in organizational settings.
4. Critical thinking
Critical thinking through appropriate observing, analyzing and reasoning, etc.
5. Problem solving
Effective and constructive problem solving.
6. Ethics
An ethical perspective, including an understanding of the ethical responsibilities of
organizations.
7. Cultural Diversity
A global mindset, including an understanding of the different business settings, the ability to
identify foreign market potentials, to diagnose cross-cultural communication problems and
propose appropriate solutions.

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Final marks and grades are subject to confirmation by the School Assessment Committees which may
scale, modify or otherwise amend the marks and grades for the unit, as may be required by University
policies.

Note: To successfully complete this unit, students must:

▪ Achieve a minimum of 50 marks;
▪ Complete all assessment items; and
▪ Attend 80 per cent of class time. See attendance requirements in the section of class policies and rules
below.

ASSESSMENT SUMMARY

No. Assessment Item Weigh Due Date ULO mapping

t
1. Team’s Mini Presentation – Main Lecturer 15% In-class sessions 🗹 ULO1 🗹 ULO2
The mini presentation provides you with an 🗹 ULO3  ULO4
opportunity to showcase your experiences  ULO5
and learning in this unit. It builds a strong
foundation and profiles your
communication skills in relation to your
business studies and careers. It is also
designed to help you reflect upon, in a
regular and integrated manner, the ways in
which that learning has affected you and
how you will utilize it in the future.

2. Practical Workshop – Associate Lecturer 40% In-class sessions  ULO1  ULO2

Practical workshops provide you with 🗹 ULO3 🗹 ULO4
opportunities to apply interpersonal  ULO5
communication skills, in oral and written
form, in a variety of simulated business
situations using typical business
communication formats, channels and
technologies. You will use discussion
forums, simulations, role plays, debates,
and written and oral presentations to
practice your skills.

3. Business Project - Main Lecturer Task 1 11:59 PM before 🗹 ULO1 🗹 ULO2

The business project provides you with an 25% session 15 begins 🗹 ULO3  ULO4
opportunity to compare and contrast Task 2 🗹 ULO5
theories of communication with real-world 20%
communication practice, and to analyze
how they impact organizational
performance. It is also designed to help
you work in teams, be resourceful, gain
confidence in communicating in business,
and reflect upon ways in which the

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experience has affected you and how you

will utilize it in the future. You will use
research, observations, and interviews to
carry out your projects as a team, and
complete the following tasks:
Task 1. Report (Team)
Task 2. Proposal (Individual)

Assessment 1: Team’s Mini Presentation In-class (15%) – Main Lecturer

⮚ Topic: Will be assigned by lecturer
⮚ Due: All presentation slides will need to be finished in class and submit via eLearning before next class
starts.
⮚ Submission:
▪ Submission is conducted via E-learning platform only. No submission via email is accepted in all
cases.
▪ The submission file must be strictly named in the right format: A1_ [Team Number]_[Class code]
For example: A1_Team 1_BC1
The lecturers reserve the right not to mark any submission which does not meet the basic
requirements.
⮚ Marking criteria and standards: To be updated

Assessment 2: Practical workshop (40%) – Associate Lecturer

⮚ In class activities (20%)
⮚ Homework activities (20%): group and individual. Base on lecturer’s decision.
⮚ Due (if any): 11:59 PM, the day immediately prior to the session (as assigned and instructed in advance
by lecturers).
⮚ Submission (if any):
● The soft version of the slides and all associated YouTube video links must be submitted via E-
learning platform in the right format.
● Cover page in the right format of ISB.BBUS program
● Page numbering must be well inserted
● All text in font Calibri (Body), size 12, line spacing 1.5.
● Proper referencing in APA7 format.
● Any failure to complete one of the assigned group works will lead to ZERO in this assessment, even
if the team successfully complete all the other group works.
● The submission must be strictly named in the right format: [Workshop]_[Group
number/Name]_[Class code]
For example: Workshop 1_Group1/Nguyen Van A_BC1
● The lecturers reserve the right not to mark any submission which is not properly named.
⮚ Marking criteria and standards: To be updated

Assessment 3: Business Team project (45%) - Main Lecturer

Task 1: Report (team) (25%)

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● Submission is conducted via E-learning platform only. No submission via email is accepted in all cases.
Some basic requirements include:
● Cover page in the right format of ISB.BBUS program
● Page numbering must be well inserted
● All text in font Calibri (Body), size 11, line spacing 1.5, square paragraphing.
● Proper referencing in APA7 format.
● The submission must be strictly named in the right format: A3_[Team number]_[Class code]

For example: A3_Report_Team1_BC1

Task 2: Proposal (individual) (20%)

● Submission is conducted via E-learning platform only. No submission via email is accepted in all
cases. Some basic requirements include:
● Cover page in the right format of ISB.BBUS program
● Page numbering must be well inserted
● All text in font Calibri (Body), size 11, line spacing 1.5, square paragraphing.
● Proper referencing in APA7 format.
● The submission must be strictly named in the right format: A3_[Student ID]_[Student name]_[Class
code]
For example: Proposal_31161021111_Nguyen Van A_BC1

The lecturers reserve the right not to mark any submission which does not meet the requirements.

⮚ Instruction on how to create team:

● Each team will have minimum 4 members and maximum members is 5. The number of teams
will depend on total of students in class.
● Each team will be assigned for different services for Assessment 3 – Business Team Project and
also so Mini Presentation in class. The responsibility of the team is to choose the
company/organization that match with that products/services.
● Notes: Cannot duplicate the same company/organization with the other teams.
● Please see Project Guide file for more details.

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Scoring guide/Rubric
Rubric 1: Individual or Group workshop:

PAIBOC DESCRIPTION MARK

Purpose Identification of Purpose 0.5

Clearly answers question asked or task required.
Parts of Introduction 0.5
Originality; Clarity; Articulation.
Audience Rhetorical Strategy 0.5
Purpose is suited to Audience.
Can “reverse-identify” audience after reading document.
Active/Passive Voice fits message style.
Tone 0.5
Word Choice; Clarity; Appropriateness.
Information Organization 0.5
Logical flow of ideas/argument.
Body: Clear Supporting Details 0.5
Clear; Concise; Easy to understand.
Body: Content 0.5
Thorough; Well-articulated.
Correct & good use of quotations & paraphrasing.
Conclusions/Recommendations 0.5
Draws findings together; Logical.
Unique; Leaves audience with something to think about.
Figures/Visuals 0.5
Clarity; Set-up; Well-incorporated.
Figures/Visuals 0.5
Introduced; Discussed in Body; Citations.
Sources: In-text Citations 0.5
Good use of; Proper format.
Sources: References/Works Cited Page 0.5
Proper format; Complete.
Benefits Sentence Structure Style 0.5
Range of Styles & Structures.
Transitions 0.5
Use of transitional Words & Phrases.
Flow 0.5
Sentence-to-Sentence; Paragraph-to-Paragraph.
Objections Spelling& Punctuation 0.5
US or UK Spelling (unless otherwise instructed).
Clear Spell & Grammar Checkers were used.
Grammar 0.5
Control of; Attempt at corrections obvious.

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PAIBOC DESCRIPTION MARK

Impact of grammar on quality of document.

Proofreading 0.5
Clear proofreading was employed.
Context Format 0.5
Font; Spacing; Page numbering.
Meets document format criteria, including Word Count.
Appearance 0.5
White space; Headings; Title Page.
Meets document style criteria.

Rubric 2: Group presentation

Weight Distinction Credit Pass Unsatisfactory
Criteria
(%) (75 - 100%) (65 - 70%) (50 - 60%) (0 - 45%)

Fairly adequate,
Diverse and Lack of most
Adequate, as yet without 1
10 more than important
required important
required subject matters
subject matter
Contents
Accurate and Fairly accurate Mostly
logical yet with and logical yet mistaken, with
Accurate and
20 some minor with 1 many important
logical
mis- important mis- mis-
interpretations interpretation interpretations

Highly cohesive Logical Sufficient Unclear

10 structure and structure and structure and structure and
Structure
slide contents slide contents slide contents slide contents
and visual
support
Excellent visual Appropriate Useful visual Ineffective
10
support visual support support visual support

The
Charismatic Coherent but
presentation is
lead of the rather not as
Presentation difficult to Unclear
conversation charismatic
skills 10 follow but can presentation
with highly presentation
(individual) highlight the and arguments
convincing Convincing
main
arguments arguments
arguments

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Weight Distinction Credit Pass Unsatisfactory

Criteria
(%) (75 - 100%) (65 - 70%) (50 - 60%) (0 - 45%)

Excellent eye Good eye Fair eye contact No eye contact

10 contact and contact and and body and body
body gestures body gestures gestures gestures

Have total
Have some
control of the
control of the Finish on time
Timing and presentation Over the time
20 presentation but a lack of
coordination flow and timing limit
but sometimes coordination
with great
uncoordinated
coordination

Give accurate
Give accurate
and satisfactory
and satisfactory
answers to most
Give accurate answers to most
questions asked
and satisfactory questions asked Fail to answer
but not be able
Q&A 10 answers to all and provide most questions
to provide
questions appropriate asked
appropriate
asked justification for
justification for
difficult
difficult
questions
questions

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Teaching Activities
LEARNING RESOURCES

● Braun, K., Locker, K.O., & Kaczmarek, S.K. (2016). Business communication: Building critical skills. 6th ed. New York, NY: McGraw-Hill
Higher Education.
Textbook
● Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the Workplace. 1st ed. USA: Prentice Hall

http://search.proquest.com/login
E-library Username: UEHCMC2010
Password: thuvien0810

E-learning http://e-learning.isb.edu.vn/

SCHEDULE OF ACTIVITIES

BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE

SESSION TOPICS / ACTIVITIES / ASSESSMENTS READINGS

1 Introductions
Associate Syllabus, learning outcomes, assessments,
Lecturer - expectations, form teams
Lynn
(17/10)
Module 1:
Business communication concepts
Topic 1.1
Communication concepts Module 1 (Braun et al.)

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BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE

SESSION TOPICS / ACTIVITIES / ASSESSMENTS READINGS

Topic 1.2 Ch 4 (Cheesebro et al)
Language

Activities
Lecture, Discussion

2 Module 2:
Main Shaping your personal communication
Lecturer
(29/10) Topic 2.1 Ch 2 (Cheesebro et al),
Perception

Topic 2.2 Ch 3 (Cheesebro et al),

Diversity

Activities
Lecture, Discussion, Skills Practice

3 Module 3:
Main Interpersonal communication in business
Lecturer
(05/11) Topic 3.1 Ch 5 (Cheesebro et al),
Listening and responding

Activities
Lecture, Discussion, Business Project coaching

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BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE

SESSION TOPICS / ACTIVITIES / ASSESSMENTS READINGS

4 Topic 3.2 Ch 6 (Cheesebro et al)
Main Interpersonal relationship skills
Lecturer
(12/11) Activities
Lecture, Discussion, Skills Practice

5 Topic 3.3 Module 10, 11, 12 (Braun et al)

Main Creating audience-focused messages
Lecturer
(19/11)
Activities
Lecture, Discussion, Skills Practice

6 Module 4:
Main Working and communicating in teams
Lecturer
(26/11) Topic 4.1 Module 20 (Braun et al)
Working and writing in teams

Topic 4.2
Planning, conducting, and recording meetings Module 21 (Braun et al)

Activities
Lecture, Discussion, Business Project coaching

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BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE

SESSION TOPICS / ACTIVITIES / ASSESSMENTS READINGS

7 Topic 4.3 Ch 7 (Cheesebro et al)
Main Conflict resolution
Lecturer
(03/12) Activities
Lecture, Discussion, Skills Practice

8 Module 5:
Associate Formal business communication practices
Lecturer – Topic 6.1
Lynn Researching the job market Module 23 (Braun et al)
(09/12)
Topic 6.2
Personal branding Uploaded on elearning

Activities
Lecture, Discussion, Business Project coaching

Business Team Project Due (eLearning)

Task 1 – Report (Team)

9 Topic 5.1 Module 6, 7, 8, 9 (Braun et al)

Main Composing business messages
Lecturer
(10/12) Activities
Lecture, Discussion, Skills Practice

10 Topic 5.2 Module 18 (Braun et al)

Main Verbal and visual supports
Lecturer
(17/12) Activities
Lecture, Discussion, Business Project coaching

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BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE

SESSION TOPICS / ACTIVITIES / ASSESSMENTS READINGS

11 Topic 5.3 Module 5 (Braun et al)

Main Designing documents, slides and screens
Lecturer
(24/12) Topic 5.4 Ch 13 (Cheesebro et al),
Making presentations

Activities
Lecture, Discussion, Skills Practice

12 Module 6:
Associate Job hunting
Lecturer – Topic 6.3 Module 24, 25 (Braun et al)
Lynn (26/12) Creating persuasive resumés, cover letters and
job applications

Activities
Lecture, Discussion, Skill Practice

13 Topic 5.5 Module 13, 14 (Braun et al)

Main Researching
Lecturer
(31/12) Topic 5.6 Module 15, 16, 17 (Braun et al)
ONLINE Writing reports

Activities
Lecture, Discussion, Skills Practice

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BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE

SESSION TOPICS / ACTIVITIES / ASSESSMENTS READINGS

14 Topic 6.4 Uploaded on elearning

Associate Networking
Lecturer –
Lynn Activities
(02/01/2023) Lecture, Discussion, Skills Practice

15 Topic 6.5 Ch 26 (Braun et al)

Associate Managing the interview process
Lecturer
(06/01/2023) Activities
Lecture, Discussion, Skills Practice

Business Team Project Due (eLearning)

Task 2 – Proposal (Individual)

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General Information & Policy

Referencing
Plagiarism
Student assignments are to contain original content created by the students. Assignments will be
rejected if they include plagiarized content or contain excessive amounts of quoted/cited material
and minimal original content. Students will receive a grade of ZERO (0%) for any assignments rejected
for this reason. Written assignments WILL BE checked by the lecturer with Turnitin.com, an online
plagiarism-checking tool.
Sources
Furthermore, your reference to support your statements must be from a reliable source, such as
textbooks, additional reading materials, and reference books. However, many websites are not
reliable sources. Examples are Wikipedia.org, about.com, and ask.com. If you are not sure if a
reference is acceptable or not, please contact the lecturer.
Referencing & Citation
The Publication Manual of the American Psychological Association (APA) 6th ed., will serve as the
primary reference materials for all students. Therefore, all papers must be submitted in APA format.
The mechanics of student papers and work will be evaluated, as well as the content.

Submission
Assignment cover sheet
▪ All assignments are required to be submitted with an Assignment Cover Sheet.
▪ Group assignments are to be submitted with a Group Assignment Cover Sheet as well as a Peer Evaluation
Form depending on the request of unit instructor.

Non-contributing team members can sometimes be an issue with group-work structured assessment.
Individual student group work scores may be adjusted as a result of peer dissatisfaction with a
particular student’s contribution to group work assignments, as reflected in submissions of the
evaluation form.
Note:
▪ Assignment cover sheets and the evaluation form can be located on MyISB system
▪ Students are advised to keep a copy of all assignments submitted for marking.

Submission style
Assignments are expected to achieve a professional standard:
▪ Be typed, one and a half spaced, on A4 paper
▪ Use a simple clear format, suitable for a report to senior management in a commercial organization.

Submission method
Soft copy: submitted electronically via E-learning system by 11:59 PM on the due date (Suggested
title: Student name_Unitname_Name of Assignment).

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Hard copy: submitted to ISB Submission Box at the Reception Area (17 Pham Ngoc Thach) by the due
date.

Late assignment and make-up policy

No late assignments will be accepted unless prior authorization granted by the Academic Department
based on a Special Consideration Application for assessment task extension.
Students must complete all assessments on the assigned dates including quizzes, mid-term test, and
final exam. If there are extenuating or unforeseen circumstances, students must follow the school’s
policies and procedures accordingly.

Attendance
Students are required to attend a minimum of 80% of all classes (which normally 12/15 sessions).
Other cases equating to an absence:
▪ Arriving to class late by 15 minutes at the beginning,
▪ Arriving late by 5 minutes after the break
▪ Leaving prior to the scheduled end time without the permission of the lecturer

If you are unable to attend any session, please let your lecturer know AND submit a request for
absence form to program administrator prior to the session.
IMPORTANT: Students will not be allowed to sit in the final examination if violating the above
absence rule.
Electronic device use
▪ Cell phones will be turned off or switched to vibrate mode before class starts.
▪ No phone calls or text messaging are allowed inside classroom during class time.
▪ Portable listening and/or music devices may not be operated in the classroom.
▪ Headphones and/or ear buds of any type may not be worn while in the classroom whether operating
or not.
▪ Laptop and other electronic devices are not permitted unless specifically authorized by the lecturer
exclusively for note taking and doing class work.

IMPORTANT: If you are in violation of these policies, you will be excused from class and an absence
will be assessed.

Email etiquette
Your lecturers receive many emails each day. In order to enable them to respond to your emails
appropriately and in a timely fashion, students are asked to follow basic requirements of professional
communication.
Your emails should:
▪ Have a concise and descriptive title, including the class and name of the unit you are enquiring about
▪ Be clear about the intention of their emails
▪ Use appropriate tone and language, proof-read what is written in the email before sending it.

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Students should also allow 3-4 working days for a response before following up. If the matter is
legitimately urgent, you may indicate “URGENT” in the email subject header.
Make an appointment: If your email request is complex and requires a lengthy response, it may be
probably best to make an appointment with your lecturer/instructor to meet in person.

Student behavior guidelines

Everyone must behave professionally. Students are expected to demonstrate respect for teacher and
fellow students at all times. Behavior that is disruptive to a positive learning environment reported
to the teacher will result in a warning on the first instance; the second instance might result in a
failing grade along with expulsion from the school.
Unacceptable behaviors can be:
▪ Cheating on an exam
▪ Collaborating with others on work to be presented, if contrary to the stated rules of the course
▪ Submitting, if contrary to the rules of the course, work previously submitted in another course
▪ Knowingly and intentionally assisting another student in any of the above actions, including assistance
in an arrangement whereby work, classroom performance, examination, or other activity is submitted
or performed by a person other than the student under whose name the work is submitted or
performed
▪ Plagiarizing

IMPORTANT:
▪ First violation will result in a grade ZERO (0%) for that assignment.
▪ Second violation will result in a failing course grade.

Disability support services

Students with disabilities are advised that accommodations and services are available at UEH-ISB. It
is the student's responsibility to contact UEH-ISB office and submit appropriate documentation prior
to receiving such services.

Additional information
This unit guide may be revised at the discretion of the Academic Department with approval from
Program Academic Director and School Academic Committee where appropriate.

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