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BC II Course Outline - Sangeeta Shukla

The document outlines the course details for a Business Communication course including course objectives, pedagogical methods, textbooks, other readings, evaluation criteria and topics to be covered over the sessions. The course aims to develop communication skills through lectures, case discussions, assignments and activities.

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Payal Sawhney
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93 views4 pages

BC II Course Outline - Sangeeta Shukla

The document outlines the course details for a Business Communication course including course objectives, pedagogical methods, textbooks, other readings, evaluation criteria and topics to be covered over the sessions. The course aims to develop communication skills through lectures, case discussions, assignments and activities.

Uploaded by

Payal Sawhney
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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[Type your address]

FINANCIAL ACCOUNTING FOR MANAGERS

BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY, GREATER


NOIDA

Course Outline

BUSINESS COMMUNICATION - II
Program: PGDM Section: A,B &C

[Type your phone number]

Course Instructor: Sangeeta Shukla Contact: 09810103063 Faculty Room : F-52 Extn No.: 381 Email: sangeeta.shukla@bimtech.ac.in
Course Objectives
To enable understanding of basics of communication. To impart knowledge about communication theory and develop skills in oral and non-verbal communication.

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Pedagogical Methods
Lectures Case discussions Written assignments Class room activities Role plays

Primary Teaching Book & Reading Material


Chaturvedi, P.D. and Mukesh Chaturvedi, Business Communication: Concepts, Cases and Applications, Delhi: Pearson Education, 2009.

Other Suggested Readings (Books):

Lesikar, R.V. and J.D. Petitt, Jr., Business Communication: Theory and Application, Homewood III. : Richard D. Irwin. Michael, V.P., Communication and Research for Management, Bombay: Himalaya Publishing House. Sharma, R.C & K. Mohan, Business Report Writing and Correspondence, Delhi: Tata-McGraw Hill. Sinha, K.K., Business Communication, Delhi: Galgotia Publishing Company, 2006. Raman, Meenakshi and Prakash Singh, Business Communication, Delhi: Oxford University Press, 2008. Rizvi, M.A., Effective Technical Communication, Delhi: TataMc Graw Hill, 2009. Guffey, Mary Ellen, Business Communication: Process & Product, Thomson.

The students would be expected to go through (News papers & Journals)


1. The Hindu/ Hindustan Times 2. The Economic Times/MINT 3. Journals of General Management, Organizational Behaviour, Leadership, Strategic Management, and others, wherein Communication/Business Communication as a topic is covered.

Other Study Material (Magazines)


1. Readers Digest 2. The Week 3. Outlook

Other Course Policies


1. Students are expected to be present in the class rooms for the lectures before the instructor. Late entrants will not be allowed entry in the class room. 2. Students are expected to be punctual in all respects and they should try to submit their assignments before the last date of submission. 3. Students must bring along the prescribed text book for every session. 4. Assignments and projects should be the original work of a student. Plagiarism is viewed very strictly and would lead to use of unfair means.

5.

Students absenting themselves from a session because of involvement in co-curricular and extra-curricular activities must present written application letter duly signed by the concerned authorities.

Exams: Sessionals (40%), End-Term (60%). Class Participation


Students performance is evaluated continuously throughout the Trimester by way of their participation in the classroom discussion, case studies, project work, presentation, assignment, quizzes, midterm examination etc. Hence, all students are expected to actively participate in all classroom activities.

System of Evaluation
Components: Written analysis of cases, Letter writing, Report writing, Class Participation, End-term.

Topics to be covered

Sessi on No. 1

Topic to be Covered
Meaning Functions and Importance of Communication in Business Organisation Elements of Communication Principles of Business Communication Communication Barriers Classification of Communication

Reference Chapter(s)
Chapter-2, 3

2 3 4 5 6 7

Chapter-2

Chapter-2 Chapter-3, 7, 8

Flow of Communication Communication Through Social Networking Measures and Solutions for Effective Communication Conflict & Conflict

Chapter-3

Chapter-2

Management Communication in Negotiation Book: Im Ok, Youre OK Chapter-4, 5

8 9

10 11 12 13 14 15 16

Transactional Analysis Business Correspondence Different Types of Business Letters: AIDA Strategy Job seeking Letters Resume Writing Business Reports Structure of Reports Types of Business Reports Steps in Report Writing Using Illustrations in Reports Presentation Skills

Chapter-4, 5 Chapter-4, 5 Chapter-6 & 11

Chapter-6 & 11 Chapter-6 & 11 Chapter-6 & 11 Book: Professional Presentations, Cambridge University Press Book: Professional Presentations, Cambridge University Press Book: Professional Presentations, Cambridge University Press Class Practice Assignments Class Practice Assignments

17

Presentation Skills

18

Presentation Skills

19 20

Public speaking. Public speaking

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