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Introduction To Print Media (Practical) - Syllabus

This document outlines the syllabus for an Introduction to Print Media practical course. The course aims to provide hands-on experience in print design, production, and writing. It is divided into 4 modules covering basics of print media, writing for print, editorial processes, and print production. Students will learn design, layout, writing and complete a campus newsletter. Their performance will be evaluated based on assignments, activities, exams and participation.

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236 views5 pages

Introduction To Print Media (Practical) - Syllabus

This document outlines the syllabus for an Introduction to Print Media practical course. The course aims to provide hands-on experience in print design, production, and writing. It is divided into 4 modules covering basics of print media, writing for print, editorial processes, and print production. Students will learn design, layout, writing and complete a campus newsletter. Their performance will be evaluated based on assignments, activities, exams and participation.

Uploaded by

florence leivon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Introduction to Print Media (Practical) - Syllabus

Course Code : 03BMJMC23166/03BMSEM23166


Credits : 2

General Information

Course Description

The Introduction to Print Media (Practical) course enables students to experience the world of
print media through hands-on exploration in this practical postgraduate course. From crafting
captivating layouts and impactful typography to writing compelling news and feature articles,
the students will delve into the essentials of print design and production. The students will
also engage in ethical dilemmas, tour presses, and create print media products, emerging with
a comprehensive skill set for the print media sector.

Course Outcomes (CO)

● Design Mastery: Proficiently create visually engaging print layouts by employing


typography, color, and composition principles.

● Narrative Expertise: Craft captivating news articles and features, infusing human
interest and descriptive elements for impactful storytelling.

● Ethical Acumen: Navigate newsroom dynamics and ethical challenges, making


responsible journalistic decisions in simulated scenarios.

● Production Proficiency: Execute effective print production through the creation of a


campus newsletter, merging design and content seamlessly.

● Critical Analysis: Develop a discerning eye for evaluating print media, showcasing
understanding of design principles, ethics, and future trends.
Course Overview

Week Topic Reading

Module 1 Basics of Print Media "The Elements of Graphic Design" by Alex W.


Production White

Module 2 Writing for Print Media "Feature Writing for Newspapers and
Magazines: The Pursuit of Excellence" by
Edward Jay Friedlander

Module 3 Editorial Process and "The Editorial Eye" by Jane T. Harrigan


Newsroom Dynamics

Module 4 Print Media Production Process "Production for Graphic Designers" by Alan
Pipes

Module-wise Lesson Plan

Module 1: Basics of Print Media Production

Module Description
This module introduces the fundamentals of print media production with a focus on design
elements and visual composition.

Teaching Plan
Guide students through hands-on practical exercises in creating print layouts using software
like InDesign. Facilitate discussions on design principles and provide guidance on improving
design elements within print layouts.

Assessment Plan
Evaluate student learning through the quality and creativity of their layout designs, as well as
their ability to effectively critique and enhance design elements within their and their peers'
layouts.

Reference Material

● "The Elements of Graphic Design" by Alex W. White


● "Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers,
Typographers and Three Dimensional Designers" by Josef Müller-Brockmann
● "The Complete Manual of Typography: A Guide to Setting Perfect Type" by James Felici

Module 2: Writing for Print Media

Module Description
The module looks into the art of compelling storytelling for print media, emphasising feature
writing techniques and narrative development.

Teaching Plan
Lead students in practical exercises to craft human interest stories, focusing on incorporating
descriptive elements and anecdotes for engaging narratives. Organise a workshop for students
to share and discuss their feature articles, fostering peer learning.

Assessment Plan
Assess student proficiency by evaluating the depth and engagement of their human interest
stories, their skill in integrating descriptive elements

Reference Material

● "Feature Writing for Newspapers and Magazines: The Pursuit of Excellence" by


Edward Jay Friedlander
● "On Writing: A Memoir of the Craft" by Stephen King
● "Writing Tools: 55 Essential Strategies for Every Writer" by Roy Peter Clark
Module 3: Editorial Process and Newsroom Dynamics

Module Description
The third module explores the dynamics of editorial processes and simulates a mock
newsroom scenario, while examining ethical considerations in journalistic decision-making.

Teaching Plan
Engage students in a mock newsroom simulation, where they assume various roles and
collaboratively plan an editorial calendar. Lead discussions on ethical challenges commonly
faced in newsrooms, encouraging students to navigate these complexities.

Assessment Plan
Assess student understanding through their participation and effectiveness in the mock
newsroom activity, as well as their ability to critically analyze and discuss ethical
considerations in editorial choices.

Reference Material

● "The Editorial Eye" by Jane T. Harrigan


● "The News Manual: A Professional Development Course for Reporters, Writers, Sub-
editors, Producers, etc." by The News Manual
● "Journalism's Roving Eye: A History of American Foreign Reporting" by John
Maxwell Hamilton

Module 4: Print Media Production Process

Module Description
Apply the skills acquired from previous modules to create a campus newsletter, allowing
practical integration of design and writing principles.

Teaching Plan
Guide students in creating a campus newsletter, utilising the design and writing skills learned
in earlier modules. Offer guidance and support throughout the production process, focusing
on integrating layout design and well-crafted content.

Assessment Plan
Evaluate student performance based on the quality of the campus newsletter they produce,
including the integration of design elements, effective storytelling, and overall presentation .

Reference Material

● "Production for Graphic Designers" by Alan Pipes


● "The New Art of Photographing Nature: An Updated Guide to Composing Stunning
Images of Animals, Nature, and Landscapes" by Art Wolfe and Martha Hill
● "The Business of Media Distribution: Monetizing Film, TV, and Video Content in an
Online World" by Jeff Ulin

Assessment & Evaluation Pattern

Assessment Type Weight

Attendance & participation 10%

Assignments 40%

Academic Activities 20%

End Semester Exam 30%

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