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Simulation Levers Playing-Nov22

The document contains sales data for different customer segments of a company in quarter 1 of year 1. Segment A had the highest unit sales and market share at 35%. Overall, there were 25,210 units sold. Large customers made up 17.93% of total revenue and small customers accounted for 28.27% of total units. Approximately half of large customers and 81% of small customers were existing customers.

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0% found this document useful (0 votes)
10 views2 pages

Simulation Levers Playing-Nov22

The document contains sales data for different customer segments of a company in quarter 1 of year 1. Segment A had the highest unit sales and market share at 35%. Overall, there were 25,210 units sold. Large customers made up 17.93% of total revenue and small customers accounted for 28.27% of total units. Approximately half of large customers and 81% of small customers were existing customers.

Uploaded by

gskc27
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Y1, Q1

MM MM COMPTN
SEGMENTS EMPHASIS UNIT SALE MS % TOT UNITS PRICE-Y1Q3 PRICE-Y1-Q3
SEGMENT A BETTERY LIFE 8887 35 25210 124.96 115.00
SEGMENT B SIZE/WEIGHT OF SENSORS 1774 7 25210 130.64 120.00
SEGMENT C BATTERY LIFE, SIZE, NOT 1614 6 25210
PRICE SENSITIVE 136.32 126.00
SEGMENT D BULK BUYER, PRICE 5808 23 25210
SENSITIVE 119.28 110.00
SMALL CUSTOMERS DISTRIBUTORS, PRICE- 7128 28 25210
SENSITIVE 132.06 122.00

LARGE CUSTOMERS 18082 17.93% 100840


SMALL CUTOMERS 7128 28.27% 25210
25210 126050
EXISTING - LARGE 8854 49%
NEW - LARGE 9228 51%
EXISTING - SMALL 5808 81%
NEW - SMALL 1320 19%
https://docs.google.com/spreadsheets/d/1lRlY_KQS3FIrtEqZvQb34bkOdvB1073k/edit?usp=sharing&ouid=1008780
https://docs.google.com/spreadsheets/d/1SrNgJaEKbYZYTJWvwbCXh1SKEOfeYIri/edit?usp=sharing&ouid=1008780

Y1, Q1
MM MM COMPTN
SEGMENTS EMPHASIS UNIT SALE MS % TOT UNITS PRICE-Y1Q3 PRICE-Y1-Q3
SEGMENT A BETTERY LIFE 8887 35 25210 124.96 115.00
SEGMENT B SIZE/WEIGHT OF SENSORS 1774 7 25210 130.64 120.00
SEGMENT C BATTERY LIFE, SIZE, NOT 1614 6 25210
PRICE SENSITIVE 136.32 126.00
SEGMENT D BULK BUYER, PRICE 5808 23 25210
SENSITIVE 119.28 110.00
SMALL CUSTOMERS DISTRIBUTORS, PRICE- 7128 28 25210
SENSITIVE 132.06 122.00

LARGE CUSTOMERS 18082 17.93% 100840


SMALL CUTOMERS 7128 28.27% 25210
25210 126050
EXISTING - LARGE 8854 49%
NEW - LARGE 9228 51%
EXISTING - SMALL 5808 81%
NEW - SMALL 1320 19%
Y1, Q1
MM SET-OFFS VOL SEGMENT A
REVENUE TOT REV MM REV % PRICE SENSITIVITY 37% 40%
1110520 2987664.52 37% 145 7659 9328 10084
231755.4 3044075.36 7.61% 140 1655 441 1197

220020.5 3193116.48 6.89% 147 1497 220.35 239.4

692778.2 2826998.24 24.51% 138 5020

941323.7 3147327.68 30% 138 6821

2255074 12051854.6 18.71% 15831


941323.7 3147327.68 29.91% 6821
3196397 15199182

=sharing&ouid=100878026343451999789&rtpof=true&sd=true
=sharing&ouid=100878026343451999789&rtpof=true&sd=true

Y1, Q1
MM SET-OFFS VOL SEGMENT A
REVENUE TOT REV MM REV % PRICE SENSITIVITY 37% 40%
1110520 2987664.52 37% 145 7659 9328 10084
231755.4 3044075.36 7.61% 140 1655 441 1197

220020.5 3193116.48 6.89% 147 1497 220.35 239.4

692778.2 2826998.24 24.51% 138 5020

941323.7 3147327.68 30% 138 6821

2255074 12051854.6 18.71% 15831


941323.7 3147327.68 29.91% 6821
3196397 15199182

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