Republic of the Philippines

City of Olongapo
GORDON COLLEGE
Olongapo City Sports Complex, East Tapinac, Olongapo City
Tel. No. (047) 224-2089 loc. 314

College of Business and Accountancy

Program: Bachelor of Science in Accountancy

Course Code: ACC 112
Course Title: Strategic Business Analysis

Course Description:
This course aims to provide the students to equip with the knowledge and techniques in
understanding the organization and industry, assessing risks, create solutions and choosing the
most feasible one, as well as preparing a business case. This course also deals with determining
the different needs of businesses, with a thorough analysis of its internal and external
environments, and developing creative solutions which are relevant to the business enterprise
strategy, expectations, and needs of the business.

Course Learning Outcomes:

At the end of this course, the student should be able to:
1. Apply the basic concepts that underlies the functional areas of business such as, marketing,
finance, human resources management, production and operations management, information
technology, strategic management, and apply these concepts in various business situations.
2. Assess the risks driven by microeconomic and macroeconomic factors, issues and trends,
surrounding the business environment.
3. Acquire knowledge in business concepts, operations, and other entrepreneurial skills.
4. Select the proper decision tools to solve business problems critically, analytically, and
creatively to provide an efficient and effective results.
5. Prepare a strategic/business plan.
 Grading Rubric/Grading System:
MIDTERM FINALS
Midterm Exams 30% Final Exams 30%
Quizzes/Assignments/Activities 70% Quizzes/Assignments/Activities 70%

Tentative Total 100% Tentative Total 100%

Midterm Grade: 50%

Tentative Final Grade: 50%
Final Grade: 100%

Learning Module:
Week Module Learning Objectives Topics and Key Reference Learning
Number and Concepts Tasks
Title
Week Classroom  Explain the  Strategies and Strategic Lecture
1 Orientation meaning of Analysis as a Business
strategic Science and Art Analysis Oral
Introduction of business  Meaning of with Presentation
Strategic analysis. Business Management
Business  Describe the Analysis by Prof. Quizzes
Analysis basics of  Definition of Norvin Performance
strategic Strategic Moises Task
business Business Palma and
analysis. Analysis Prof. Janus
 Identify the  Importance of Aries Q.
essentials of Strategic Simbillo,
business analyst Business 2023 Edition
personnel. Analysis
 The Importance Online
of Analysis in References
Organization
 Essential
Characteristics
of Business
Analysis
 Career of
Business Analyst
Week2 Analysis  Recognize the  Ways of Strategic Lecture
Techniques different Assessing Business
and Process techniques in Strategic Analysis Oral
strategic Analysis with Presentation
business Techniques and Management
analysis. Process by Prof. Quizzes
  Apply and use  SMART Norvin
analysis in Objective as Moises Performance
constructing Analysis Palma and Task
strategy and Platform Prof. Janus
decision making.  Ways of Aries Q.
 Apply and use Presentation and Simbillo,
performance Analysis 2023 Edition
measurement as  Qualitative
tool for Analysis Online
analyzing  Quantitative References
productivity. Analysis
 Combination
Analysis
 Key
Performance
Indicator,
Metrics,
Dashboard, and
Reports
Week Entrepreneurial  Discuss the  Essentials of Strategic Lecture
3 Mindset in essentials of Entrepreneur Business
Corporate entrepreneurship. and Analysis Oral
Strategic  Apply and use Entrepreneurshi with Presentation
Analysis the corporate p Management
strategies in  Definition of by Prof. Quizzes
strategic Vision, Mission, Norvin
business. Goals, Moises Performance
 Interpret and Objectives, and Palma and Task
understand the Core Values Prof. Janus
role of  Parameters in Aries Q.
entrepreneur, Setting Simbillo,
management, Strategies 2023 Edition
and specialist in  Analysis as Core
corporate Competence Online
strategic Skill References
analysis.  Departmental
Business Units
as Core Function
in Analysis
 Corporate Social
Responsibility
Analysis
Week Operation  Discuss and  Operation Strategic Lecture
4 Department understand the Management Business
Strategies and strategies and  Production of Analysis Oral
Analysis with Presentation
 analysis in Goods Management
operations Productivity by Prof. Quizzes
management. Ratio Analysis Norvin
 Apply, use, and  Manpower Moises Performance
examine Contribution Palma and Task
operations Analysis Prof. Janus
strategies.  Space Aries Q.
 Develop possible Productivity Simbillo,
results of Analysis 2023 Edition
forecasting  Time and
operation Motion as Online
strategies and Analysis References
their analysis.  Communication
Structure
Analysis
(Internal and
External)
 Gantt Chart as
Analysis
 Environmental
Management
 Facilities
Management
 Project
Management
Week
5 Gordon College 25th Founding Anniversary

Week Marketing  Discuss the  Marketing Mix Strategic Lecture

6 Department different Analysis Business
Strategies and marketing  SWOT/TOWS Analysis Oral
Analysis strategies. Analysis with Presentation
 Demonstrate  Combining Management
marketing SWOT Analysis by Prof. Quizzes
strategies as and Marketing Norvin
basis of analysis. Mix Moises Performance
 Distinguish the  PEST and Palma and Task
different PESTEL Prof. Janus
marketing Analysis Aries Q.
strategies by  Factors in Simbillo,
practical use and PEST/PESTEL 2023 Edition
application. Analysis
 Five Forces Online
Model References
 BCG Matrix
  Product Life
Cycle
 Gap Analysis
 Advertising
Analysis
 Sales
Management
Analysis and
Forecasting
 Customer
Satisfaction
Rating
 Market Research
Analysis
 Competitor
Analysis
 Franchising
Week Finance  Understand the  Financial Strategic Lecture
7 Department function of the Statement Business
Strategies and finance Analysis Analysis Oral
Analysis department and  Financial Ratio with Presentation
their common Analysis Management
strategies.  Horizontal and by Prof. Quizzes
 Examine ways of Vertical Analysis Norvin
financial of Financial Moises Performance
analysis. Statement Palma and Task
 Analyze a  Budget Prof. Janus
company’s Management Aries Q.
financial Analysis Simbillo,
liquidity,  Time Value of 2023 Edition
solvency, Money and
profitability, and Interest Rate Online
valuation using  Depreciation References
different  Credit and
financial ratio Collection
formulas.  Acquisition,
 Recognize Merger,
financial and Consolidation,
growth strategies Joint Venture
in alignment as and
strategy. Amalgamation

Week Supply Chain  Define the  Product Strategic Lecture

8 and Inventory different Movement Business
Department strategies in Analysis Analysis Oral
 Strategies and supply chain and  Product Shelf with Presentation
Analysis inventory Life Management
department.  Economic Order by Prof. Quizzes
 Understand and Quantity and Norvin
interpret the Lead Time Moises Performance
analysis in Analysis Palma and Task
supply chain and  Warehouse, Prof. Janus
inventory Store, and Aries Q.
strategies. Office: Simbillo,
 Formulate Inventory 2023 Edition
decision making Management –
in relation to Supplies & Online
supply chain and Fixed Asset References
inventory  Production Cost
management. Analysis
 Distribution
Channel Pricing
and Analysis

Week
9 Midterm Examinations Week

Week Human  Define and  Job Match Strategic Lecture

10 Resources understand the Analysis Business
Department human resources  Salary Structure Analysis Oral
Strategies and strategies. Analysis with Presentation
Analysis  Relate the  Performance Management
practical Evaluation by Prof. Quizzes
situations that Method Analysis Norvin
are related to  Training Gap Moises Performance
human resource Analysis Palma and Task
management.  Financial Prof. Janus
 Analyze and Impact: Aries Q.
formulate Resignation, Simbillo,
decision making Layoff, 2023 Edition
through analysis. Retrenchment,
Retirement Online
 Organization References
Development
Analysis
Week Security  Discuss and  Physical Strategic Lecture
11 Management define the Security Business
Analysis essentials of  Security- Analysis Oral
security Customer Ratio with Presentation
management.  Thief, Losses, Management
by Prof. Quizzes
  Implement and Pilferage Norvin
activities in Analysis Moises Performance
securing the  Security-Space Palma and Task
company. Manpower Ratio Prof. Janus
 Value analysis in  Ways to Secure Aries Q.
security the Company’s Simbillo,
management. Welfare and 2023 Edition
Asset
 Database Online
Management References
Security
Week Digital Media  Describe the  Definition of Strategic Lecture
12 Analysis essentials of Social Media Business
digital media.  Social Media Analysis Oral
 Use indicators Indicators and with Presentation
and analytics of Analytics Management
digital media.  Website by Prof. Quizzes
 Examine the Indicators and Norvin
impact of digital Analytics Moises Performance
media in applied  Digital Network Palma and Task
business. Company Prof. Janus
Indicators Aries Q.
 Online Selling Simbillo,
as Sponsored 2023 Edition
Advertisement
Online
References

Week Economics  Describes the  Law of Supply Strategic Lecture

13 Analysis basics of and Demand, Business
economics. and Price Analysis Oral
 Implement the Analysis with Presentation
impact of  Exchange of Management
economics Goods Analysis by Prof. Quizzes
strategy in  Gross Domestic Norvin
practical Product and Moises Performance
application. Gross National Palma and Task
 Examine the Product Prof. Janus
economic  Poverty Rate Aries Q.
factors.  Labor Rate Simbillo,
 OFW 2023 Edition
Remittance
Online
 Foreign
References
Investment
Week Retail  Discuss the  Definition of Strategic Lecture
 14 Analysis essentials of Retail Business Business
retailing.  Customer Analysis Oral
 Implement the Conversion with Presentation
different Analysis Management
retailing  Retail Sales by Prof. Quizzes
strategies and Promotion Norvin
analysis. Analysis Moises Performance
 Develop decision  Pricing Impact Palma and Task
making in Analysis Prof. Janus
relation to the  Retail Space Aries Q.
findings about Outlet Analysis Simbillo,
retailing  Definition of 2023 Edition
activities. Visual
Merchandising Online
 Visual References
Merchandise
Strategies and
Analysis
Week Service  Recognize the  Food Industry Strategic Lecture
15 Industry essentials and Performance Business
Analysis classification of Indicators Analysis Oral
the service  Personal Care with Presentation
industry. Industry Management
 Distinguish Performance by Prof. Quizzes
service industry. Indicators Norvin
 Apply, use, and  Tourism and Moises Performance
formulate the Travel Industry Palma and Task
different Players Analysis Prof. Janus
strategies in the  Other Categories Aries Q.
service industry. of Service Simbillo,
Industry 2023 Edition

Online
References

Week Property  Understand and  Definition and Strategic Lecture

16 Appraisal identify appraisal Meaning of Business
Analysis analysis and Appraisal Analysis Oral
strategies.  Land, Machine, with Presentation
 Construct Equipment Management
P-A-L-M-A appraisal of  Basic Appraisal by Prof. Quizzes
Analysis property using Formula Norvin
analysis.  Property Moises Performance
 Value the Appraisal Palma and Task
different Analysis Prof. Janus
appraisal  Advantage of Aries Q.
 strategies. Buying Property, Simbillo,
 Describe the Leasing 2023 Edition
PALMA Property,
Analysis. Mortgaging, and Online
 Value the Selling Property References
application of  Definition and
PALMA Meaning of P-A-
Analysis in L-M-A Analysis
business and life.  Impact of P-A-
 Apply and use L-M-A Analysis
PALMA
Analysis in
making wise
decisions.
Week Risk and Crisis  Classify the  Cost-Benefit Strategic Lecture
17 Management different risks Analysis Business
Analysis and crisis.  Flood, Fire, Analysis Oral
 Apply and use Earthquake, and with Presentation
the concepts of Other Fortuitous Management
risk and crisis Events by Prof. Quizzes
theories in  Man-Made Norvin
analysis. Crisis Moises Performance
 Solve risk and  Compliance and Palma and Task
crisis using Changes on Prof. Janus
management Stable Policy Aries Q.
approach. Laws, and Simbillo,
Regulations 2023 Edition
 Mitigation
Strategies and Online
Analysis References

Week
18 Final Examinations Week

Course Requirements:
1. Class participation, board work, and group work
2. Quizzes
3. Presentations, Projects, or Outputs
4. Case Analysis
5. Midterm and Final Examinations

Classroom Policies:
1. Expectations from Student:
The student’s responsibility is to come to each class prepared. The student is also
expected to take all the examinations on the date scheduled. They should read the assigned
problems and topics prior to class. The student is also expected to attend each class and
encourage to participate actively in the class discussions. Students are expected to come to their
class on or before their respective class schedule.
2. Quiz Policies:
 All quizzes can be announced or unannounced.
 All students are expected to be academically honest. Cheating, lying, and other forms of
unethical behavior will not be tolerated.
 Make-up quiz will only be given to students with a valid, verifiable reason for missing a
quiz.
3. Classroom Management Policies:
 Cellphones must be in silent mode. Strictly no texting, calling and/or any other use of
cellphone in class.
 In case of urgent or emergency calls, please ask permission to go out and make or take
the call outside from the classroom.
 Please observe common courtesy by listening to the instructor and your classmates.
Kindly raise your hand if you wish to speak and wait until you are duly recognized.
 Please refrain from making comments during the lecture and presentation. Questions may
be asked at the proper time so as not to interrupt the flow of the presentation.
 Maintain the cleanliness and orderliness of the classroom.
4. Academic Dishonesty:
All students are expected to be academically honest. Cheating, lying, and other forms of
unethical behavior will not be tolerated. Any student found guilty of cheating in examinations
will receive a failing grade and will be subject to disciplinary sanction. Cheating refers to
securing help in a test; copying tests, assignments, reports or term papers; collaborating with
other students during an examination or in preparing academic work; signing another student’s
name on an attendance sheet; or otherwise practicing scholastic dishonesty.
5. Policy on Absences:
The allowed number of absences for students enrolled is seven (7) absences. Three (3)
consecutive tardiness is equivalent to one (1) absence. Request for excused absences or waiver of
absences must be presented upon reporting back to class. Special examinations will be allowed
only in special cases, such as prolonged illness. It is the responsibility of the student to monitor
his/her own tardy incidents and absences. It is also their responsibility to consult with the
instructor should the case be of special in nature.
References
Palma, Prof. Norvin Moises., Simbillo, Prof. Janus Aries Q., Strategic Business Analysis with
Management, 2023 Edition
Online References

Prepared by:
John Maverick D. Cuenca, CHRA, MBA
Instructor III