Research Methods
Research Methods
A number of definitions of research have been proposed by different scholars and researchers,
working in different fields. According to the Oxford Advanced Learners‘ Dictionary of Current
new facts, get additional information”. Saunders, Lewis and Thornhill (2003) define research as
“…something that people undertake in order to find out new things in a systematic way, thereby
increasing their knowledge…” From the definitions of research provided above, it follows that
research is a planned activity, aimed at establishing new facts and information about a particular
phenomenon. The research process involves the identification of a particular problem or area of
interest, translating that problem into a research problem, collecting data, analyzing the data and
reporting the findings of the research. On the other hand, Leedy (1997) defines research design
as a plan for a study, providing the overall framework for collecting data. MacMillan and
Schumacher (2001) define it as a plan for selecting subjects, research sites, and data collection
procedures to answer the research question(s). They further indicate that the goal of a sound
research design is to provide results that are judged to be credible. For Durrheim (2004), research
design is a strategic framework for action that serves as a bridge between research questions and
the execution, or implementation of the research strategy. It however, the prerogative of this
write-up to explore how the topic, ‘the impact of social media on adolescent self-esteem,’ can be
where the quantitative phase of data collection and analysis follows the qualitative phase of data
collection and analysis. According to Fetters,Curry & Creswell (2013), this approach is useful
when there is limited knowledge about a research topic, and it allows researchers to explore the
topic in depth before measuring it quantitatively. The researchers will be able to explore the
sequential nature of this design enables researchers to build upon the findings of one method and
inform the subsequent method, leading to a more comprehensive understanding of the research
topic. As earlier mentioned, the essay we will consider the topic of interest as “the impact of
Qualitative Study
experiences, and phenomena. Unlike quantitative research, which focuses on numerical data and
statistical analysis, qualitative research seeks to explore the complexities and nuances of social
acknowledges the subjective nature of human experiences and interpretations. Researchers often
engage in reflexivity to understand their own biases and perspectives that may influence the
study. This study typically use an inductive approach, where theories and hypotheses emerge
from the data collected rather than being predefined. It also involves collecting rich and detailed
data through methods such as interviews, observations, focus groups, and document analysis
research involves coding, categorizing, and interpreting the data to identify patterns, themes, and
relationships.
In this case, the qualitative study would focus on understanding the impact of social media on
adolescent self-esteem. The researcher could conduct in-depth interviews or focus groups with
adolescents to explore their experiences with social media and how it affects their self-esteem.
The qualitative study would provide insights into the experiences and perceptions of adolescents
regarding social media and self-esteem. The researcher could use thematic analysis to identify
common themes and patterns in the data. The findings from the qualitative study would then
The second phase of the exploratory sequential mixed methods research design involves
conducting a quantitative study to measure the impact of social media on adolescent self-esteem.
Quantitative research relies on numerical data, which can be collected through various methods,
such as surveys, experiments, and existing databases. Diekmann, Andreas (2011). These data can
be analyzed using statistical methods to identify patterns, trends, and relationships. It aims to
minimize bias and subjectivity by using standardized procedures for data collection, such as
structured questionnaires or validated instruments. This ensures that the data collected are
reliable and replicable and it often involves large sample sizes to enhance the generalizability of
the findings. Muaz, Jalil Mohammad (2013). This allows researchers to draw conclusions about a
larger population based on the sample data. This research utilizes statistical methods to analyze
the data, such as t-tests, correlations, and regression analyses. These methods help researchers
adolescents. The survey could include questions about social media use, self-esteem, and other
relevant variables such as age, gender, and socioeconomic status. The quantitative study would
provide a numerical measure of the impact of social media on adolescent self-esteem. The
researcher could use statistical analysis techniques such as regression analysis to examine the
relationship between social media use and self-esteem. The findings from the quantitative study
would confirm or refute the insights gained from the qualitative study.
The final phase of the exploratory sequential mixed methods research design involves integrating
the findings from the qualitative and quantitative studies. The researcher could use a joint display
or a narrative integration approach to integrate the findings. A joint display involves presenting
the findings from both studies in a single table or figure to facilitate comparison. A narrative
integration approach involves writing a narrative that integrates the findings from both studies.
Bell, J. (1999).
The integration of qualitative and quantitative findings would provide a more comprehensive
understanding of the impact of social media on adolescent self-esteem. The qualitative findings
would provide insights into the experiences and perceptions of adolescents, while the
quantitative findings would provide a numerical measure of the impact. The integrated findings
would inform interventions and policies aimed at promoting positive self-esteem in adolescents
In conclusion, an exploratory sequential mixed methods research design is useful for studying
topics with limited knowledge, such as the impact of social media on adolescent self-esteem. The
qualitative study provides insights into the experiences and perceptions of adolescents, while the
quantitative study provides a numerical measure of the impact. The integration of qualitative and
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Creswell, John W. (2014). Research design : qualitative, quantitative, and mixed methods
Muaz, Jalil Mohammad (2013), Practical Guidelines for conducting research. Summarizing good
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Adèr, H. J., Mellenbergh, G. J., & Hand, D. J. (2008). Advising on research methods: a
Bell, J. (1999). Doing your research project. Buckingham: OUP.Creswell, J.W. (2012).
Educational research: Planning, conducting, and evaluating quantitative and qualitative research.