DIGITAL

DIGITAL MARKETING
DIGITAL
MARKETINGMARKETING
COURSE
DIGITAL MARKETING
DIGITAL MARKETING
CLASSROOM TRAINING
Digital Marketing
Course Curriculum
Course Curriculum
Module 01 What is Web Hosting, cPanel & FTP Account?

Introduction to Digital Marketing What is Domain Marketing?

How to Sell a Domain Name?
What is Digital Marketing?
Top Domain Selling Platforms
Scope of Digital Marketing
Requirement of Digital Marketing
Module 05
Latest Trends in Digital Marketing
Building WordPress Websites
Digital Marketing for Working Professionals
Digital Marketing for Small, Medium, and What is WordPress?

Large Businesses Why Learn WordPress in Digital Marketing?

Job opportunities in Digital Marketing WordPress.com vs WordPress.org

WordPress installation and
Creating 1st Website
WordPress Page Builders
Module 02
WordPress Plugins And Settings
Successful Digital Marketing Case Large Businesses
Studies Using WordPress for Blogging
Objectives of Online Marketing
WordPress for Personal Websites
Elements of Successful Digital Strategy
WordPress for Business Websites
Secrets of Successful Digital Marketing
WordPress for eCommerce
Campaigns
Practical: Defining a Business Objective

Module 03 Module 06
Graphic Designing Using Canva eCommerce Website Development
With Shopify
Digital Banner Designing
Shopify Introduction
Graphic Design Fundamentals
Why Use Shopify for eCommerce?
How to Use Canva?
Setting up Free Shopify Account
Logo & Graphic Designing
Important Tools for Shopify
Live Practice– Designing Logos & Banners
Building eCommerce Site With Shopify

Module 04 Module 07
Domain Marketing SEO Mastery
What is Domain Name? What is SEO?
Types of Domains and Extensions Importance of SEO
How to Buy Right Domain Name? How do Search Engines Work?
Course Curriculum
Introduction to SERP Module 09
Different SEO Techniques Google AdSense
Top Ranking Factors
What is Google AdSense?
Black Hat vs White Hat SEO
Account Approval & Account Setup
Different Google Algorithms
AdSense Guidelines & Requirements
On-Page SEO Basics
Niche Content Research
Off-Page SEO Basics
Traffic Strategy
Technical SEO Basics
Technical SEO Advanced
Advanced Keyword Research Module 10
Working on On-Page SEO Google Analytics
Working on Off-Page SEO
Basics of Google Analytics
Local SEO
How to Set Up Google Analytics?
Mobile SEO
Concept of Cookies
Google Search Console in Depth
Understanding Website Analytics
Indexing in Search Console
Reports in Google Analytics
Fixing Errors in Search Console
Users/Access in Google Analytics
HTTPS & SSL Certificate
Audience Creation in Google Analytics
Optimizing Website Speed
Google Analytics for SEO
SEO Case Studies
Google Analytics for PPC Campaigns
e-Commerce SEO
Important Metrics in Google Analytics
SEO Reporting
Ecommerce Tracking
Analytics Report Creation
Filter Creation
Module 08
Understanding Attribution
Blogging Alternatives to Google Analytics
What is a Blog? Similar Products
How does Blogging Work? Link Tracking
Benefits of Blogging UTM Parameters
SEO in Blogging
Making Money with Blogging
Niche Blogging and Categories
Creating 90-Days Blog Strategy
Monetizing the BlogApplying for
Google AdSense
Applying for Other Ad Platforms
Course Curriculum
Module 11 Module 13
Google Tag Manager + Google Social Media Marketing
Analytics Facebook Marketing
What is Google Tag Manager?
Basics of Facebook Ads
Setting up Google Tag Manager Sniffers?
Working of Facebook Ads
Why Integrate GA and GTM?
Types of Facebook Ads
Components of Tag Manager
Objectives of Facebook Ads
Tags, Triggers, and Variables
Audience and Targeting Optimization
Setting up First Tracking
Placement Options in Facebook ads
Tracking Videos
Ad copies and Copywriting
Tracking Links
Landing Page Optimization for Relevancy
Tracking Visible Elements
Buyer Persona
Tracking Scrolls
Understanding Advanced Facebook Pixel
e-Commerce Events Tracking With GTM
Facebook Analytics
Facebook Pixel + GTM
A/B Testing
Facebook Events Tracking With GTM
Tracking Options
Spying Competitors
Module 12 Facebook Ads for Affiliate Marketing
Email Marketing
What is Email Marketing?
How to do Email Marketing?
Top Tools for Email Marketing
Automation in Email Marketing
Omnichannel Marketing
How to Write an Email?
Important Metrics for Email Marketing
Call to Actions in Email Marketing
Email Cycles
Conversion Rate Optimization
Spam Score in Email Marketing
Lead Generation
Email Marketing Funnels
Course Curriculum
Running All Objective Ads Twitter Marketing
Running Video Ads Introduction to Twitter
Running Dynamic Ads Working of Twitter Algorithm work
Strategies for Facebook Ads How do Businesses Use Twitter?
Retargeting and Remarketing Ads Twitter Advertising
Lead Generation & Funnels Billing & Account Setup
Reporting for Facebook Ads Types of Twitter Ads
Facebook Messenger Marketing Audience Bidding, Budgets, and Creatives
Facebook Scaling Models and Strategies Case Studies
How to Get Clients for Facebook Ads?
Different Facebook Marketing Tools
Quora Marketing
Introduction to Quora
Instagram Marketing Working of Quora Algorithm

Instagram Profile Creation Quora Profile Best Practices

Profile Customization Building Quora Profile

Best Practices for Instagram Posts Answering Questions Perfectly

Instagram Growth Strategy Quora Traffic Building Strategies

Importance of Hashtags Types of Quora Ads

Working of Instagram Algorithm Live Case Studies

Running Ads on Instagram

Case Studies
Pinterest Marketing
Pinterest Marketing
LinkedIn Marketing Brand Building on Pinterest
Pinterest Content Strategy
Introduction to LinkedIn
How to Drive Engagement?
Best Practices for Profile Setup
Optimizing Profile and Best Practices
Best Practices for Posts
Influencer Marketing
LinkedIn Advertising
Analytics, Measurement Tools, and Ads
Facebook vs LinkedIn Advertising
LinkedIn Ad Objectives
LinkedIn Ad Formats Module 14
Targeting Budget Google Ads Mastery
Scheduling Options Introduction to Google Ads
Billing Account Setup How does Google Ads Work?
Practical- LinkedIn Ad Creation Different Types of Google Ads
LinkedIn Automation Importance of Landing Pages
Course Curriculum
Understanding Search Ads Lead Generation Organically
Search Ad Creation, Optimization, & Reporting Using Chatbots for SMO
Understanding Display Ads Tools for SMO & Post Scheduling
Display Ad Creation, Optimization, Reporting Creating Social Media Calendar
Understanding Remarketing Ads Client/Agency for Social Media
YouTube Ads Tools for Social Content Creation
Running App Install Ads Algorithms of Social Media Platforms
All Settings in Google Ads Rule of Consistency on Social Media
Call Only Ads Tools for Content Ideas
All types of Audiences in Google Ads Social Media Best Practices
Optimizing Different Google Ads Influencer Marketing
Conversion-based Campaigns SMO Report Creation
& Optimization
Tools Related to Google Ads
Module 17
Competitor-oriented Ad Campaigns
YouTube Marketing
Strategies for Ad Campaigns
Role and Working of YouTube
Shopping Campaigns
Analytics of Top YouTube Channels
Scripts & Tracking
Understanding YouTube Algorithm
YouTube Ranking Factors
Setting Up YouTube Channel
Module 15
Third-Party Ads Growing YouTube Channel Organically

What are Third-Party Ads? YouTube Earning Opportunities

How to Run Ads on Hotstar? YouTube Channel Monetization

How to Run Ads on MX Player? YouTube Funnels

Online Ad Platforms and Ad Buying Models Tools to Use for Channel Growth

Publishing Ads on Third Party Platforms Working on Real Projects

Essentials for Recording Videos
Editing Voiceovers Using Right Tools
Module 16
Editing Videos Using Right Tools
Social Media Optimization (SMO)
Uploading a Demo Video & Optimizing It
Introduction to SMO
Checklist for YouTube Videos
Social Platforms & Supported Content
Adding Viral Elements to Videos
SWOT Analysis
Case Studies of Successful Channels
Content Strategies According to Platform
Power of YouTube Live
Power of Organic Reach
Channel Strategies for
Facebook Page/Profile optimization
Different Niches
Course Curriculum
Module 18 Difference Between ORM and SMO
App Store Optimization (ASO) Handling Negative Comments
What is App Store Optimization? User Behavior Study
Optimize Ranking on Google Play Store ORM Strategies
Optimize Ranking on Apple App Store Press Release for ORM
On-Page ASO Elements Creating a Review Magnet
Off-Page ASO Elements ORM Auditing
Different Strategies for ASO Parameters to Decide ORM Score
Tools to Use for ASO ORM Models
Using Google Play Console ORM Projects, Clients, Billing
Paid Campaigns for ASO
How to Increase App Downloads?
Module 20
Google Firebase & Analytics for ASO
National & International Freelancing
iOS App Store Optimization Strategies
Earning as a Freelancer
App Store Marketing on Facebook
Top Freelancing Platforms
App Store Marketing on Google
Building Freelancing Profile
App Ratings & Rankings System
Live Walkthrough: How to Win Projects?
How to Set Pricing for Your Services?
Module 19
Online Reputation Management(ORM)
What is ORM?
How does ORM Work?
Different ORM Tools
Impact of ORM on Sales/Revenue