MAHARASHTRA STATE BOARD OF TECHNICAL

EDUCATION – MUMBAI

A
Micro-Project Report On
“Choose Any Advertisment & Analyase Its Good And Bad Points. ”

Submitted by,
Anurag Sandeep Mhaske[15]

Guided by
Prof. S.R.Gaidhani,
Lecturer,
Department of Information Technology

Academic Year
2023-24
MET’S INSTITUTE OF TECHNOLOGY - POLYTECHNIC
BHUJBAL KNOWLEDGE CITY, ADGAON, NASHIK
 MET’s Institute of Technology, Polytechnic
Adgaon Bhujbal Knowledge City,
, Nashik-422 003
Tel.: ( 0253)2303515, 2303267, 2303268 Telefax : ( 0253 )2303305,
Toll-free: 1800 22 0234 Email:principal_iot@bkc.met.edu

CERTIFICATE
This is to Certify that this report,
“Choose Any Advertisment & Analyase Its Good And Bad Points.”

Submitted by,
Anurag Sandeep Mhaske[15]

The students of Third year Information Technology Department

In 2023-24
As a part of project work as prescribed by
The Maharashtra State Board of Technical Education, Mumbai
And that I have guided them for the said work from time to time
And I found them satisfactorily progressive.
And that, the said work has been assessed by me and I am satisfied that the
same is up to the standard envisaged for the level of the course.

Prof. S.R.Gaidhani Prof. S.B. Patil Dr. R.S. Narkhede

Project Guide Head of Department Principal
 ACKNOWLEDGEMENTS

We take this opportunity to express our deepest sense of gratitude and

sincere thanks to those who have helped us in completing this task.

We express our sincere thanks to our Project Guide Prof. S.R.Gaidhani,

Information Technology Department, who has given us excellent guidance,
continuous Encouragement for the completion of this work. His kind assistance
and constant inspiration will always help us in our future also.

We are very thankful to Head of Department Prof. S.B. Patil for

encouraging us to undertake this project and he has taken keen interest in
making the project and report absolutely flawless.

We are very thankful to Principal. Dr. R.S. Narkhede, for encouraging

us to undertake this project and he has taken keen interest in making the project
and report absolutely flawless.
 Annexure –I A

PART A - Plan
“Choose Any Advertisment & Analyase Its Good And Bad Points”

1.0 Brief Introduction

Target Audience: Smartphone photographers of all skill levels, with a focus on
creative and expressive individuals

Message: The iPhone is the best smartphone for photography, capable of capturing
stunning images in any situation

Effectiveness: The "Shot on iPhone" campaign has been very successful in promoting
the iPhone as a powerful and versatile camera. The ads feature beautiful and inspiring
photos taken by iPhone users from all over the world. The campaign has also been
praised for its diversity and inclusivity

2.0 Aim of the Micro-Project

This Micro-Project aims at -

1. To understand concept of ADS That Generated By Brand And Analyze Them.
2. To know Ad Campaign significance.
3. To Analyze Ad And Find Pros and Cons
4. To learn various concepts of Marketing.

3.0 Action Plan

Sr. Details of activity Planned Planned Name of Responsible

No. Start date Finish date Team Members
1 Discuss with the subject teacher regarding
the concept of “micro-project” which 20/08/2023 22/09/2023 Anurag Mhaske
include in the I scheme.

2 Discuss with the subject teacher how to

write a diary and report of micro-project. 23/08/2023 24/08/2023 Anurag Mhaske

3 Discuss with the subject teacher regarding Anurag Mhaske

the micro-project topic. 28/08/2023 01/09/2023
4 Searching Information Related to Ads And
Marketing. 07/09/2023 08/09/2023 Anurag Mhaske

5
Analyze The Ad 19/03/2023 21/09/2023 Anurag Mhaske
6
Project Report Preparation 28/09/2023 3/10/2023 Anurag Mhaske
4.0 Resources Required
S. No. Name of Resource/material Specifications Qty Remarks
1 Computer system Windows 11 , 4gb RAM 1 -
2 Google - 1 -
3 Internet Various Websites like 1 -
www.javatpoint.in
4 Word 2013 - 1 -

**************
 Annexure –II A

PART B
“Choose Any Advertisment & Analyase Its Good And Bad Points ”

What is Advertisement ?

Advertisement can stand for a few different things, but in the context of advertising, it
stands for Advertisements. An advertisement is a piece of communication used to
promote a brand with the goal to attract the audience's interest, engagement, and sales.
Advertisements come in many formats, including print, TV, radio, and digital.

Advertisement is Used For ?

Advertisements, are used to promote products, services, brands, or ideas. They are
designed to reach a specific target audience and persuade them to take a desired
action, such as visiting a website, making a purchase, or signing up for a newsletter.

Task of an Advertisement ?
 To increase brand awareness and visibility.
 To generate leads and sales.
 To promote new products and services.
 To educate consumers about a product or service.
 To change consumer perceptions of a product or service.
 To build relationships with customers.

ADS can be delivered through ?

Television
Radio
Print

Digital (websites, social media, search engines, etc.)

What is Advertising Campaign ?

An advertising campaign, often referred to simply as an ad campaign, is a coordinated
series of advertisements and promotional activities designed to achieve specific marketing
and advertising goals. These campaigns are typically used by businesses, organizations,
and individuals to promote a product, service, brand, or message to a target audience.

Analysis of Advertisement ?

Title : Coca Cola Ad Campaign.

Pros Of This Advertisement

 Increases brand awareness : Advertising can help people learn about your brand,
products, or services. This is especially important for new businesses or businesses
that are entering a new market.
 Drives traffic to your website or store : Advertising can encourage people to visit
your website or store, where they can learn more about your products or services
and make a purchase.
 Generates leads : Advertising can be used to collect contact information from
potential customers, such as their email address or phone number. This information
can then be used to follow up with them and nurture them into paying customers.
  Increases sales : Advertising can help to increase sales of your products or services
by convincing people to buy them.
 Builds customer loyalty : Advertising can help to build customer loyalty by
reminding customers about your brand and the benefits of your products or services.

Cons of This Advertisement

 Can be expensive : Advertising can be expensive, especially if you are targeting a

large audience or using premium advertising channels.
 Can be difficult to measure the effectiveness of advertising : It can be difficult to
track the direct impact of advertising on sales and other business goals.
 Can be annoying to consumers. Some people find advertising to be annoying or
intrusive : This is especially true when advertising is irrelevant to their needs or
interests.
 Can lead to unethical practices : Some businesses use unethical advertising
practices, such as deceptive or misleading claims. This can damage the reputation
of advertising as a whole and make consumers less likely to trust advertising
messages.

2.0 Aim of the Micro-Project

This Micro-Project aims at -

1. To understand concept of ADS That Generated By Brand And Analyze Them.
2. To know Ad Campaign significance.
3. To Analyze Ad And Find Pros and Cons
4. To learn various concepts of Marketing.
3.0 Actual Procedure Followed

Sr. Details of activity Planned Planned Name of Responsible

No. Start date Finish date Team Members
1 Discuss with the subject teacher regarding
the concept of “micro-project” which 20/08/2023 22/09/2023 Anurag Mhaske
include in the I scheme.

2 Discuss with the subject teacher how to Anurag Mhaske

write a diary and report of micro-project. 23/08/2023 24/08/2023

3 Discuss with the subject teacher regarding

the micro-project topic. 28/08/2023 01/09/2023 Anurag Mhaske
4 Searching Information Related to Ads And Anurag Mhaske
Marketing. 07/09/2023 08/09/2023

5
Analyze The Advertisement. 19/03/2023 21/09/2023 Anurag Mhaske
6
Project Report Preparation 28/09/2023 3/10/2023 Anurag Mhaske

4.0 Actual Resources Used

S. Name of Specifications Qty Remarks

No. Resource/material
1. Computer system Windows 11 , 4gb RAM 1 -
2. Chat Bots - 1 -
3. Internet Various Websites like 1 -
www.javatpoint.in
4. Word 2013 - 1 -

5.0 Skill Developed / learning out of this Micro-Project

 From This microproject we learnt about concepts we learned about How Brands
Marketing Statergy Works.
 Plus, we had a good team work in this microproject, each one done there work
carefully and with proper observation.
 Also we learnt a lot concepts related to Advertisment and what information is needed
for it.
 Learned to prepare a proper format, and more about a Marketing.
 Teacher Evaluation Sheet

Name of Student: Anurag Sandeep Mhaske Enrollment No. : 2107760287

Name of Department : Information Technology (IF) Semester: 5-I
Course Title: Entrepreneurship development (EDE) Code: 22032
Title of the Micro-Project :Choose Any Advertisment & Analyase Its Good And Bad Points

Course Outcomes Achieved:

1) Learned more About Mrketing.
2) Ability to collect the information.

Evaluation as per Suggested Rubric for Assessment of Micro Project

Sr. Characteristic to be assessed Poor Average Good Excellent

No. ( Marks 1 - ( Marks 4 - ( Marks 6 - ( Marks 9- 10
3) 5) 8) )
1 Relevance to the course
2 Literature Survey / Information
Collection
3 Project Proposal
4 Completion of the Target as per
project proposal
5 Analysis of Data and
representation
6 Quality of Prototype/Model

7 Report Preparation
8 Presentation
9 Defense
 MIcro-Project Evaluation Sheet

Process Assessment Product Assessment Total

Part A - Project Methodology PartB - Project individual Marks
Project (2 marks) Report/Working Presentation/Viva
Proposal Model (4 marks) 10
(2 marks) (2 marks)

Note:
Every course teacher is expected to assign marks for group evolution in first 3
columns & individual evaluation in 4TH columns for each group of students as
per rubrics.

Comments/Suggestions about team work/leadership/inter-personal communication (if

any)
……………………………………………………………………………………………
…
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..

Any Other Comment:

……………………………………………………………………………………………
……………………………………………………………………………………………
……………………………………………………………………………………………
……………………………………………………………………………………………
…

Prof. S.R.Gaidhani – Lecturer in the Department

Signature………………………………………………………………………………………
…...