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Tourism and Hospitality Marketing Project

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63 views2 pages

Tourism and Hospitality Marketing Project

Uploaded by

carmelajoy.valeriano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Student Project: Marketing Plan for a Food Truck Business

Project Overview

Students will create a comprehensive marketing plan for a fictional food truck business. The
project will involve research, strategy development, and budget allocation to simulate real-world
marketing practices.

Project Components

1. Set Clear Objectives

Students will define measurable goals for the food truck business, such as:

 Increase Brand Awareness: Aim for a 30% increase in social media followers within
six months.
 Boost Sales: Target a 20% increase in monthly sales within the first year.
 Customer Engagement: Achieve a 15% return customer rate within the first year.
 Expand Location Reach: Establish a presence at three new local events or markets each
quarter.

2. Know Your Market

Students will conduct research to understand the food truck industry:

 Industry Trends: Identify trends like vegan options, gourmet street food, and food
delivery apps.
 Competitive Analysis: Analyze at least three local food trucks, focusing on their menu,
pricing, and customer reviews.
 Local Regulations: Research the necessary permits and health regulations for operating
a food truck in their area.

3. Identify Your Target Audience

Students will define the ideal customer for their food truck:

 Demographics: Young professionals (ages 25-40), families, and food enthusiasts.


 Psychographics: Health-conscious consumers and adventurous eaters.
 Behavioural Factors: Customers who frequent local events and are active on social
media.

4. Develop Your Strategy

Students will create a detailed marketing strategy, including:

 Branding: Design a logo, color scheme, and tagline for the food truck.
 Social Media Marketing: Develop a plan for daily updates, engaging visuals, and
targeted ads on platforms like Instagram and Facebook.
 Location Strategy: Identify potential high-traffic areas and events for the food truck to
operate.
 Promotions: Plan special offers, loyalty programs, and first-time customer discounts.
 Collaborations: Suggest partnerships with local businesses or events for cross-
promotion.

5. Allocate a Budget

Students will create a budget for their food truck business, covering:

 Startup Costs: Estimate expenses for the food truck purchase, branding, and initial
inventory.
 Marketing Budget: Allocate a percentage of projected monthly revenue for marketing
efforts.
 Social Media Advertising: Plan a monthly budget for targeted ads.
 Events and Festivals: Estimate costs for participating in local events.
 Miscellaneous: Set aside funds for unexpected expenses.

Project Deliverables

1. Written Report: A detailed marketing plan document (5-10 pages) summarizing each
component.
2. Presentation: A 10-15 minute presentation to pitch the food truck concept and marketing
strategy to classmates.
3. Visual Elements: Create visuals, such as a logo and social media mock-ups, to support
the branding strategy.

Assessment Criteria

 Clarity and feasibility of objectives 20%


 Depth of market research and analysis 20%
 Creativity and originality in branding and promotional strategies 20%
 Realism and detail in budget allocation 20%
 Quality of presentation and visual materials 20%

Conclusion

This project will help students develop practical marketing skills, encourage creativity, and foster
teamwork. By simulating a real-world scenario, students will gain insights into the challenges
and strategies involved in launching a food truck business.

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