Downward Flow of Communication: Communication that flows from a higher level in an organization to

Types of communication Oral communication implies communication through mouth. It a lower level is a downward communication. In other words, communication from superiors to
includes individuals conversing with each other, be it direct conversation or telephonic subordinates in a chain of command is a downward communication. This communication flow is used by
conversation. Speeches, presentations, discussions are all forms of oral communication. Oral the managers to transmit work-related information to the employees at lower levels. Employees require
communication is generally recommended when the communication matter is of temporary this information for performing their jobs and for meeting the expectations of their managers.
kind or where a direct interaction is required. Face to face communication (meetings, 2.Upward Flow of Communication: Communication that flows to a higher level in an organization is
called upward communication. It provides feedback on how well the organization is functioning. The
lectures, conferences, interviews, etc.) is significant so as to build a rapport and trust. subordinates use upward communication to convey their problems and performances to their
Written communication has great significance in today’s business world. It is an innovative superiors.The subordinates also use upward communication to tell how well they have understood the
activity of the mind. Effective written communication is essential for preparing worthy downward communication. It can also be used by the employees to share their views and ideas and to
promotional materials for business development. Speech came before writing. But writing is participate in the decision-making process.Upward communication leads to a more committed and loyal
more unique and formal than speech. Effective writing involves careful choice of words, their workforce in an organization because the employees are given a chance to raise and speak
organization in correct order in sentences formation as well as cohesive composition of dissatisfaction issues to the higher levels. The managers get to know about the employees feelings
sentences. Also, writing is more valid and reliable than speech. But while speech is towards their jobs, peers, supervisor and organization in general. Managers can thus accordingly take

spontaneous, writing causes delay and takes time as feedback is not immediate. Verbal actions for improving things. Lateral / Horizontal Communication: Communication that takes place at
Communication It is communication of feelings, emotions, attitudes, and thoughts through same levels of hierarchy in an organization is called lateral communication, i.e., communication
body movements / gestures / eye contact, etc. The components of Non Verbal between peers, between managers at same levels or between any horizontally equivalent
Communication are: Kinesics: It is the study of facial expressions, postures & gestures. Did organizational member. The advantages of horizontal communication are as follows: It is time saving. It
you know that while in Argentina to raise a fist in the air with knuckles pointing outwards facilitates co-ordination of the task. It facilitates co-operation among team members. It provides
expresses victory, in Lebanon, raising a closed fist is considered rude? Oculesics: It is the emotional and social assistance to the organizational members. Diagonal
study of the role of eye contact in non verbal communication. Did you know that in the first Communication: Communication that takes place between a manager and employees of other
90 sec – 4 min you decide that you are interested in someone or not. Studies reveal that 50% workgroups is called diagonal communication. It generally does not appear on organizational chart. For
of this first impression comes from non-verbal communication which includes oculesics. Only instance – To design a training module a training manager interacts with an Operations personnel to
7% of comes from words – that we actually say. Haptics: It is the study of touching. Did you enquire about the way they perform their task. External Communication: Communication that takes
know that acceptable level of touching vary from one culture to another? In Thailand, place between a manager and external groups such as – suppliers, vendors, banks, financial institutes
touching someone’s head may be considered as rude.
etc. For instance – To raise capital the Managing director would interact with the Bank Manager.

The impact of technology in communication to a business: Today, every business uses

technology in its own way to reach the media and targeted consumers. Also, businesses have Types of Business Letters: 1.REQUEST LETTERS: is a letter that contains a request for
embraced technology by easing communication within companies and among investors and
something, e.g., to supply goods, to provide information, to grant credit, to claim adjustment.
suppliers. Below are a few uses of technology in communication to a business . Easy Product
Launch: During the past, companies and small business used to face a lot difficulty in Request letters should be written in a cordial and friendly style. Begin the letter with the
informing their consumers about a new product. A company had to pay for expensive door to request, provide justification for your request, and close with an appeal for a specific action
door marketing which could even take a lot of time to yield results. Nowadays, things have indicating the deadline, if any.2.PERSUASIVE LETTERS Persuasive messages are designed to
become simple, through email subscriptions, companies will have data for most consumers, change the mindset of readers and to overcome their resistance. It is necessary to present
so if they introduce a new item or service. The company will draft one email with details facts and give logical reasons that can convince the reader. Persuasion requires much more
about a new service or product and that message will be delivered to all consumers in a than simply asking someone to do something. It involves changing the attitudes of people and
minute. Now their companies online specializing in this type of communication. Product or
service surveys: Before the invention of the internet, it was so difficult to conduct a survey,
most companies would pay money to magazines and place survey forms and offer gifts to influencing their actions. 3.SALES LETTER When writing a sales letter, it is important to have
users who filled those surveys and mailed them back to the company. Taking a survey is very a good attitude in order to sell your product or service, because the reader will want to know
important to a business because that is how you will know what your clients want and know
why they should spend their valuable time reading the letter. Therefore, clear and specific
areas of improvement. Nowadays, a business can conduct a survey using social networks and
information should be provided so as to explain to the reader why they should be interested
provide users with incentives like ‘’gift cards’’. This produces a quick response and saves the
company money and time Social interaction with consumers: With the recent invention of in buying your product or service.
social networks like facebook and twitter, a business can create business pages then get
followers for these pages. The process is so simple and free. For some business, they set a
budget for building a fun base for their pages, so they use these pages to update and
communicate with their followers.
Social Media Messaging Social media messaging refers to how you communicate with your
social audience (followers, fans, customers and prospects). Social media messaging plays a
crucial role in building a brand's identity and sharing its vision on social media platforms. It
offers a more personalized and direct interaction, fostering rapid communication between
brands and their audience. effective social media messaging important Effective social media
messaging serves as the bridge between brands and their audience. Getting your messaging
strategy right can do the following: 1. Build a strong brand identity Social media messaging, if
done right, enables you to establish and strengthen your brand identity in the minds of your
audience. By crafting a consistent brand voice and personality, you can create a memorable
and recognizable online presence that resonates with your target market.
2. Foster consumer engagement Compelling content, relevant storytelling and interactive
elements aid in captivating users, fostering engagement and encouraging them to connect
with the brand emotionally. 3. Encourage communication A well-crafted social media
marketing strategy enables you to communicate your core messages effectively. By

presenting information in a concise, compelling and visually appealing manner, you can cut

through the noise and ensure your brand messages are understood and remembered by
your audience