T1 - 112021705 - Isi
T1 - 112021705 - Isi
with a sense of humour on the internet culture. Since memes spread virally, most of
people tend to spend most of their time scrolling memes. Even the researcher used
to read memes on the social media every day. Many people on the internet describe
a “meme” as a term to describe a pair of image and text that allow us even the meme
creator to feel like we have partaken of a shared cultural moment. While according
system of behaviour that might be considered has been passed from one individual
identities that could be delivered from one mind to another, through writing or
speech. Meme has been through processes that replicate most humour. During the
process, memes with its hilarious amusement and experiences have successfully
When memes deal with education, there are already hundreds of teachers
who engage their students using memes. The researcher once downloaded an
application called “Teach Learn Lead”, it is a teacher community from around the
When the researcher was involved there, she knew that some teachers claimed that
1
When the researcher was in CIAPL (Current Issue in Applied Linguistic)
classroom, the lecturer asked the students to create memes for several topics. She
also used it to boost students’ motivation to learn the subject using quotations in the
form of pictures and texts which include memes too. As a student, the researcher
really enjoyed the way her teacher introduced the topic or boosted motivation which
led the discussion using memes. The researcher was glad to say that her vocabulary
acquisition was also improved through the daily routine of reading Internet memes.
That is why the memes have brought her to conduct this research.
A meme brings current internet culture and various vocabulary in it. There
are a lot of websites and social media that offer memes such as Facebook,
platforms for internet memes that provides memes collection. The researcher
always found new vocabulary on 9GAG memes such as troll, legit, slender, grumpy,
brace, throwback and so on. Not only familiar with the vocabulary in memes,
memes also made the researcher familiar with the current internet culture,
speakers easier.
2
Some of the memes are used to express different ideas which help us build
vocabulary in different contexts. For example, the idea of memes could be about
something after it has already happened) and a lot more. The researcher was
Sometimes memes also use poor English or improper grammar to make the sentence
funny. For instance, someone created memes intentionally using different words
Research Question
The aim of this research was to investigate the vocabulary profile in memes.
The research question is, “What is the vocabulary profile of vocabulary used in
memes?”
Teachers will get useful information about the vocabulary profile in memes
and information about the proper level of vocabulary in memes from the
(2) To find out the implications and the potential of using memes in education.
3
Scope of the Study
the modern way of studying. Some of the expressions are using low-frequency
words, but the teachers do not know yet the proportion of high frequency and low
frequency of the lexical used in internet memes. This study aims to find the lexical
There are two media needed to conduct this research: (1) Ray Chan’s
(www.lextutor.ca). The first website was used to collect the sample of memes. The
website provides various online memes with different topics such as school, teenage
life, comic and new trend. To conduct this research, the samples were taken
randomly without choosing specific topics. The second website was to identify the
lexical item in memes based on four levels: (1) the first 1,000 most frequently used
(K-1), (2) the second 1,000 most frequently used (K-2), (3) the words which were
included in the academic wordlist (AWL), and (4) the words which were not
This research was conducted for about three weeks. It took approximately
one week to collect the samples. There are 2.187 words of collected in the memes.
It took around one month to analyze the lexical items in memes using a vocabulary
4
Significance of the Study
This study concerns about the frequency levels and the implications of using
memes for teaching and learning using a vocabulary profiler. It will give ELEP
lecturers some ideas of how memes can be used for teaching in EFL classrooms.
This research demonstrated the result of the lexical analysis of memes using
a vocabulary profiler for teachers to help them see its potential. Hopefully, the
results could be beneficial to classify the language level of a text, find the text
difficulties and create new learning materials based on the objectives method by
using memes.
REVIEW OF LITERATURE
In 1976, the term “meme” was first used by Richard Dawkins in a book with
a title The Selfish Gene which explained how cultural information spreads. Based
on his book, the etymology of the word “meme” comes from the
Greek, mimēna (which means “imitated”) and gene. According to Brodie (1996),
“memetics has uncovered the existence of viruses of the mind, which are infectious
piece of our culture that spread rapidly throughout the population, altering people’s
thoughts and lives.” Brodie added his statement that meme evolution happens
because our minds are good at copying and innovating ideas, behaviours, tunes,
5
People have many ways to spread culture, particularly memes. Starting with the
one of the earliest internet memes, dancing baby in 1996 and hitting meme apex
until now. Knobel and Lankshear (2007) defined internet memes as the rapid uptake
and spread of a “particular idea presented as a written text, image, language ‘move,’
or some other unit of cultural stuff’”. To conclude, internet memes deliver a fun
idea/ way of culture with context, words, images, meanings, symbols, popular
numerous web sites devoted to the meme exists on the internet. After more than a
theoretical and empirical science that studies the replication, spread and evolution
(Hull, 2000). The fact is that internet memes have become part of our vocabulary.
Since it is virally spread, the researcher can’t deny that most people tend to share
The study conducted by Kariko (2013) found that through internet memes,
people are capable of teaching a language in the most effective way. The reports
about studying memes and their cultural impact have now become a legitimate area
of research for some institutions of higher learning. The study conducted by Kariko
deals with the semiotic meaning of internet memes. how the image and caption are
6
used to create meanings to provide entertainment to users accompanied by a variety
its infancy, but the potential for the field is endless”. This means that academic
research about linguistic on the internet memes is still in the beginning, even though
the opportunity to develop the study is very large. Dainas added that people who
communicate through technology must cope with many difficulties related with
textual conversations. This means they tend to have lacks of tone, intonation,
However, the fact is that communication through the internet is still incredibly
Diachronic linguistics is often difficult because it deals with changes that take
place over hundreds of years and the data available from the past centuries is very
sparse and heavily edited (Dainas, 2015, p. 5). It will be interesting to look at the
language changes of the internet memes, particularly those with linguistic elements
Zipf’s (1949) law states that the frequency of a word is inversely proportional
to its rank in a frequency table. In other words, the most frequent word is twice as
frequent as the second most frequent word and three times as frequent as the third
most frequent word in natural language (Dainas, 2015, p. 6). There are previous
linguistic studies analysing about memes, but none of these studies concerns about
the frequency of words in memes. This study will look at the examples of
7
vocabulary in memes and measure the lexical richness of texts using a vocabulary
facilitating an appropriate assistance for the students, it will help them to acquire
vocabulary easily during the course. Concerning about what the English’s learners
need, teachers can be more engaged with their students in the classroom. The study
will focus on analyzing lexical frequencies and new vocabulary used in memes.
Lexical in Memes
phrases or chunks of several words which convey a particular meaning the way
individual word do. Vocabulary addresses a single lexical item, words with specific
2). In this area, the use of lexical in memes will be a variable to be processed and
analysed. The research will also mention the implication of lexical analysis related
to ELT context. According to Přecechtěl (2016), “When teachers want their learners
to learn new words, they should know what to focus on”. He added that a word has
aspects that teachers need to be aware of. In contrast, this paper reports the
Connotative Meaning
pointing as the user's intention (Xinrong & Kui, 2013). This is because the internet’s
environment allows the users to create or read memes for easier variation, selection,
8
and heredity of memes. Thus, memes make lexical contribution to the environment
the meanings or beliefs that are attached to a specific image or sign. These meanings
According to Preez and Lombard (2014), “Memes carry connotations, values and
judgements, while the connotations attached to the memes one shares are then
associated with one's online persona/profile”. It means that memes can be used to
the internet are made based on a person’s character and carries a normative
connotation regarding what are seen as rational ways of forming these opinions.
connotations of memes. It will provide the expected result of reaching the main idea
of the text.
the process where the stream of characters making up the source program is read
from left-to-right and grouped into tokens. Johnson & Zalenski added that “Tokens
represented by their frequencies in a corpus, not their frequencies in the text itself.
9
It is a program that can be used by copying the text into the program (Astika 2014).
The analysis showed the percentages of type of words families according to the four
a tool that allows checking whether a piece of text contains words from a vocabulary
listed. This paper deals with lexical frequency used in the memes. According to
McNeill (2013), “The classic version of the software provides a profile of a text’s
lexical content by grouping the vocabulary items into four categories: (a) words
from the first 1000 frequency level, (b) words from the second 1000 frequency
level, (c) words included in the Academic Wordlist (AWL) (Coxhead 2000), and
(d) words not included in the previous three categories, i.e. “off-list” ”. The
vocabulary profiler. The result showed automatically whether the words were
included in the four categories or not. This tool is very beneficial for the teachers to
We live in a new digital era where young learners tend to spend most of the
time scrolling memes on social media, such as Facebook, Instagram, Twitter and
so on. We find a lot of new and popular vocabulary in memes every day and often
use them when interacting with others on the internet. Therefore, teachers should
be aware of the use of memes in teaching since popular vocabulary can be easily
absorbed by students rather than language used in classroom. One of the reasons to
use the web for linguistic research is that it provides up to date information on
popular language use (Dainas, 2015, p. 9). Dainas added that this is particularly
10
important if a researcher wants to study internet linguistics which, as stated
previously, changes far faster than everyday normal language. The researcher used
platform and social media which provides collections of internet memes. 9GAG
constantly posts some memes with specific topics such as school, trending topics,
Every educator has their own perspective of about education. We need to find
out what is going on in digital learning. Education, technology, and culture should
and culture is very crucial for future education. According to Knobel (2005) “there
are any number of reasons for taking memes seriously, but chief among these is to
between memes and education has much to offer researchers in order to get better
classroom? Students may learn new materials contained in memes they found on
the internet. Meme analysis can trace how certain memes (mind viruses) were
acquired, find out the effects of these memes have on decision-making, mindsets
and actions, and ethical decisions that need to be made to pass on, or not pass on,
11
certain memes to other minds (Knobel, 2005). This study examines the lexical items
in memes to find out the implication of memes for ELT context and the contribution
for education.
paper will find out the lexical items in memes by looking at the frequency of words
used and decide whether it would be proper for teaching. Teachers should be
creative to teach their students in the new digital era. Since memes provide pictures
with catchy phrases, teachers can engage more with their students in ELT
classroom. Shifman (2014) argued that memes were selected for their ability to
create multiple opportunities to develop visual and critical skills in the language
classroom since they are virally-transmitted cultural artefacts with socially shared
This section demonstrates the previous study that conducted to seek the benefit
of memes for students. According to Romero, Elena & Bobkina, and Jelena, (2017),
conducted in 2017, all students involved in the workshop (100%) mentioned the
need to enhance visual literacy in the language classroom and a vast majority of
them (95%) pointed to the suitability of memes as a genre to meet secondary school
students’ motivational needs. Most of the participants (92%) stated that memes
could be useful to catch students’ attention and consolidate the content while
12
reinforcing and integrating all of the skills. To conclude, it is significant to
Previous Studies
samples like English Textbook, IC textbook, graded readers and so on. Putri (2016)
has been conducted profiling vocabulary of graded readers used in Satya Wacana
Christian University. The purpose of her study was to identify the vocabulary
profile of the graded readers used in the Faculty of Language and Literature, Satya
Wacana Christian University. The result of her study indicates that the use of graded
readers in extensive reading course was quite appropriate to the course although the
total of high-frequency words (K-1 & K-2) was less than the expected.
Another research that has been conducted is entitled The Vocabulary Profile
of English Short Story Books at the Library of Satya Wacana Laboratory Schools.
Lie (2016) conducted this study to profile the vocabulary that were not covered and
the token (word) recycling index in the English short story books in Satya Wacana
School’s Library. The result of the study showed that the vocabulary profile was
memes using a vocabulary profiler has not been done. Thus, I decided to conduct
13
THE STUDY
and the implication in education. Thus, this study aimed to profile the vocabulary
To reach the objective which has been set, the texts in memes will be analyzed using
lexical profiler available at Tom Cobb’s website (www.lextutor.ca). The study was
conducted in about three weeks. The result of lexical analysis in memes is expected
to support the ELT teachers to classify the language level of a text, determine the
text difficulties, comprehend the implication of memes in education, and create new
Samples
The number of samples needed was about 150 memes with random topics.
It took approximately three weeks to collect and rewrite the memes. There were
2.187 words and it was selected from 9GAG. The criteria of memes should be:
To conduct this research, there were two instruments used. The first is a
14
It is a computer program that helps researchers to analyze text or group of words
The researcher collected the data using sampling technique. It required the right
decision to download the memes. There were three steps in collecting the data from
the internet. The steps to collect the data were observing, classifying, and
downloading the memes. The researcher did an observation about the memes on
9GAG. Some memes can be sarcastic and contain abusive and cursed words, thus
the researcher needs to classify and filter the proper memes. The researcher had to
select and download150 memes which were suitable with the sampling criteria.
In analyzing the data, the researcher needed to transcribe all the text in
memes, since memes are in the form of text and image. To profile the vocabulary,
the researcher used Lextutor.ca. Below are the steps to use lextutor.ca:
(2) Copy and paste the text and click SUBMIT_window. The vocabulary
profile will show the number of words in the text that are categorized in the
following four frequency levels: (1) the list of the most frequent 1000-word
families, (2) the second 1000, (3) the Academic Word List, and (4) words
15
(3) Transcribe the result in Ms. office word using a table that presents the
vocabulary list used in memes for each category (K1, K2, AWL word, and
off list)
The first part of this section presents the overall vocabulary profile in
second part shows the example of vocabulary list of K-1, K-2, AWL, and Off-List.
The second part of this section shows the implication of memes in education.
The number of samples that have been analyzed were about 150 memes with
random topics. It was selected from 9GAG. There were three criteria of memes that
have been chosen. First, they were understandable and funny. It had at least 5 words
There are four types of words that were presented and analyzed using a
vocabulary profiler. According to Nation (1990), there are four types of word
the vocabulary profiler. High frequency words are mostly found in all kind of texts
(Cooper, 2002). K1 has a range from 1-1,000 words and K2 has a range from 1,001-
2,000 words. The words in K1 are divided into two parts, function and content
words.
16
Function words give grammatical meaning in a sentence such as
while content words have literal meaning (Saville and Troike, 2006). The second
type is academic words or AWL (Academic Words List). Nation (1990) adds that
AWL is the words that occur around 800 times or 8% in most kind of academic
texts. The last type is off-list words. Nobert and Diane (2012) said that off-list words
do not belong to any other kind of words (K1, K2, and AWL). The words that are
included in this type are the proper name, other languages, or misspelled words.
Proper names are used for persons or place such as Mark Zuckerberg or
Belgium. While other languages can be defined as slang or informal words on the
internet that occur in memes. For instance, epic, an expression term to shows cool
things, app which stands for application, and legit which means legitimate or legal
In my samples, words which are used for a joke of a cat will be sound like
“He doesn’t protecc, He doesn’t attac, but He constantly to ask for additional
snacc” Cat: I’m sowwie hooman”. The word protecc, attac, and snacc are
misspelled words which were intentionally created by the meme creator. The
correct noun should be “protect”, “attack”, and “snack”. Besides that, the words
The first table presented the examples of four types of words. Table 1
presents the example of vocabulary in memes which is included as the words from
17
According to Montgomery (2007) “Vocabulary intervention involves three
tiers: Tier 1, Tier 2, and Tier 3”. K1 words include basic words that students can
acquire in their daily life through speaking, listening, writing, or reading. In this
case, students can acquire them by reading memes on the internet to achieve the
Tier 1. The total of K1 words that appear in memes was 493 words. The second
table below presents the example of vocabulary in memes which include the words
Montgomery (2007) stated that tier 2 is used for mature language users. It
has multiple meanings and is used in many settings. The total of K2 words that
appear in memes was 93 words. Table 3. below presents academic word list in
AWL word is included in tier 3 which the vocabulary was classified as low
frequency. The words in academic list are usually specific to classes (Montgomery,
2007). The academic words list is sequenced by four major word classes which are
nouns, verb, adjectives, and adverb. Academic words mostly occur in academic
texts (Nation 1990, p19). In this case, memes that have been analyzed were taken
randomly. Some vocabulary in memes are not included as an academic text. There
are academic word lists that appears in memes even though not as much as in
academic words like textbook/ material books. The total of K2 words that appear in
memes were 18 words only. The vocabulary in memes which is not included in K1,
K2, and AWL list or called off-list table is shown in table 4. Please refer to
Appendix D.
18
The total of off-list words were 97 words. This happens because of several
reasons. After being analyzed, there are four reasons. The first reason happened
because memes were intentionally created with misspelt words to deliver the joke.
The second, memes were mostly using slang words which are not found in formal
dictionary. The third is because the occurrence of unintentional typos by the meme
creators. The last one is because the words are not frequently used or appeared.
As shown in figure below, each frequency level shows the lemmas/ families,
types, tokens, and cumulative words. The first percentage was K-1 or NGSL_1
word with total lemmas 73.36%, followed by K2 or NGSL_2 words 17,69%, and
19
To put it simply, it has been clarified with the table below:
amilies
Based on the result which is shown on the table above, the first row shows
three terms; family, type and token. The term lemmas/family is the head word. For
example, ask, asks, asked, asking are forms of the same of lexical unit with ask as
the lemma. The term type separates types of words. For example, the word existence
and extreme are different words and type. While the word ruin, ruins, and ruined
are considered as the same type. The term token refers to the total number of words
in a text. For example, there are run [4], back [1], give [4], answer [2], so the total
of tokens is [11].
Table 5 shows the most frequency words used or K-1 was 73.6%.
Meanwhile, the additional K-2 word in memes was 17.69%. K-2 cumulative
percentage of the word coverage was 92.25%. This is a good estimate for good
20
understand written texts between 95% (Laufer,1989) and 98% (Hu & Nation, 2000)
vocabulary. Therefore, it could be said that the level of vocabulary in memes are
vocabulary is included in the academic word list (AWL). Since memes are quite
different from textbook, the academic words may not be plenty as much as in the
textbook. If we take a look at memes in educational topic, the academic words will
understand the off-list words even though those words occur infrequently (low
frequency words). This is because to learn four categories and low frequencies in
memes does not enough acquire the whole vocabulary. Moreover, students should
learn some off-list words in memes that might necessary to be used in the classroom
or the real world and internet culture. Teachers should also pay attention to the off-
list words in order to create crucial words that are appropriate for students’ level in
the category. According to Astika (2014), “the ease and convenience offered by the
vocabulary profile may help alleviate some of the teachers‟ teaching burden in
selecting vocabulary items that are appropriate to the students‟ current knowledge
teachers could consider and select the appropriate memes for students’ development
21
Pedagogical Implication
language skills. The vocabulary in memes use moderate vocabulary which have
98% of the words for comprehension. This means that memes as a visual literacy
learners who need visual literacy through memes. The implementation of memes in
the classroom will be beneficial for students in a wider context. The memes
related to text and meaning. Furthermore, they can understand the interpretation
and analysis of images according to the visual materials discussed from the cultural
and social context, relevant information, humour, and some other aspects.
learning. Additionally, teachers can also provide a cost-effective way to deliver the
teaching language, teachers can teach their students to obtain the skills by using
different structures according to the context to express the same thought through
memes. Teachers can also teach students to use idiomatic English expressions in
people. Future researchers can also focus on the integration of visual literacy in the
ESL classroom.
22
CONCLUSION
The purpose of this study was to show the result of vocabulary profile in
memes. From the overall results, this study showed the proportions of the
vocabulary frequency classifications. The result shows the percentage of K-1 words
(1-1000) was 87.57%, K-2 words (1000-2000) was 4.68%, AWL words was 0.95%
and the percentage of off-list words was 4.91%. Vocabulary in memes investigated
in this study had 98% of the words for comprehension which indicated that the
based on the data. The images and captions in memes can create new meanings and
messages at the same time. There are still a lot of things to dig from memes which
are related to linguistic aspects and media literacy. However, this study focuses on
limitation area that emphasizes on the vocabulary profile and implication of memes
for education.
By knowing the result of lexical analysis in memes, the researcher hopes that
teachers will consider to use memes as a media literacy in the classroom to support
the teaching process as an alternative way to deliver message to the students. The
researcher also hopes that both teachers and students have the willingness to see the
potential of memes and its benefits in a larger area, not only for the lexical items
but also the cultural information, social messages, and values. Additionally, the
researcher hopes that teachers can also decide the appropriate vocabulary to be
taught, written or orally based on the lexical analysis result in memes. In conclusion,
23
more research on other lexical analysis, study of memes, and other levels are
expected to be conducted. They will be beneficial for the teachers to enhance their
teaching literacy as a media for communicating with their students and support the
classroom environment.
24
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ACKNOWLEDGEMENT
In addition, a thank you for families who gave me support to complete this
thesis. Thank you for my best friend who has fixed my laptop in the middle of my
thesis progression. Also, I thank my boyfriend who gave financial support, spirit,
and motivations. Again, thank you for those who have filled the last study in Satya
Wacana Christian University.
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APPENDICES
APPENDIX A
K1 list shows the example of vocabulary in memes which have a range from 1-
1,000 words.
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Everest Every Explain Eye Ace Fact Fail
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APPENDIX B
Table 2. The words from the second 1000 frequency level (K2)
K2 list shows the example of vocabulary in memes which have a range from 1,001
– 2,000 words.
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Status Straight Sweet Text Tie
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APPENDIX C
AWL list shows the example of academic text that occurs in Memes.
Tense
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APPENDIX D
Table 4. Off-List
Off-List shows the example of words that do not belong to any other kind of
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Procrastinating Protecc Quizlet Screenshotted
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APPENDIX E
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