VISUAL

IDENTITY
GUIDELINES
2020

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 1

 PREFACE
In updating our visual guidelines, we have chosen to clearly state
the importance of our company’s role: shaping a world of trust
and positively impacting society. For this reason, these guidelines
incorporate an ecobranding approach.
It is our responsibility to be mindful of not only what we create, but the waste that we produce in
our daily work.

What is ecobranding?
Ecobranding refers to a marketing approach that takes an environmental approach in terms of
how a product is designed, manufactured and distributed. It means that our visual identity will
enable us to use less ink, paper and energy by:
• Adopting an eco-designed color palette
• Using standard printing formats.

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 2

 SUMMARY
01.
Fundamentals
4 - 14

02. Iconography
15 - 18

03. Templates
19 - 41

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 3

 01. Fundamentals
1 Logotype
Logotype without tagline
Logotype with tagline

2 Typography
Standard typography
Typography for outsourced deliverables

3 Color palette
Prints
Outsourced prints

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 4

01.1 FUNDAMENTALS
LOGOTYPE

LOGOTYPE WITHOUT TAGLINE

RULES & USE CASES
The Bureau Veritas logo is registered in all countries where Bureau Veritas provides its
services. It must be used in strict compliance with the following guidelines.
The Bureau Veritas logo alone, with no tagline, is the preferred usage for all documents.

Printed or PDF documents: Videos: Social media visuals:

The logo should usually be placed at the bottom of the document The logo is always used in an introduction (see existing “intro-outro” The logo appears at right bottom
cover and centered. animation). The logo must appear throughout the entire run of a video, (see digital creations templates).
Exceptions: on the top right.
• Pop-up banners have the logo centered at the top • The logo with tagline will be used in the outro only
• Booth walls have the logo centered at the top • Current intro-outro animation shall be integrated into all videos
The logo on the first page and the back cover must be the same size.
Inside the pages, the logo is not mandatory. Secondary logos:
Secondary colors of logos can be applied to imaged backgrounds
Red and grey quadricolor logo: and used for duotone printed documents. Favor the use of black and
Prioritize the use of the red and grey logo. white.
This logo is always used on a white or very clear background.

C.10 M.100 Y.75 K.15 C.0 M.0 Y.20 K.70 C.0 M.0 Y.0 K.100 C.0 M.0 Y.0 K.70 C.0 M.0 Y.0 K.0
R.176 G.0 B.45 R.104 G.102 B.92 R.0 G.0 B.0 R.112 G.111 B.111 R.255 G.255 B.255
Pantone 200C Pantone 404C Black Grey White

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 5

01.1 FUNDAMENTALS
LOGOTYPE

LOGOTYPE WITHOUT TAGLINE

RULES & USE CASES
Protection zone: Minimum size: Imaging:
Do not put any graphic element or text in the grey The minimum height of the logo should not be less Always ensure good readability: avoid
area around the logo. than 15mm. superimposing the logo on an image or graphic
effect. The quadricolor logo can’t be affixed to an
Maximum size: image.
>

A The maximum height of the logo in a

A document/page should not exceed 1/4 of the
>
>
>

page’s height.

>
> 15 mm
>

A
>
>

A >
>

Proportions:
When enlarging or reducing the logo, its
proportions must remain unchanged.
Never distort the logo.

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 6

01.1 FUNDAMENTALS
LOGOTYPE

LOGOTYPE WITHOUT TAGLINE

RULES & USE CASES
The logo: The elements of the logo The font of the logo must Do not modify or crop Do not associate the logo Do not create logos related
must not be moved. not be changed. the logo. to another brand logo, via a to services, offers and
specific design or "Bureau organizations.
Veritas X" (name of a
company)

BUREAU

services

BRAND logo

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 7

01.1 FUNDAMENTALS
LOGOTYPE

LOGOTYPE WITH TAGLINE

RULES & USE CASES
The logo with the tagline "Shaping a World of Trust" may mainly be used as a conclusion
to documents or assets. It appears after the reading of a document or viewing of a video.
It serves as a signature. The file containing the logo with the tagline is available, so please
never create it by yourself.

The tagline is systematically in English. Videos: Promotional items & personal protective equipment:
The Bureau Veritas logo with tagline will be used only in the outro, as The use of the logo with tagline is recommended, as long as the size
Printed or PDF documents: a conclusion. Current intro-outro animation shall be integrated into all of the product will allow it. Otherwise, use the Bureau Veritas logo
It should be centered at the bottom of the document’s back cover. videos. without tagline.
The logo with the tagline on the back cover must be the same size and
position as the logo on the cover. Secondary logos:
Secondary colors of logos can be applied to imaged backgrounds.
Red and grey quadricolor logo: Favor the use of black and white.
Prioritize the use of the red and grey logo.

C.10 M.100 Y.75 K.15 C.0 M.0 Y.20 K.70 C.0 M.0 Y.0 K.100 C.0 M.0 Y.0 K.70 C.0 M.0 Y.0 K.0
R.176 G.0 B.45 R.104 G.102 B.92 R.0 G.0 B.0 R.112 G.111 B.111 R.255 G.255 B.255
Pantone 200C Pantone 404C Black Grey White

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 8

01.1 FUNDAMENTALS
LOGOTYPE

LOGOTYPE WITH TAGLINE

RULES & USE CASES
Protection zone: Minimum size: Imaging:
Do not put any graphic element or text in the The minimum height of the logo should not Always ensure good readability: avoid
grey area around the logo. be less than 15mm. superimposing the logo on an image or
graphic effect.
Maximum size:
The maximum height of the logo in a
>

A
A document/page should not exceed 1/4 of the
>
>
>

page’s height.

>
> 15 mm
>

A
>

>
>

A
>

Proportions:
When enlarging or reducing the logo, its
proportions must remain unchanged.
Never distort the logo.

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 9

01.1 FUNDAMENTALS
LOGOTYPE

LOGOTYPE WITH TAGLINE

RULES & USE CASES
The logo: The elements of the logo must not be The tagline cannot be distorted. It It must always live in the same The logo + tagline must be considered
moved. cannot be moved around the logo. proportions and the same distances to as a single block. The font and the color
the logo. of the tagline must not be changed.
Hence the ready-to-use file available.
Do not recreate the signature
yourself.

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 10

01.2 FUNDAMENTALS
TYPOGRAPHY

STANDARD TYPOGRAPHY
We recommend the use of Arial typography Left align titles with text.
in 4 forms: Left align the common text.
Arial Regular Respect automatic line spacing and letter
Arial Bold spacing of the fonts.
Arial Italic - mainly used for quotes, notes
or descriptions.
Arial Bold Italic - mainly used for quotes,
notes or descriptions.

Arial Regular: Arial Bold: Arial Italic: Arial Bold Italic:

Ut porem abores dis et atio et volorporro Ut porem abores dis et atio et volorporro "Ut porem abores dis et atio et volorporro "Ut porem abores dis et atio et
ium volestibus sum essunt, sectatemos ium volestibus sum essunt, sectatemos ium volestibus sum essunt, sectatemos dest volorporro ium volestibus sum essunt,
dest alitibusda dipsa net ma preptaque dest alitibusda dipsa net ma preptaque alitibusda dipsa net ma preptaque prempor sectatemos dest alitibusda dipsa net
prempor estius maios ma nulles doluptatur? prempor estius maios ma nulles estius maios ma nulles doluptatur?" ma preptaque prempor estius maios ma
Sant, quodis et as molore, con es dolesed doluptatur? Sant, quodis et as molore, nulles doluptatur?"
magnatur a commo blaut que providucium con es dolesed magnatur a commo blaut
quam, aut as maximodit ut qui cum non peri que providucium quam, aut as maximodit
dicatemque in re volupta tiusdandis sit hil ut qui cum non peri dicatemque in re
eicia cus mo volupta tiusdandis sit hil eicia cus mo

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 11

01.2 FUNDAMENTALS
TYPOGRAPHY

TYPOGRAPHY FOR OUTSOURCED DELIVERABLES

If, and only if, you call on an external agent Use Bureau Veritas font only in capitals. The Bureau Veritas font is used for titles and
such as a graphic designer / an agency to Justify text on the left. subtitles, not for quotes.
create your documents, we recommend the Respect automatic line spacing and letter
use of the three forms of the Bureau Veritas spacing of the fonts.
font (consistency with digital identity),
coupled with the Arial font (consistency with
internally created documents).

Bureau Veritas font Bureau Veritas font Arial Regular: Arial Bold:
Thin Ultra Condensed: Extra Bold Ultra Condensed:
"Ut porem abores dis et atio et volorporro "Ut porem abores dis et atio et
ium volestibus sum essunt, sectatemos dest volorporro ium volestibus sum essunt,
UT POREM ABORES UT POREM ABORES alitibusda dipsa net ma preptaque prempor sectatemos dest alitibusda dipsa net ma
DIS ET ATIO ET DIS ET ATIO ET estius maios ma nulles doluptatur?" preptaque doluptatur?"

VOLORPORRO IUM VOLORPORRO IUM Arial Italic: Arial Bold Italic:

VOLESTIBUS SUM VOLESTIBUS SUM "Ut porem abores dis et atio et volorporro "Ut porem abores dis et atio et
ium volestibus sum essunt, sectatemos dest volorporro ium volestibus sum essunt,
ESSUNT. ESSUNT. alitibusda dipsa net ma preptaque?" sectatemos dest alitibusda dipsa net ma
preptaque?"

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 12

01.3 FUNDAMENTALS
COLOR PALETTE

PRINTS
Here is our eco-branded color palette. Use secondary colors when the main colors are no longer
Always favor the use of the lighter, more dynamic red. sufficient to create a clear hierarchy of information. They
can also be used in graphics and histograms.
The secondary colors are to be used as a complement
to the main colors, never as a replacement.

Main colors: Secondary eco-branded colors: Examples:

Big title:

UT POREM ABORES
C.10 M.95 Y.70 K.0 C.0 M.0 Y.90 K.0
Pantone 199C Pantone 107C

C.10 M.100 Y.75 K.15 C.25 M.0 Y.75 K.0

DIS ET ATIO.
Pantone 200C Pantone 584C

C.0 M.0 Y.0 K.0 C.50 M.0 Y.50 K.0

White Pantone 345C
Graphics and histograms:
C.0 M.0 Y.0 K.70 C.75 M.0 Y.25 K.0

>

>
Pantone 424C Pantone 7710C

C.0 M.0 Y.0 K.100 C.50 M.50 Y.0 K.0

Pantone Neutral Black C Pantone 7446C

C.0 M.75 Y.25 K.0

Pantone 7423C
> >
C.0 M.25 Y.75 K.0
Pantone 135C

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 13

01.3 FUNDAMENTALS
COLOR PALETTE

OUTSOURCED PRINTS
If, and only if, you call on an external agent such as a These gradients are an option for some original creations. Only use one gradient per page / double page. Gradients
graphic designer / an agency to create your documents, By default, it is the solid colors defined in the previous page can be applied on big titles, graphics and histograms, not
these gradients can be used. that take precedence. on pictures.

Gradients: Examples:

C.10 M.95 Y.70 K.0 C.0 M.0 Y.0 K.70 Big title:

UT POREM ABORES
Pantone 199C Pantone 424C

C.10 M.95 Y.70 K.0 C.0 M.0 Y.0 K.100

Pantone 199C Pantone Neutral Black C

C.10 M.95 Y.70 K.0

Pantone 199C
C.25 M.0 Y.75 K.0
Pantone 584C
DIS ET ATIO.
Graphics and histograms:

>

>
C.10 M.95 Y.70 K.0 C.50 M.0 Y.50 K.0
Pantone 199C Pantone 345C

C.10 M.95 Y.70 K.0 C.75 M.0 Y.25 K.0

Pantone 199C Pantone 7710C

C.10 M.95 Y.70 K.0 C.50 M.50 Y.0 K.0

Pantone 199C Pantone 7446C > >

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 14

 02. Iconography
1 Moodboards
Following the ecobranding concept
Photo Library
Professional photo shoots

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 15

02.1 ICONOGRAPHY
MOODBOARDS

FOLLOWING THE ECOBRANDING CONCEPT

In pursuit of an eco-conscious approach to saving ink, we suggest
that you apply the following measures to your printed documents:

Images Formats Ecolabels and printing labels Finishes and varnishes

Except on document covers, chapter Choose standard formats (A4, A5, etc.). This Promote ecolabels and printing labels created Promote the use of FSC certified or recycled
announcements and press advertisements, reduces paper waste and consumption due to to guarantee compliance with environmental, paper, treated with the PCF or TCF processes.
images should not represent more than 60% of lessened need for cutting. Discuss with your social and economic standards related to paper When using a finish to protect a document, it
the document surface. Do not have a colored printer the best formats to use to generate the production. is advisable to use an acrylic varnish rather
background on a document. lowest amount of paper waste. than lamination. Lamination involves a plastic
In general, have no more than 2 images per film that has a much greater impact on the
page / double page. Choose the right ones, environment. Reserve varnishes and film
those that sum up the point. Choose well, coatings for specific uses.
pollute less. Encourage the use of pictograms
and graphics. Think of small illustrations that will
require less ink.

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 16

02.1 ICONOGRAPHY
MOODBOARDS

PHOTO LIBRARY
In image banks, favor selection among "creative" categories for more Don’t use pictures available on the web unless you have written
elegance. permission from their authors.
If possible, for aesthetic reasons, use photos in the same color Make sure they are free of rights, for any purpose.
ranges within the same document or at least on the same page / Don’t overuse the same pictures.
double page. Make sure that the definition of the images is sufficient, Always add photo credits.
so they don’t appear pixelated.

Focused on Expertise: Focused on Society: Focused on Industries:

An emphasis should be placed on humans. Feel free to use close-ups Favor images featuring humans, where their environment takes up Promote overhead images, along with company shots of places, sky,
of hands using tools, gazes, teammates interacting, the majority of the image. In these, humans are present, but we territories and structures. The human presence in these images will
humans in the foreground. cannot necessarily recognize their faces. be minimal.

Examples: Examples: Examples:

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 17

02.1 ICONOGRAPHY
MOODBOARDS

PROFESSIONAL PHOTO SHOOTS

Try to use fewer images, but ones that are of a To align our communications with our mission Follow the previous guidelines about People’s We recommend that you work with a team/
higher quality and more specific to your needs. to shape trust, we should favor "natural" and expertise, Society, Industries. photographer on a regular basis, so that visual
To do so, it is recommended that you organize "spontaneous" images that are not overly Promote the images of your employees, your consistency is established over time.
professional photo shoots. staged. They should appear realistic rather than sites.
too contrived.

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 18

 03. Templates
1 Brochures and commercial documents 3 Signage
Corporate brochures Posters
Business brochures Pop-up banners
White papers Booths
Service sheets Building signage
Print advertisements Vehicle signage

2 Stationery and documents Personal Protective Equipment

Word documents
4 Digital creations
Word policies Video wraps
Letterhead Infographics
Business cards Social media visuals
Internal banners
Internal online training courses
Email signatures
Pictograms

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 19

03.1 TEMPLATES
BROCHURES AND COMMERCIAL DOCUMENTS

CORPORATE BROCHURES

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 20

03.1 TEMPLATES
BROCHURES AND COMMERCIAL DOCUMENTS

BUSINESS BROCHURES

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 21

03.1 TEMPLATES
BROCHURES AND COMMERCIAL DOCUMENTS

WHITE PAPERS

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 22

03.1 TEMPLATES
BROCHURES AND COMMERCIAL DOCUMENTS

SERVICE SHEETS
Since this type of document is mainly produced
in-house, the gradient is intentionally not
presented.

SERVICES FOR
WIND TURBINES

Catem quam, que voloren daecus

aut excest dolorro fuga.
Lorem ipsum dolor sit amet?
SCENARIO
Eque ipsant maxim facipidebis doluptamus sequo bearibus atustiis et, sitatio nsequid quos suntendae nis
experibusdae quatur sam nobis aut occus sam sequo officitatati totaquamus none eosa iditi consenime eum
quate odi dita quiam volor apissim earit es volecae veriam numque nia volorestota conse sit lamusandam
alibusae magnam aliquas ut hicatque inihiciet adio elessun torepere, ame coresto dic.

Ipitaquos doloria ntiaerspel illabo. Ut la voluptatur? Sequi delita prat volorum et untur? Estiore nos endelia
volupta temped qui beaquam eumquam nulparum repedit iundest, simpora tendios plandellorem facime cones
maximen imagnim illanimillam ut volorum dio. Itat maio. Rat aut et as adiae aut rerum laccatur?
Solupient haribus et volupta tiorrov idebit poreceperae nobist lignis vita ducius quo cum audam n.bitaectio.

Net ut officipsam doluptatur, omnimolorum nulparu mquissime nihit assinciis es nus ut plit a volest optat harchit
dolora nulpa velloribus nobis et acest molut molestios similluptium que voluptu sciuntu reptatem. Nem fugita
consectam aut ernatio nsequisti bero voluptiam excea que ipsam rero doluptatem lab illant mi, consequam
eaquate mporro ius cusae essi deles elite.

SOLUTION 1
Solupient haribus et volupta tiorrov idebit poreceperae nobist lignis vita ducius quo cum audam nobitaectio.
Net ut officipsam doluptatur, omnimolorum nulparu mquissime nihit assinciis es nus ut plit a volest optat harchit
dolora nulpa velloribus nobis et acest molut molestios similluptium que voluptu sciuntu reptatem. Nem fugita
consectam aut ernatio nse

SOLUTION 2
Solupient haribus et volupta tiorrov idebit poreceperae nobist lignis vita ducius quo cum audam nobitaectio.
Net ut officipsam doluptatur, omnimolorum nulparu mquissime nihit assinciis es nus ut plit a volest optat harchit
dolora nulpa velloribus nobis et acest molut molestios similluptium que voluptu sciuntu reptatem. Nem fugita
consectam aut ernatio nse

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 23

03.1 TEMPLATES
BROCHURES AND COMMERCIAL DOCUMENTS

PRINT ADVERTISEMENTS

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 24

03.2 TEMPLATES
STATIONERY AND DOCUMENTS

WORD DOCUMENTS

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 25

03.2 TEMPLATES
STATIONERY AND DOCUMENTS

WORD POLICIES

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 26

03.2 TEMPLATES
STATIONERY AND DOCUMENTS

LETTERHEAD

First name Last Name

Adress of the office
City
Tel : XX XX XX XX XX
Fax: XX XX XX XX XX

First name Last Name

Adress
City

Date of the day

Topic : Lorem ipsum dolor sit amet

Dear Sir or Madam,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,
vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat.

Luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl.

Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi.

Yours sincerely

First name Last Name

Bureau Veritas
Services Société par actions simplifiée Siège Social Tél: XX XX XX XX XX XX
au capital de 3 778 020,40 Euros 8 cours du Triangle Fax: XX XX XX XX XX XX
70 01 RCS Nanterre 318 720 653 92800 Puteaux www.bureauveritas.com

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 27

03.2 TEMPLATES
STATIONERY AND DOCUMENTS

BUSINESS CARDS

First name NAME

Job Title

+XX XX XX XX XX
+XX XX XX XX XX
firstnamename@bureauveritas.com

BUREAU VERITAS
XX rus Marumquaepe Quatium
XXXXX CITY
www.bureauveritas.com

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 28

03.3 TEMPLATES
SIGNAGE

POSTERS

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 29

03.3 TEMPLATES
SIGNAGE

POP-UP BANNERS

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 30

03.3 TEMPLATES
SIGNAGE

BOOTHS
The original Bureau Veritas logo (red and grey)
with the tagline must appear at least once on a
white background.

Place a big Bureau Veritas logo on the first and

on the last panel.

Place a smaller Bureau Veritas logo on each

panel.

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 31

03.3 TEMPLATES
SIGNAGE

BUILDING SIGNAGE
When possible, use a large logo on the building. Exceptions:
If it is on a white wall, it must respect the
corporate colors.

Main entrance: it is produced in white adhesive

marking to stand out on the glass front without
distorting it.

Concerning the roofs of buildings,

exceptions can be made with BUREAU
VERITAS in full letters next to the logo.

BUREAU
VERITAS

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 32

03.3 TEMPLATES
SIGNAGE

VEHICLE SIGNAGE
Preferably, company vehicles are white,
allowing the logo to stand out. Only the logo
and the website address are present for
maximum effectiveness.

The logo is centered in the middle of the

front doors. Its size and position depend
on the shape of the vehicle, with enough
space around the logo for it to stand out.

The website address is aligned with the top

or the bottom of the logo. Its size and
position also depend on the vehicle’s shape.

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 33

03.3 TEMPLATES
SIGNAGE

PERSONAL PROTECTIVE EQUIPMENT

It is preferable to brand items with a white
background, which allows the logo to stand
out better.

On a colored background, the white logo will

be used.

Ideally, the logo with tagline has to be used

on the back of coveralls.

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 34

03.4 TEMPLATES
DIGITAL CREATIONS

VIDEO WRAPS
VIDEO WRAPS INTRO/OUTRO Intro: Outro:

Intro and outro files have been created for all

videos made by Bureau Veritas.

Available in 9:16 (vertical), 16:9 (horizontal)

and square formats, they are mandatory in all
videos.

If you add music to the video, it has to start at

the beginning of the intro and finish at the end
of the outro. You must own or buy the rights of
all music used.

Use the Arial font for subtitles.

BUREAU VERITAS VISUAL IDENTITY GUIDELINES 35

03.4 TEMPLATES
DIGITAL CREATIONS

INFOGRAPHICS
Infographics at Bureau Veritas must be easily
printable (opt for A3 and A4 formats).

The bottom of each infographic is always the

AGRICULTURE & 60%
FOOD SUPPLY
Each year we inspect

same (see example) with the border and the of all exported Brazilian soybeans
50,000 food

CHAIN
product audits in 2019
logo without the tagline at the bottom right. We performed more than
The end of the border is placed on the same
BY BUREAU
We have performed over
10,000
line as the beginning of the block in which the
word «Bureau» appears in the logo. 20,000 food management

VERITAS
systems audits
agri vessel in 2019
In 2019 we undertook

10M
inspections in 2020
The title is always at the upper part of the 26,000 tests
We operate We performed
document, and its location depends on the
37
cocoa inspections in 2019
across 40 Agri-Food
design. laboratories
70,000
We have mapped 50% upstream and trade
laboratories
certification audits in 2019

of all arable land soils in Morocco

The infographics can be vertical and horizontal. globally

The Arial font is mandatory.

RETAIL & HOSPITALITY

AGRI-COMMODITIES TRADE • Food safety & brand standard compliance
• Swabbing, water and product testing
• Industry standard supervision of vessel
• Mystery shopping
PRECISION AGRICULTURE loading, discharge, and sampling
PROCESSING &
• Cargo quality & weight determination • Store, hotel & restaurant premises
• Soil testing and fertility management MANUFACTURING inspection and certification
• Pathogen and residue analysis
• Field trials and plant tissue studies • Laboratory testing: microbiology,
• Vessel and container cleanliness chemistry, molecular biology
• Seed analysis inspections
• Food manufacturing system and product
• Product traceability and sustainability programs • Cargo damage and contamination surveys certifications
• Yield and regional benchmarking studies • On site quality control programs • Social audits

• Biotech license protection audits

• Barter trade monitoring

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SOCIAL MEDIA VISUALS

On social media, two rectangular formats are
available:
• The format (800 x 450 px) for LinkedIn and
Facebook
• The format (1200 x 675 px) for Twitter

These two formats have a frame to highlight the

text and Bureau Veritas’ logo (in black or white)
at the bottom right of the visual.

Use Arial font for the text.

Should you want to use the Bureau Veritas

logo’s colors for the text and frame, here are the
HTML colors:
Red: #BA0C2F
Grey: #776E64

The highlighted color (used for the frame and

key words) should be a color that is in the
background image to make it more harmonious.
Special templates and/or visuals can be used
Use the bold and upper case for key words. for specific social media formats, campaigns or
Use the lower case for the less interesting recurring programs that are intended to last for
information. an extended period of time (e.g., Unexpected
BV). Please coordinate with the Corporate
Communications team if you are involved in such
a project.

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INTERNAL MAILING BANNERS

The format (820x298px), logo, color strips and
image position are not to be moved or removed.
Image to be replaced (7.88 cm x 7.85 cm).

• For the title in red: Arial Bold font

• For the name in white: Arial Bold font

Use the Bureau Veritas red.

C.10 M.100 Y.75 K.15

Pantone 200C

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INTERNAL ONLINE TRAINING COURSES

Preferably use white or light-colored
backgrounds.

The red and grey quadricolor logo must appear

at top right throughout the entire run of an
online training course.

The white logo is to be used on a dark-colored

background.

The logo with tagline should be used on the last

page only.

The Arial font is used for all texts.

Use upper case for headlines and key words.

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EMAIL SIGNATURES
• Fill in the lines: First name LAST NAME
(respecting the upper and lower case), Job title,
phone number, postal address and website
(choose between www.bureauveritas.com or
your local BV website)
• Select all the content of the signature, logo
included
• Copy
• Go on Outlook > File > Options > Mail >
Signatures and remove your former mail
signature
• Paste the new signature

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PICTOGRAMS

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