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Lich su dang

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12 views2 pages

SCRIPT

Lich su dang

Uploaded by

hoshimiyaa365
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SCRIPT

A very gud morning to our honorable judges, teachers, and all my felow friends. This is my
pleasure to standing here today to deliver my speech entitled “Traditional marketing talks at people.
Content marketing talks with them.” - Doug Kessler.
Before analyze the main topic I came accross the example that is relevant to our discussion today.
Duo Lingo, an app for language learning that’s well-known for humorous social content, it’s emphrazis
the iconic that the green mascot owl. And it’s trending for young generation.
As you know that when we know to apply content marketing into strategies marketing or
marketing campaign. That’s will effectiveness.
So what is lesson here?
DuoLingo they know what is audience’s target,and what will attract them? And they try to give
them all of that.
The Thesis Statement is Content is king.
Making comparison is proof that Content plays the same necessary role as feudal kings.
When you create unique, quality content, you bring readers extremely useful information.
Moreover, that content also helps businesses achieve their business goals in the era of 4.0 technology.
( Let’s move on next slide)
The contents include 3 parts: 1. The explanation of saying. ( Case Study ) 2 How Spotify has become the
best app for listening in recent year. 3 Lessons learned from the saying.
It won’t take too much of your time, so I hope you will pay attention. To avoid interruptions, please save
any questions until the end of the presentation. Thank you.
OK Let’s go to the first part, A. I will define content and traditional marketing. Then I will compare them.
Traditional is 1 type of marketing that utilizies tv, media, magazine, or newspaper to advertise
their products
On the other hand, content marketing is.. uses social media and internet for advertising business.
What is similar and different of them?
The similar is same goal that attract client, promote product ,and increase sales.
We can see a clear difference in uses and results of them. In terms of content marketing, it is rated
much higher than the traditional one, like....
Knowing the power of marketing will help your business achieve success.
Let’s go to the case study. How spotify become the best app for listening in recent years.
We’ll get to the point a. Campaign analyzis and their achivements.

About the campaign, they have 3 strategies to attract clients, that is... Offering customers a
restricted version of a product or service for free with more advanced options available at extra
cost.

Collaboration.This not just increases their audience base but also gives them exclusive content.
Usage of data. Using the platform as their regular music-playing app and the algorithm will pick
it up and send you recommendations according to your behaviour.

And those are 3 parts to catch up the behavior of clients. ,Let’s see their achievements.

-The app is currently available in over 184 markets

-The app boasted of having 381 million monthly active users, which includes 172 million paying
subscribers (9/2021)

-2022, Spotify has become the official streaming partner of FC Barcelona.

-Ranked 11th among the most downloaded apps on phones.

Go to the part 3. Lesson from the saying. To business, to customer.

A. To Bussiness

Build brand awareness, trust and loyalty

Keep costs down

Increase traffic and conversions

Support your other marketing tactics

B. To Customer

Represent the requirements and desires of the consumer

Customers that perceive higher economic value place greater value on goods and products than
the money they pay for them.

Understand the product details with clarity.

Benefits from purchases are assured. -Ann Handley-

Content Marketing is all the Marketing that’s left, “Make your customer the hero of your stories”

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