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What Is Digital Marketing

Digital marketing is a form of marketing that uses digital technologies like the internet to connect with customers. It can take many forms including videos, content, social media, display ads, email newsletters. Common types of digital marketing are content marketing, search engine optimization, email marketing, social media marketing, mobile marketing, pay-per-click advertising and affiliate marketing. Digital marketing offers advantages like real-time results, greater engagement, increased flexibility and improved customer insights.

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38 views3 pages

What Is Digital Marketing

Digital marketing is a form of marketing that uses digital technologies like the internet to connect with customers. It can take many forms including videos, content, social media, display ads, email newsletters. Common types of digital marketing are content marketing, search engine optimization, email marketing, social media marketing, mobile marketing, pay-per-click advertising and affiliate marketing. Digital marketing offers advantages like real-time results, greater engagement, increased flexibility and improved customer insights.

Uploaded by

aavidyarahalkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What Is Digital Marketing?

Digital marketing is a form of marketing that leverages the internet and digital technologies to
connect with customers. Digital marketing can take on many forms, including videos, long-
form content, social media posts, display ads, paid media, or email newsletters. Users can
come across these digital marketing forms on computers, laptops, mobile devices, tablets, or
mobile apps.

Types of Digital marketing


 Content marketing -Content marketing uses storytelling and information sharing to
increase brand awareness. Ultimately, the goal is to have readers take action toward
becoming a customer, such as requesting more information, signing up for an email list or
making a purchase.

 Search engine optimization (SEO) - The goal of SEO is to get a business to rank higher in
Google search results, ultimately increasing search engine traffic to the business’s website.

 Email marketing - Even with the emergence of social media, mobile applications and other
channels, email is still one of the most effective marketing techniques, Rogers said. It can
be part of a content marketing strategy, providing value to consumers and, over time,
converting an audience into customers.

 Social media marketing – This includes everything a business does via social media
channels. Just about everyone is familiar with social media, but marketers must approach
social with an integrated and strategic approach.

 Mobile marketing - This digital marketing type is focused on reaching your target audience
on their smartphone or tablet. Mobile marketing reaches people through text messages,
social media, websites, email and mobile applications.

 Pay-per-click - Pay-per-click refers to paid advertisements and promoted search engine


results. This is a short-term form of digital marketing, meaning that once you are no longer
paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a
business online.
 Affiliate marketing - With the increased prominence of online marketing, affiliate marketing
— also known as influencer marketing — has become popular among many organizations
in bridging the gap between consumers and organizations.

Advantages of Digital Marketing

 Real-Time Results
 Greater Engagement
 Increased Flexibility
 Improved Customer Insights

The Scope of Digital Marketing

Digital marketing is a marketing strategy that helps make the advertising of products and
services more successful and involves using SEO, paid ads, social media, and email
marketing to reach target audiences.

Why to join TIP (Training Institute Pune)?


Training Institute in Pune has various professional training courses for multiple technologies
and are working on technological domains as a center for education to give a
comprehensive and most exceptional learning experience in various technologies. TIP is the
Leading Professional Training Institute for SEO, Digital Marketing Courses in Pune. It also
has Experienced Trainers, Practical Learning, Placement Support, Classroom Training
,Online Training, Corporate Training.

Contact Us:

+91 8007777243
+91 8007122083
+91 8007122500
info@traininginstitutepune.in

Book for Free Demo


✆ 8007777243

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