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ABPS

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17 views1 page

ABPS

Uploaded by

doxik44036
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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SWOT analysis is a strategic planning tool that helps businesses and individuals identify their Strengths,

Weaknesses, Opportunities, and Threats. It involves evaluating internal and external factors that may
affect the success of a project, business, or individual.

The following is a brief overview of each component of the SWOT analysis:

Strengths: This refers to the internal factors that give a business or individual a competitive advantage.
These could include expertise, resources, technology, reputation, and unique selling propositions.

Weaknesses: This refers to the internal factors that may hinder the success of a business or individual.
These could include lack of resources, inadequate skills, outdated technology, and poor reputation.

Opportunities: This refers to the external factors that could provide a business or individual with new
opportunities to grow and succeed. These could include changes in technology, emerging markets, and
new customer segments.

Threats: This refers to the external factors that could negatively impact the success of a business or
individual. These could include competition, economic downturns, changing customer preferences, and
legal or regulatory changes.

By conducting a SWOT analysis, businesses and individuals can gain a better understanding of their
current position and develop strategies to maximize their strengths, minimize their weaknesses, take
advantage of opportunities, and mitigate potential threats. It is a valuable tool for decision-making and
strategic planning.

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