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Retail Management

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30 views2 pages

Retail Management

Uploaded by

Tarani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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ll semester B.com, Examination, Augususeptember zozs


(CBCS) (Repeaters) (201 4 - 15 and Onwards)
COMMERCE
Paper - 2,4 : Retail Management
Time :3 Hours Max. Marks:70
lnstructions : Answer should be written completely either in Kannada or in
English.

SECTION -A
Answer any 5 sub-questions. Each sub-question earries 2 marks. (5x2=1
Cn$aaddo 5 en:d-{d4dprl erudo&. {,e erud-Q,dorl2 eodrl$,:.

1. a) What is cross Merchandising ?


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b) What is business plan ?
drdm:d oSoead aodded: z

c) State 2 theories of retaiting


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d) What is Departmental stores ?
AWTReC) d:9d acdded: Z

e) What is EDI ?
EDI aodded: ?

f) What is E-Commerce ?
B-ooeda, oodded: t
g) What is warehousing ?
.._ erun3ea aodded: ?

P"T.O.

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\
cB - 259 I iilllli litil ilit iltil tiilt fiil iffi

SECTION _ B

Answer any 3 of the following questions. Each question carries 5 marks. (3xG=18)
o3>dmddo 3 d,d4rlsri en:doxr. €,9 4d4ri 6 eodrl$.:
2. Explain any 6 functions of retailer.
z3e.:_d 6?dil"Oo$ o3n{oaddo 6 ao$rd$ai:o AdOtu.

3. Explain the role of media in retail promotion.


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4. Write a note on consumer database management.


n3dd daoouoqaod &drdeoa d{S u{ e^:4"r6 udos:o.
5. Write a format of Business plan.
d, dmtd odo eudod: -*d,adddr4 zudo}:0.

6. What are the factors of good store Iayout for retail shop ?
erDgdl z3%d dnoao^l drprl aednd erodrlg.: Cndd z

SECTION -C
Answer any 3 of the following questions. Each question carries 14 marks. (3xl 4=42).
C>$aaddro 3 d,{ilerl en:do&. de €,d.{ri 14 erodrig;.
7. Explain the various phases of retail life cycle with suitable.diagram.
tier_d al>o:e^l dedd a*$d aaC dodrf$dl demz3$dooorl adoxr.

8. Discuss the factors influencing consumer shopping behaviour.


e$gloeno$ drasb?t8od: ddrdod: d>eej 4zpa; u3ed:d eodrt$dl a3a3r*.
9. Discuss the factors influencing location of retail store.
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10. Explain the factors influencing retail pricing.


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11. Explain the steps involved in retail planning process.


a3e;-d dnooui Coeaan $qdrcr aad dodr1$d1Adotu.

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