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Retail Management May June 2019

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35 views2 pages

Retail Management May June 2019

Uploaded by

Tarani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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111 402
No. of Printed Pages : 2
Illlililililtiltillfl titlillilt

GS-438
il
II Semester B.Com. Examination , May lJllne 2OI9
COMMERCE
2.4 Retail Management
(CBCS) (Fresh+Repeaters) (2OL4-LS & Onwards)
Timr-' : 3 Hours Max. Marks : 7O
Instructions to Candidates : Anstuer should be turilten either in English or Kannq.da.

ae,rarl-.oISECTION-A
1. oJ:ro{rrroddn 5 uud-$d*rityr-i uudo&. $6 erud-ddad 2 esodridc. 5x2=1O
Ansrver any 5 sub-questions. Each sub-question carries 2 marks.
(a) alod d:aoaa: ajcsrJ ooddeaJ: 'z

What is a Retail Store ?


(b) a:od o-o6o-od egedd eSgi "rodded; 'r

What is Retail l-it'e Cvcle ?


(c) aroeda6ddeod a-o5aro5d oe&.
Define Merchandise Management.
(d) ad:6uaad door^:: rbcbdJ dgon erfrr .9u&0.
What do you mcan by Electronic Shelf Label ?
(e) dnddd dddu adrdrd.roddeai'r
What is Supply Chain Management ?
(0 'arEo6 d.roe&on6'
.rodded; r
What do you mcan by 'Bar Coding'?
(g) 'EDI'"roddedt r
What is 'EDI'?

aerorl-zotSECTION-B
oJm$oaddo dlra& $d.rlur3 uugi0a. d.9 dddri 6 esodrjdc. 3x6=18
Answer any 3 questions of the following. Each question carries 6 marks.
2. d5daa-od olneadoi *dradddra ados:O.
Write ttre lbrmal of a Business Plan.

3. eruqil asod dmuoa: d;tyri addddd odeorluo$Q; z


What are the features of a good stores layout for a Retail Shop ?

P.T.O.
GS-438
Iiltflill]iltiltilililililtlllt
4. &qordd erdJ eA-odrid"ba dog{a-on .id0,r,O.
a3gd alei
Explain any sii types of pricing in Retailing.

5. dsood eedJoid esdrdnerrJdc olnd,;d; r


ad:5;o-oad
What are the advantages of Electronic Data Interchange ?

6. algd aimooe.: uud5d:d &e.9 doadridild dog{;ron ados>O.


Explain the code of Ethics for Retail Industry.

a?,,orl -,$/SECTIoN-c
o3rodoaddn d!a& $drduri erudOa. de ddari 14 erodrjdc. gxl4=42
Answer any 3 questions of the following. Each question carries 14 marks.
7. asgd a-a5oad aiejon abee3 d0ra-oab eeedJd eoodrldd.:* sdO,$O.
Explain the factors influencing Retail Pricing.

8. eg&qlrdenojr drodcad ddrdoj: dlee3 $arod eee&d eeodrJdd)d aJaesao.


Discuss the factors influcncing Consumer Shopping Behaviour.

9. aad dnoau $ddrdoJ: do$ridd.:*.rd0,$0.


Explain the different Sales Promotion Techniques.

1O. E-ared
' m d-oedodd
O egd)d,ne.:rJdJ andJ esil-o^bdrooddil, eja:r,$o.
--ot----'--'
Discuss the advantages and disadvantages.of E-Retailing.

11. asgd a-o5oaddg oqobon ooQ $golol:dr..xd0,$.


Explain the process of selection in Retail Business.

-oOo-

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