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Purposive Communication

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Purposive Communication

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© © All Rights Reserved
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1. What is communication?

“Communication is giving, receiving or exchanging ideas, information, signals or


messages through appropriate media, enabling individuals or groups to persuade, to
seek information, to give information or to express emotions (“Definitions of
Communication, n.d.).”

2. Elements of communication
Ashman (2018) had recognized the following elements essential in the communication
process:
1. Source is the origin of the idea incorporated in a message sent to others.
2. Message contains the information and meaning intended to be shared to others.
3. Channel refers to the manner or medium used by the source to send the
message.
4. Receiver is the intended destination of the message sent by the source.
5. Environment comprises the physical and psychological setting of the
communication process.
6. Context involves the setting, scene, and psychological and psychosocial
expectations of both the source and the receiver.
7. Interference or noise is any impediment or inhibitor of the communication
process.

3. Functions of communication
Fuentes (2019) had elaborated the different functions of communication, as follow:
1. Regulation/Control. Communication can be used to control and regulate human
activities and behavior through different forms such as commands or
declaratives.
2. Social Interaction. Communication can also provide an avenue for people to
interact with one another.
3. Motivation. Communication can help people express their “desires, needs,
wants, likes and dislikes, inclinations, choices, and aspirations.”
4. Information. Communication can relay or disseminate information you want to
share or receive.
5. Emotional Expression. Communication can trigger people’s emotions such as
“love, fear, anger, joy, hope, or any other emotion.”

4. The communication process


Sanchez (n.d.) noted that
“The communication process is the guide toward realizing effective
communication. It is through the communication process that the sharing of a
common meaning between the sender and the receiver takes place. Individuals
that follow the communication process will have the opportunity to become more
productive in every aspect of their profession. Effective communication leads to
understanding.”
5. Steps in the communication process
Sanchez (n.d.) also discussed the steps of the communication process. The sender
initiates the communication process. With that, the sender determines the success of the
message. The sender must encode the message by translating information into forms
easily understood by the receiver. Upon encoding, the sender must choose the medium
or channel where the message will be transmitted. Once the message is transmitted, the
message must be decoded by the receiver that involves the interpretation of the
message into a comprehensible meaning. In the end, the receiver might provide
feedbacks to let the sender evaluate the effectiveness of the message.

REFERENCES:
Ashman, M. (2018). Elements in communication. Introduction to Professional Communications.
https://ecampusontario.pressbooks.pub/professionalcomms/front-matter/adaptation-
statement/
“Definitions of Communication” (n.d.). Definitions of communication. Communication Theory.
Retrieved April 13, 2021 from https://www.communicationtheory.org/definitions-of-
communication/
Fuentes, E. (2019). Teaching guide: Functions of communication. Elcomblus.
https://www.elcomblus.com/teaching-guide-functions-of-communication/
Sanchez, N. (n.d.). Communication process.
https://web.njit.edu/~lipuma/352comproc/comproc.htm

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