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Module 2A - Communication Process and Components

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35 views38 pages

Module 2A - Communication Process and Components

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Jhiean Iruguin
Copyright
© © All Rights Reserved
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Communication Process

and its Components


Jordan P. Cabarles | Instructor 1 | Department of Arts and Sciences
Objectives

After the completion of the chapter, students should


be able to:
1. identify the elements and components of communication;
2. identify the principles of communication;
3. differentiate the types and levels of communication;
4. discuss the process of communication; and,
5. discuss communication ethics
Table of contents

What is Models of
01 Communication and 02 Communication
its Components?
Levels of Functions of
03 Communication 04 Communications

Principles of
05 Communication
Introduction
How did I introduce
myself during the
orientation last
meeting?
01
Definition and Components

You can enter a subtitle here if you need it


What is Communication?

● According to the University of Minnesota


Libraries (n.d.), communication was
defined as “a process of generating
meaning by sending and receiving verbal
and non-verbal symbols and signs that
are influenced by multiple contexts.”
What is Communication?

● According to National Communication


Association (n.d.), communication is a
“discipline that studies all forms, modes,
media, and consequences of
communication through humanistic,
social scientific, and aesthetic inquiry.”
Main Components of Communication

Context Environment
Communication is highly It relates to the
influenced by the context “surroundings or
in which it takes place. ambiance, both physical
This may be physical, and psychological, where
social, chronological or the message is
cultural. It is a pre- transmitted and received”
requisite of every good (Chandan K., 2023)
communication.
Main Components of Communication

Transmitter/Source/ Receiver/Decoder
Sender/Encoder The person for whom the
message is intended or
The one that sends the aimed to. The receiver’s
message. A sender uses understanding of a
symbols (such as words, message depends on
gestures, visual aids) to knowledge, environment,
convey a message. noise, etc.
Main Components of Communication

Channel Message Feedback


This is like the bridge These are the It is the receiver’s
between the source and concepts, information, response to the
receiver. It relates to the and ideas that the message delivered by
way the message is sender creates for the the sender.
transmitted. (Ex: target
telephone, radio, socmed, audiences/receiver.
tv, written letters)
02 Models of
Communication
Categories of Communication
Models
• Linear models – only looks at one-way
communication.
• Interactive models – looks at two-way
communication.
• Transactional models – looks at two-way
communication where the message gets more
complex as the communication event (e.g.
conversation) progresses.
Aristotle’s Model of
Communication
Lasswell’s Model of
Communication
Shannon and Weaver’s
Model of Communication
Berlo’s S-M-C-R Model
Osgood and Schramm’s
Model
Wesley and Maclean’s Model
Dance’s
Hellical Model
03 Levels of
Communication
Interpersonal

● Two people interacting with


each other
Small Group

● A level of communication that


involves three to twelve people
interacting for a common
purpose.
Public Communication

● Highly characterized by
describing a person dispersing a
message to a certain populace.
Organizational Communication

● Members of a large group (business,


religion, government), that follows a
hierarchal/organizational structure,
interacting with each other and the
outside world.
Mass Communication

● One source communicating with


an audience thru the use of
media (television, radio,
newspaper, internet, etc.)
04 Functions of
Communication
• Control – Communication functions to
control behavior.
• Social Interaction – Communication allows
individuals to interact with others.
• Motivation – Communication motivates or
encourages people to live better.
• Emotional expression – Communication
facilitates people’s expression of their
feelings and emotions.
• Information dissemination –
Communication functions to convey
information.
05 Principles of
Communication
Clarity

● Clarity ensures your audience


understands your message
exactly as you intended. It
eliminates any confusion and
keeps everyone on the same
page.
Timeliness

● Is your message relevant?


● Communication should be done at
proper time and with the appropriate
level of impact and urgency, to ensure
that messages can be understood and
acted upon to achieve their objective.
Effective

● Every communication should have a clear


purpose and should achieve that purpose
to be effective. This includes what is said,
how it is delivered, when it is
sent/published and why people should
take notice.
Comprehensive

● The information communicated should


be adequate and complete. Where
possible, it should fully address the
purpose and provide enough that the
recipients can take the required action
without delay, confusion or a reduction in
productivity or motivation.
Attention and Style

● In good communication, the receiver’s


attention is drawn to the message.
● This may require constructing different
message formats for different roles and grades.
Senior staff should be seen to be acting in
accordance with the messages, using the
messaging tools and supporting the
messaging processes.
Coherence

● It is important that
communication remains logical,
well-planned, and self-
reinforcing
References:
● Chandan, K. (2023, May 12). 8 essential components of communication. LinkedIn.
https://www.linkedin.com/pulse/8-essential-components-communication-kumar-dba-
candidate-he-
him#:~:text=Environment%3A%20This%20component%20of%20communication,dress%2
0code%2C%20and%20other%20equipment.

● Doshi, V. (2022, March 17). Navigating the moral maze: Basic principles to ensure ethical
brand communications. Team Lewis. https://www.teamlewis.com/magazine/4-basic-
principles-of-ethical-communications/

● Drew, C. (2023, July 22). All 8 models of communication, explained! The Helpful Professor.
https://helpfulprofessor.com/communication-models/

● Drew, C. (2023, March 18). 5 features of Dance’s helical model of communication. The
Helpful Professor. https://helpfulprofessor.com/helical-model-of-communication/
References:
● Drexel University Graduate College (2018, July 12). Five types of communication.
https://drexel.edu/graduatecollege/professional-development/blog/2018/July/Five-types-
of-communication/

● Gilespie, G. (n.d.). Six levels of human communication. Northwest University.


https://eagle.northwestu.edu/faculty/gary-gillespie/six-levels-of-human-communication/

● Hancock, G. (2023, March 22). Using the 8 basic principles of communication to drive your
marketing. CXL. https://cxl.com/blog/basic-principles-of-
communication/#:~:text=The%208%20basic%20principles%20of%20communication%20
are%20clarity%2C%20timeliness%2C%20coherence,messaging%20that%20resonates%2
0and%20persuades.

● Kendre, P. (2022, April 30). Principles and 7 c’s of effective communication. Dr. D. Y. Patil
Law College. https://law.dypvp.edu.in/blogs/principles-and-7-cs-of-effective-
communication
References:
● Juneja, P. (n.d.). Components of communication process. Management Study Guide.
https://www.managementstudyguide.com/oral-communication.htm

● National Communication Association (n.d.). What is communication?.


https://www.natcom.org/about-nca/what-communication

● University of Minnesota Libraries (n.d.). The communication process. M Libraries.


https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/

● Suarez, C., Perfecto, M.R., Canilao, M.L.E., & Paez, D.B. (2018). Purposive communication in
English. Ateneo De Manila University Press.

● Verderber, K., & Verderber, R. (2005). Communicate! (11th ed.). Thomson/Wadsworth.


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