Print Variable Data
Print Variable Data
45059554
26 March 2007
CONTENTS 3
CONTENTS
INTRODUCTION 5
OVERVIEW 7
INDEX 27
INTRODUCTION 5
INTRODUCTION
This document provides information about variable data printing and describes the variable
data printing features supported by the Fiery Color Server including:
• Compatible variable data printing languages such as FreeForm and FreeForm 2
(FreeForm2 is available as an option)
• Compatible third-party variable data applications
• Imposing FreeForm 2 jobs with Impose
Important information
N OTE : For detailed information about printing variable data jobs using third-party variable
data printing applications, see the documentation that accompanies the application.
For example scenarios of popular variable data printing workflows, see Workflow Examples.
OVERVIEW 7
OVERVIEW
This chapter describes variable printing technology and discusses the supported components
that allow you to create variable data print jobs.
For specific variable data printing scenarios and workflows, see Workflow Examples.
An example of variable data printing is a brochure that greets customers by name and may
include other personal information about the customer obtained from a marketing database.
Background elements, illustrations, and text blocks that do not change across copies of the
brochure are master elements. The customer’s name and other customer-specific information
are variable elements.
In its simplest form, you can use variable data printing as a basic mail merge. However, you
can also dynamically assemble four-color images, charts, text, and other objects to create
attractive, highly customized documents.
Variable data printing uses digital printing technology that customizes communication by
linking databases that contain the content for printed documents to a print device, such as the
copier. The customized communication includes rules that specify the selection of content
from the database and the placement of that content in the document.
The following two variable data printing technology levels describe how reusable data is
specified within a variable data printing language.
Page-based technology describes static, reusable data (the master element) in terms of entire
pages. Each page element is called a master page. Page-based languages are more suitable for
simple, predictable layouts. FreeForm is a page-based language. For more information about
FreeForm, see Printing Variable Data Documents.
Element-based variable data jobs use reusable objects for the variable elements in the job, such
as images. Because these elements are frequently accessed, they are stored on the Fiery Color
Server and cached as a group. A job may have multiple masters. For an example workflow, see
Workflow Examples.
PPML and Creo VPS are element-based technologies. For more information about PPML
and Creo VPS, see “Compatible variable data printing languages” on page 10.
1 Layout
2 Database
3 Business rules 1
4 Content
5 Variable data application
6 Print device
6
2
3 5
For more information about using Pageflex Persona, see the documentation that accompanies
the application.
N OTE : Fiery version refers to a software version specifically supported with Fiery print servers.
For more information about using Atlas PrintShop Mail-Fiery Version, see the documentation
that accompanies the application.
OVERVIEW 12
For information about imposing a variable data job, see “Imposing FreeForm jobs with
Impose” on page 25.
For more information about imposition layouts, see Command WorkStation Help.
For information about imposing a variable data job with Hot Folders, see Hot Folders Help.
For information about variable data imposition options, see Command WorkStation Help.
For an example of a variable data Mixed Media workflow, see Workflow Examples. For more
information about setting Mixed Media for a job, see Utilities.
OVERVIEW 13
Resource Manager
Reusable objects are required images that you must download to the Fiery Color Server
for variable data jobs that contain variable elements. These reusable objects are stored on the
Fiery Color Server and cached as a group.
Resource Manager allows you to manage disk space on the Fiery Color Server by viewing the
list of reusable objects and deleting images, or retaining them for future variable data jobs.
Resource Manager is compatible with the following variable data printing languages:
• FreeForm and FreeForm 2
• PPML
• Creo VPS
• Xerox VIPP
For more information about using Resource Manager, see Resource Manager Help.
PRINTING VARIABLE DATA DOCUMENTS 14
You can use FreeForm masters for any fixed-element data you might combine with different
data from day to day. For example, you can store a letterhead template as a FreeForm master
and use it repeatedly as the background for different letter content (the variable-element data).
FreeForm allows you to create the master and variable documents using any application. You
can create the two documents using different applications or computer platforms. To create
the master document, use a page layout or graphics application. To create the variable
document, use a word processing application that has a mail merge feature, a page layout
application that supports scripting, or a database application.
PRINTING VARIABLE DATA DOCUMENTS 15
You control FreeForm functions with the Create Master and Use Master print options.
Set these options in the printer driver when you send a job, or instruct the operator to set
them with job overrides from Command WorkStation or Hot Folders. Once the master
document is RIPped, it appears on the Command WorkStation FreeForm tab. You can also
use Command WorkStation to monitor and manage all the FreeForm masters stored on the
Fiery Color Server.
Master document
1 Space for variable elements
2 Unchanging master elements
After you finalize the design of the master document, print it to the Fiery Color Server and
specify that a FreeForm master be created from the job (see page 21).
N OTE : Although the Fiery Color Server can store up to 100 FreeForm masters, the printer
driver interface only allows you to select numbers 1 through 15. To create a FreeForm master
with a number greater than 15, the operator must create the master page and RIP the job
from Command WorkStation.
PRINTING VARIABLE DATA DOCUMENTS 16
N OTE : You must create a variable document that has the same page count as the master page
document. For example, if a master document has a record length of four pages, all the
variable documents must have a record length of four pages. Add empty pages to the last
record of the variable document if necessary.
Variable document
1 Variable element
1
After you create a variable document, print it to the Fiery Color Server and specify that it be
combined with the corresponding FreeForm master (see page 21).
PRINTING VARIABLE DATA DOCUMENTS 17
For more information about soft-proofing and the thumbnail windows of Command
WorkStation, see Command WorkStation Help.
Combined document
A master document can include more than one page. When you print a variable document
and specify a FreeForm master that contains multiple pages, the variable pages are combined
with the master pages in a cyclical fashion. The following example illustrates how a variable
document combines with a two-page master document.
PRINTING VARIABLE DATA DOCUMENTS 18
Pages 1 and 2 of the variable document are combined with Pages 1 and 2, respectively, of the
master document. The cycle of master pages then starts over, and Pages 3 and 4 of the variable
document are combined respectively with Pages 1 and 2, again, of the master document. This
pattern continues for each subsequent set of pages in the variable document.
Combined document
Guidelines
This section provides suggestions to help you print variable data jobs correctly.
• Ask your administrator or operator how FreeForm master numbers are assigned at
your site.
If FreeForm printing is used by a large number of users at your site, you can assign
FreeForm master numbers, or ranges of numbers, to specific users or groups. Users can
select only numbers 1 through 15 as print option settings. If Two-Way Communication is
enabled, you can select FreeForm masters number 16 through 100. The operator can
override FreeForm master numbers and reassign them to numbers greater than 15 from
Command WorkStation. Request that the operator assign all FreeForm master numbers to
avoid potential conflicts in the use of FreeForm master numbers.
• Do not send your variable printing jobs to the Direct connection through Command
WorkStation.
If you send a variable data job to the Direct connection, the job does not process.
PRINTING VARIABLE DATA DOCUMENTS 19
• Use the Notes and Instructions fields to communicate instructions about your job to
the operator.
To create or use a FreeForm master number greater than 15, use these fields to tell the
operator to override the appropriate job setting (Create Master or Use Master) and RIP the
job from Command WorkStation.
• Give your jobs unique and descriptive names.
You and the operator must be able to easily identify your jobs if there are many jobs in the
queues, the FreeForm master numbers are reassigned, or you must refer to another job in
the Notes or Instructions fields.
• Consider the restrictions on Print Options when using FreeForm.
For more information about these restrictions, see Print Options.
• The following settings for the master document and variable document must match:
Punch Position
Duplex
Orientation
Page Size
Stapler Mode
• The following settings for the variable document override the corresponding settings in
the master document:
Media Type
Paper Source
Slip Sheet
2 Select the Fiery Color Server as your printer and click Properties.
5 Click Update to retrieve the list of FreeForm master names from the Fiery Color Server.
The FreeForm master numbers and names appear in the Create Master and Use Master
options.
N OTE : You must enable Two-Way Communication to retrieve the list of FreeForm master
names. To enable this feature, see Printing from Windows.
6 Select the master document that you want to preview from the Use Master option and click
Preview Master.
The following example illustrates one page of a master document for a tri-fold brochure
created with a page layout application.
2 Print the master document to the Fiery Color Server with the Create Master print option set to
one of the FreeForm Master numbers (1 through 15).
You can also set the Create Master option to None and instruct the operator to use overrides
from Command WorkStation to create a FreeForm master from this job.
For more information about using Command WorkStation, see Command WorkStation
Help.
To print the FreeForm master once the file is sent to the Fiery Color Server, for verification
purposes, enable the Print Master feature (see Print Options).
PRINTING VARIABLE DATA DOCUMENTS 22
You can create the variable document using a different file, a different application, or a
different computer platform than you used to create the master document, but some print
options must be the same (for details, see page 19).
The following example illustrates one page of the variable document for the tri-fold brochure.
The data in this document can be as simple as a name and address, or as complex as multiple,
full-color graphics and photographic elements.
N OTE : To impose the job, see “Imposing FreeForm jobs with Impose” on page 25.
PRINTING VARIABLE DATA DOCUMENTS 23
4 Print the variable document to the Fiery Color Server with the Use Master print option set to
the appropriate FreeForm master number.
The FreeForm master number can be one you set when you send the master document or one
assigned by the operator.
To preview the master page, click Preview Master to generate a low-resolution image of the
master page.
FreeForm master numbers can be overridden from Command WorkStation. Consult the
operator to make sure that the FreeForm master number you specify is the correct one for the
FreeForm master that you want to use.
To check the job before it prints, instruct the operator to Process and Hold the job so that you
can preview it from Command WorkStation.
The following example illustrates the FreeForm master and variable document combined.
The variable data is overlaid on the master document.
PRINTING VARIABLE DATA DOCUMENTS 24
FreeForm 2 and the third-party variable data printing application allow you to specify page
conditions that determine rules for individual master pages. These rules, described by “if ” and
“then” statements in each master page, allow you to skip or print pages within a master file.
For more information about creating page conditions, see the documentation that
accompanies your third-party variable data printing application.
FreeForm 2 also provides the option to delete a specified FreeForm master from the Fiery
Color Server hard disk after its corresponding variable data job has been successfully RIPped
and printed. You can set this feature in a third-party application that supports the clearing of
FreeForm masters. For more information about deleting FreeForm masters, see the
documentation that accompanies your third-party printing application.
N OTE : To impose the job, see “Imposing FreeForm 2 jobs with Impose” on page 26.
2 Select FreeForm 2 when you send the variable document.
The third-party application provides FreeForm 2 features that allow you to assign a specific
page of a FreeForm master to each page of the variable document.
For more information about creating a variable data job or printing variable data jobs, see the
documentation that accompanies your third-party application.
3 Print the document.
When you send a PPML or Creo VPS job to the Fiery Color Server and you must reference
external resources, the Fiery Color Server automatically searches for the global images using
File Search Paths created in Setup. For more information, see Configure Help.
If you know the path, you can also search for external resources on a job-by-job basis.
Before you print the job, indicate the File Search Path.
PRINTING VARIABLE DATA DOCUMENTS 25
TO SEARCH FOR EXTERNAL RESOURCES FOR CREO VPS OR PPML JOBS USING THE FILE SEARCH PATH
1 Download the Creo VPS or PPML job to the Fiery Color Server using a third-party variable data
application that supports the variable data printing language.
2 In Command WorkStation, select the Creo VPS or PPML job and right-click to choose Job
Properties.
3 Click the VDP icon and type the File Search Path location.
N OTE : The File Search Path server must be set up by the administrator. For more information,
see Configure Help.
4 Process the Creo VPS or PPML job.
N OTE : If the Fiery Color Server cannot find the reusable objects for the job, the job does not
process. Make sure you type the correct File Search Path location.
You can impose a variable data job using Hot Folders. For more information, see Hot Folders
Help.
When you submit a variable data job to Command Workstation, open Impose to impose the
job. The printed job merges and imposes the variable and master file.
When you impose a variable data job, you can choose a single record imposition scheme or a
multiple records imposition scheme. For more information, see Command WorkStation
Help.
2 Open Command WorkStation, right-click the master job and choose Properties.
5 Select the Create Master print option and assign the master job a number (1-15).
8 In Command WorkStation, right-click the variable data file and choose Properties.
9 Click the VDP icon, select the Use Master print option, select the master job number, and
click OK.
3 Download the variable job to the Hold queue using a third-party variable data application
that supports FreeForm 2.
4 Select the variable job and click Impose from the Actions menu.
2 Select the job and click Impose from the Actions menu.
INDEX
A imposing
Atlas PrintShop Mail-Fiery Version 11 Creo VPS jobs 26
FreeForm 2 jobs 5, 26
B FreeForm jobs 25
business rules 8 PPML jobs 26
Xerox VIPP jobs 26
C
Command WorkStation, overriding FreeForm J
Master number 15 job management tools
content 8 defined 10
Create Master option 15 job management tools, defined 10
Creo VPS 8
L
D layout 8
database 8
M
E master elements 7
Element-based technology 7 Mixed Media 12
F P
File Search Path 24 Page-based technology 7
FreeForm Pageflex Persona-Fiery Version 11
combining master and variable 16 PPML 10
create master 15 printing
create variable 16 FreeForm 2 jobs 24
defined 10 FreeForm jobs 14
Master number 15
printing variable data documents 14 R
using 14 Resource Manager 13
FreeForm 2 reusable data 7
defined 10 reusable objects 8
printing variable data documents 24
T
H terminology 5
Hot Folders
about 12 U
using 12 Use Master option 15
I V
Impose variable data imposition 25
about 12 variable data printing 7
using 12 variable data printing imposition 12
Hot Folders 12
Impose 12
variable data printing languages 5, 10
VIPP 10