COURSE TITLE: PURPOSIVE COMMUNICATION

COURSE DESCRIPTION:

This 3-unit course will help students to develop communicative competence and enhances their cultural
and intercultural awareness through multimodal tasks that provide them opportunities

for communicating effectively and appropriately to multicultural audience in a local or global context. It
equips students with tools for critical evaluation of a variety of texts and focuses on the

power of language and the impact of images to emphasize the importance of conveying messages
responsibly. The knowledge skills, and insights that students gain from this course may be used

in their other academic endeavors, their chosen disciplines and their future careers as they compose
and produce relevant oral, written audio-visual and/or web-based output for various

purposes. (CMO No. 20, s. 2013)

Number of Hours: 3 hours

COURSE OUTLINE

WEEK 1 Communication processes, principles, and ethics

Communication and globalization
WEEK2 Local and global communication in multicultural setting Varieties and registers
of spoken and written language
Evaluating messages and/or images of different types of texts reflecting
different cultures
1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed by the text and/or image?
4. Who is the target audience of the message?
5. What other ways of presenting the message are there?
WEEK3 Communication aids and strategies using tools of technology
WEEK 4-6 Communication for various purposes
1. to obtain, provide and disseminate information
2. to persuade and argue
WEEK 7-8 Communication for work purposes
WEEK 11-18 Communication for academic purposes

COURSE OUTCOMES: At the end of the course, students are expected to:

1. describe the nature, elements, and functions of communication in various and multicultural
context;
2. discuss different concepts, principles, and ethics in communication in various culture, purposes,
and professions;
3. convey ideas through oral, audio-visual and/or web-based presentations for different target
audiences in local and global settings using appropriate registers
4. create, clear, coherent, and effective communication materials
5. Write and present academic papers using apprpriate tone, style, conventions, and reference styles
DESIRED COURSE LEARNING MATERIALS ASSESSMENT REFERENCE
LEARNING CONTENT/ ACTIVITIES TECHNIQUES S
OUTCOMES SUBJECT
(OBJECTIVES) MATTER
FORMATIV SUMMATIV
E E
At the end of UNIT 0: Student STUDENT
the period, handbook, HANDBOOK
the learners PowerPoint
must have: presentatio
ORIENTATIO n
N
1.
Recognized, 1.
demonstrated Informatics
, and Mission,
explained the Vision, Core
vision, Values
mission, and 1.1 Vision
core values of 1.2 Mission
the 1.3 Core
institution, of values
the degree
and the 2. Program
course Specific introducin
outcome Outcomes g oneself
2.1 Course in the class
specific through
outcomes sharing
their
hobbies,
interest,
2. recognized 3. School and and
one another Classroom
thereby Rules and

establis Policies, favorit

hing Course es.
rapport Requireme
in the nts,
group getting to
know each
other and
Grading
System
At the Unit 1: Discus Power THINK.P Madrunio, M. R. and Martin, I.P.,
end of Language sion/ Point AIR. (2018). Purposive Communication
the and Lectur presen Audio/ SHARE. Using English in Multilingual
period, Communic e tation Video Contexts. Quezon City, Philippines: C
the ation analysis Sharing & E Publishing, Inc.
learners Audio of their
must Lesson 1: /Video Video native persona
have: The nature of presen speaker l
of native tation of experie
language speak English nces
and er of Languag related
communic Englis e to the
1. ation h key
identifie Langu concept
d the age s of
key languag
concept e and
s of the commu
nature nication
of (recitati
languag on)
e and
commu
nication
through
sharing
persona
l
experie
nces
related
to the
key
concept
s
discusse
d.
At the Lesson 2: Lectur Power Dyadic Paper Madrunio, M. R. and Martin, I.P.,
end of Types of e/ Point activity and (2018). Purposive Communication
the Communic Oral presen pencil Using English in Multilingual
period, ation recita tation, type Contexts. Quezon City, Philippines: C
the tion Video test & E Publishing, Inc. 4 Types of
learners 2.1 clip Communication and How to Improve
must according Them | Indeed.com 1.3
have: to mode Communication in Context –
2.2 Video Business Communication for Success
1. according clip/ (umn.edu) Types of Communication
identifie to context lectur Based on Purpose and Style –
d and 2.3 ette Harmful (wordpress.com)
distingu according
ished to purpose
the and style
differen
t types
of
commu
nication
accordi
ng to
mode,
context,
purpose
and
style.
2.differ
entiated
verbal,
non-
verbal,
written,
and
visual
commu
nication
in
relation
to
commu
nication
modes

3.
describ
ed the
differen
ces
among
intraper
sonal,
interper
sonal,
group,
public
and
mass
commu
nication
through
dramati
zation
of
commu
nication
context
4.
explaine
d the
differen
ces
betwee
n
formal
and
non-
formal
commu
nication
in
relation
to
purpose
and
style
At the Lesson 3: Lectur Discuss Group Madrunio, M. R. and Martin, I.P.,
end of Communic e/ the present (2018). Purposive Communication
the ation Oral Code of ation: Using English in Multilingual
period, Processes, recita Ethics in Role Contexts. Quezon City, Philippines: C
the Principles, tion Commu playing & E Publishing, Inc. Chapter 1:
learners and Ethics nication showing Introducing Communication – The
must effectiv Evolution of Human Communication:
have: 3.1 e From Theory to Practice
Communic commu (pressbooks.pub)
1. ation nication
identifie Models 3.2
d and General
demons Principles
trated of
knowle Effective
dge on Communic
various ation
commu 3.2.1 in
nication oral
models communic
ation
2. 3.2.1 in
identifie written
d the communic
differen ation
t 3.3 Ethics
element of
s of Communic
commu ation
nication
process
a

3.deter
mined
the
differen
t
principl
es of
effectiv
e
commu
nication
in both
oral and
written
commu
nication
4.
discusse
d the
value of
commu
nication
in
enhanci
ng one’s
persona
l and
professi
onal
relation
ship
At the UNIT 2:
end of Modes of
the Communic
period, ation
the
learners Lesson 1:
must Forms of
have: Communic
ation
1. 1.1 Comm
identifie unicati
d the on
various modes
modes 1.1
of Face-
commu toface
nication Interac
and its tion
help in 1.2
expressi Video
ng one’s as a
commu mode
nicative of
intent interac
tion
1.3
Audio
as a
2. mode
of
interac
tion
1.4
Text-
based
Comm
unicati
on
At the Lesson 2:
end of Communic
the ation and
period, technology
the
learners 2.1Commu
must nication in
have: social
media
At the UNIT 3:
end of INTERCULT
the URAL
period, COMMUNI
the CATION
learners
must Lesson 1:
have: The
Impact of
Globalizati
on on
Communic
ation
1.1 What
is
globali
zation
? 1.2
What
is the
impact
of
globali
zation
on
comm
unicati
on?

At the Lesson 2:
end of Local and
the Global
period, Communic
the ation in
learners Multicultu
must ral Settings
have: 2.1
Intercultur
al
Communic
ation 2.1.1
Communic
ating
across
cultures
At the Lesson 3:
end of Varieties
the and
period, registers
the of spoken
learners and
must written
have: language
3.1
Varieties
of English
3.2
Language
registers/
Register of
English
3.2.1
British
English vs
American
English
3.2.2
Language
registers
At the Lesson 4:
end of Exploring
the texts
period, reflecting
the different
learners cultures
must 4.1
have: Cultural
text
Evaluating
messages
and/or
images
of
different
types of
texts
reflecting
different
cultures 1.
What is
the
message?
2. What is
the
purpose of
the
message?
 3. How is
the
message
conveyed
by the text
and/or
image? 4.
Who is the
target
audience
of the
message?
5. What
other ways
of
presenting
the
message
are there?
4.2 Formal
and
Informal
language
At the Lesson 5: https://
end of Coping purpcommunication.blogspot.com/
the with 2019/10/communication-aids-and-
period, challenges strategies-using.html
the of
learners Intercultur
must al
have: Communic
ation 5.1
Challenges
of
Intercultur
al
Communic
ation
At the Lesson 6:
end of Communic
the ation aids
period, and
the strategies
learners using tools
must of
have: technology
6.1 Using
 of
traditional
visual and
audio
media
6.2 using
of
computer
technology
6.3
Strategies
using tools
for
technology
At the UNIT 4:
end of Communic
the ation for
period, various
the purposes
learners Lesson 1:
must The
have: explanatio
n essay
1.1Underst
anding the
essay
1.2
Writing an
explanatio
n essay
At the Lesson 2:
end of The blog
the 2.1
period, Features
the of a blog
learners 2.2 Writing
must a blog
have:
At the Lesson 3:
end of Research-
the based
period, argumenta
the tive essay
learners 3.1 Thesis
must statement
have: and
outline
 3.2
Research-
based
argumenta
tive essay
At the Lesson 4:
end of Oral
the presentati
period, on 4.1
the Preparing
learners a speech
must or oral
have: report
4.2
Delivering
the
report/spe
ech/talk
4.3
Presenting
in groups
4.4
Overcomin
g anxiety
or stage
fright
At the Lesson 5:
end of The
the Debate
period, 5.1 Types
the of debate
learners 5.2 Skills
must needed in
have: debate
5.3 Ethical
Considera
tions 5.
Dress and
Appearanc
e
At the Lesson 6:
end of Literature
the as
period, communic
the ation
learners Understan
must ding
have: literature
6.1 Short
story
analysis
6.2
Character
Developm
ent and
symbol
At the UNIT 5:
end of Communic
the ation
period, across
the profession
learners s Lesson 1:
must Written
have: modes of
profession
al
communic
ation 1.1
Genres
across
profession
s
1.2
Business
letters,
memorand
a, minutes
of the
meetings
1.3
Business
proposal
1.4 Social
Media
Channels
At the Lesson 2:
end of The Job
the interview
period, 2.1
the Applying
learners for a job
must 2.2
have: Preparing
for a job
interview
 2.3 What
to do and
not to do
during job
interviews

Course OUT PUT

Requirements
 Oral Presentation
25%
 Panel Discussion

Written Outputs

 Writing assignments
30%
Position paper

Collaborative Project

 Planning

Implementation 25%

 Documentation
20%
Class Participation
***100%

***Percentages may be modified after consultation with the students.

Course Attendance in the class signifies readiness to participate in class
Policies discussions and activities.

REFERENCES Purposive-Communication.pdf (ched.gov.ph) *purposivecom.pdf (carinadizonmaellt.com)

OBE Syllabus Purposive Communication 1 Version 2019 - PDFCOFFEE.COM