CALBAYOG ARTS AND

School DESIGN SCHOOL OF Grade level GRADE 12

EASTERN VISAYAS
DAILY Learning
LESSON Teacher DANTE BENEDICT M. SACULO ENTREPRENEURSHIP
Area
PLAN
Teaching September 09, 2024
Dates and G12- Karel Marahuyo MON (8:30- Quarter FIRST
Time 9:30)
TEACHING
TUESDAY
SCHEDULE
Recognize the importance of marketing mix in the development of marketing strategy
I.
CS_EP11/12ENTREP-0h-j-10
OBJECTIVE/S
A. Content The learner demonstrates understanding of environment and market in one’s locality/town.
Standard
B. The learner independently creates a business vicinity map reflective of potential market in
Performance one’s locality/town.
Standards
C. Learning
Competencies Recognize the importance of marketing mix in the development of marketing
/ Objectives strategy CS_EP11/12ENTREP-0h-j-10
(Write the LC
Code for - Identify the elements of the marketing mix and their role in marketing strategy
each)
II. CONTENT The 4P's of Marketing
III. LEARNING
RESOURCES
A. References

1. Teacher’s
Guide pages
2. Learner’s
ENTREPRENEURSHIP ADM (Q1,W7) p. 5-6
Materials pages
3. Textbook
pages
4. Additional
Materials from Athuraliya, Amanda. (2019, February 26). How to Develop an Effective Marketing Mix/ Ahat are
Learning the Marketing Mix Elements.
Resource (LR)
portal
https://creately.com/blog/diagrams/elementsofmarketingmix/#:~:text=Importance%20of%20Marketing
%20Mix&text=Helps%20with%20planning%2C%20developing%20and,is%20suitable%20for%20y our
%20customers

B. Other Laptop and LED TV

Learning
Resources
IV.
PROCEDURES
A. Reviewing Activity 1: MARKET ME!
previous
lesson or Make a video presentation with the following contents. Make sure to promote your local products. The
presenting video should not exceed 3 minutes. Upload the video on google drive the teacher will give you.
the new
lesson2
1. Introduce the product you are selling.
2. State the price of the item/items.
3. Tell your audience how they can reach you.
4. Tell where your audience can buy your product.

Rubric for The Video Presentation

B. Tell students that for today’s lesson and discussion will be the continuation from the previous
Establishing a topic, they will be answering the following process questions:
purpose for -Any ideas about this question, what are the advantages that the entrepreneurs will have when they
the lesson consider marketing strategies suitable with their product

C. Presenting The class will be grouped into four. The group will be given a scenario and each of them will write down
examples/ their observation and insights.
instances
Scenario: FreshSip, a new organic juice brand.

Product: FreshSip offers a range of organic, cold-pressed juices with unique flavors like "Tropical Burst"
and "Green Detox." The juices are free from preservatives and packed in eco-friendly bottles.

Price: FreshSip is priced at a premium compared to regular juices, targeting health-conscious consumers
who are willing to pay more for organic products. The price is $5 per 500ml bottle.

Place: FreshSip juices are sold online via the company's website and major online retailers. Additionally,
they are available at high-end supermarkets, gyms, and health food stores in urban areas.

Promotion: FreshSip uses social media campaigns, influencer marketing, and in-store promotions. They
partner with fitness influencers and nutritionists to promote the health benefits of their juices, offering
discounts for first-time buyers through social media ads.
D. Discussing -Choose a presenter in each group to share their insights on the given illustration.
new concepts -Class reaction on the persenters answers.
and -After the four presenters shares their insights, present the understanding and concept of 4P's in
practicing Marketing.
new skills #1
The 4ps Of Marketing

The marketing mix is carried out through the “4 Ps of marketing.

 Figure 1. Diagram of 4P’s of Promotional Mix

1. Product
What the business is marketing, either a tangible good or a service the company performs.

2. Price
How much the product charges the customer or client.

3. Promotion
Any method that the company uses to market its products or services, including advertising, direct mail,
public relations and content marketing among other methods.

4. Place

It is where the product is distributed, where it is sold, how customers may come across it.
These “4Ps” reveal the key top-level marketing decisions the company must make for each product or
service it sells.

E. Discussing
new concepts
and
practicing
new skills #2
F. Developing Direction: In a separate sheet of paper fill in what is needed. Earlier, you made a video presentation
mastery introducing your product, its price, where buyers may purchase your product, and how they can reach
(Leads to you. The next activity is a continuation of the video presentation activity. However, this time, you add
Formative more information.
Assessment
2)

PRODUCT PROMOTION

PRICE PLACE

G. Finding How can understanding the 4P's of marketing (Product, Price, Place, Promotion) help you make better
practical decisions when choosing between different products or services in your daily life?
applications
of concepts
and skills in
daily living
H. Making How does identifying a "target market" influence overall strategies and decisions in business or personal
generalizatio endeavors?
ns and
abstractions
about the
lesson
I. Evaluating Directions: Answer the question below.
learning

1. Which of the following best describes a "target market"?

a) A random group of people.
b) A specific group of consumers most likely to buy a product.
c) All consumers regardless of their preferences.
d) People who have no interest in the product.

2. What is the primary purpose of identifying a target market?

a) To sell as many products as possible to everyone.
b) To focus marketing efforts on a specific group likely to purchase the product.
c) To exclude certain customers from buying the product.
d) To increase the price of the product for certain customers.

3. Which of the following factors is least important when determining a target market?
a) Age and gender.
b) Personal hobbies.
c) Political affiliation.
d) Income level.

4. If a company sells high-end athletic shoes, who is most likely their target market?
a) Elderly individuals who prefer walking.
b) Budget-conscious shoppers.
c) Fitness enthusiasts and athletes.
d) Individuals with no interest in sports.

5. A local bakery wants to identify its target market. Which group should they focus on?
a) People who rarely eat baked goods.
b) Individuals who prioritize healthy eating and prefer organic products.
c) All residents within a 100-mile radius.
d) People who do not enjoy sweets.

J. Additional
activities for
application

V. REMARKS
VI.
REFLECTION
A. No. of
learners who
earned 80%
in the
evaluation.
B. No. of
learners who
require
additional
activities for
remediation
who scored
below
C. Did the
remedial
lessons work?
No. of
learners who
have caught
up with the
lesson.
D. No. of
learners who
continue to
require
remediation.
E. Which of
my teaching
strategies
worked well?
Why did
these work?
F. What
difficulties
did I
encounter
which my
principal or
supervisor
can help me
solve?
G. What
innovation or
localized
materials did
I use/discover
which I wish
to share with
other
teachers?