DEPARTMENT OF EDUCATION

REGION VI – WESTERN VISAYAS

DIVISION OF BACOLOD CITY
EMILIANO LIZARES NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

Daily Lesson Plan

Principles of Marketing
Subject

First Semester, School Year 2023-2024

Date/s: October 13, 2023

I. SUBJECT MATTER
Learning Area : Principles of Marketing
Learner’s Activity : The learner understands the Goals of Marketing
Teacher’s Activity : The teacher facilitates and monitors the students with their tasks.
Learner’s Output : Discuss each Goals of Marketing
Appreciate the importance of each goal in the marketing process.
Students will apply their knowledge of marketing goals in a role-playing activity.

Integration : Social Science & Mathematics (PPST Indicator 1)

Value Focus : Highlight the importance of delivering value to customers. Emphasize that marketing goals are not only about creating
sales but also about meeting customer needs and expectations.

Most Essential Learning Competency: Discuss the Goals of Marketing (ABM-AOM11-Ia-b-3)

II. REFERENCE MATERIALS

Learner Reference/s (Page Nos.) : None
Teacher’s Guide (Page Nos.) : Principles and Practices in Marketing in the Philippine Setting by Josiah Go & Chiqui Escarel-Go.
Pages 15-16
Other Reference Materials : https://www.marketingstudyguide.com/atar-formula/
Other Attachments : None
Other Teaching-Learning Materials : Laptop, Projector Screen, Projector/LED TV( only if available)
III. PROCEDURE
A. Pre–Activity/ Review
1. Prayer and checking of attendance (5 minutes)
2. Setting of classroom rules (PPST Indicator 5)
 Listen
 Cooperate
 Respect
3. Review
4. Drill/ Motivation

Teacher Activity Learner Activity

The teacher will show a video commercial to the learners Learners will watch the video

QUESTIONS TO THE CLASS:

Do you think the commercial attract the attention of the Yes!
audience?

What is your favorite Fast Food in the Philippines? Possible answers

-Jollibee
-McDonald’s
-Chowking
How about your favorite Fast Food TV commercial?
Possible answers
-Chowking
-Jollibee
-McDonald’s
Define the word GOALS – (PPST Indicator 2)
B. Lesson Proper: (Lecture, Discussion, Discovery Method)

1. Analysis (10 minutes) (PPST Indicator 3)

Teacher Activity Learner Activity

Step 1: Awareness.
Make your target market know you. Inform them, persuade
them and remind them so your brand can be among the
top.

Define the word TARGET MARKET – (PPST Indicator 2)

QUESTIONS TO THE CLASS (PPST Indicator 3) Possible Answer

"Why is it important for a company to ensure that people It’s important that a customer know what product or
are aware of its products or services?" services you are offering.

"Can you think of any advertisements that made you aware Texan Restaurant
of a product you hadn't known about before?"

The teacher will translate the question in Hiligaynon or

Filipino. (PPST Indicator 4)

Step 2: Availability.
Make products available according to the purchase pattern
of the target consumers. Attention should be given to
coverage, placement, display, inventories, resale prices
and goodwill with customers.

QUESTIONS TO THE CLASS (PPST Indicator 3) The learners may provide varied answers based on their
experiences.
Possible Answers:
"How does a product's availability affect your decision to The customer will switch brands if the brand that he/she
purchase it?" wanted to buy is not available
"What are some examples of products that are widely Laundry detergent, sugar, oil, etc
available to consumers?"

Step 3: Trial. Provide a low-risk initial experience to allow

target consumers and customers to form positive
impression. This is typically done via sampling, introductory
price, money back guarantee, among others.

QUESTIONS TO THE CLASS (PPST Indicator 3)

Possible Answers:
"Have you ever been influenced to buy a product after The learners may provide varied answers based on their
trying a sample of it? Why or why not?" experiences.

"What types of products do you think are most effectively No, because I didn’t like the product after I tried.
marketed through sampling?"
Perfume, Cosmetics, etc

Nice Observation!
Thank You for sharing your experiences.
(PPST Indicator 6)

Step 4: Repeat Purchase.

Form an ongoing relevant relationship by continuously
satisfying needs and wants of target consumers to be the
preferred brand. Product and service quality must therefore
deliver as advertised or promised.

QUESTIONS TO THE CLASS (PPST Indicator 3)

"Do you often return to the same stores or brands for your Possible Answers:
purchases? Why or why not?" Yes! If I am not satisfied with the quality or it has some
defects.
"Can you think of any loyalty programs that have
encourage you to keep buying from a specific brand?" Earn Points
2. Application (15 minutes)

Teacher Activity Learner Activity

The teacher will group the students for the Role Playing The students will be given time to brainstorm and plan
Activity. for the role playing activity.

Each group will create a scenario using the Goal of

Marketing

Group 1: Scenario 1: Awareness

Group 2: Scenario 2: Importance of Availability
Group 3: Scenario 3: Trial
Group 4: Scenario 4: Repeat Purchase
4. Abstraction

Teacher Activity Learner Activity

What are the goals of Marketing? The goals of Marketing are:
Awareness
Availability
Trial
Repeat Purchase

Possible Answers:
What is the importance of each goal in the Marketing 1. Each goal in the marketing process has its unique
Process. role and importance. Awareness sets the stage by
making customers aware of your brand, availability
ensures your product is within reach when they
decide to buy, trial gets them to make that initial
purchase, and repeat purchase focuses on building
loyalty and ensuring ongoing customer engagement.
2. Successful marketing strategies often incorporate
all these goals to create a comprehensive and
effective customer journey.
 IV. ASSESSMENT
Direction: On a one fourth (1/2) sheet of paper, answer the questions below with a brief answer.

What are the goals of marketing? Discuss each goal and its importance to marketing?

Rubrics for Essay

Excellent (5 points):

 The essay demonstrates exceptional understanding of the topic, with well-developed ideas and strong, relevant evidence.
 It is exceptionally well-organized, easy to follow, and flows logically.
 The writing is virtually free of grammatical, spelling, punctuation, and formatting errors.
 The essay engages the reader and exhibits creativity or originality.

Good (4 points):

 The essay demonstrates a solid understanding of the topic, with developed ideas and supporting evidence.
 It is well-organized and generally easy to follow, with effective transitions.
 While there may be a few minor errors, they do not significantly distract from the overall quality.

Satisfactory (3 points):

 The essay contains the main ideas and some supporting evidence, but there may be gaps in understanding or depth.
 The organization is basic but generally allows for comprehension.
 There are some noticeable errors, but they do not overly hinder readability.

Needs Improvement (2 points):

 The essay is limited in content and may lack sufficient supporting evidence.
 The organization is unclear, making it difficult to follow the flow of ideas.
 The essay has several noticeable errors that affect readability.

Inadequate (1 point):

 The essay is severely lacking in content and supporting evidence.

 It is disorganized and lacks a clear structure.
 The writing is riddled with errors, making it nearly unreadable.

2. (HOME ACTIVITIES)
Advance research about Contemporary Marketing Approaches.
No. of learners within mastery level

No. of learners needing remediation / reinforcement

Instructional Decision

Prepared by: Checked by:

CHRISTINE JOY D. CANLAS RAMON B. DE LOS REYES, JR.

Teacher I Master Teacher II
OIC- Office of the Asst. Principal II - SHS

Annotations by TA Provider/ Observer: