Ubisoft Montreal

Ubisoft Divertissements Inc., doing business as

Ubisoft Divertissements Inc.
Ubisoft Montreal, is a Canadian video game
developer and a studio of Ubisoft based in Montreal.

The studio was founded in April 1997 as part of

Ubisoft's growth into worldwide markets, with
subsidies from the governments of Montreal, Quebec,
and Canada to help create new multimedia jobs. The
studio's initial products were low-profile children's
games based on existing intellectual property. Ubisoft
Montreal's break-out titles were 2002's Tom Clancy's
Splinter Cell and 2003's Prince of Persia: The Sands of
Time. Subsequently, the studio continued to develop
sequels and related games in both series, and Headquarters in the Peck Building

developing its own intellectual properties such as Trade name Ubisoft Montreal
Assassin's Creed, Far Cry, Watch Dogs, and For Formerly Ubi Soft Montreal (1997–
Honor. 2003)[a]
Company type Subsidiary
By October 2022, the studio employed over 4,000
Industry Video games
staff, making it the largest in the world.[3] The studio
helped to establish Montreal as a creative city, and Founded 25 April 1997
brought other video game developers to establish Headquarters Montreal, Canada
studios there. Number of 4,000+ (2023)[2]
employees
Parent Ubisoft
History Website montreal.ubisoft.com (http
s://montreal.ubisoft.com/en/)

Background and foundation (1997–2001)

Following Ubisoft's initial public offering in 1996, the Montreuil, France-based publisher began looking
to expand into more global markets.[4] Establishing a studio in Quebec was of strong interest to the
company; according to Ubisoft's CEO Yannis Mallat, a Quebec studio would allow them to bring in
French-speaking employees and help with communication with the Montreuil headquarters, and was in
close proximity to the United States, one of the largest markets for video games.[5]

At the same time, the city of Montreal in Quebec was looking to recover from job losses due to
disappearing manufacturing and textile industries from the early 1990s. The controlling political party,
Parti Québécois (PQ), pursued new job creation in technology, computers, and multimedia.[6] Lobbyist
Sylvain Vaugeois, hearing that Ubisoft was searching for jobs, came up with a plan called Plan Mercure
which would incentivize Ubisoft to found a studio in Montreal by having the government subsidize each
employee CA$25,000 for five years, but the government rejected this plan, believing it was too expensive
 for use of public funds. Vaugeois still went on to meet with
Ubisoft, inviting them to visit Montreal and suggesting Plan
Mercure was viable, and upon their visit, discovered that they had
been misled, leading to some embarrassment on the city and
province. PQ representatives of Quebec's and Montreal's
government met with Ubisoft to convince them to establish a
studio in Quebec after hearing that Ubisoft was considering a
The Peck Building, formerly housing studio instead near Boston or in New Brunswick, and recognised
the John W. Peck Shirt and Clothing they needed to follow on some form of Vaugeois' Plan Mercure to
Factory, became Ubisoft Montreal's convince Ubisoft to form a studio in Montreal. Pierre Pettigrew,
headquarters in 1997 (1910). the Minister of Human Resources Development worked with the
Quebec and federal government to come to a solution, whereby
the two governments would split the previously considered
CA$25,000 per employee (CA$15,000 from the Quebec government) to provide 500 new jobs to young
persons and provide training in the multimedia sector.[7] Ubisoft was agreeable to this, and established
Ubisoft Montreal (formally named Ubisoft Divertissements Inc.) on 25 April 1997.[8][9] The studio was
founded in offices in the Peck Building, a former textile factory, located in the Mile End neighbourhood
along Saint-Laurent Boulevard.[10][11]

Martin Tremblay joined the studio as executive vice-president in 1999, and was promoted to chief
operating officer a year later.[12]

The studio began with 50 employees, with half having coming from Ubisoft's Montreuil headquarters,
and the other hired in under the government subsidies. According to Mallet, a founding myth of the
company was that they had thrown the new employees in a room with computers and were told to
develop a game, but Mallet did acknowledge that there was a lack of experience in game development
from this group.[13] Initially, the studio developed children's games based on licensed intellectual
property (IP) such as Donald Duck: Goin' Quackers and games based on the Playmobil series of toys.[14]
While these were not critically significant games, they sold well to keep the studio profitable, and
allowed them to establish an internal program for creating their own IP.[13]

IP establishment and growth (2002–2008)

Ubisoft Montreal's break-out title came through Tom Clancy's Splinter Cell, released in 2002.[15] Prior to
this, Ubisoft had closed down an internal development studio at the New York offices in 1999, which had
been working on a game called The Drift, a third-person shooter with elements of stealth. Ubisoft had
found the game lacking cohesion, and despite efforts to rebrand it as a potential James Bond game,
Ubisoft opted to halt development and transfer key staff and all the work in progress to Ubisoft
Montreal.[13] The next year in 2000, Ubisoft acquired Red Storm Entertainment, which had successfully
produced games based on Tom Clancy novels. The acquisition included the license to develop more Tom
Clancy-based games, as well as access to the Unreal game engine.[13] The Ubisoft Montreal team started
experimenting with modern spy gadgetry within the existing Drift elements, and found some potential
promise to make a game in the Tom Clancy's series from it. With Metal Gear Solid 2: Sons of Liberty
soon to be released, Ubisoft Montreal was tasked with creating the Metal Gear Solid killer, which
resulted in the first Splinter Cell game. The Montreal studio continued to develop several of the Splinter
Cell sequels through 2010.[13]
In 2001, Ubisoft acquired the rights to the Myst, Chessmaster, and Prince of Persia IPs from Mattel and
The Learning Company. Mattel was adamant about getting the Prince of Persia series and assured that
the Montreal studio got the first chance to work with it.[13] Ubisoft Montreal took the original 2D
platforming games into a third-person 3D perspective, incorporating parkour, as well as bringing the
series' original creator Jordan Mechner as a consultant for the game's story. Prince of Persia: The Sands
of Time was released in 2003, and proved a critical and financial success, with over 14 million copies sold
by 2014, as well as several sequels.[13]

A small team in Ubisoft Montreal worked on developing a Prince of Persia for the next-generation
consoles starting in 2004. They wanted to break away from having the player-character as a prince, and
soon came to the concept of having the player control one of the Assassins in protecting the prince during
the period of the Third Crusade. The newer hardware allowed them to expand the linear gameplay from
Prince of Persia: The Sands of Time into an open world. Ubisoft was not keen on releasing a title in the
Prince of Persia series where the Prince was not the prime character, and the title was reworked to be a
new IP, called Assassin's Creed that ended up being released in 2007, selling over 10 million units by
2014.[13] This was the third major IP being developed at Ubisoft Montreal, and has also had numerous
sequels since its release.[13]

Yet another major IP came to Ubisoft Montreal was the Far Cry series. Ubisoft had initially contracted
with Crytek to expand their demonstration of their CryEngine into a full game named Far Cry, which
Ubisoft published in 2004. After its release, Crytek was approached by Electronic Arts to develop
exclusively for them. Ubisoft established a deal with Crytek for the rights to Far Cry and a persistent
licence to the CryEngine. Ubisoft assigned Ubisoft Montreal to develop console releases of Far Cry,
which allowed them to continue to work with the licence and improve upon the CryEngine, making a new
proprietary engine called the Dunia engine.[13] The Montreal team created several sequels to Far Cry,
starting with Far Cry 2 released in 2008.[13]

During this period, in 2005, the government of Quebec gave Ubisoft CA$5 million to expand with
anticipation of reaching 2,000 employees by 2010.[16] In 2007, with already 1,600 employees, the
government increased to CA$19 million to reach 3,000 employees by 2013, which would make Ubisoft
Montreal the world's largest game development studio.[17]

During his time as COO, Martin Tremblay was a staunch supporter of non-compete clauses, in large part
due to an incident in which Electronic Arts hired away several Ubisoft Montreal employees to the at the
time newly opened EA Montreal studio.[18] When Tremblay left Ubisoft in 2006 to become President of
Worldwide Studios at Vivendi Games, he was prevented from taking the new position by a court order
enforcing the non-compete clause in his Ubisoft contract.[19] Upon Tremblay's departure in 2006, Yannis
Mallat, a producer on the Prince of Persia games, became the new CEO, also filling the same roles as
Tremblay's COO position.[20]

Ongoing development (2009–current)

Ubisoft Montreal continue to develop games in the Tom Clancy's, Prince of Persia, Assassin's Creed, and
Far Cry series, with various Ubisoft studios assisting at times. These series established Ubisoft
Montreal's approach around open world games, a goal that Ubisoft wanted as the publisher prepared for
the eighth generation of consoles, as well as dedication to the authenticity and historical accuracy of their
products.[13][11] To continue to expand its portfolio, Ubisoft Montreal subsequently developed the Watch
Dogs series, with the first game released in 2014. Watch Dogs was developed as a modern, urban open
world game, but to differentiate itself from Grand Theft Auto, incorporated elements of hacking and
surveillance.[21]

In 2013 Ubisoft acquired THQ Montreal and merged it into Ubisoft Montreal.[22][23][11]

Ubisoft Montreal developed another new IP, For Honor, which was first released in 2017. Atypical of
Ubisoft Montreal's properties, For Honor is a multiplayer action combat game that uses various warriors
from across various time periods. It had been an idea that its lead developer Jason Vandenberghe had had
for at least ten years prior to its announcement.[24] For Honor represents the studio's first attempt at an
"ongoing game", producing ongoing content released on a seasonal basis.

In June and July 2020, as part of a larger wave of accusations of sexual misconduct through the video
game industry as part of the #MeToo movement, several high-profile people within Ubisoft as a whole
were also accused of misconduct. As part of a number of voluntary regulations following internal
investigations, Ubisoft Montreal's CEO and managing director for Ubisoft's Canadian studios Yannis
Mallat also stepped down and left the company on July 11, 2020.[25] Christophe Derennes was named to
replace Mallat.[26]

Ubisoft Montreal ventured into mobile game development, announcing Tom Clancy's Rainbow Six
Mobile on April 5, 2022, for Android and iOS.[27] The title is the mobile-adapted version of the studio's
2015 tactical shooter Tom Clancy's Rainbow Six Siege.[28] As of 2023, the studio employs more than
4,000 people.[29]

Technology

Games developed
Ubisoft Montreal is the principal developer for games in the Assassin's Creed, Prince of Persia, Far Cry,
Tom Clancy's Splinter Cell, Tom Clancy's Rainbow Six, and Watch Dogs series, among other titles.
However, this does not mean that they develop all the titles in these franchises, and more often than not,
other Ubisoft studios support them with development.[30]

Tom Clancy's Splinter Cell series (2002–2010)

Prince of Persia series (2003–2010)
Tom Clancy's Rainbow Six series (2003–present)
Far Cry series (2005–2019)
Assassin's Creed series (2007–present)
Watch Dogs series (2014–2016)
Child of Light (2014)
For Honor (2017)
Transference (2018)
 Roller Champions (2022)

Impact
The establishment of Ubisoft Montreal is considered to have a significant impact on Montreal. The Mile
End area over the subsequent years transformed from a low-rent area to a commercial hub with new
businesses, stores, restaurants and other attractions for the young workforce.[31][10] For the city overall,
Ubisoft Montreal was the first major video game studio and helped to establish its position as a creative
city. Several other publishers, including Electronic Arts, Eidos Interactive, THQ, and Warner Bros.,
established studios in Montreal following Ubisoft, with the Quebec and federal governments continuing
to offer subsidy programs to support high-tech job creation.[7][32] In exchange, the studio has spent up to
CA$3.5 billion in the province of Quebec, and with their parent publisher, helped to open Ubisoft Quebec
in Quebec City in 2005 and Ubisoft Saguenay in Saguenay in 2018 to help support Ubisoft Montreal's
efforts, using similar tax incentives from the province to help found these.[33]

Notes
a. The former "Ubi Soft" name was changed across all of its divisions to "Ubisoft" on 9
September 2003 as part of a rebranding strategy.[1]

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External links

Companies portal

Official website (https://montreal.ubisoft.com/en/)

Retrieved from "https://en.wikipedia.org/w/index.php?title=Ubisoft_Montreal&oldid=1252124593"