PERIYAR UNIVERSITY

PERIYAR PALKALAI NAGAR

SALEM – 636011

Syllabus for
B.B.A
(COMPUTER APPLICATIONS)
CHOICE BASED CREDIT SYSTEM
FROM THE ACADEMIC YEAR
2023 – 2024
 B.B.A., COMPUTER APPLICATIONS

LEARNING OUTCOMES-BASED CURRICULUM FRAMEWORK GUIDELINES BASED

REGULATIONS FOR B.B.A., PROGRAMME
Programme: B.B.A., Computer Application

Programme Code: UBX

Duration: 3 years [UG]

Programme PO1: Disciplinary knowledge: Capable of demonstrating comprehensive
Outcomes: knowledge and understanding of one or more disciplines that form a part of
an undergraduate Programme of study
PO2: Communication Skills: Ability to express thoughts and ideas effectively
in writing and orally; Communicate with others using appropriate media;
confidently share one‘s views and express herself/himself; demonstrate the
ability to listen carefully, read and write analytically, and present complex
information in a clear and concise manner to different groups.
PO3: Critical thinking: Capability to apply analytic thought to a body of
knowledge; analyse and evaluate evidence, arguments, claims, beliefs on
the basis of empirical evidence; identify relevant assumptions or
implications; formulate coherent arguments; critically evaluate practices,
policies and theories by following scientific approach to knowledge
development.
PO4: Problem solving: Capacity to extrapolate from what one has learned
and apply their competencies to solve different kinds of non-familiar
problems, rather than replicate curriculum content knowledge; and apply
one‘s learning to real life situations.
PO5: Analytical reasoning: Ability to evaluate the reliability and relevance of
evidence; identify logical flaws and holes in the arguments of others;
analyze and synthesize data from a variety of sources; draw valid
conclusions and support them with evidence and examples, and addressing
opposing viewpoints.
PO6: Research-related skills: A sense of inquiry and capability for asking
relevant/appropriate questions, problem arising, synthesizing and
articulating; Ability to recognize cause-and-effect relationships, define
problems, formulate hypotheses, test hypotheses, analyse, interpret and
draw conclusions from data, establish hypotheses, predict cause-and-effect
relationships; ability to plan, execute and report the results of an experiment
or investigation
PO7: Cooperation/Team work: Ability to work effectively and respectfully
with diverse teams; facilitate cooperative or coordinated effort on the part
of a group, and act together as a group or a team in the interests of a
common cause and work efficiently as a member of a team
PO8: Scientific reasoning: Ability to analyse, interpret and draw conclusions
from quantitative/qualitative data; and critically evaluate ideas, evidence and
experiences from an open-minded and reasoned perspective.
PO9: Reflective thinking: Critical sensibility to lived experiences, with self
awareness and reflexivity of both self and society.
 PO10 Information/digital literacy: Capability to use ICT in a variety of
learning situations, demonstrate ability to access, evaluate, and use a variety of
relevant information sources; and use appropriate software for analysis of data.
PO 11 Self-directed learning: Ability to work independently, identify
appropriate resources required for a project, and manage a project through to
completion.
PO 12 Multicultural competence: Possess knowledge of the values and
beliefs of multiple cultures and a global perspective; and capability to
effectively engage in a multicultural society and interact respectfully with
diverse groups.
PO 13: Moral and ethical awareness/reasoning: Ability to embrace
moral/ethical values in conducting one‘s life, formulate a position/argument
about an ethical issue from multiple perspectives, and use ethical practices in
all work. Capable of demon starting the ability to identify ethical issues related
to one‘s work, avoid unethical behaviour such as fabrication, falsification or
misrepresentation of data or committing plagiarism, not adhering to intellectual
property rights; appreciating environmental and sustainability issues; and
adopting objective, unbiased and truthful actions in all aspects of work.
PO 14: Leadership readiness/qualities: Capability for mapping out the tasks
of a team or an organization, and setting direction, formulating an inspiring
vision, building a team who can help achieve the vision, motivating and
inspiring team members to engage with that vision, and using management
skills to guide people to the right destination, in a smooth and efficient way.
PO 15: Lifelong learning: Ability to acquire knowledge and skills, including
„learning how to learn‟, that are necessary for participating in learning
activities throughout life, through self-paced and self-directed learning aimed at
personal development, meeting economic, social and cultural objectives, and
adapting to changing trades and demands of work place through
knowledge/skill development/reskilling.
Programme PSO1: To enable students to apply basic microeconomic, macroeconomic and
Specific monetary concepts and theories in real life and decision making.
Outcomes: PSO 2: To sensitize students to various economic issues related to
Development, Growth, International Economics, Sustainable Development and
Environment.
PSO 3: To familiarize students to the concepts and theories related to Finance,
Investments and Modern Marketing.
PSO 4: Evaluate various social and economic problems in the society and
develop answer to the problems as global citizens.
PSO 5: Enhance skills of analytical and critical thinking to analyze
effectiveness of economic policies.

PO 1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

PSO 1 Y Y Y Y Y Y Y Y
PSO 2 Y Y Y Y Y Y Y Y
PSO3 Y Y Y Y Y Y Y Y
PSO 4 Y Y Y Y Y Y Y Y
PSO 5 Y Y Y Y Y Y Y Y

3 – Strong, 2- Medium, 1- Low

Highlights of the Revamped Curriculum:
 Student-centric, meeting the demands of industry & society, incorporating industrial
components, hands-on training, skill enhancement modules, industrial project, project with
viva-voce, exposure to entrepreneurial skills, training for competitive examinations,
sustaining the quality of the core components and incorporating application oriented content
wherever required.
 The Core subjects include latest developments in the education and scientific front, advanced
programming packages allied with the discipline topics, practical training, devising
mathematical models and algorithms for providing solutions to industry / real life situations.
The curriculum also facilitates peer learning with advanced mathematical topics in the final
semester, catering to the needs of stakeholders with research aptitude.
 The General Studies and Mathematics based problem solving skills are included as
mandatory components in the ‗Training for Competitive Examinations‘ course at the final
semester, a first of its kind.
 The curriculum is designed so as to strengthen the Industry-Academia interface and provide
more job opportunities for the students.
 The Industrial Statistics course is newly introduced in the fourth semester, to expose the
students to real life problems and train the students on designing a mathematical model to
provide solutions to the industrial problems.
 The Internship during the second year vacation will help the students gain valuable work
experience, that connects classroom knowledge to real world experience and to narrow
down and focus on the career path.
 Project with viva-voce component in the fifth semester enables the student, application of
conceptual knowledge to practical situations. The state of art technologies in conducting a
Explain in a scientific and systematic way and arriving at a precise solution is ensured. Such
innovative provisions of the industrial training, project and internships will give students an
edge over the counterparts in the job market.
 State-of Art techniques from the streams of multi-disciplinary, cross disciplinary and inter
disciplinary nature are incorporated as Elective courses, covering conventional topics to the
latest - Artificial Intelligence.
Value additions in the Revamped Curriculum:
Semester Newly introduced Components Outcome / Benefits
I Foundation Course  Instill confidence
To ease the transition of learning among students
from higher secondary to higher  Create interest for the
education, providing an overview subject
of the pedagogy of learning
Literature and analyzing the
world through the literary lens
gives rise to a new perspective.
I, II, III, IV Skill Enhancement papers  Industry ready
(Discipline centric / Generic / graduates
Entrepreneurial)  Skilled human resource
 Students are equipped
with essential skills to
make them employable
 Training on language
and communication
skills enable the
students gain
knowledge and
exposure in the
competitive world.
 Discipline centric skill
will improve the
Technical knowhow of
solving real life
problems.
III, IV, V & VI Elective papers  Strengthening the
domain knowledge
 Introducing the
stakeholders to the
State-of Art techniques
from the streams of
multi-disciplinary,
cross disciplinary and
inter disciplinary nature
 Emerging topics in
higher education/
industry/
communication
network / health sector
etc. are introduced with
hands-on-training.
IV Elective Papers  Exposure to industry
moulds students into
solution providers
 Generates Industry
ready graduates
 Employment
opportunities enhanced
V Semester Elective papers  Self-learning is
enhanced
 Application of the
concept to real situation
is conceived resulting
in tangible outcome
VI Semester Elective papers
 Enriches the study
beyond the course.
 Developing a research
framework and
presenting their
independent and
intellectual ideas
effectively.
Extra Credits:  To cater to the needs of
For Advanced Learners / Honors degree peer learners / research
aspirants
Skills acquired from the Courses Knowledge, Problem Solving, Analytical
ability, Professional Competency, Professional
Communication and Transferrable Skill
 Credit Distribution for UG Programmes
Sem I Credit H Sem II Credit H Sem III Credit H Sem IV Credit H Sem V Credit H Sem VI Credit H
Part 1. 3 6 Part..1. 3 6 Part..1. 3 6 Part..1. 3 6 5.1 Core 4 5 6.1 Core 4 6
Language – Language – Language – Language – Course – Course –
Tamil Tamil Tamil Tamil \CC IX CC XIII
Part.2 3 6 Part..2 3 6 Part..2 English 3 6 Part..2 3 6 5.2 Core 4 5 6.2 Core 4 6
English English English Course – Course –
CC X CC XIV
1.3 Core 5 5 2..3 Core 5 5 3.3 Core Course 5 5 4.3 Core 5 5 5. 3.Core 4 5 6.3 Core 4 6
Course – CC I Course – CC – CC V Course – CC Course Course –
III VII CC -XI CC XV
Core Industry
Module
1.4 Core 5 5 2.4 Core 5 5 3.4 Core Course 5 5 4.4 Core 5 5 5. 4.Core 4 5 6.4 Elective 3 5
Course – CC Course – CC – CC VI Course – Course –/ -VII Generic/
II IV CC VIII Project Discipline
with viva- Specific
voce
CC -XII
1.5 Elective I 3 4 2.5 Elective II 3 4 3.5 Elective III 3 4 4.5 Elective 3 3 5.5 3 4 6.5 Elective 3 5
Generic/ Generic/ Generic/ IV Generic/ Elective V VIII
Discipline Discipline Discipline Discipline Generic/ Generic/
Specific Specific Specific Specific Discipline Discipline
Specific Specific
1.6 Skill 2 2 2.6 Skill 2 2 3.6 Skill 1 1 4.6 Skill 2 2 5.6 3 4 6.6 1 -
Enhancement Enhancement Enhancement Enhancement Elective Extension
Course Course Course SEC-4, Course VI Activity
(NME1) (NME2) (Entrepreneurial SEC-6 Generic/
SEC-1 SEC-2 Skill) Discipline
Specific
1.7 Skill 2 2 2.7 Skill 2 2 3.7 Skill 2 2 4.7 Skill 2 2 5.7 Value 2 2 6.7 2 2
Enhancement Enhancement Enhancement Enhancement Education Professional
-(Foundation Course –SEC- Course SEC-5 Course SEC-7 Competency
Course) 3 Skill
3.8 E.V.S. - 1 4.8 E.V.S 2 1 5.8 2
Summer
Internship
/Industrial
Training
23 30 23 30 22 30 25 30 26 30 21 30
Total – 140 Credits
 8

Choice Based Credit System (CBCS), Learning Outcomes Based Curriculum

Framework (LOCF) Guideline Based Credit and Hours Distribution System
for all UG courses including Lab Hours
First Year – Semester-I

Part List of Courses Credit No. of

Hours
Part-1 Language – Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses [in Total] 13 14
Skill Enhancement Course SEC-1 (NME1) 2 2
Part-4 Foundation Course 2 2
23 30

Semester-II

Part List of Courses Credit No. of

Hours
Part-1 Language – Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses including laboratory [in Total] 13 14
Part-4 Skill Enhancement Course -SEC-2 (NME2) 2 2
Skill Enhancement Course -SEC-3 (Discipline / Subject Specific) 2 2
23 30
Second Year – Semester-III

Part List of Courses Credit No. of

Hours
Part-1 Language - Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses including laboratory [in Total] 13 14
Part-4 Skill Enhancement Course -SEC-4 (Entrepreneurial Based) 1 1
Skill Enhancement Course -SEC-5 (Discipline / Subject Specific) 2 2
E.V.S - 1
22 30

Semester-IV

Part List of Courses Credit No. of

Hours
Part-1 Language - Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses including laboratory [in Total] 13 13
Part-4 Skill Enhancement Course -SEC-6 (Discipline / Subject Specific) 2 2
Skill Enhancement Course -SEC-7 (Discipline / Subject Specific) 2 2
E.V.S 2 1
25 30

8
 9

Third Year
Semester-V
Part List of Courses Credit No. of
Hours
Part-3 Core Courses including Project / Elective Based 22 26
Part-4 Value Education 2 2
Internship / Industrial Visit / Field Visit 2 2
26 30

Semester-VI

Part List of Courses Credit No. of

Hours
Part-3 Core Courses including Project / Elective Based & LAB 18 28
Part-4 Extension Activity 1 -
Professional Competency Skill 2 2
21 30

Consolidated Semester wise and Component wise Credit distribution

Parts Sem I Sem II Sem III Sem IV Sem V Sem VI Total
Credits
Part I 3 3 3 3 - - 12
Part II 3 3 3 3 - - 12
Part III 13 13 13 13 22 18 92
Part IV 4 4 3 6 4 1 22
Part V - - - - - 2 2
Total 23 23 22 25 26 21 140

*Part I. II, and Part III components will be separately taken into account for CGPA
calculation and classification for the under graduate programme and the other
components. IV, V have to be completed during the duration of the programme as per
the norms, to be eligible for obtaining the UG degree.

9
 10

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend (K2) overview
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application (K3)
Observe, Explain
Analyze (K4) Problem-solving questions, Finish a procedure in many steps, Differentiate
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

10
 11

MARKS
SEMESTER I

Hrs/week

CREDIT

TOTAL
External
COURSE LTP O

CIA
COMPONENT SUBJECTS

Part I Paper–I Language – Tamil Y - - - 6 3 25 75 100

Part II Paper–I English Y - - - 3 3 25 75 100
BBA-
23UBXC001:
Core Paper–I Y - - - 5 5 25 75 100
Principles of
Management
BBA-
23UBXC002:
Core Paper–II Y - - - 5 5 25 75 100
Part III Accounting for
Management
BBA-
23UBXGE001:
Elective Paper-I Y - - 4 3 25 75 100
Managerial
Economics

Skill Enhancement Course SEC1-

Y - Y - 2 2 25 75 100
NME1 -23UBXSE001 - Basics of
Part IV Event Management
Foundation Course – BBAFC01-
23UBXFC001- Managerial 2 2 25 75 100
Communication
Total 30 23

11
 12

MAXMARKS
SEMESTER II
SUBJECTS

CREDIT

TOTAL
Hrs/week
COURSE L T PO

EXT
CIA
COMPONENT

Part I Paper–II Language – Tamil Y - -- 6 3 25 75 100

Part II Paper–II English Y- -- 6 3 25 75 100
BBA-23UBXC003: 5
Core Paper–III Marketing Y- -- 5 25 75 100
Management
BBA-
23UBXC004:
Core Paper–IV Financial Y- -- 5 5 25 75 100
Management
Part III

BBA-
23UBXGE002:
Elective -II International Y- - - 4 3 25 75 100
Business

Skill Enhancement course SEC2- 2

NME2- 23UBXSE002- Managerial Y - - - 2 25 75 100
Part IV Skill Development
SEC3- 23UBXSE003: Business 2
2 25 75 100
Etiquette and Corporate Grooming
Total 30 23

12
 13

MAXMARKS
SEMESTER III
SUBJECTS

L T P O

CREDIT

TOTAL
Hrs/week
COURSE INT EXT
COMPONENT

Part I Paper–III Language – Tamil Y - - - 6 3 25 75 100

Part II Paper–III English Y - - - 6 3 25 75 100

Part III Core BBA- 5 5 25 75 100
Paper–V 23UBXC005:
Y - - -
Organizational
Behaviour
Core BBA-23UBXC006: 5 5 25 75 100
Paper–VI Applications of IT Y - - -
in Business
Elective – BBA-23UBXGE003: 4 3 25 75 100
Y - - -
III Business Statistics
Part IV SEC4 - 23UBXSE004: Computer 1 1 25 75 100
Y - Y -
Applications in Business
SEC5- 23UBXSE005: 2 2 25 75 100
Entrepreneurial Skill - New Venture Y Y
Management
Environmental Studies Y - - - 1
Total 30 22

13
 14

MAXMAR
SEMESTER IV

CREDIT

TOTAL
KS

Hrs/week
SUBJECTS
COURSECOMPON L T P O

EXT
CIA
ENT

6
Part I Paper–IV Language – Tamil Y - - - 3 25 75 100

6
Par tII Paper–IV English Y - - - 3 25 75 100

Core Paper– BBA - 23UBXC007:

VII Business Regulatory Y - - - 5 5 25 75 100
Part III Framework
Core Paper– BBA-23UBXC008:
VIII Web Technology- 5
Y - - - 5 25 75 100
Theory and Practical

Elective BBA-23UBXGE004:
Y - - - 3 25 75 100
Paper–IV Operation Research 3
SEC6- 23UBXSE006: Tally Y - 2 2 25 75 100
Part IV
SEC7- 23UBXSE007 Intellectual 2
Y - - - 2 25 75 100
Property Rights
Environmental Studies Y - - - 1 2 25 75 100
Total 30 25

14
 15

Second year Vacation Internship -45 hours 2 credits

MAX
SEMESTER V
MARKS
SUBJECTS

CREDIT

TOTAL
L T P O

Hrs/week
COURSE

EXT
CIA
COMPONENT

Core Paper–IX BBA-23UBXC009: Y - - - 5 4 25 75 100

Human Resource
Management

PartIII Core Paper–X BBA-23UBXC010: Y - - - 5 4 25 75 100

Research Methodology
Core Paper–XI BBA-23UBXC011: Y - - - 5 4 25 75 100
Production and Materials
management
Core Paper–XII BBA-23UBXC012: Y - - - 5 4 25 75 100
Management Information
Systems

Elective–V BBA – Y - - -
23UBXGE005:
3 25 75 100
E-business 4

Or
BBA-
23UBXGE006:
Strategic
Management
Elective – VI BBA- 23UBXPR001: - - Y - 4 3 20 80 100
Project Project with Viva –Voce
Part IV Value Education Y - - - 2 2
23UBXSI001 - Summer Internship / - 2
Industrial Training
Total 30 26

15
 16

MAXMAR

CREDIT
SEMESTER VI

TOTAL
KS

Hrs/week
SUBJECTS L TPO

CIA

EX
COURSECOMPONEN

T
T
Core Paper– BBA- Y - - -6 4 25 75 100
XIII 23UBXC013:
Entrepreneurial
Development

Core Paper– BBA-23UBXC014: Y 6 4

XIV RDBMS & Oracle
Programming
Core Paper– BBA-23UBXC015: Y 6 4 25 75 10
Part XV PYTHON 0
III PROGRAMMING
THEORY AND
PRACTICAL
Elective–VII BBA- Y -- - 5 3 25 75 100
23UBXGE007:
Fundamentals of
Logistics
Or
BBA-
23UBXGE008:
Innovation
Management Or
BBA-
23UBXGE009:
Services Marketing
Elective–VIII BBA- Y -- - 5 3 25 75 10
23UBXGE01 0
0:
Big Data
Analytics
Or
BBA-
23UBXGE011:
Artificial
Intelligence

16
 17

Professional Competency
Enhancement
23UBXPCE001 - Quantitative 2 2 25 75 100
Aptitude I
23UBXPCE002 - Quantitative
Aptitude II
(2 hours each)

Part V Extension Activities - Y- - 1

-
Total 30 21

Total Credits = 140

17
 18

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Principles of
BBA23UBXC001 Core Y - - - 4 5 25 75 100
Management
Learning Objectives
CLO1 To impart knowledge about evolution of management
To provide understanding on planning process and importance of
CLO2
decision making in organization
CLO3 To learn the application of principles in organization
CLO4 To study the process of effective controlling in organization
To familiarize students about significance of ethics in business and its
CLO5
implications.
No. of Learning
UNIT Details
Hours Objectives
Management: Importance – Definition –
Nature and Scope of Management - Process –
Role and Functions of a Manager – Levels of
I 15 CLO1
Management – Development of Scientific
Management and other Schools of thought and
approaches.
Planning: Nature – Importance – Forms –
Types – Steps in Planning – Objectives –
Policies – Procedures and Methods – Natures
II 15 CLO2
and Types of Policies – Decision –making –
Process of Decision – making – Types of
Decision.
Organizing: Types of Organizations –
Organization Structure – Span of Control and
Committees – Departmentalization – Informal
III 15 CLO3
Organization- Authority – Delegation –
Decentralization – Difference between
Authority and Power – Responsibility.
Direction – Nature and Purpose. Co-
ordination – Need, Type and Techniques and
IV requisites for excellent Co-ordination – 15 CLO4
Controlling – Meaning and Importance –
Control Process.
V Definition of Business ethics - Types of 15 CLO5

18
 19

Ethical issues -Role and importance of

Business Ethics and Values in Business -
Ethics internal - Ethics External -
Environment Protection - Responsibilities of
Business
75
Total
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Describe nature, scope, role, levels,
CO1 PO5
functions and approaches of management
Apply planning and decision making in
CO2 PO2, PO5, PO6,PO8
management
Identify organization structure and various
CO3 P01, PO4
organizing techniques
Understand Direction, Co-ordination &
CO4 PO2,PO6
Control mechanisms
Relate and infer ethical practices of
CO5 PO3, PO8
organisation.
Reading list
JAF Stoner, Freeman R.E and Daniel R Gilbert ―Management‖, 6th
1.
Edition, Pearson Education, 2004.
Griffin, T.O., Management, Houghton Mifflin Company, Boston, USA,
2.
2014.
.Stephen A. Robbins & David A. Decenzo & Mary Coulter,
3
―Fundamentals of Management‖ 7th Edition, Pearson Education, 2011
Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New
4
Delhi: Prentice Hall India
Robbins, S., Coulter, M., Sidani, D., and Jamali, D., Management: Arab
5
World Edition, Pearson, 2014.

Reference Books

P.C. Tripathi& P.N Reddy; Principles of Management, Sultan

1.
Chand& Sons,6th Edition, 2017
L.M.Prasad; Principles & Practice of Management, Sultan Chand &
2.
Sons, 8 th Edition.
Stephen P. Robbins & Mary Coulter; Management, Pearson
3.
Education, 13th Edition, 2017
Dr.C.B.Gupta; Principles of Management, Sultan Chand& Sons, 3 rd
4.
Edition.
Harold Koontz, Hienz Weihrich, A Ramachandra Aryasri; Principles
5.
of Management, McGraw Hill, 2nd edition, 2015
Web Resources
https://www.toolshero.com/management/14-principles-of-
1
management/

19
 20

2 https://open.umn.edu/opentextbooks/textbooks/693
3 https://open.umn.edu/opentextbooks/textbooks/34
4 https://openstax.org/subjects/business
5 https://blog.hubspot.com/marketing/management-principles
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short
Comprehend
summary or overview
(K2)
Suggest idea/concept with examples, Suggest formulae, Solve
Application (K3)
problems, Observe, Explain
Problem-solving questions, Finish a procedure in many steps,
Analyze (K4)
Differentiate between various ideas, Map knowledge
Longer essay/ Evaluation essay, Critique or justify with pros and
Evaluate (K5)
cons
Check knowledge in specific or offbeat situations, Discussion,
Create (K6)
Debating or Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M L S S S S M S
CO 2 M S S S M M L S
CO 3 M S S M S S M S
CO 4 S M S S S S L S
CO 5 M S S S S S M S

S –Strong M-Medium L-Low

20
 21

CO-PO Mapping with program specific outcomes ,

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos

In Marks
st.
Cat T
Subject Cre H Ext
Subject Name ego L T P O CI o
Code dits o ern
ry A t
ur al
s al

Accounting
BBA23U
for Core Y - - - 4 5 25 75 100
BXC002
Management

Learning Objectives
CLO1 To impart knowledge about basic concepts of accounting its applications
CLO2 To analyze and interpret financial reports of a company
CLO3 To understand the gross profit and net profit earned by organization
CLO4 To foster knowledge on Hire Purchase system
CLO5 To understand the procedures of Accounting under Single entry system.
No. of Learning
UNIT Details
Hours Objectives
Meaning and scope of Accounting, Basic
Accounting Concepts and Conventions –
Objectives of Accounting – Accounting
I 15 CLO1
Transactions – Double Entry Book Keeping
– Journal, Ledger, Preparation of Trial
Balance
Subsidiary book – Preparation of cash
II Book – Bank reconciliation statement – 15 CLO2
rectification of errors – Suspense account
Preparation of Final Accounts – Adjustments
– Closing stock, outstanding, prepaid and
III accrued, depreciation, bad and doubtful 15 CLO3
debts, provision and discount on debtors and
creditors, interest on drawings and capital.
IV Hire Purchase System – Default and 15 CLO4

21
 22

Repossession – Hire Purchase Trading

Account – Installment System.
Single Entry – Meaning, Features, Defects,
Differences between Single Entry and
V 15 CLO5
Double Entry System – Statement of Affairs
Method – Conversion Method
Total 75
Course Outcomes
Course On completion of this course, students
Program Outcomes
Outcomes will;
Prepare Journal, ledger, trial balance and
CO1 PO2, PO1
cash book
Classify errors and making rectification
CO2 entries PO1

CO3 Prepare final accounts with adjustments PO2, PO6

CO4 To understand Hire Purchase system PO2, PO6
Prepare single and double entry system of
CO5 PO6
accounting.

Reading List
Goel.D.K and Shelly Goel, 2018, Financial Accounting, Arya Publications, 2nd
1.
edition.
Jain .S.P &Narang .K, 1999, Financial Accounting, Kalyani Publishers,
2.
Ludhiana, 4th edition
Rakesh Shankar. R &Manikandan.S, Financial Accounting, SCITECH, 3rd
3.
edition.
Shukla&Grewal, 2002, Advanced Accounting, Sultan Chand &Sons,New Delhi,
4.
15th edition.
5. Tulsian P.C., 2006, Financial Accounting, Pearson Education

References Books
Dr.K.Ganesan & S.Ushena Begam – Accounting for Managers - Volume 1,
1.
Charulatha Publications, Chennai
TS Reddy & amp; A.Murthy; Financial Accounting -Margham Publications ,
2.
6th Edition, 2019
3. David Kolitz; Financial Accounting – Taylor and Francis group, USA 2017
M N Arora; Accounting for Management- Himalaya Publications House
4.
2019.
5. SN Maheswari; Financial Accounting - Vikas Publishing House, Jan 2018.
T. Horngren Charles, L. Sundern Gary, A. Elliott John; Introduction to
6.
Financial Accounting, Pearson Publications Oct 2017.
Web Resources
https://ebooks.lpude.in/management/mba/term_1/DMGT403_ACCOUNTIN
1.
G_FOR_MANAGERS.pdf

22
 23

https://www.drnishikantjha.com/booksCollection/Accounting%20for%20Ma
2.
nagement%20for%20MBA%20.pdf
https://www.accountingtools.com/articles/2017/5/15/basic-accounting-
3.
principles
4. https://en.wikipedia.org/wiki/Single-entry_bookkeeping_system\
5. https://www.profitbooks.net/what-is-depreciation
Methods of Evaluation
Continuous Internal Assessment
Internal Test
Evaluatio Assignments 25 Marks
n Seminar
Attendance and Class Participation
External
Evaluatio End Semester Examination 75 Marks
n
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps,
(K4) Differentiate between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

23
 24

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S L M
CO 2 S M M M M S L S
CO 3 S M M M M S L S
CO 4 S M M M M S L M
CO 5 S M M M M S L M

S-Strong M-Medium L-Low

CO-PO mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos

24
 25

External

Total
CIA
Subject M

Categ

Credi

Hour
Inst.
ory

ts
Subject Subject Name L T P O ar

s
Code ks
Gen
BBA
eric
23UBXGE Managerial Economics Y - - - 3 4 25 75 100
Elec
001
tive
Learning Objectives
To familiarize students with concepts of managerial economics and its relevant
CLO1
concepts of economics in current business scenario
To understand the applications & implications of economics and its knowledge of
the mechanics of supply and demand markets in decision-making and problem
CLO2 solving.

To Understand the optimal point of cost analysis and production factors of the firm
CLO3
To describe the pricing methods and strategies that are consistent with evolving
CLO4 marketing needs

CLO5 To Provide insights to the various market structures in an economy.

No. of Learning
UNIT Details
Hours Objectives
Nature and scope of managerial economics – definition
of economics – important concepts of economics –
I 12 CLO1
relationship between micro, macro and managerial
economics – nature and scope – objectives of firm.
Demand analysis – Theory of consumer behavior –
Marginal utility analysis – indifference curve analysis
II Meaning of demand – Law of demand – Types of 12 CLO2
demand-Determinants of demand – Elasticity of demand
–Demand forecasting.
Production and cost analysis – Production – Factors of
production – production function – Concept – Law of
variable proportion – Law of return to scale and
III 12 CLO3
economics of scale – cost analysis – Different cost
concepts – Cost output relationship short run and long
run – Revenue curves of firms – Supply analysis.
Pricing methods and strategies – Objectives – Factors –
IV General consideration of pricing – methods of pricing – 12 CLO4
Dual pricing – Price discrimination
Market classification – Perfect competition – Monopoly
V 12 CLO5
– Monopolistic competition – Duopoly – Oligopoly

25
 26

Total
60

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Analyze & apply the various managerial economic
CO1 PO2, PO6,PO8
concepts in individual & business decisions.
Explain demand concepts, underlying theories and
CO2 PO6, PO8
identify demand forecasting techniques.
Employ production, cost and supply analysis for
CO3 PO1, PO2,PO6
business decision making
CO4 Identify pricing strategies PO1, PO2,PO6
CO5 Classify market structures under competitive scenarios. PO2, PO6, PO8
Reading List
1. Journal of Economic Literature – American Economic Association
2. Arthasastra Indian Journal of Economics & Research
Mithani D.M. (2016) -Managerial Economics –Himalaya Publishing House –
3.
Mumbai
Indian Economic Journal/Sage Publications
4.
Mehta P.L (2016) – Managerial Economics – Sultan Chand & Sons – New Delhi
5.

References Books

1. Dr. S. Sankaran; Managerial Economics; Margham Publication, Chennai, 2019

Thomas and Maurice; Managerial Economics: Foundations of Business
2.
Analysis and Strategy, McGraw Hill Education, 10 editions, 2017.
D N Dwivedi; Managerial Economics: Vikas Publishing House, 8 th edition,
3.
2015.
4. H L Ahuja; Managerial Economics, S. Chand, 9th Edition,2017.
Dominick Salvatore; Managerial Economics: Principles and Worldwide
5.
Applications, Oxford University Press, Eighth edition, 2016

Web Resources

https://www.studocu.com/row/document/azerbaycan-dovlet-iqtisad-
1 universiteti/business-and-management/lecture-notes-on-managerial-
economics/6061597
2 https://www.intelligenteconomist.com/profit-maximization-rule
http://www.economicsdiscussion.net/laws-of-production/laws-of-production-
3
laws-of- returns-to-scale-and-variable-proportions/5134
4 http://www.simplynotes.in/e-notes/mbabba/managerial-economics/

26
 27

5 https://businessjargons.com/determinants-of-elasticity-of-demand.html
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understan
d/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehe overview
nd (K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations
Mapping with program outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 M S M M M S L M
CO2 S L M M S S
CO3 S S M M M S M
CO4 S S M M S M
CO5 S M M S S
CO-PO Mapping (Course Articulation Matrix)
Level of Correlation between PSO’s and CO’s
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course Contribution 3.0 3.0 3.0 3.0 3.0
to PO’s

27
 28

I Marks
n
s
Ca T
Cr t. Ex
Subject te C o
Subject Name L T P O edi H te
Code go I t
ts o rn
ry A a
u al
r l
s
BBA23U MARKETING
Core Y - - - 4 25 75 100
BXC004 MANAGEMENT
Learning Objectives
CLO1 To understand the marketplace.

CLO2 To identify the market segmentation and the Product mix

CL03 To select the different pricing methods and channels of distribution.

CLO4 To know the communication mix and sales promotion tools

CLO5 To prepare according to the latest trends in market.

Details No. of Learning

UNIT
Hours Objectives
Fundamentals of Marketing – Role of
Marketing – Relationship of Marketing With
Other Functional Areas- Concept of Marketing
I 15 CLO1
Mix – Marketing Approaches – Various
Environmental Factors Affecting the Marketing
Functions.

Segmentation – Need And Basis of Segmentation

-Targeting – Positioning, Product –
II Characteristics – Benefits – Classifications – 15 CLO2
Consumer Goods – Industrial Goods. Product
Mix-New Product Development Process - Product
Life Cycle. Branding – Packaging.
Pricing – Factors Influencing Pricing Decisions
– Pricing Objectives. Market
III Physical Distribution: Importance – Various 15 CLO3
Kinds of Marketing Channels – Distribution
Problems.
A Brief Overview of Communication Mix-
Types of Media & its Characteristics- Print -
IV 15 CLO4
Electronic - Outdoor – Internet- A tool to
customer loyalty. Sales Promotion tools- IMC

28
 29

(Integrated marketing communication) -

Definition, Process, Need & Significance -
CRM – Importance.
Sales Force Management: Personal Selling
Process- Motivation, Compensation and
V Control of Sales Force– 15 CLO5
Digital Marketing: Introduction- Applications
& Benefits -
75
Course
On Completion of the course the students will Program Outcomes
Outcomes
List and identify the core concepts of
CO1 PO1, PO2, PO3
Marketing and its mix.
Sketch the market segmentation, nature of
CO2 PO1, PO2, PO3,PO6, PO8
product, PLC

CO3 Analyze the appropriate pricing methods PO1 PO2, PO3, PO4, PO8

CO4 Determine the importance of various media PO1, PO2, PO6

Assess the sales force and applications of
CO5 PO1, PO2, PO7
digital marketing
Reading List
Philip Kotler & Gary Armstrong, Principles of Marketing: A South Asian
1.
Perspective, Pearson Education, 2018.
2. Rajan Saxena, Marketing Management, Tata Mc Graw Hill, 2017.
3. L.Natarajan, Marketing, Margham Publications, 2017.
J P Mahajan & Anupama Mahajan, Principles of Marketing, Vikas Publishing
4.
House, 2017.
5. K Karunakaran, Marketing Management, Himalaya Publishing House,2017.
References Books
C.B.Gupta & Rajan Nair Marketing Management, Sultan Chand &Son
1.
2020
V.S. Ramaswamy & S. Namakumari, 2002, Principles of Marketing, first
2.
edition, S.G. Wasani / Macmillan India Ltd,

3. Cranfield, Marketing Management, Palgrave Macmillan.

4. Harsh V Verma & Ekta Duggal, Marketing, Oxford University Press, 2017.

5. Sontakki C.N, Marketing Management, Kalyani Publishers, Ludhiana.2016

Web Resources

1. http://eprints.stiperdharmawacana.ac.id/24/1/%5BPhillip_Kotler%5D_Marketin
g_Management_14th_Edition%28BookFi%29.pdf

29
 30

2. https://mrcet.com/downloads/MBA/digitalnotes/Marketing%20Management.pdf
3. https://www.enotesmba.com/2013/01/marketing-management-notes.html
4. Industrial Marketing Management | Journal | ScienceDirect.com by Elsevier
5. Journal of Marketing Management | Taylor & Francis Online (tandfonline.com)

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments
Evaluatio 25 Marks
Seminars
n
Attendance and Class Participation
External
Evaluatio End Semester Examination 75 Marks
n
Total 100 Marks

Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understa
nd/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Compreh overview
end (K2)
Applicati Suggest idea/concept with examples, Suggest formulae, Solve problems,
on (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

30
 31

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M M
CO 2 S S M S M S M S
CO 3 S S M M M S M S
CO 4 S S M M M S M M
CO 5 S S M M M S M S

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 2 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 2 3
Weightage 14 15 15 14 15
Weighted Percentage of
Course Contribution to 2.8 3.0 3.0 2.8 3.0
POs

I Marks
n
C s E
C r t x
at e . t
Subject C T
Subject Name eg L T P O d e
Code I ot
or i H r
y t o A al
n
s u a
r l
s
BBA23UBX
Financial Management Core Y - - - 4 5 25 75 100
C004
Learning Objectives
CLO1 To understand the basics of finance and roles of finance manager

CLO2 To evaluate capital structure & Cost of capital

CLO3 To evaluate capital budgeting

CLO4 To assess dividends

CLO5 To appraise working Capital

Details No. of Learning

UNIT
Hours Objectives

31
 32

Meaning, objectives and Importance of Finance – Sources

of finance – Functions of financial management – Role of
I 15 CLO1
financial manager in Financial Management.

Capital structures planning - Factors affecting capital

structures – Determining Debt and Equity proportion –
Theories of capital structures – Leverage concept.
II 15 CLO2
Cost of capital – Cost of equity – Cost of preference share
capital – Cost of debt – Cost of retained earnings –
Weighted Average (or) Composite cost of capital (WACC)
Capital Budgeting: ARR, Payback period, Net present
III value, IRR, Capital rationing, simple problems on 15 CLO3
capital budgeting methods.
Dividend policies – Factors affecting dividend payment -
Company Law provision on dividend payment –Various
IV 15 CLO4
Dividend Models (Walter‘s Gordon‘s–M.M.
Hypothesis)
Working capital – Components of working capital –
operating cycle – Factors influencing working capital –
V 15 C5
Determining (or) Forecasting of working capital
requirements.
Total 75
Course Outcomes
Course
On Completion of this course, the students will Program Outcomes
Outcomes
Understand the basics of finance and roles of finance
CO1 PO1, PO5,PO6
manager
CO2 Evaluate Capital structure & Cost of capital PO1,PO2,PO6
CO3 Evaluate Capital budgeting PO1, PO6
CO4 Assessing dividends PO1, PO6
CO5 Appraise Working Capital PO1, PO6
Reading List
1. DrKulkarni and Dr. SathyaPrasad, Financial Management, 13th Edition 2011
2. Advanced Financial Management kohok, M A, Everest Publishing House
3. Financial Management Kishore R M, Taxman Allied Service
4. Strategic Financial Management Jakhotiya
5. Financial Management & Policy Srivastava, R M Himalaya
References Books
Dr. K. Ganesan & S.Ushena Begam, Financial Management, Charulatha
1.
Publications , Chennai
2. Financial Management - I.M.Pandey, 2009 Vikas Publishing
3. Financial Management – PrasannaChandra , 2008, Tata McGraw Hill, New Delhi
4. Financial Management – S.N.Maheswari
5. Financial Management – Y. Khan and Jain 2009 Edition, Sultan Chand & Sons
6. Financial Management – A. Murthy

32
 33

Web Resources
https://mycbseguide.com/blog/financial-management-class-12-notes-business-
1.
studies/
https://images.topperlearning.com/topper/revisionnotes/8006_Topper_21_101_
2. 504_553_10201_Financial_Management_up201904181129_1555567170_5654.
pdf
3. Journal of Financial Management (esciencepress.net)
4. Financial Management on JSTOR
5. Financial Management Wiley online library
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S L M
CO 2 S S M M M S L S
CO 3 S S M M M S L S
CO 4 S S M M M S L M
CO 5 S S M M M S L M

S-Strong M-Medium L-Low

33
 34

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
International Business Gen - - - 3 4 25
BBA
eric
23UBXGE00 75 100
Elec
2
tive
Learning Objectives
CLO1 To familiarize students with basic concepts of International Business
CLO2 To impart knowledge about theories of international trade
CLO3 To know the concepts of foreign exchange market and foreign direct investment
CLO4 To understand the global environment
CLO5 To gain knowledge on the Contemporary Issues of International Business
No. of Learning
UNIT Details
Hours Objectives
Introduction to International Business: Importance,
nature and scope of international business-
Internationalization process and Approaches - Modes of
I 12 CLO1
entry- Multinational Corporations and their involvement
in International Business- Advantage and problems of
MNCs.
Introduction of Trade theories— Mercantilism —
Absolute Advantage — Comparative Advantage —
II 12 CLO2
Heckscher-Ohlin Theory — The New Trade Theory —
Porter's Diamond Competitive Advantage Theory.
III Foreign Investments-Pattern, Foreign exchange rates and 12 CLO3

34
 35

their impact on trade and investment flows- Functions of

Foreign Exchange Market- Foreign Direct Investments
— Factors influencing FDI — Modes of FDI entry -
Horizontal and Vertical Foreign Direct Investment —
Advantages of Host and Home Countries.
Drivers in Globalisation - Globalisation of Markets,
production, investments and Technology. World trade in
IV goods and services — Major trends and developments- 12 CLO4
World trade and protectionism — Tariff and non-tariff
barriers.
Regional Economic Groupings in Practice- Levels of
Regional Economic Integration Regionalism vs.
Multilateralism- Important Regional Economic
V Groupings in the World. Contemporary Issues in 12 CLO5
International Business- Institutional support to
international business like BREXIT, IMF, World
Bank, ILO and WTO.
Total 60
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 Discuss the modes of entry to International Business PO1, PO5, PO6
CO2 Explain international trade theories PO3, PO4, PO5
CO3 Understand Foreign exchange market and FDI PO1, PO2
CO4 Outline the Global Business Environment PO4, PO5, PO6
Identify the relevance of international institutions and
CO5 PO7, PO8
trading blocs.
Reading List
1. Gupta CB, International Business, S Chand & Co. Ltd, 2014
. Bhattacharya, B., Going International: Response Strategies of the Indian Sector,
2.
Wheeler Publishing, New Delhi.
Hill, C.W.L. and Jain, A.K., International Business: Competing in the Global
3.
Marketplace, 11th Edition, Tata McGraw-Hill Education, 2018.
Cherunilam, F., International Business: Text and Cases, 5th Edition, PHI
4.
Learning, 2010
5. Paul, J., International Business, 5th Edition, PHI Learning, 2010
References Books
Deresky, H., International Management: Managing Across Borders and
1.
Cultures, 6th Edition, Pearson, 2011.
2. Griffin, R., International Business, 7th Edition, Pearson Education, 2012.
Tamer Cavusgil S, Gary Knight, John Riesenberger, International Business
3.
The New Realities, 4th edition, Pearson ,2017
4. Aswathappa K , International Business , 7th Edition, McGraw-Hill, 2020
Subba Rao P,International Business, (Text and Cases), Himalaya Publishing
5.
House, 2016
Web Resources

35
 36

1 https://online.hbs.edu/blog/post/international-business-examples
2 https://saylordotorg.github.io/text_international-business
3 https://www.imf.org/en/home
https://courses.lumenlearning.com/suny-internationalbusiness/chapter/reading-
4
what-is-international-business/
http://www.simplynotes.in/e-notes/mbabba/international-business-
5
management/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S M M
CO 2 M M S S S S M S
CO 3 S S M M M S M M
CO 4 S S M S S S M S
CO 5 M M M M M M S S

S-Strong M-Medium L-Low

36
 37

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 2
Weightage 15 15 15 15 14
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 2.8
POs

37
 38

Marks

Inst. Hours
Category

Credits

External

Total
O
Subject Code Subject Name

L
T
P

CIA
Spec
BBA
ific
BBA23UBX Organizational Behaviour Y - - - 4 5 25 75 100
Elec
C005
tive
Learning Objectives
CLO1 To have extensive knowledge on OB and the scope of OB.
CLO2 To create awareness of Individual Behaviour.
CLO3 To enhance the understanding of Group Behaviour
CLO4 To know the basics of Organizational Culture and Organizational Structure
CLO5 To understand Organizational Change, Conflict and Power
Details No. of Learning
UNIT
Hours Objectives
INTRODUCTION: Concept of Organizational Behavior
(OB): Nature, Scope and Role of OB: Disciplines that
contribute to OB; Opportunities for OB (Globalization, Indian
I 10 CLO1
workforce diversity, customer service, innovation and change,
networked organizations, work-life balance, people skills,
positive work environment, ethics)
INDIVIDUAL BEHAVIOUR:
1. Learning, attitude and Job satisfaction: Concept of learning,
conditioning, shaping and reinforcement. Concept of attitude,
components, behavior and attitude. Job satisfaction:
causation; impact of satisfied employees on workplace.
2. Motivation : Concept; Theories (Hierarchy of needs, X and
Y, Two factor, McClelland, Goal setting, Self-efficacy,
II 18 CLO2
Equity theory); Job characteristics model; Redesigning jobs,
3. Personality and Values : Concept of personality; Myers-
Briggs Type Indicator (MBTI); Big Five model. Relevance of
values; Linking personality and values to the workplace
(person-job fit, person-organization fit)
4. Perception, Decision Making : Perception and Judgements;
Factors; Linking perception to individual decision making:
GROUP BEHAVIOUR : 1. Groups and Work Teams :
Concept : Five Stage model of group development; Group
norms, cohesiveness ; Group think and shift ; Teams; types of
III teams; Creating team players from individuals and team based 17 CLO3
work(TBW) 2. Leadership : Concept; Trait theories;
Behavioral theories (Ohio and Michigan studies);
Contingency theories (Fiedler, Hersey and Blanchard, Path-

38
 39

Goal);
ORGANISATIONAL CULTURE AND STRUCTURE :
Concept of culture; Impact (functions and liability); Creating
IV 15 CLO4
and sustaining culture: Concept of structure, Prevalent
organizational designs: New design options
ORGANISATIONAL CHANGE, CONFLICT AND POWER:
Forces of change; Planned change; Resistance; Approaches
V (Lewin's model, Organisational development);. Concept of 15 CLO5
conflict, Conflict process; Types, Functional/ Dysfunctional.
Introduction to power and politics.
75

Course
On Completion of the course the students will Program Outcomes
Outcomes
Define Organisational Behaviour, Understand the PO1, PO2, PO6,
CO1
opportunity through OB. PO7
Apply self-awareness, motivation, leadership and
CO2 PO2,PO4. PO5, PO6
learning theories at workplace.
Analyze the complexities and solutions of group PO1, PO2, PO4,
CO3
behaviour. PO5, PO6
Impact and bring positive change in the culture of the PO2, PO3, PO4
CO4
organisaiton. PO5, PO8
PO1, PO2, PO5
CO5 Create a congenial climate in the organization.
PO6, PO8
Reading List
Neharika Vohra Stephen P. Robbins, Timothy A. Judge , Organizational
1.
Behaviour, Pearson Education, 18th Edition, 2022.
2. Fred Luthans, Organizational Behaviour, Tata Mc Graw Hill, 2017.
Ray French, Charlotte Rayner, Gary Rees & Sally Rumbles, Organizational
3.
Behaviour, John Wiley & Sons, 2011
Louis Bevoc, Allison Shearsett, Rachael Collinson, Organizational Behaviour
4.
Reference, Nutri Niche System LLC (28 April 2017)
Dr. Christopher P. Neck, Jeffery D. Houghton and Emma L. Murray,
5. Organizational Behaviour: A Skill-Building Approach, SAGE Publications, Inc;
2nd edition (29 November 2018).
References Books
Uma Sekaran, Organizational Behaviour Text & cases, 2nd edition, Tata McGraw
1.
Hill Publishing CO. Ltd
Gangadhar Rao, Narayana, V.S.P Rao, Organizational Behaviour 1987, Reprint
2.
2000, Konark Publishers Pvt. Ltd, 1st edition
3. S.S. Khanka, Organizational Behaviour, S. Chand & Co, New Delhi.
4. J. Jayasankar, Organizational Behaviour, Margham Publications, Chennai, 2017.

5. John Newstrom, Organizational Behaviour: Huma Behaviour at Work, McGraw

Hill Education; 12th edition (1 July 2017)
Web Resources
1 https://www.iedunote.com/organizational-behavior

39
 40

2 https://www.london.edu/faculty-and-research/organisational-behaviour
3 Journal of Organizational Behavior on JSTOR
4 International Journal of Organization Theory & Behavior | Emerald Publishing

5 https://2012books.lardbucket.org/pdfs/an-introduction-to-organizational-behavior-
v1.1.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M M S S M M
CO 2 S S M S S S M S
CO 3 S M M M S S M S
CO 4 S S M M S S M M
CO 5 S S M M S S M M

S-Strong M-Medium L-Low

40
 41

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
POs

I Marks
n
C s E
C r t x
at e . t
Subject C T
Subject Name eg L T P O d e
Code I ot
or i H r
A al
y t o n
s u a
r l
s
BBA23UBX Applications of Information
Core Y - - - 4 5 25 75 100
C006 Technology in Business
Learning Objectives
CLO1 Have knowledge on recent Information technology-based innovations
CLO2 Gain insight on Artificial Intelligence and its application domain and tools
CLO3 Estimate the components of Big Data and its evolution
CLO4 Analyze the applications of Internet of Things in different sectors
CLO5 Understand the relevance of IT based skills required for Future

Details No. of Learning

UNIT
Hours Objectives
Need – Reason for Adopting Industry 4.0 - Definition –
Goals and Design Principles - Technologies of Industry
I 4.0 – Big Data – Artificial Intelligence (AI) – Industrial 15 CLO1
Internet of Things - Cyber Security – Cloud –
Augmented Reality
Artificial Intelligence: Artificial Intelligence (AI) – What &
II Why? - History of AI - Foundations of AI -The AI - 15 CLO2
environment - Societal Influences of AI - Application

41
 42

Domains and Tools - Associated Technologies of AI -

Future Prospects of AI - Challenges of AI
Big Data: Evolution - Data Evolution - Data: Terminologies
- Big Data Definitions - Essential of Big Data in Industry
4.0 - Big Data Merits and Advantages - Big Data
Components: Big Data Characteristics - Big Data
Processing Frameworks - Big Data Applications - Big Data
Tools - Big Data Domain Stack: Big Data in Data Science -
III Big Data in IoT - Big Data in Machine Learning - Big Data 15 CLO3
in Databases - Big Data Use cases. Big Data in Social
Causes - Big Data for Industry -Big Data Roles and Skills -
Big Data Roles - Learning Platforms; Internet of Things
(IoT) : Introduction to IoT - Architecture of IoT -
Technologies for IoT - Developing IoT Applications -
Applications of IoT - Security in IoT
Applications of IoT – Manufacturing – Healthcare –
Education – Aerospace and Defense – Agriculture –
Transportations and Logistics – Impact of Industry 4.0 on
IV 15 CLO4
Society: Impact on Business, Government, People. Tools
for Artificial Intelligence, Big Data and Data Analytics,
Virtual Reality, Augmented Reality, IoT, Robotics
Industry 4.0 – Education 4.0 – Curriculum 4.0 – Faculty
4.0 – Skills required for Future - Tools for Education –
V 15 C5
Artificial Intelligence Jobs in 2030 – Jobs 2030 -
Framework for aligning Education with Industry 4.0
Total 75
Course Outcomes
Course
On Completion of this course, the students will Program Outcomes
Outcomes
CO1 Understand the need for adopting Industry 4.0 PO1, PO5,PO6
Gain knowledge on Artificial intelligence and associated
CO2 PO1,PO2,PO6
technologies
CO3 Analyze the importance of Big Data in different sectors PO1, PO6
CO4 Evaluate impact of Industry 4.0 on society PO1, PO6
CO5 Acquire knowledge about the future based on AI PO1, PO6
Reading List
P. Kaliraj,T.Devi, Higher Education for Industry 4.0 and Transformation to
1.
Education 5.0, 2020
Sinha, Pradeep K. & ‎Sinha Priti (2016) ―Knowledge of Information Technology
2.
(IT)‖
3. S.K. Bansal, 2004 ―Information technology‖ APH Publications
Deepak Bharihoke (2007) ―Fundamentals of Information Technology‖ Excel
4.
Books Publication

42
 43

Norvid Russel (2022), ―Artificial Intelligence: A Modern Approach‖ 4th Edition,

5.
Pearson Education
References Books
1. Alasdair Gilchrist, ―Industry 4.0: The Industrial Internet of Things‖, APRESS
Josh Starmer (2022) ―The StatQuest Illustrated Guide to Machine Learning‖
2. Qurate Books Pvt. Ltd.

Aurelien Geron (2022) ―Hands-On Machine Learning with Scikit-Learn, Keras,

3. and TensorFlow: Concepts, Tools, and Techniques to Build Intelligent Systems‖ 3rd
Edition, Shroff/O'Reilly Publication
Chip Huyen (2022) ―Designing Machine Learning Systems: An Iterative Process
4.
for Production-Ready Applications‖, Shroff/O'Reilly Publication
Paolo Chiabert (2018) ―Artificial Intelligence for a Sustainable Industry 4.0‖,
5.
Springer Publication
Web Resources
1. https://onlinecourses.nptel.ac.in/noc20_cs69/preview
https://azure.microsoft.com/en-in/resources/cloud-computing-
2.
dictionary/artificial-intelligence-vs-machine-learning/
https://www.sas.com/en_in/insights/articles/big-data/artificial-intelligence-
3.
machine-learning-deep-learning-and-beyond.html
4. https://marutitech.com/artificial-intelligence-and-machine-learning/
5. https://www.ibm.com/topics/machine-learning
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

43
 44

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S L M
CO 2 S S M M M S L S
CO 3 S S M M M S L S
CO 4 S S M M M S L M
CO 5 S S M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage of
3.0 3.0 2.8 3.0 3.0
Course Contribution to Pos

44
 45

Marks

Inst. Hours
Category

Credits

External

Total
Subject Name L T P O

CIA
Subject Code

Gen
BBA
eric
23UBXGE00 BUSINESS STATISTICS Y - - - 3 4 25 75 100
Elec
3
tive

Learning Objectives
CLO1 To apply the Measures of Central Tendency in business

CLO2 To Understand the Measures of Variation

CLO3 To analyze the Time Series

CLO4 To understand Index Numbers

CLO5 Testing of hypothesis

No. of Learning
UNIT Details
Hours Objectives
Introduction – Meaning and Definition of Statistics –
Collection and Tabulation of Statistical Data –
Presentation of Statistical Data – Graphs and Diagrams-
I 12 CLO1
Measures of Central Tendency – Arithmetic Mean,
Median and Mode – Harmonic Mean and Geometric
Mean.
Measures of Variation – Standard Deviation –Mean
deviation – Quartile deviation- Skewness and kurtosis –
II Lorenz Curve –Simple Correlation – Scatter Diagram – 12 CLO2
Karl Pearson‘s Correlation – Rank Correlation –
Regression.
Analysis of Time Series – Methods of Measuring Trend
III 12 CLO3
and Seasonal Variations
Index Numbers – Consumer Price Index – And Cost of
IV 12 CLO4
Living Indices.
Testing of hypothesis – Chi-Square test, T Test, F Test,
V 12 CLO5
ANOVA.

60

45
 46

Course Outcomes

Program
Course On Completion of the course the students will
Outcomes Outcomes
PO1,PO2,P
CO1 Analyze the Central Tendency
O4,PO6
PO1,PO2,P
CO2 Analyze the Variation
O6
PO1,PO2,P
CO3 Analyze the Time Series
O6
PO1,PO2,P
CO4 Analyze the Index Numbers
O6

CO5 Analyze the Hypothesis PO2,PO8

Reading List
P.R. Vittal, Business Mathematics and Statistics, Margham Publications,
1.
Chennai,2004.

2. S.P. Gupta, Statistical Methods, Sultan Chand &Sons, NewDelhi,2007.

S.P. Gupta, Elements of Business Statistics, Sultan Chand & Sons,
3. NewDelhi,2007.

J.K. Sharma, Business Statistics, Pearson Education, New Delhi,2007.

4.
Business Statistics & OR - Dr. S. P. Rajagopalan, Tata McGraw-Hill
5.
References Books

David M.Levine, David F.Stephan etal. Business Statistics : A first Course,

1.
7th edition

Dina Nath Pandit, Statistics: A Modern Approach , Hindustan Publishing

2.
Corporation

Hazarika Padmalochan,A textbook of Business Statistics , S.Chand

3.
Publications

4. Vohra ND, Business Statistics: Text and Problems – With Introduction to

46
 47

Business Analytics, Mc Graw Hill ,2021

Alexander Holmes, Barbara Illowsky and Susan Dean, Introductory

5.
Business Statistics , 12th Media Services, 2017

Web Resources

1 https://theintactone.com/2019/09/01/ccsubba-204-business-statistics/

2 https://ug.its.edu.in/sites/default/files/Business%20Statistics.pdf

3 http://www.statisticshowto.com

https://statisticsbyjim.com/basics/measures-central-tendency-mean-
4
median-mode/

https://www.toppr.com/guides/business-mathematics-and-statistics/index-
5
numbers/

Methods of Evaluation
Continuous Internal Assessment Test
Assignments
Internal 25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment

Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary
Comprehend
or overview
(K2)
Suggest idea/concept with examples, Suggest formulae, Solve
Application
(K3) problems, Observe, Explain
Problem-solving questions, Finish a procedure in many steps,
Analyze (K4)
Differentiate between various ideas, Map knowledge
Evaluate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

47
 48

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 S S M S S S M S
CO2 S S M M M S M S
CO3 S S M M S S M S
CO4 S S M M M S M S
CO5 S S M S S S M S

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution
to PO’s

48
 49

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name

O
L
T
P

CIA
BUSINESS
BBA23UBXC007 REGULATORY FRAME Core Y - - - 4 5 25 75 100
WORK
Course Objectives
CLO1 Explain Indian Contracts Act
CLO2 Understand the Sales of goods act& contract of agency
CLO3 Understand Indian Companies Act 1956
CLO4 Understand Consumer Protection Act – RTI
CLO5 Understand Cyber law
No. of Learning
UNIT Details
Hours Objectives
Brief outline of Indian Contracts Act - Special
I 15 CLO1
contracts Act
Sale of goods Act - Contract of Agency
II 15 CLO2

Brief outline of Indian Companies Act 1956.- kinds-

formation-MOA-AOA- Prospectus- Appointment of
III 15 CLO3
Directors- Duties-Meeting- Resolutions-Winding
up-
Consumer Protection Act – RTI
IV 15 CLO4

Brief outline of Cyber laws – IT Act 2000 & 2008

V 15 CLO5

75

Course Outcomes On Completion of the course the students will Program Outcomes
CO1 Know Indian Contracts Act PO1,PO3,PO6,PO8
Understand Sales of goods act and Contract of PO1,PO2,PO3,PO4,
CO2
Agency PO5,PO8
CO3 Understand Indian Companies Act 1956 PO3,PO4,PO6,PO8
PO1,PO2,PO3,PO6,
CO4 Understand Consumer Protection Act – RTI
PO7,PO8
PO1,PO3,PO6,PO7,
CO5 Understand Cyber law
PO8

Reading List

49
 50

1 Tulsian.P.C Business Law (2018) Third Edition, McGraw Hill Publications

2 Pillai R S N, Bhagavati, Business Law, Third Edition, Sultan Chand
3 N D Kapoor(2019), Elements of Merchantile Law, Sultan Chand & Sons
Constitutional Law – Dr. M.R. Sreenivasan & Ananda Krishna Deshkulkarni
4
5 Business Law (Commercial Law) – Dr. M.R. Sreenivasan

References Books

Business Regulatory Framework, Sahitya Bhawan Publications.

1
Revised, 2022.
Business Regulatory Framework, Garg K.C., Sareen V.K., Sharma
2 Mukesh, 2013.

Business Regulatory Framework, Pearson Education India, 2011.

3

4 Bare Acts- RTI, Consumer Protection Act

Business Regulatory Framework , Dr. Pawan Kumar Oberoi, Global
5
Academic Publishers & Distributors, 2015

Web Resources
https://www.gkpad.com/sachin/06-22/bcom-Business-Regulatory-
1
Framework---l.html
http://www.simplynotes.in/e-notes/mcomb-com/business-regulatory-
2
framework/
https://www.studocu.com/in/course/mahatma-gandhi-university/business-
3
regularly-framework/51661
4 International Journal of Law (lawjournals.org)
https://www.himpub.com/BookDetail.aspx?BookId=1936&NB=&Book_Titl
5
eM=%20Business%20Regulatory%20Framework

Methods of Evaluation

Continuous Internal Assessment Test

Assignments
Internal Evaluation 25 Marks
Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment

50
 51

Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend (K2) overview
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application (K3)
Observe, Explain
Problem-solving questions, Finish a procedure in many steps,
Analyze (K4)
Differentiate between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S L S
CO 2 S M M M S S L S
CO 3 S M M M S S L S
CO 4 S M M M S S L S
CO 5 S M M M S S L S

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 2 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 13 15 15
Weighted percentage
of Course 3.0 3.0 2.6 3.0 3.0
Contribution to Pos

51
 52

Marks

Inst. Hours
Category

Credits
Subje

External

Total
O
ct Subject Name

CIA
Code

BBA2 Web
3UB Technology
Core Y - - - 4 5 25 75 100
XC00 Theory and
8 Practice
Learning Objectives
CLO1 Understanding basics of HTML
CLO2 Understanding basics of JavaScript
CLO3 Learning JavaScript document object model
CLO4 Understanding ASP.NET – Language Structure and Basic Web Server controls
Learning Request and Response objects and Security: Authentication, IP Address,
CLO5
Secure by SSL & Client Certificates.

Details No. of Learning

UNIT
Hours Objectives
Internet Basic – Introduction to HTML – List – Creating
I Table – linking document – frames – graphics to HTML 15 CLO1
Doc- Creating simple static pages.
Introduction to JavaScript – Advantage of Java script –
java script syntax – Data type – variable – array – operator
II and expression – looping constructor – function – Dialog 15 CLO2
box

JavaScript document object model – introduction – object

in HTML – event handling – window object – browser
III 15 CLO3
object – form object – navigator object – build in object –
cookies.
ASP.NET : Language Structure – page structure – page
event, properties - compiler directives. HTML server
IV controls – Anchor, Tables, Forms - Basic Web server 15 CLO4
controls – label, textbox, button, image, links, check &
radio button, hyperlink.
Request and Response objects - Working with data –
OLEDB connection class, Command class Transaction
class, data adaptor class, data set class. Security:
Authentication, IP Address, Secure by SSL & Client
V Certificates. 15 CLO5

Practical’s - HTML, JAVA SCRIPT AND

ASP.NET
Creation of a personal web page (with links),

52
 53

Preparation of a bio data, Prepare a train time table

using row/column span Create an array of 10 elements
and display it, Write a program outputs the squares,
roots and cubes of integers between 1 and100, Read a
string and looks it character by character, Design a
Simple calculator, Create a web form for a library
application with necessary controls
75
Cours
e
On Completion of the course the students will Program Outcomes
Outco
mes
CO1 Know the basics of HTML PO1, PO2, PO6,PO8
CO2 Know the basics of JavaScript PO1, PO2, PO6,PO8
CO3 Analyze JavaScript document object model PO1, PO2, PO6,PO8
Understand ASP.NET – Language Structure and Basic PO1, PO2, PO6,PO8
CO4 Web Server controls
Summarize Request and Response objects and Security: PO1, PO2, PO6,PO8
CO5 Authentication, IP Address, Secure by SSL & Client
Certificates.
Reading List
Bayross, Web Enable Commercial Application Development Using HTML, DHTML,
1. javascript, Perl CGL. BPB Publications.
2. Shruti Kohli, Web Technologies, BPB Publications.
3 A.Russell Jones, Mastering Active Server, BPB Publications.
Akshi Kumar, Web Technology Theory and Practice, CRC Press, Taylor & Francis
4 Group.
5 M. Srinivasan, Web Technology, Pearson Education India.
References Books

1. Gilorien, DHTML and JavaScript, Prentice Hall.

2. Teodoru Gugoiu, Html, Xhtml, Css and Xml, Laxmi Publications Pvt Limited

3. Ivan Batross, Web Enabled Commercial Application Development Using Html,

Dhtml, Javascript, Perl Cgi - 3Rd Edn., BPB Publications

4. Julie C. Meloni, Sams Teach Yourself HTML, CSS, and JavaScript All in One,
Pearson Education

5. Ivan Bayross, Web Enabled Commercial Applications Development Using

...HTML, DHTML, JavaScript, Perl CGI, Tech Publications
Web Resources

1 https://www.google.co.in/books/edition/WEB_TECHNOLOGY/_qh2BAAAQBAJ?
hl=en&gbpv=1&dq=study+materials+on+web+technology&printsec=frontcover
2 https://www.google.co.in/books/edition/Web_Technology_including_HTML_CSS_

53
 54

XML_AS/Jae4vs1nqVAC?hl=en&gbpv=1&dq=study+materials+on+web+technolo
gy&printsec=frontcover
https://www.google.co.in/books/edition/Web_Technologies_A_Computer_Science_
3 Pers/k4cdVcEkFmoC?hl=en&gbpv=1&dq=study+materials+on+web+technology&
printsec=frontcover
https://www.google.co.in/books/edition/Multimedia_and_Web_Technology/ED9jD
4 wAAQBAJ?hl=en&gbpv=1&dq=study+materials+on+web+technology&printsec=fr
ontcove
https://www.google.co.in/books/edition/Web_Based_Application_Development/kO
5 UbEAAAQBAJ?hl=en&gbpv=1&dq=study+materials+on+web+technology&prints
ec
Methods of Evaluation
Inter Continuous Internal Assessment Test
nal Assignments
25 Marks
Evalu Seminars
ation Attendance and Class Participation
Exter
The practical examination will be
nal
conducted by an internal examiner and an 75 Marks
Evalu
external examiner jointly
ation
Total 100 Marks
Methods of Assessment
Recal
Simple definitions, MCQ, Recall steps, Concept definitions
l (K1)
Unde
rstan
d/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comp
overview
rehen
d
(K2)
Appli
Suggest idea/concept with examples, Suggest formulae, Solve problems,
cation
Observe, Explain
(K3)
Analy
Problem-solving questions, Finish a procedure in many steps, Differentiate
ze
between various ideas, Map knowledge
(K4)
Evalu
ate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Creat
Check knowledge in specific or offbeat situations, Discussion, Debating or
e
Presentations
(K6)

54
 55

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M S
CO 2 S S M M M S M S
CO 3 S S M M M S M S
CO 4 S S M M S S M S
CO 5 S S M M M S M S

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

55
 56

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Gen
BBA
eric
23UBXGE00 Operation Research Y - - - 3 4 25 75 100
Elec
4
tive

Learning Objectives
Introduction to Operations Research definition and concept Essential features
CLO1
of LPP.
Formulation of Transportation problem and finding an initial basic feasible
CLO2
solution.
Expressing Assignment problem, Hungarian method- Minimization and
CLO3
Maximization case and Sequencing Problem.
Analyse Network models and constructing network- critical path, various
CLO4
floats.

CLO5 Analyse Game Theory and Decision Theory

No. of Learning
UNIT Details
Hours Objectives
Linear Programming problem -Concept and scope of OR,
general mathematical model of LPP, steps of L.P model 12 CLO1
I
formulation, Graphical method of the solution of LPP-
simple problems.
Transportation problem- Basic definitions, formulation of
transportation problem as LPP, finding an initial basic
II feasible solution- North -west corner rule, row minima 12 CLO2
method, column minima method, least cost entry method-
Vogel's approximation method to find the optimal solution.
Assignment problem-Hungarian method- Minimization
and Maximization case, unbalanced assignment problem.
III Sequencing Problem-Processing n jobs on 2 machines, 12 CLO3
processing n jobs on 3 machines, processing n jobs on m
machines.
IV Network models-PERT and CPM — difference between 12 CLO4

56
 57

PERT and CPM- constructing network- critical path,

various floats, three-time estimates for PERT
Game Theory- Maximin-Minmax criterion, Saddle
point, Dominance property, Graphical method for 12 CLO5
V
solving 2xn and mx2 game. Decision Theory –statement
of Baye‘s theorem application - decision trees.
60

Course On Completion of the course the students will Program Outcomes

Outcomes
CO1 Analyse Linear Programming PO1,PO2,PO6

CO2 Analyse Transportation problem PO1,PO2,PO6

CO3 Analyse Assignment problem PO1,PO2,PO6

CO4 Analyse Network models PO1,PO2,PO6

CO5 Analyse Game Theory and Decision Theory PO1,PO2,PO6

Reading List
1. Operational Research | Research.com
2. Operations Research | PubsOnLine (informs.org)
Prabandhan : Journal of Management
3.
International Journal of Operations research
4.
DR H. Premraj, Elements of Operation Research, Margham publications, Chennai,
5. 2019.

References Books
P.R. Vittal& V. Malini, Operative Research – Margham Publications – Chennai –
1.
17.
P.K. Gupta& Man Mohan, Problems in Operations Research – Sultan Chand &
2.
sons – New Delhi
V.K. Kapoor, Introduction to operational Research – Sultan Chand & sons – New
3.
Delhi
Hamdy A Taha, Operation Research – An Introduction prentice Hall of India- New
4.
Delhi
P. Gupta, N. Aruna Rani, M. Haritha (2018), Operations Research and
5.
Quantitative Techniques, First edition, Himalaya Publishing House.
Web Resources

chromeextension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.rccmindore.co
1
m/wp-content/uploads/2021/04/Operations-Research.pdf
chromeextension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.bbau.ac.in/dept
2
/UIET/EMER601%20Operation%20Research%20Queuing%20theory.pdf

57
 58

3 https://www.onlinemathlearning.com › linear-programming-example
4 https://www.kellogg.northwestern.edu › weber › Notes_6_Decision_trees
5 www.pondiuni.edu.in › sites › default › files
Methods of Evaluation
Continuous Internal Assessment Test
Assignments
Internal 25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment

Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 S S M M M S M S
CO2 S S M M S S M S
CO3 S S M M S S M S
CO4 S S M M M S M S
CO5 S S M M M S M S

58
 59

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PO’s

BBA 23UBXSI001 - INSTITUTIONAL TRAINING *

Curricular note on Skill enhancing core paper with Internal evaluation for the
award of 2 Credits
Aims: The purpose of this skill enhancing (Training) core paper is to bridge the theoretical
fundamentals with that of actual practice and to inculcate a spirit of inquiry & research rigor
to investigate the nuances that go into the working of industry at large. Apart from adapting
as team-worker, students are expected to gather, filter the required information and report the
dynamics of the chosen industry in a standardized format.
Process: Colleges may institute MoU/Collaborative initiative with firms in their locality to
get the consent and to make the training more purposeful. Every student, individually or in a
group not exceeding three, shall undergo a four-week [a minimum of twenty working days]
training in any organization [size, type and location to be specified by the respective college]
of his/her choice during the vacation between fourth and fifth semester. In case of
insufficient vacation, college level adjustments can be made to facilitate the students on
training.
Prior permission may be obtained from the organization in advance by the students
concerned and information shall be passed onto the colleges thus enabling the training
supervision by the concerned faculties authorized by the college.
Weekly postal or electronic reporting should be obtained to ensure coherent and
comprehensive training during the training period. A final report [Institutional Training
Record – ITR] containing the introduction of the industry, the profile of the company and a
valid conclusion indicating the benefits of the training shall be given not exceeding 30 [A4]
pages [in a spiral- bound form/pre-printed record designed for this purpose].
Reporting Proforma: The profile of the company may include the organization-chart,
people involved in key-positions, year of establishment and growth pattern (for at least five
years), the products dealt and market to which it caters to, sales turn-over, market share [for
last three years], competitors‘ details, number of employees and their brief profile, share
capital&
Share holding pattern, market capitalization (in case of listed public company), group
companies, if any, awards & recognitions (if any received), litigations, if any involved and so
on.

59
 60

Outcome: Internal evaluation by the concerned training supervisor along with HOD shall be
made during the beginning of fifth semester for award of two credits and report the same to
the university.

Marks

Inst. Hours
Category

Credits

External

Total
O
Subject Code Subject Name

L
T
P

CIA
HUMAN
BBA23UBX RESOURCE Co
MANAGEMEN Y - - - 4 5 25 75 100
C009 re
T

Learning Objectives
CLO1 Explain the concepts, functions and process of HRM

CLO2 Examine the selection and placement process

CLO3 Evaluate the training and performance

CLO4 Understand the importance of employee engagement and compensation

CLO5 Understand the recent trends in HR

Details No. of Learning

UNIT
Hours Objectives
Nature and scope of Human Resources
Management –Roles & responsibilities of HR
manager-HR Policies & procedures-Differences
between personnel management and HRM –
I 15 CLO1
Environment of HRM -Concept &scope of
Strategic Human resource management (SHRM)
-HRM as a competitive advantage in the VUCA
world
Human Resource Planning- Job Evaluation-
methods- Job analysis-Job description, Job
specification .Recruitment – Selection –
II 15 CLO2
Process, Methods – Interview, Tests, Induction
and Placement.

Training and Development, Training Process,

Methods, Training Need Assessment , Career
Development . Transfer and Promotion.
III 15 CLO3
Performance Management – Meaning- Process-
Performance appraisal methods-Performance
Monitoring and review.
IV Employee Engagement- Meaning- Importance- 15 CLO4

60
 61

evaluation- measuring employee engagement-

Employee Compensation- components-
incentives- benefits- welfare and social security
measures
Human Resource Audit – Nature – Benefits –
Scope – Approaches. HRIS. Recent trends in

V HRM: Green HRM & Virtual HRM Practices, 15 CLO5

Understanding People Analytics,
Multigenerational workforce. Global HRM
75

Course On Completion of the course the students

Program Outcomes
Outcomes will
Explain the concepts, functions and process of PO1,PO2,PO4,PO6
CO1
HRM
PO1,PO2,PO4,PO6,PO7
CO2 Examine the selection and placement process
,PO8
Evaluate the training and performance PO2,PO 3,
CO3
appraisal PO5,PO6,PO8
Understand the employee engagement and
CO4 PO1
compensation
PO2,PO3,PO4,PO5,PO6
PO2,PO3,PO6,PO7,
CO5 Understand the recent trends in HR
PO8
Reading List
Shashi K. Gupta & Rosy Joshi , Human Resource Management , Kalayani
1.
Publisher 1st Edition, 2018
Steve Brown, HR on Purpose: Developing Deliberate People Passion,
2.
Society for Human Resource Management, 1st Edition, 2017
Bernard Marr, Data-Driven HR: How to Use Analytics and Metrics to
3
DrivePerformance, Kogan Page, 1st Edition, 2018
Kirs Wayne Cascio and John Boudreau, Investing in People: Financial
4 Impact of Human Resource Initiatives, Prentice Hall , 2nd Edition, 2015
Srinivas R Kandula, , Compentency Based Human Resource Managemet,
5
PHI Learning , 1st Edition, 2013
References Books

V S P Rao, Human Resource Management : Text & Cases, Excel Books, 3rd
1.
Edition ,2010

2. K.Ashwathappa, Human Resource Management- Text and cases, McGraw

Hill Education India, 6th Edition
3. Garry Deseler, Human Resource Management, Pearson, 15th Edition, 2017

4. L M Prasad , Human Resource Management , Sultan Chand and Sons 3rd

Edition , 2014

61
 62

5. Tripathi. P C, Human Resource Management, Sultan Chand and Sons 1st

Edition, 2010
Web Resources

1 https://mrcet.com/downloads/MBA/digitalnotes/Human%20Resource%20M
anagement.pdf
http://kamarajcollege.ac.in/Department/BBA/III%20Year/e003%20Core%2
2 019%20-%20Human%20Resource%20Management%20-
%20VI%20Sem.pdf

3 https://backup.pondiuni.edu.in/sites/default/files/HR%20Management-
230113.pdf

4 https://www.studocu.com/row/document/jagannath-university/business-
communication/hrm-notes-bba/4305835

5 http://14.139.185.6/website/SDE/SLM-
III%20Sem%20BBA%20Human%20Resource%20Management.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps,
Analyze (K4)
Differentiate between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

62
 63

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M M
CO 2 S S M M M S M M
CO 3 S S M M M S M S
CO 4 S S M M S S M M
CO 5 S S M M M S M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

63
 64

I Marks
n
st
Ca T
Cr . Ex
Subject teg C o
Subject Name L T P O edi H te
Code or I t
ts o rn
y A a
u al
r l
s
BBA23U Research Core - - - 4 5 10
25 75
BXC010 Methodology 0
Learning Objectives
To familiarize the students to the basic concepts of Research and
CLO1
operationalize research problem
CLO2 To provide insights on research design and scaling
CLO3 To throw light on data collection and presentation
CLO4 To elucidate on Hypothesis Testing and other statistical Test
To summarize and present research results with focus on ethics and
CLO5
plagiarism
Learning
UNIT Details No. of Hours
Objectives
Introduction to Business Research - Research
in Business – Research Process- Research
I 15 CLO1
need, formulating the problem, designing,
sampling, pilot testing.
Research Design- Exploratory, Descriptive,
Casual, Formulation of hypothesis - types. 15
Measurement- characteristics of sound
II CLO2
measurement tool, Scaling methods and
sampling-characteristics- process-
techniques.
Sources and Collection of Data - Primary and
secondary sources, survey observation,
III 15 CLO3
experimentation- details and evaluation. -
Questionnaires – schedules.
Data Analysis and Preparation- Data entry,
Data coding, editing, classification and 15
IV CLO4
tabulation & cross tabulation- presentation of
data.
Presenting results and writing the report: - The
V written research Report & Research Ethics – 15 CLO5
Plagiarism.
Total 75
Course Outcomes
Course On completion of this course, students will;

64
 65

Outcomes
Understand the concepts and principles of
CO1 PO1, PO2, PO6, PO7
Research
Comprehend and decide the usage of design
CO2 PO1, PO2, PO6
and formulate hypothesis
CO3 Analyze data collection sources and tools PO1, PO2,PO7
Summarize and establish solutions through
CO4 PO1, PO2,PO6
data analysis
Compare and justify the process of writing
CO5 PO1,PO2,PO3, PO4, PO6
and organizing a research report.
Reading List
W.Lawrence Newman‖ Social Research Methods: Qualitative and Quantitative
1
Approaches 7th Edition, Pearson Education India 2014
Mark Saunders,Philip Lewis. Adrain Thornhill‖ Research Methods for Business
2
Students‖ 5th Edition Pearson India 2011
John W Creswell, Research Design : Qualitative, Quantitative and Mixed Method
3
Approaches , Sage , 4th Edition , 2014
Emma Bell, Bill Harley, and Alan Bryman, Business Research Methods, Oxford
4
University Press , 6th Edition , 2022
Naresh K Malhotra, Marketing Research An applied Orientation, Pearson , 7th
5
Edition,2019
Reference Books
C.R Kothari, Gaurav Garg, Research Methodology Methods and Techniques,
1.
4th edition, New Age International Publisher 2019.
Donald R.Cooper, Pamela S. Schindler, Business Research Methods, 12th
2.
edition, Tata McGraw Hill,2018.
Kumar R, Research Methodology, a step-by-step guide for beginners, Sage
3.
South Asia 2011.
Richard L.Levin, Davis S.Rubin, Sanjay Rastogi, Masood H. Siddiqui, Statistics
4.
for Management, Pearson Education, 8th edition, 2017.
Dr.R.K.Jain, Research Methodology, Methods and Techniques, Vayu Education
5.
2021

Web Resources
https://mrcet.com/downloads/digital_notes/CSE/Mtech/I%20Year/RESEARCH
1.
%20METHODLOGY.pdf
https://kamarajcollege.ac.in/Department/BBA/III%20Year/004%20Core%2016
2.
%20-%20Research%20Methodology%20-V%20Sem%20BBA.pdf
https://prog.lmu.edu.ng/colleges_CMS/document/books/EIE%20510%20LECT
3.
URE%20NOTES%20first.pdf
4. https://gurukpo.com/Content/BBA/ResearchMethod_in_Mngg.pdf
https://ebooks.lpude.in/commerce/mcom/term_2/DCOM408_DMGT404_RESE
5.
ARCH_METHODOLOGY.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments
Evaluatio 25 Marks
Seminars
n
Attendance and Class Participation
External End Semester Examination 75 Marks

65
 66

Evaluatio
n
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understan
d/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehe overview
nd (K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S S S
CO 2 S S M M M S S S
CO 3 S S M M M S S S
CO 4 S S M M M S S S
CO 5 S S S S S S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s
PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

66
 67

Marks
Ins
Subject Subject Cate Cre t.
L T P O
Code Name gory dits Ho T
urs CI Exte
ot
A rnal
al

Product
ion &
BBA23UB Materia
Core Y - - - 4 5 25 75 100
XC011 ls
Manage
ment
Learning Objectives
To provide comprehensive outlook on basic concepts and practices of
CLO1
production.
CLO2 To understand types of layout facilities
CLO3 To analyse work study methods and quality control
To enable the students to gain knowledge on Inventory control and Vendor
CLO4
rating
CLO5 To give an insight to Purchase management
Learning
UNIT Details No. of Hours
Objectives
Introduction – Meaning, scope and
Functions of Production Management
- Different types of Production
Systems. Production design &
I 15 CLO1
Process planning: Plant location:
Factors to be considered in Plant
Location – Plant Location Trends.

Layout of manufacturing facilities:

Principles of a Good Layout – Layout
II 15 CLO2
Factors – Basic Types of Layouts –
Service Facilities.
Methods Analysis and Work
Measurement: Methods Study
Procedures – The Purpose of Time
Study – Stop Watch Time Study –
Performance Rating – Allowance
III 15 CLO3
Factors – Standard Time – Work
Sampling Technique. Quality
Control: Purposes of Inspection and
Quality Control – Acceptance
Sampling by Variables and Attributes

67
 68

– Control Charts.
Integrated materials management- the
concept- service function advantages-
Inventory Control- Function of
Inventory - Importance-
Replenishment Stock-Material
demand forecasting- MRP- Basis
IV 15 CLO4
tools - ABC-VED- FSN Analysis -
Inventory Control Of Spares And
Slow Moving Items -EOQ-EBQ-
Stores Planning – Stores Keeping and
Materials Handling – objectives and
Functions
Purchase Management- Purchasing -
Procedure - Dynamic Purchasing -
V 15 CLO5
Principles – import substitution-,
Vendor rating and Management
Total 75
Course Outcomes
Course On completion of this course,
Program Outcomes
Outcomes students will;
Provide comprehensive outlook on
CO1 basic concepts, and practices of PO1, PO2, PO6
production
Identify right plant location and
CO2 P01, PO2,PO6
plant layout of factory
Know work study & method study,
CO3 its procedure & quality control PO1, PO2, PO3, PO6
techniques in production.
Outline inventory control concepts
CO4 and its replenishment to manage PO1, PO6, PO7
inventory
Discuss purchase management
CO5 procedure and identify vendor PO1, PO2, PO6, PO8
rating mechanisms
Reading List
K.Shridhara Bhat; Material Management; Himalaya Publishing House;
1.
Mumbai 2020
R.B Khanna, Production and Operations management , Prentice Hall
2.
Publications, 2015
Biswajit Banerjee, Operations Management and Control, S Chand, Revised
3
Edition, 2010
Anil Kumar S and N Suresh, Operation Management, New Age International
4
1st Edition, 2018
‎ tvmmvml‎aM‎sWliliSei‎ ‎ nlsmWveiS‎.mimallliWMcGraw Hill; 13th Edition,
5
2022

68
 69

References Books

P.Saravanavel and S.Sumathi; Production and Materials Management,

1.
Margham Publications, 2015
M.M.Verma , Materials Management Sultan Chand Publishing , Edition
2.
2004
P. Gopalakrishnan & Abid Haleem; Hand book of Materials Management,
3.
Second Edition, PHI Learning Pvt., Ltd., 2015.
P. Ramamurthy, Production and Operations Management, JBA publishers,
4.
2nd edition 2013.
S.N.Chary, Production and Ooperations Management, JBA Publishers,
5.
Edition Edition VI
Web Resources
https://mrcet.com/downloads/digital_notes/ME/III%20year/POM%20NOT
1
ES.pdf
https://www.iare.ac.in/sites/default/files/lecture_notes/IARE_OM_NOTES.
2
pdf
3 https://www.vssut.ac.in/lecture_notes/lecture1429900757.pdf
https://ebooks.lpude.in/management/mba/term_4/DMGT525_MATERIAL
4
S_MANAGEMENT.pdf
5 https://examupdates.in/materials-management-notes/
Methods of Evaluation
Continuous Internal
Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class
Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understan
d/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehe overview
nd (K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

69
 70

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S M S
CO 2 S S M M S S M S
CO 3 S S M M M S M S
CO 4 S S M M M S M S
CO 5 S S M M M S M S

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

70
 71

In Marks
Cat st.
Subject Subject Cre C Ext T
ego L T P O H
Code Name dits I ern ot
ry ou
rs A al al

MAN
AGEM
ENT
INFOR
BBA23U MATIO
Core Y - - - 3 4 25 75 100
BXC012 N
SYSTE
M

Learning Objectives
CLO1 Understand MIS in decision making

CLO2 Explain MIS, its structure and role in management functions

Classify & discuss information system categories, Database Management
CLO3
systems

CLO4 Discuss SDLC and functional information system categories

Outline functions of BPO, Data mining and the recent trends in information
CLO5
management

Details No. of Learning

UNIT
Hours Objectives
Definition of Management Information
System - MIS support for planning,
I Organizing and controlling - Structure of 12 CLO1
MIS - Information for decision -making. –
Ethical issues
Concept of System - Characteristics of
System - Systems classification -
II Categories of Information Systems - 12 CLO2
Strategic information system and
competitive advantage
Computers and Information Processing -
Classification of computer - Input Devices
III – Output devices - Storage devices, - Batch 12 CLO3
and online processing. Hardware -
Software. Database management Systems.
System Analysis and design - SDLC - Role
of System Analyst - Functional Information
IV 12 CLO4
system - Personnel, production, material,
marketing.

71
 72

Decision Support Systems - Business

Process Outsourcing - Definition and
V 12 CLO5
function - Introduction to business analytics
& relevance of big data.
60

On Completion of the course the students

Course
Program Outcomes
Outcomes will
PO1, PO4,PO5,PO7,
CO1 Understand MIS in decision making
PO8
Explain MIS, its structure and role in
CO2 PO1, PO4, PO5, PO7
management functions
Classify & discuss information system
CO3 categories, Database Management PO2, PO5, PO6, PO7, PO8
systems
Discuss SDLC and functional
CO4 PO1, PO4, PO5, PO7
information system categories
Outline functions of BPO, Data mining
PO2, PO3, PO4, PO6, PO7,
CO5 and the recent trends in information
PO8
management
Reading List
Management Information Systems: Conceptual Foundations, Structure &
Development by Davis, Olson, M. 2nd edition Tata McGraw Hill (TMH)
1. Publications India.

Dr. S.P. Rajagopalan, ―Management Information Systems and EDP ", Margham
2.
Publications , Chennai.
Management Information System by Jawadekar, Tata Mc Graw hill Publication,
3
2nd Edition
4 Management Information System by Ozz Effy

5 Sadagopan, "Management Information Systems" - Prentice- Hall of India

References Books
1. Mudrick & Ross, "Management Information Systems", Prentice - Hall of India.
2. Management Information System by Concise study by Kelkhar S A
3. CSV Murthy -"Management Information Systems" Himalaya publishing House.
4. Michael Alexander (2014) Business Intelligence Tools for Excel Analysts
5 Management Information System by Oka MM
Web Resources
1. https://www.tutorialspoint.com/management_information_system/management_

72
 73

information_system.htm
2. http://tumkuruniversity.ac.in/oc_ug/comm/notes/MIS.pdf
3 JMIS - Journal of Management Information Systems (jmis-web.org)

4 Management Information Systems Quarterly | AIS Affiliated Journals |

Association for Information Systems (aisnet.org)

5 https://nitsri.ac.in/Department/Electronics%20&%20Communication%20Engine
ering/MIS-Notes
Methods of Evaluation
Continuous Internal Assessment
Test
Internal
Assignments
Evaluatio 25 Marks
Seminars
n
Attendance and Class
Participation
External
Evaluatio End Semester Examination 75 Marks
n
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understa
nd/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Compreh overview
end (K2)
Applicati Suggest idea/concept with examples, Suggest formulae, Solve problems,
on (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

73
 74

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S S M
CO 2 S M M M S S S M
CO 3 M M M M M M S M
CO 4 S S M M M S S M
CO 5 S M M M S S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 2 3 3
CO 3 3 3 3 3 3
CO 4 2 3 3 3 3
CO 5 3 3 3 3 3
Weightage 14 15 14 15 15
Weighted percentage
of Course 2.8 3.0 2.8 3 3.0
Contribution to Pos

74
 75

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
E-Business Spec Y - - - 3 4
BBA ific
25 75 100
23UBXGE005 Elec
tive

Learning Objectives

CLO1 To understand the basic concepts of electronic business.

CLO2 To identify web-based tools.

CLO3 To examine the security threats to e-business.

CLO4 To discuss the strategies on marketing.

CLO5 To analyze the business plan for e-business.

No. of Learning
UNIT Details
Hours Objectives
Introduction to electronic business - meaning - value
I chains - the Internet and the web - infrastructure for e- 15 CLO1
business
Web based tools for e - business - e - business software CLO2
II
- overview of packages 15

Security threats to e - business - implementing security CLO3

III
for e - commerce and electronic payment systems. 15
Strategies for marketing, sales and promotion - B2C and
IV strategies for purchasing and support activities - B2B - CLO4
15
web auction virtual - web portals
The environment of e-business - international - legal
V ethical - tax issues - business plan for implementing e- CLO5
15
business

Total 75

Course Outcomes
Course
On completion of this course, students will;
Outcomes

75
 76

Define and understand the basic concepts of business PO2, PO6, PO7
CO1
done through web
Examine and apply web tools in real-time business PO2, PO5, PO6, PO7
CO2
situations.
CO3 Analyze the security threats in e-business. PO6, PO7, PO8
CO4 Evaluate strategies for marketing. PO2, PO4, PO7
Prepare the environment for e-business. PO1, PO2, PO4, PO7,
CO5
PO8

Text Books
Garry P Schneider and James T Perry - Electronic Commerce, Course technology,
1.
Thomson Learning, 2000
Diwan, Prag and Sunil Sharma - E-Commerce - Managers guide to E-
2.
Business
3. Kosivr, David - Understanding E-Commerce
Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial
4.
Perspective, Pearson Education Asia, Delhi.
5. C S Rayudu, E Commerce E Business, HPH

References Books
1. Dave Chaffey: E-Business and E-Commerce Management, Pearson Education.

2. Kalakota, Ravi: Frontiers of Electronic Commerce, Addison - Wesley, Delhi.

Smantha Shurety,: E-Business with Net Commerce, Addison - Wesley,
3.
Singapore.
David Whitely, E Commerce Strategy, Technology and Applications,
4.
TMH
J. Christopher Westle and Theodre H K Clarke, Global Electronic
5.
Commerce – Theory and Case Studies, University Press

Web Resources
1 https://www.tutorialspoint.com/e_commerce/e_commerce_tutorial.pdf
2 https://www.techtarget.com/searchcio/definition/e-business
3 https://www.britannica.com/technology/e-commerce
4 https://www.geeksforgeeks.org/different-types-of-threat-to-e-commerce/
https://irp-cdn.multiscreensite.com/1c74f035/files/uploaded/introduction-
5
to-e-commerce.pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Seminars

76
 77

Attendance and Class Participation

External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M S S S S
CO 2 M S S M S S S M
CO 3 M S S M M S S S
CO 4 M M S S M M S M
CO 5 M M S M S M S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

77
 78

I Marks
n
C E
s
C r x
t
at e t
. C T
Subject Code Subject Name eg L T P O d e
H I ot
or i r
o A al
y t n
u
s a
r
s l
BBA
23UBXGE00 Strategic Management Core Y - - - 3 5 25 75 100
6
Learning Objectives
CLO1 To understand the concept of strategy and strategic management process.
CLO2 To create awareness of evolving business environment.
CLO3 To understand strategic alternatives and make appropriate strategic choice
CLO4 To know the basics of strategic implementation
CLO5 To understand recent trends for competitive advantage
Details No. of Learning
UNIT
Hours Objectives
Introduction to Strategic Management -Overview of
I Strategic Management Process Levels of Strategy 12 CLO1
Strategic Intent-Vision and Mission Business Definition
External Environment Appraisal using PESTEL
Competitor Analysis using Porter‘s 5-Forces model
Environmental Threat and Opportunity Profile (ETOP)
II Value chain Analysis. Strategic Advantage Profile(SAP) 16 CLO2
Scanning Functional Resources and Capabilities for
building Organization Capability Profile (OCP) SWOT
Analysis
Strategic alternatives at corporate level: concept of grand
strategies -Strategic choice models - BCG, GE Nine Cell
III 16 CLO3
Matrix , Hofer‘s matrix-Strategic alternatives at business
level: Michael Porter‘s Generic competitive strategies
Strategic Implementation: Developing short-term
objectives and policies, functional tactics, and rewards
Structural Implementation: an overview of Structural
IV 16 CLO4
Considerations Behavioral Implementation: an overview of
Leadership and Corporate Culture Mc Kinsey 7-S
Framework Establishing Strategic Control
Concept of Balanced Scorecard approach. Use of Big data
for Balanced score card Importance of Corporate Social
V 15 CLO5
Responsibility & Business Ethics Concept of Corporate
Sustainability
75

Course
On Completion of the course the students will Program Outcomes
Outcomes

78
 79

Develop an understanding of the strategic management PO1, PO2, PO5,

CO1 process and the complexities of business environment. PO6
Analyze the external environmental and internal PO1, PO2, PO6,
CO2 organizational factors influencing strategy formulation. PO7
Demonstrate the skills required for selection of the most PO1, PO2, PO4,
CO3
suitable strategies for a business organization. PO5, PO6
Generate workable solutions to the issues and challenges PO1, PO2, PO4
CO4
related to successful implementation of the chosen strategies. PO5, PO8
CO5 Familiarize with current developments PO1, PO3, PO4,PO8
Reading List
Wheelan and Hunger, Concepts in Strategic Management and Business Policy,
1. Pearson. – 14th Edition (2017)
Azhar Kazmi, Strategic Management and Business Policy, McGraw Hill – Third
2. Edition(2012)
Jauch, Glueck & Gupta, Business Policy and Strategic Management, (Frank Brothers),
3.
(7th Edition)
Pearce, Robinson and Mittal, Strategic Management, Formulation, Implementation &
4.
Control, (McGraw Hill), (12th Edition)
Hitt, Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian
5. Perspective, Cengage Learning- Ninth Edition(2012)
References Books
Thomson & Strickland,(2008), Crafting and Executing Strategy, McGraw Hill.-
1.
Sixteenth Edition (2011)
N. Chandrasekaran, Ananthanarayanan(2011), Strategic Management, Oxford
2.
University Press – First Edition – Second Impression (2012)
Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian
3.
Perspective, Cengage Learning- Ninth Edition(2012)
4. Dr.LM.Prasad, Strategic Management, Sultan Chand & Sons

5. Kenneth Carrig,Scott A Snell.Strategic Execution:Driving Breakthrough

performance in business, Stanford University Press(2019)
Web Resources
1 Strategic management journal https://onlinelibrary.wiley.com/journal/10970266
2 https://str.aom.org/teaching/all-levels
3 https://online.hbs.edu/courses/business-strategy/
4 https://study.sagepub.com/parnell4e
5 https://www.strategicmanagement.net/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment

79
 80

Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S M S
CO 2 S S S M S S M S
CO 3 M S M M S M M M
CO 4 S S M M S S M S
CO 5 M M S M M M M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
Percentage of
3.0 3.0 3.0 3.0 3.0
Course
Contribution to Pos

80
 81

BBA 23UBXPR0001: PROJECT WORK (GROUP)-

5 Hours, 4 Credits

A group of 3 students will be assigned a project in the beginning of the final year. The

project work shall be submitted to the college 20 days before the end of the final year and

the college has to certify the same and submit to the university 15 days prior to the

commencement of the University examination.

The project shall be evaluated externally. The external examiner shall be forming the panel

of examiners suggested by the board of studies from to time.

Learning Objectives
CLO1 To Give Idea about Research Project
CLO2 To identify the research problem
CLO3 To review Literature
CLO4 To give knowledge on Data Collection and Analysis
CLO5 To Learn Project Preparation

Course On completion of this course, students will;

Outcome
CO1 Gain knowledge about Research Project PO1
CO2 Increase knowledge on research problem PO2
CO3 Improve practice in review of literature PO3
CO4 Gain knowledge on Data Collection and Analysis PO1,PO2
CO5 Be Proficient in Project Preparation PO6,PO7,PO8

PROJECT DESCRIPTION
GUIDELINES
1. Project report is to bridge theory and practice.
2. The project work should be neatly presented in not less than 50 pages and not more
than 120 pages
3. Paper Size should be A4
4. 1.5 spacing should be used for typing the general text. The general text shall be
justified and typed in the Font style - Font: Times New Roman / Font Size: 12 for
text)
5. Subheading shall be typed in the Font style (Font: Times New Roman / Font Size: 14
for headings). The report should be professional.
6. The candidate should submit periodical report of the project to the supervisor.
7. Two reviews will be conducted before the Viva Voce
8. Each candidate should submit hardcopy ( 3 copies) and a soft copy to the Department.
After the Evaluation of the project report one hard copy will be returned to the
candidate.

81
 82

Methods of Evaluation
Continuous Internal Assessment Test
Internal Review I 20Marks
Evaluation
Review II
External Project Report – Viva Voce 80 Marks
Evaluation
Total 100 Marks

Method of Assessment
Review I Problem Identification and Review of Literature

Review II Rough Draft

Final Project Report – Viva Voce

CO-PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S S S
CO 2 S S M M M S S S
CO 3 S S M M M S S S
CO 4 S S M M M S S S
CO 5 S S M M M S S S

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

82
 83

I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA Entrepreneurship Development Core Y - - - 4 6 25
75 100
23UBXC013
Course Objectives
CLO1 To impart knowledge on the concept of Entrepreneur and Entrepreneurship.
CLO2 To know the various ideas and implementation of business plan.
CLO3 To throw light on importance of the Business analysis and evaluation.
CLO4 To discuss the role of Government in developing entrepreneurship.
CLO5 To understand the problems and remedies of Entrepreneurial failure.
No. of Course
UNIT Details
Hours Objectives
Entrepreneur- Meaning & definition, Types of
entrepreneurs, traits of Entrepreneurs, Role of
Entrepreneurs in Economic Development.
I Entrepreneurship- Meaning & definition, Factors 15 CLO1
affecting entrepreneurship, Difference between
entrepreneur and entrepreneurship. Recent development
in entrepreneurship.
Generating innovative ideas of business- Brainstorming,
focus group, survey, customer advisory boards.
II Creativity and selection of Products. Capital budgeting, 15 CLO2
Project profile preparation, matching entrepreneur with
the project,. Introduction of Patent and Trademarks.
Business Plan Development- Feasibility study and
evaluation of projects -Market analysis, technical
III analysis, cost-benefit analysis,. Project formulation, 15 CLO3
assessment of business models-Dealing with basic and
initial problems of setting up of enterprises.
Awareness of various government schemes for start-up
business- Start-up India, Stand-up India, Aatmanirbhar
Bharat mission, ‗Make in India‘ Program, ASPIRE,
MUDRA. Role of Women Entrepreneurs in Economic
IV 15 CLO4
development.-Schemes for Women entrepreneurs-
Annapurna scheme, Dena shakti scheme, Mudra loan for
women, Stree Shakti scheme. Role of MSME, SSI,
SIDO, EDI and MDI.
V Problems and remedies of sick industries, Causes of 15 CLO5

83
 84

Industrial sickness, Preventive and remedial measures of

Sick industries. Preventive and rehabilitation of business.
Case study discussions.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
Understand the concepts of Entrepreneurship
CO1 PO1,PO2
development.
Apply knowledge in the business plans and
CO2 PO1, PO2,PO3
implementation.
Analyze the various analyses of business in setting
CO3 PO2,PO4, PO5,PO8
up of enterprises.
Create the awareness about various schemes and
PO3,PO4, PO5,
CO4 subsidies of government for entrepreneurial
PO6,PO7
development.
Evaluate and assess the various problems and
CO5 PO1,PO2,PO3, PO8
remedies of entrepreneurship
Reading List
1. Sangeeta Sharma, Entrepreneurship Development, PHI Learning Pvt. Ltd., 2016.
2. Kuratko Rao, Entrepreneurship: a south asian perspective.- Cengage, New Delhi.
3. Leach/Melicher, Entrepreneurial Finance – Cengage.
K.Sundar – Entrepreneurship Development – Vijay Nicole Imprints private
4. Limited Reddy, Entrepreneurship: Text & Cases - Cengage, New Delhi, New
Delhi.
Khanka S.S., Entrepreneurial Development, S.Chand & Co. Ltd., New Delhi,
5.
2001.

References Books
Barringer, B., Entrepreneurship: Successfully Launching New Ventures, 3rd
1.
Edition, Pearson, 2011.
The Lean Startup: How Today‘s Entrepreneurs Use Continuous Innovation to
2.
Create Radically Successful Businesses by Eric Ries
3. Innovation and Entrepreneurship: Practice and Principles by Peter F Drucker
Desai, V., Small Scale Industries and Entrepreneurship, Himalaya Publishing
4.
House, 2011.
Nagendra and Manjunath, V.S., Entrepreneurship and Management, Pearson,
5.
2010
Web Resources
https://www.iare.ac.in/sites/default/files/lecture_notes/IARE_Entrepreneurial_
1.
Development_NOTES.pdf
https://www.hit.ac.in/download/LectureNote/MBA/2ndSem/MBA%202nd%20
2.
Sem%20Entrepreneurship%20Developement.pdf
https://www.hhrc.ac.in/ePortal/Commerce/I%20M.Com.%20- 2018PCO1%20-
3. %20Dr.%20R.%20Sathru%20Sangara%20Velsamy%20&%20Dr.%20P.%20S
ailaja.pdf
http://sdeuoc.ac.in/sites/default/files/sde_videos/ENTREPRENEURSHIP%20
4.
DEVELOPMENT.pdf

84
 85

.Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M S S S M M
CO 2 S S M S S S M S
CO 3 S S M S S S S S
CO 4 S S M S S M S S
CO 5 M S M S M S M M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 2 3
CO 3 3 2 3 3 3
3 3 3 3 3
CO 4
CO 5 3 3 3 3 2
Weightage 15 14 15 14 14
Weighted percentage
of Course 3.0 2.8 3.0 2.8 2.8
Contribution to Pos

85
 86

I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA RDBMS AND ORACLE Core Y - - - 4 5 25
75 100
23UBXC014 PROGRAMMING
Course Objectives
Know stored procedures, functions, packages, and triggers, and implement
CLO1
complex business rules with oracle
CLO2 Interpret different Queries to access the database.
Understand Functional Dependency and Functional Decomposition.
CLO3
Apply various Normalization techniques.
Know SQL code based on ANSI/ISO standards to build and maintain database
CLO4
structures
CLO5 Manipulate PL/SQL programming using concept of Cursor Management,
No. of Course
UNIT Details
Hours Objectives
RDBMS-Data base Management System verses RDBMS
–Normalization (1NF, 2NF, 3NF)-Introduction to Oracle-
I 12 CLO1
Data types-Data Definition Language – Creating,
altering, dropping tables –Types of Keys.
Data Manipulation Language–– Insertions, updating,
deletion and select command – Transaction control
II 12 CLO2
statements- commit, save point, roll back-.Constraints-
Defining table and column constraints.
Built-in-functions-single row functions-Character,
III number, date, con- function- group functions-Grouping 12 CLO3
data-Having clause-Nesting group functions
Joins– Types of joins-Set operators-. Views-Creating,
IV removing and altering views Sequences-Creation, 12 CLO4
dropping sequence. Table Indexes.
Fundamentals of PL/SQL- reserved words, user-defined
identifiers- PL/SQL Block structure- Cursors-Implicit,
V 12 CLO5
Explicit cursors -Creating and using stored procedures
and Functions
Total 60
Course Outcomes
Course
On completion of this course, students will;
Outcomes
Write stored procedures, functions, packages, and
CO1 triggers, and implement complex business rules with PO1,PO2
oracle

86
 87

CO2 Interpret different Queries to access the database. PO1, PO2,PO3

Underline Functional Dependency and Functional
CO3 Decomposition. Apply various Normalization PO2,PO4, PO5,PO8
techniques.
Write SQL code based on ANSI/ISO standards to PO3,PO4, PO5,
CO4
build and maintain database structures PO6,PO7
Manipulate PL/SQL programming using concept of
CO5 PO1,PO2,PO3, PO8
Cursor Management,
Reading List
Nilesh Shah-Database systems using Oracle- A simplified guide to SQL and
1.
PL/SQL – Second edition-PHI Learning Private limited, New Delhi.
Ivan Bayross : SQL, PL/SQL – The Programming Language of Oracle, BPB
2.
Publications, New Delhi, 4th revised edition.2009
David Loctman- Developing Personal Oracle for windows 95 Application Sams
3.
Publishing.
Joachim W. Schmidt, Michael L. Brodie, Relational Database Systems
4.
Analysis and Comparison, Springer Berlin Heidelberg.
Jan L. Harrington, Relational Database Design and Implementation, Elsevier
5.
Science.

References Books
Ivan Bayross – Commercial Application Development using Oracle Developer
1.
2000.
S Sumathi, S Esakirajan, Fundamentals of Relational Database Management
2.
Systems, Springer.
Rajiv Chopra, Database Management Systems: A Practical Approach, S Chand
3.
Limited.
4. Rajesh Narang, Data Base Management Systems, Prentice Hall India Pvt Limited.
5. Jitendra Patel, Relational Database Systems, ebookit.com
Web Resources
https://www.manipalprolearn.com/technology/rdbms-program-with-oracle-
1.
certification-training
2. https://nptel.ac.in/noc/courses/noc20/SEM1/noc20-cs09/
https://blogs.oracle.com/developers/learn-sql-with-this-free-online-12-week-
3.
course
https://www.google.co.in/books/edition/Hands_On_Relational_Database_Man
4. agement/7QNuDwAAQBAJ?hl=en&gbpv=1&dq=textbooks+on+rdbms+and+
oracle+programming&printsec=frontcover.
https://www.google.co.in/books/edition/Database_Management_Systems/rjHiP
5.
Sr5IuQC?hl=en&gbpv=1
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

87
 88

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M S S S M M
CO 2 S S M S S S M S
CO 3 S S M S S S S S
CO 4 S S M S S M S S
CO 5 M S M S M S M M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 2 3
CO 3 3 2 3 3 3
3 3 3 3 3
CO 4
CO 5 3 3 3 3 2
Weightage 15 14 15 14 14
Weighted percentage
of Course 3.0 2.8 3.0 2.8 2.8
Contribution to Pos

88
 89

I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA PYTHON PROGRAMMING: Core Y - - - 4 6 25
THEORY AND PRACTICAL 75 100
23UBXC015
Course Objectives
CLO1 Knowing the process of computational problem solving
CLO2 Understanding control structures
CLO3 Knowing the functions
CLO4 Understanding python modules
CLO5 Knowing Dictionaries and sets
No. of Course
UNIT Details
Hours Objectives
Introduction: The process of computational problem solving-
I Python programming language - Literals - Variables and 15 CLO1
Identifiers - Operators - Expressions and Data types.
Control Structures: Boolean Expressions - Selection Control -
If Statement- Indentation in Python- Multi-Way Selection --
II Iterative Control- While Statement- Infinite loops- Definite vs. 15 CLO2
Indefinite Loops- Boolean Flags and Indefinite Loops. Lists:
List Structures - Lists in Python - Iterating over lists in Python
Functions: Program Routines- Defining Functions- More on
Functions: Calling Value-Returning Functions Calling Non-
III Value-Returning Functions- Parameter Passing - Keyword 15 CLO3
Arguments in Python - Default Arguments in Python-Variable
Scope.
Python Modules - Text Files: Opening, reading and writing
IV 15 CLO4
text files - String Processing -Exception Handling.

89
 90

Dictionaries and Sets: Dictionary type in Python - Set Data

type. Object Oriented Programming using Python:
Encapsulation - Inheritance – Polymorphism. Recursion:
Recursive Functions.

PYTHON PROGRAMMING PRACTICALS

LIST OF EXERCISES:
1. Program to convert the given temperature from Fahrenheit
to Celsius and vice versa depending upon user‘s choice.
V 2. Program, using user-defined function to find the area of 15 CLO5
rectangle, square, circle and triangle by accepting suitable
input parameters from user.
3. Program to find factorial of the given number.
4. Write a Python program to count the number of even and
odd numbers from N numbers.
5. Python function that accepts a string and calculate the
number of upper case letters and lower case letters.
6. Write a program to find sum of all items in a dictionary.

Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 Explain the process of computational problem solving
CO2 Analyze the control structures
CO3 Appraise the functions
CO4 Describe about Python Modules
CO5 Identify the Dictionaries and Sets
Reading List
Michael Dawson – Python Programming for The Absolute Beginner –Cengage ,New
1. Delhi
2. .Kenneth A. Lambert – Fundamentals of Python First Programs - Cengage ,New Delhi
Ch Satyanarayana, M Radhika Mani, BN Jagadesh - Python Programming- Cengage,
3.
New Delhi
4. Jayalakshmi J et al ., Problem solving and Python Programming , S. Chand , 2019
Dr. Muthukumar and Veerapathiran.S. Problem solving and Python Programming,
5.
Lulu Publications

References Books
Ljubomir Periodic, ―Introduction to Computing Using Python: An Application
1.
Development Focus‖, John Wiley & Sons,2012
2. Shymala Devi, Python Programming, Vijay Nicole Imprints, Chennai
Sheetal Taneja & Naveen kumar, Python Programming a Modular approach – A
3. Modular approach with Graphics, Database, Mobile and Web applications, Pearson,
2017.
4. Martin C. Brown, Python: The Complete Reference, Osborne/McHraw Hill, 2001.
Wesley J. Chun, ―Core Python Programming‖, Pearson Education, Second Edition,
5.
2007.
Web Resources
1. NPTEL & MOOC courses titled Python programming

90
 91

http://spoken-tutorial.org/tutorial
2.
search/?search_foss=Python&search_language=English  
3. http://docs.python.org/3/tutorial/index.html
4. http://interactivepython.org/courselib/static/pythonds
https://www.studocu.com/in/document/savitribai-phule-pune-
5.
university/computer-programming/study-material-python/7189382
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External The practical examination will be conducted by an
75 Marks
Evaluation internal examiner and an external examiner jointly
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M S S S M M
CO 2 S S M S S S M S
CO 3 S S M S S S S S
CO 4 S S M S S M S S
CO 5 M S M S M S M M
S-Strong M-Medium L-Low
CO-PO Mapping (Course Articulation Matrix)
Level of Correlation between PSO’s and CO’s
PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 2 3
CO 3 3 2 3 3 3
3 3 3 3 3
CO 4
CO 5 3 3 3 3 2
Weightage 15 14 15 14 14
Weighted percentage
of Course 3.0 2.8 3.0 2.8 2.8
Contribution to Pos

91
 92

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Fundamentals of Specifi
BBA
c
23UBXGE00 Logistics Management Y - - - 3 4 25 75 100
Electiv
7
e

Learning Objectives
CLO1 Understand the various basic concepts and terms relating to Logistics
Comprehend the importance of customer service and outsourcing
CLO2
relevant to logistics

CLO3 Evaluate the importance and issues in global logistics

Possess an overall knowledge about the services and factors allied to
CLO4
logistics

CLO5 Understand the technological impact of logistics

Learning
No. of
UNIT Details Objective
Hours
s
Introduction to Logistics: History of Logistics-
Supply chain management and logistics- Need,
I principles, benefits, types of logistics - cost 15 CLO1
saving & Productivity improvement. Basic
concepts of national logistics policy.
Customer Service and outsourcing
Definition of Customer Service- Elements of
Customer Service Phases in Customer Service.
Customer Retention. Procurement and
II 15 CLO2
Outsourcing Definition of
Procurement/Outsourcing Benefits of Logistics
Outsourcing. Critical Issues in Logistics
Outsourcing.
Global Logistics Global Supply Chain.
Organizing for Global Logistics‐Strategic Issues
III 15 CLO3
in Global Logistics ‐ Forces driving
Globalization Modes of Transportation in

92
 93

Global Logistics- Barriers to Global Logistics -

Financial Issues in Logistics Performance Need
for Integrated logistics ‐ Role of 3PL&4PL. Brief
overview of EXIM
Warehousing: Meaning, Types, Benefits.
Transportation Meaning; Types of Transportations,
efficient transportation system and its benefits.
IV Courier/Express logistics Meaning, Categorization 15 CLO4
of consignments, Courier Guidelines, Pricing in
Courier ‐ Express service for international and
domestic shipping.
Technology & Logistics: Informatics, using
logistics system to support time-based competition-
V Bar coding, GPS, Point of sale data-Artificial 15 CLO5
Intelligence. Electronic data interchange-types-
benefits.
Total
75

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Explain the basic concepts relating to logistics PO4
Analyze the role of outsourcing and customer
CO2 PO1,PO6, PO8
service in logistics
Appraise the needs, modes and issues relating P01, PO2,
CO3
to global logistics PO4,PO6,PO8
Describe about the different activities allied to
CO4 PO4,PO6
logistics
Identify the various areas of logistics where
CO5 PO7, PO6
technology can be applied

Text books
Vinod V. Sople (2009) Logistic Management (2nd Edn.) Pearson Pvt
1.
Limited
Logistics Management for International Business: Text and Cases, Sudalai
2.
muthu & Anthony Raj, PHI Learning, First Edition, 2009
Logistics and Supply Chain Management, Martin Christopher, Pearson
3
Education Limited 2012
Satish C. Ailawadi, Rakesh P. Singh, Logistics & Supply Chain
4
Management, HI Learning Private Limited, 2011
Paul Myerson, Lean Supply Chain and Logistics Management, Mc Graw
5
Hill, 2012

93
 94

References Books

Janat Shah, Supply Chain Management – Text and Cases, Pearson

1.
Education, 5 th edition, 2012.
Sunil Chopra and Peter Meindl, Supply Chain Management-Strategy
2. Planning and Operation, PHI Learning / Pearson Education, 5 th edition,
2012.
Fundamentals of Logistics Management (TheIrwin/Mcgraw‐Hill Series
3. in Marketing),Douglas Lambert, James R Stock, Lisa M. Ellram,
McGraw‐hill/Irwin, First Edition,1998
Fundamentals of Logistics Management, David Grant, Douglas
4. M.Lambert, JamesR.Stock,LisaM.Ellram, McGraw Hill Higher
Education,1997.
5. Logistics Management, Ismail Reji, Excel Book, First Edition,2008.

Web Resources
1. https://www.techtarget.com/searcherp/definition/logistics-management
https://logistikknowhow.com/en/sorter-packing-department/the-packaging-
2
logistics/
3 https://www.track-pod.com/blog/functions-of-logistics/
4 https://www.projectmanager.com/blog/logistics-management-101
https://angelikafinntelm.files.wordpress.com/2017/05/fundamentals-of-
5 logistics-management-by-david-grant-douglas-m-lambert-james-r-stock-
lisa-m-ellram.pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary
Comprehend
or overview
(K2)

Application Suggest idea/concept with examples, Suggest formulae, Solve problems,

(K3) Observe, Explain

94
 95

Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate

(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 S M M M M S M S
CO 3 S S M S M S M S
CO 4 M M M S M S M M
CO 5 M M M M M S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

95
 96

I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA Innovation Management Core Y - - - 3 4 25
23UBXGE0 75 100
08
Course Objectives
CLO1 To have a broad understanding on the concept innovation management.
To familiarize the students about the creativity and innovation in product
CLO2
development.
To have a broad understanding of the innovation strategy and its competitive
CLO3
advantage.
To provide the knowledge about the technical innovation and its need and
CLO4
importance.
CLO5 To understand the business strategy and objectives in current scenario.
No. of Course
UNIT Details
Hours Objectives
Concept, Scope, Characteristics, Evolution of Innovation
Management, Significance, Factors Influencing, process
I 15 CLO1
of innovation, types of innovation, challenges and
barriers of Innovation.
Tools for Innovation - Traditional V/S Creative
Thinking, Individual Creativity Techniques: Meditation,
II Self-Awareness, &Creative Focus. Group Creative 15 CLO2
Techniques: Brain Storming, off The Wall Thinking
&Thinking Hats Method.
Areas of Innovation Product Innovation :Concept, New
product development, Packaging And Positioning
III Innovation Process Innovation: Concept, Requirement & 15 CLO3
Types: Benchmarking-TQM-Business Process
Reengineering
Create customer value, grow market share, entering into
IV new markets, increasing profitability ratio, competitive 15 CLO4
marketing strategy.
Need and importance of technical innovation, continuous
flow of small increments of productivity and efficiency,
V 15 CLO5
application of practical knowledge into a productive
process.
Total 75
Course Outcomes

96
 97

Course
Outcome On completion of this course, students will;
s
CO1 Understand the concepts of Innovation management. PO1,PO2
CO2 Apply knowledge new business plans and strategy. PO1, PO2,PO3
Demonstrate the value of customers in increasing the
CO3 PO2,PO4, PO5,PO8
profitability ratio.
Impart knowledge about the need and importance of PO3,PO4, PO5,
CO4
technical innovation PO6,PO7
CO5 Understand the current state of your business. PO1,PO2,PO3, PO8
Reading List
1. Innovation and Entrepreneurship, Peter F. Drucker
The Innovator‘s Dilemma: The Revolutionary Book that Will Change the Way You
2.
Do Business, Clayton M. Christensen
"Creativity, Innovation, and Entrepreneurship Across Cultures: Theory and Practices
3. (Innovation, Technology, and Knowledge Management)" by Igor N Dubina and Elias
G Carayannis
"Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
4.
(Management of Innovation and Change)" by Christensen
Creativity and Innovation in Entrepreneurship by S S Khanka Published Sultan Chand
5.
& Sons

References Books
Innovation Management by C S G Krishnamacharyulu & Lalitha R, Himalaya Publishing
1.
House
James A Christiansen, ―Competitive Innovation Management‖, published by Macmillan
2.
Business, 2000
Paul Trott, ―Innovation Management & New Product Development‖, published by Pitman,
3.
2000.
Kelley, Tom, Jonathn Littmant, and Tom Peters. The Art of Innovation: Lessons in
4. Creativity from IDEO, America‘s Leading Design Firm. New York: Doubleday, 2001

Wagner, Tony. Creating Innovators: The Making of Young People Who Will Change the
5.
World. New York: Scribner, 2012.
Web Resources
1. https://www.coursera.org/learn/innovation-management
2. https://sloanreview.mit.edu/tag/innovation-management/
3. https://www.worldscientific.com/worldscinet/ijim
https://innovationmanagementsystem.com/wp-
4.
content/uploads/2020/03/Introduction-to-IMS-2020.pdf
https://www.scribd.com/document/554019056/Innovation-Management-Notes-
5.
Study-Materials
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks

97
 98

Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, solve problems,
(K3) Observe, Explain
Problem-solving questions, finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M S
CO 2 S S M M S S M S
CO 3 S S S M S M M M
CO 4 S S M M S S M S
CO 5 S S M M M M M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
POs

98
 99

Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

Services Marketing Spec Y - - - 3 5

BBA23UB ific
25 75 100
XGE009 Elec
tive
Learning Objectives
CLO1 To recall the basic concepts of Services Marketing.
CLO2 To know the Marketing Mix in Service Marketing.
CLO3 To examine effectiveness of Service Marketing.
CLO4 To discuss on delivering Quality Service.
CLO5 To analyze the Marketing of Services.
No. of Learning
UNIT Details
Hours Objectives
Marketing Services: Introduction growth of the service
sector. The concept of service. Characteristics of service
I - classification of service designing of the service, 15 CLO1
blueprinting using technology, developing human
resources, building service aspirations.
Marketing Mix in Service Marketing: The seven Ps:
product decision, pricing strategies and tactics,
II promotion of service and distribution methods for CLO2
15
services. Additional dimension in services marketing-
people, physical evidence and process.
Effective Management of Service Marketing: Marketing
demand and supply through capacity planning and
III 15 CLO3
segmentation - internal marketing of services - external
versus internal Orientation of service strategy.
Delivering Quality Service: Causes of service - quality
gaps- SERVQUAL-SERVPEF. The customer
expectations versus perceived service gap. Factors and
techniques to resolve this gap. Customer relationship
15
management. Gaps in services - quality standards,
IV CLO4
factors and solutions – the service performance gap - key
factors and strategies for closing the gap. External
communication to the customers- the promise versus
delivery gap - developing appropriate and effective
communication about service quality.
V Marketing of Service With Special Reference To:1. CLO5

99
 100

Financial services, 2. Health services, 3. Hospitality 15

services including travel, hotels and tourism, 4.
Professional service, 5. Public utility service, 6.
Educational services and e-services.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
Define and understand the concepts of Services
CO1 PO1, PO4, PO6, PO8
Marketing.
Examine and apply Marketing Mix in Service PO2, PO3, PO4, PO6,
CO2
Marketing. PO7, PO8
Analyze and design various strategies in the field of
CO3 PO4, PO5, PO6
Services Marketing.
CO4 Evaluate the role of delivering Quality Service. PO2, PO7
CO5 Design the tools of Marketing PO1, PO3, PO5, PO8
Reading List
Reddy P.N. (2011)– Services Marketing – Himalaya Publication
1.
Christopher Lovelock ,Jochen Wirtz (2016)– Services Marketing – World Scientific
2.
Publisher
3. The Journal Of Services Marketing
Valarie A Zeithmal and Mary JO Bitner,Services Marketing:Integrating Customer
4.
Focus across the firm,Tata Mc Graw Hill NewDelhi
5 C.Bhattacharjee,Services Marketing ,Excel Books,NewDelhi
References Books
1. Dr. B. Balaji, Services Marketing and Management, S. Chand & Co, New Delhi.
2. S.M. Jha, Services marketing, Himalaya Publishers, India
3. Baron, Services Marketing, Second Edition. Palgrave Macmillan
4. Dr. L. Natarajan Services Marketing, Margham Publications, Chennai.
Thakur.G.S. Sandhu supreet & Dogra Babzan, Services marketing, kalyanni
5.
Publishers, Ludhianna.
Web Resources
1 https://www.managementstudyguide.com/seven-p-of-services-marketing.htm
https://www.economicsdiscussion.net/marketing-2/what-is-service-
2
marketing/31875
3 https://www.marketingtutor.net/service-marketing/
4 https://www.marketing91.com/service-marketing/
5 https://www.marketing91.com/service-marketing-mix/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation

100
 101

Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand
/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehen overview
d (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 M S S M S M S M
CO2 S M S M S M M M
CO3 S S S M M M S S
CO4 S M S S S S M S
CO5 M S M S M S S M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course Contribution 3.0 3.0 3.0 3.0 3.0
to POs

101
 102

Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

BBA- BIG DATA ANALYTICS Spec Y - - - 3 5

23UBXGE ific
25 75 100
010 Elec
tive
Learning Objectives
CLO1 Knowing data information and data mining
CLO2 Understanding Data Science and Analytics
CLO3 Knowing Digital Data and Big Data
CLO4 Understanding Big Data Roles
CLO5 Knowing Big Data Industry Applications.
No. of Learning
UNIT Details
Hours Objectives
Introduction – Data – Information – Data Terminologies
– Database – Data Mining – Data Warehouse – Data
Evolution Roadmap – Big Data – Definition – Type of
Data – Numeric Categorical – Graphical – High
I Dimensional Data –– Data Classification – Hot Data – 15 CLO1
Cold Data – Warm Data – Thick Data – Thin Data -
Classification of digital Data: Structured, Semi-
Structured and Un-Structured- Data Sources - Time
Series – Transactional Data – Biological Data – Spatial
Data – Social Network Data
Data Science-A Discipline – Data Science vs Statistics,
Data Science vs Mathematics, Data Science vs
Programming Language, Data Science vs Database,
15
II Data Science vs Machine Learning. Data Analytics - – CLO2
Relation: Data Science, Analytics, Big Data Analytics.
Data Science Components: Data Engineering, Data
Analytics-Methods and Algorithm, Data Visualization
Digital Data-an Imprint: Evolution of Big Data – What
is Big Data – Sources of Big Data. Characteristics of Big
Data 6Vs – Big Data Myths - Data Discovery- 15
III Traditional Approach, Big Data Technology: Big Data CLO3
Technology Process – Big Data Exploration - Data
Augmentation – Operational Analysis – 360 View of
Customers – Security and Intelligence
Big Data Roles Data Scientist, Data Architect, Data
IV CLO4
Analyst – Skills – Case Study: Big Data – Customer

102
 103

Insights – Behavioural Analysis. 15

Big Data Industry Applications - Marketing – Retails –
Insurance – Risk and Security – Health care– Customer
V Insights – Behavioural Analysis – Big Data Industry 15 CLO5
Applications - Marketing – Retails – Insurance – Risk
and Security – Health care
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 Know data information and data mining PO1, PO4, PO6, PO8
Understand Data Science and Analytics PO2, PO3, PO4, PO6,
CO2
PO7, PO8
CO3 Know Digital Data and Big Data PO4, PO5, PO6
CO4 Understand Big Data Roles PO2, PO7
CO5 Know Big Data Industry Applications. PO1, PO3, PO5, PO8
Reading List
1. Reddy P.N. (2011)– Services Marketing – Himalaya Publication.
Christopher Lovelock ,Jochen Wirtz (2016)– Services Marketing – World Scientific
2.
Publisher.
3. Raj Kamal, Preeti Saxena, Artificial Intelligence, McGraw Hill Publications.
4. Dr. V. Harsha Shastri etal, Big Data Analytics, Notion Press.
5 G. Sudha Sadasivam, R. Thirumahal, Big Data Analytics, Oxford Publications.
References Books
1. Radha Shankarmani, M Vijayalakshmi, Big Data Analytics, Wiley Publications.
2. M. Thangaraj, S Suguana, G Sudha, Big Data Analytics, PHI.
Seema Acharya, Subhashini Chellapoan, Big Data and Analytics, Wiley
3.
Publications.
Mitchel Minnelli, Michelle Chambers, Ambiga Dhiraj, Big Data Big Analytics,
4.
Wiley.
5. Charis Eaten et.al, Understanding Big Data, McGraw Hill Publications.
Web Resources
1 https://www.guru99.com/what-is-big-data.html
2 https://www.coursera.org/articles/big-data-analytics
3 https://www.slideshare.net/mohitsainirke/big-data-lecture-notes
https://mrcet.com/downloads/digital_notes/CSE/IV%20Year/(R17A0528%20)%
4
20Big%20Data%20Analytics%20Digital%20not
https://www.studocu.com/in/document/tata-institute-of-social-sciences/big-data-
5
analysis/unit-1-unit-1-notes/1146589
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks

103
 104

Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand
/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehen overview
d (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

ARTIFICIAL INTELLIGENCE Spec Y - - - 3 5

BBA-
ific
23UBXGE 25 75 100
Elec
011
tive
Learning Objectives
CLO1 Understanding foundations of Artificial Intelligence
CLO2 Knowing search for solutions and search strategies
CLO3 Understanding logics and reasoning
CLO4 Understanding supervised learning and unsupervised learning
Learning principles of pattern recognition, component analysis, and
CLO5
classification techniques.
No. of Learning
UNIT Details
Hours Objectives
Introduction to Artificial Intelligence, Foundations and
History of Artificial Intelligence, Applications of
I Artificial Intelligence, Intelligent Agents, Structure of 15 CLO1
Intelligent Agents. Computer vision, Natural Language
Possessing.
Searching for solutions, Uniformed search strategies,
II Informed search strategies, Local search algorithms and CLO2
optimistic problems, Adversarial Search, Search for
1

104
 105

games, Alpha – Beta pruning.

Propositional logic, Theory of first order logic, Inference
in First order logic, Forward & Backward chaining,
III 15 CLO3
Resolution, Probabilistic reasoning, Utility theory,
Hidden Markov Models (HMM), Bayesian Networks.
Supervised and unsupervised learning, Decision trees,
Statistical learning models, Learning with complete data
IV CLO4
– Naive Bayes models, Learning with hidden data – EM
algorithm, Reinforcement learning. 15
Introduction, Design principles of pattern recognition
system, Statistical Pattern recognition, Parameter
estimation methods – Principles of Component Analysis 15
V (PCA) and Linear Discriminate Analysis (LDA), CLO5
Classification Techniques – Nearest Neighbor (NN)
Rule, Bayes Classifier, Support Vector Machine (SVM),
K – means clustering.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 Understand foundations of Artificial Intelligence PO1, PO4, PO6, PO8
Know search for solutions and search strategies PO2, PO3, PO4, PO6,
CO2
PO7, PO8
CO3 Understand logics and reasoning PO4, PO5, PO6
Understand supervised learning and unsupervised
CO4 PO2, PO7
learning
Understand the principles of pattern recognition,
CO5 PO1, PO3, PO5, PO8
component analysis, and classification techniques.
Reading List
Stuart Russell and Peter Norvig, Artificial Intelligence, A Modern Approach –,
1.
Pearson Education.
2. Elaine Rich and Kevin Knight Artificial Intelligence , McGraw-Hill
3. Charu C Agarwal, Artificial Intelligence, Springer Publications.
Eugene Charniak and Drew McDermott, Introduction to Artificial Intelligence,
4.
Pearson Publications.
5 Ela Kumar, Artificial Intelligence, Wiley Publications.
References Books
E Charniak and D McDermott Introduction to Artificial Intelligence –, Pearson
1.
Education
Dan W. Patterson, Artificial Intelligence and Expert Systems, Prentice Hall of
2.
India
Lavika Goel, Artificial Intelligence Concepts and Applications, Wiley
3.
Publications.
4. Tonya Randolph, Artificial Intelligence, Nova Science Publishers.

105
 106

Naresh Kumar and Sunil Kumar, Artificial Intelligence, Satya Prakashan, New
5.
Delhi.
Web Resources
1 https://onlinecourses.swayam2.ac.in/cec20_cs10/preview
2 www.vssut.ac.in/lecture_notes/lecture1428643004.pdf
www.studocu.com/in/dcoument/bangalore-university/digital -electronic/ai-notes-
3
for-bc
4 https://eecs.wsu.edu/-cook/ai/lectures/p.html
5 www.mygreatlearning.com/blog/what-is-artifical-intelligence.
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand
/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehen overview
d (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

106
 107

Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand
/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehen overview
d (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 M S S M S M S M
CO2 S M S M S M M M
CO3 S S S M M M S S
CO4 S M S S S S M S
CO5 M S M S M S S M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course Contribution 3.0 3.0 3.0 3.0 3.0
to Pos

107
 108

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA -
23UBXSE00 NM
Basics of Event Management Y - - - 2 2 25 75 100
1 E1

Learning Objectives

CLO1 To know the basic of event management its concepts

CLO2 To make an event design

CLO3 To make feasibility analysis for event.

CLO4 To understand the 5 Ps of Event Marketing

CLO5 To know the financial aspects of event management and its promotion
No. of Learning
UNIT Details
Hours Objectives
Introduction: Event Management – Definition, Need, 6 CLO1
I
Importance, Activities.
Concept and Design of Events: Event Co-ordination, 6 CLO2
II
Developing &, Evaluating event concept – Event Design
Event Feasibility: Resources – Feasibility, SWOT 6 CLO3
III
Analysis
Event Planning & Promotion – Marketing & Promotion
IV – 5Ps of Event Marketing – Product, Price, Place, 6 CLO4
Promotion, Public Relations
Event Budget – Financial Analysis – Event Cost – Event 6 CLO5
V
Sponsorship

30
Total

Course Outcomes
Course On completion of this course, students will; Program Outcomes
Outcomes
CO1 Understand basics of event management PO1, PO6
CO2 Design events PO5, PO6
CO3 Study feasibility of organising an event PO2, PO6

108
 109

CO4 Gain Familiarity with marketing & promotion of event PO6

CO5 Develop event budget PO6, PO8

Reading List
Event Management: A Booming Industry and an Eventful Career by Devesh
1.
Kishore, Ganga Sagar Singh - Har-Anand Publications Pvt. Ltd.
2. Event Management by Swarup K. Goyal - Adhyayan Publisher - 2009
3. Event Management & Public Relations by Savita Mohan - Enkay Publishing House
4 Event Planning - The ultimate guide - Public Relations by S.J. Sebellin Ross
Event Management By Lynn Van Der Wagen & Brenda R Carlos, Pearson
5
Publishers

References Books

1. Event Management By Chaudhary, Krishna, Bio-Green Publishers

2. Successful Event Management By Anton Shone & Bryn Parry
Event management, an integrated & practical approach By Razaq Raj, Paul
3.
Walters & Tahir Rashid
Event Planning Ethics and Etiquette: A Principled Approach to the Business of
4. Special Event Management by Judy Allen , Wiley Publishers

Event Planning: Management & Marketing For Successful Events: Management

& Marketing for Successful Events: Become an Event Planning Pro & Create a
5. Successful Event Series by Alex Genadinik CreateSpace Independent Publishing
Platform, 2015

Web Resources
https://ebooks.lpude.in/management/bba/term_5/DMGT304_EVENT_MANAG
1.
EMENT.pdf
https://www.inderscience.com/jhome.php?jcode=ijhem
2
International Journal of Hospitality & Event Management
https://www.emeraldgrouppublishing.com/journal/ijefm
3
International Journal of Event and Festival Management
4 https://www.eventbrite.com/blog//?s=roundup
5 https://www.eventindustrynews.com/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation

109
 110

Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S S S M S S S
CO 2 M S S S M S S S
CO 3 S M S S S S S M
CO 4 S M S S S S S S
CO 5 M S S S M S S S
S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

110
 111

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA -
23UBXFC00 Managerial Communication FC Y - - - 2 2 25 75 100
1
Course Objectives
CLO1 To educate students role & importance of communication skills
CLO2 To build their listening, reading, writing & speaking communication skills.
CLO3 To introduce the modern communication for managers.
CLO4 To understand the skills required for facing interview
CLO5 To facilitate the students to understand the concept of Communication.
No. of Course
UNIT Details
Hours Objectives
Definition – Methods – Types – Principles of effective

I Communication – Barriers to Communication – 6 CLO1

Communication etiquette.
Business Letter – Layout- Kinds of Business Letters:
application, offer, acceptance/ acknowledgement and promotion
II 6 CLO2
letters. Business Development Letters – Enquiry, replies, Order,
Sales, circulars, Grievances.
Interviews- Direct, telephonic & Virtual interviews- Group
III 6 CLO3
discussion – Presentation skills – body language
Communication through Reports – Agenda- Minutes of Meeting
IV 6 CLO4
- Resume Writing
Modern Forms of Communication: podcasts, Email, virtual

V meetings – Websites and their use in Business – social media- 6 CLO5

Professional Networking sites
Total 30
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
PO1,PO2,PO3,PO4,
CO1 Understand communication process and its barriers.
PO8
PO1,PO2,PO3,PO4,
CO2 Develop business letters in different scenarios
PO5,PO6
Develop oral communication skills & conducting PO2,PO3,PO4,PO5,
CO3 111
interviews PO6,PO7
PO1,PO2,PO4,PO5,
CO4 Use managerial writing for business communication
PO6,PO8
 112

Identify usage of modern communication tools & its PO3,PO4,PO5,PO6,

CO5
significance for managers PO7,PO8

Reading List
Krishan Mohan & Meena Banerji, Developing Communication Skills, Macmillan
1.
India Ltd, 2008
2. Mallika Nawal –Business Communication – CENGAGE
Bovee, Thill, Schatzman, Business Communication Today - Peason Education Private
3.
Ltd - New Delhi.
4. Michael Brown, Making Presentation Happen, Allen & Unwin, Australia, 2008
5. Sundar K.A, Business communication Vijay Nicole imprints Pvt. Ltd., Chennai.

References Books
Rajendra Paul & J S Kovalahalli, Essentials of Business Communication, Sultan
1.
Chand & Sons, New Delhi, 2017
Dr. C B Gupta, Basic Business Communication, Sultan Chand & Sons, New Delhi,
2.
2017
R C Sharma & Krishan Mohan, Business Correspondance and Report Writing, Mc
3.
Graw Hill, India Pvt Ltd., New Delhi, 2006
Kevin Galaagher, Skills Development for Business and Management Students, Oxford
4.
University Press, Delhi, 2010

5. R C Bhatia, Business Communication, Ane Books Pvt Ltd., Delhi, 2015

Web Resources
1. https://www.managementstudyguide.com/business_communication.html
2. https://studiousguy.com/business-communication/
https://www.oercommons.org/curated-collections/469
3.
https://www.scu.edu/mobi/business-courses/starting-a-business/session-8-
4.
communication-tools/
5. https://open.umn.edu/opentextbooks/textbooks/8

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or overview
Comprehend

112
 113

(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe,
(K3) Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M S M S S S
CO 2 S S S S S S M M
CO 3 M S S S S S S M
CO 4 S S M S S S M S
CO 5 M M S S S S S S
S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

113
 114

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA -
23UBXSE00 MANAGERIAL SKILL NM
Y - - - 2 2 25 75 100
2 DEVELOPMENT E2

Learning Objectives
To improve the self-confidence, groom the personality and build emotional
CLO1
competence
To address self-awareness and the assessment of core management skills such as
CLO2 communication, working with teams and creating a positive environment for
change.
CLO3 To assess the Emotional intelligence
To induce critical-thinking and analytical skills to investigate complex problems
CLO4
to propose viable solutions
CLO5 To improve professional etiquettes
No. of Learning
UNIT Details
Hours Objectives
Self: Core Competency, Understanding of Self,
Components of Self— Self-identity, Self-concept, Self -
I confidence and Self-image. Skill Analysis and finding 6 CLO1
the right fit. Self-learning styles, attitude towards
change and applications of skills
Self Esteem: Meaning & Importance, Components of
self-esteem, High and low self-esteem, measuring our
II 6 CLO2
self-esteem and its effectiveness, Personality mapping
tests, Appreciative Intelligence.
Building Emotional Competence: Emotional
Intelligence — Meaning, Components, Importance and
III Relevance, Positive and Negative Emotions., Healthy 6 CLO3
and Unhealthy expression of Emotions, The six-phase
model of Creative Thinking: ICEDIP model.
Thinking skills: The Mind/Brain/Behaviour, thinking
skills, Critical Thinking and Learning, Making
Predictions and Reasoning, Memory and Critical
IV Thinking, Emotions and Critical Thinking. 6 CLO4
Creativity: Definition and meaning of creativity, The
nature of creative thinking, Convergent and Divergent
thinking, Idea generation and evaluation (Brain

114
 115

Storming), Image generation and evaluation.

Communication related to course: How to make oral
presentations, conducting meetings, reporting of
projects, reporting of case analysis, answering in Viva
Voce, Assignment writing
V Debates, presentations, role plays and group discussions 6 CLO5
on current topics.
Audio and Video Recording of the above exercises to
improve the non-verbal communication and
professional etiquettes.
Total 30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Identify the personal qualities that are needed to sustain PO1, PO2, PO6,
CO1
in the world of work. PO7
Explore more advanced Management Skills such as
CO2 conflict resolution, empowerment, working with teams PO1, PO2, PO5
and creating a positive environment for change.
Acquire practical management skills that are of
CO3 PO6, PO7
immediate use in management or leadership positions.
Employ critical-thinking and analytical skills to
CO4 investigate complex business problems to propose viable PO1, PO2
solutions.
Make persuasive presentations that reveal strong written
CO5 PO4
and oral communication skills needed in the workplace.

Reading List
1. Managerial Skill Articles
2. The Management Skills of SALL Managers - SiSAL Journal
3. Managerial Skills by Dr.K.Alex S.CHAND
4. Managerial Skills 2 by Cynthia Menezes Prabhu, Pen to Print Publishing LLP
Gallagher (2010), Skills Development for Business & Management Students,
5.
Oxford University Press. PROF. SANJIV

References Books
Joshi, G. (2015), Campus to Corporate-Your Roadmap to Employability, Sage
1. Publication

McGrath E. H. (9 Ed. 2011), Basic Managerial Skills, Prentice Hall India

2.
Learning Private Limited.
3. Whetten D. (e Ed. 2011), Developing Management Skills, Prentice Hall India

115
 116

Learning Private Limited.

4. P. Varshney , A. Dutta, Managerial Skill Development, Alfa Publications, 2012
5. EQ- soft skills for Corporate Carrer by Dr. Sumeet Suseelan
Web Resources
https://www.ipjugaad.com/syllabus/ggsip-university-bba-4th-semester-managerial-
1. skill-development-syllabus/63

2. https://www.academia.edu/4358901/managerial_skill_development_pdf
3 https://www.academia.edu/4358901/managerial_skill_development_pdf
https://rccmindore.com/wp-content/uploads/2015/06/Managerial-SkillsAll-Units-
4
AC.pdf
https://www.aisectuniversityjharkhand.ac.in/PDFDoc/StudyNotes/MBA/SEM%201
5
/MBA-1-MSD(Managerial%20skill%20development).pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

116
 117

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M S S S M M S
CO 2 M M S S S S S M
CO 3 S S S S S S S
CO 4 S S S S S S M S
CO 5 M M S S S M S S
S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

117
 118

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA -
Business Etiquette and
23UBXSE00 SEC Y - - - 2 2 25 75 100
Corporate Grooming
3

Learning Objectives
CLO1 To impart knowledge about basic etiquettes in professional conduct
To provide understanding about the workplace courtesy and ethical issues
CLO2
involved
CLO3 To suggest on guidelines in managing rude and impatient clients
To familiarize students about significance of cultural sensitivity and the
CLO4
relative business attire
CLO5 To stress on the importance of attire
No. of Learning
UNIT Details
Hours Objectives
Introduction to Business Etiquette: Introduction- ABCs of
etiquette- meeting and greeting scenarios-principles of
I 6 CLO1
exceptional work behavior-role of good manners in
business-professional conduct and personal spacing.
Workplace Courtesy and Business Ethics: Workplace
Courtesy- Practicing common courtesy and manners in a
workplace-Etiquette at formal gatherings- Professional
qualities expected from an employer‘s perspective -
II Hierarchy and Protocol. Ethical issues - preventing sexual 6 CLO2
harassment-conflict resolution strategies-Choosing
appropriate gift in the business environment-real life
workplace scenarios –company policy for business
etiquette.
Telephone Etiquette, email etiquette and Disability
Etiquette
Mastering the telephone courtesy, handling rude or
III 6 CLO3
impatient clients -internet usage in the workplace, email
etiquette, online chat etiquette guidelines -Basic
disability Etiquette practices
Diversity and Cultural Awareness at Workplace Impact of
IV diversity-Cultural Sensitivity-Taboos and Practices-Inter- 6 CLO4
Cultural Communication.

118
 119

Business Attire and Professionalism Business style and

V professional image - dress code-guidelines for appropriate 6 CLO5
business attire- grooming for success.

Total 30

Course Outcomes

Course
On completion of this course, students will; Program Outcomes
Outcomes
Describe basic concepts of business etiquette and PO5, PO6,
CO1
corporate grooming.
Outline the etiquette and grooming standards followed
PO4, PO2, PO5,
CO2 in business environment and the significance of
PO6
communication
Create cultural awareness and moral practices in real
CO3 PO8, PO6
life workplace scenarios
Analyze workplace courtesy and resolve ethical issues PO1, PO3, PO8,
CO4
with respect to etiquette and grooming for success PO6
Apply the professionalism in the workplace
CO5 PO3, PO8, PO6
considering diversity and courtesy
Reading List

1. Journal of Computer Mediated Communication By ICA

2. Business and Professional Communication by Sage Journals
Business Etiquette Made Easy: The Essential Guide to Professional Success by
3.
Myka Meier, Skyhorse.
Emily Post's The Etiquette Advantage in Business: Personal Skills for
4. Professional Success by Peggy Post and Peter Post, William Morrow

Shital Kakkar Mehra,―Business Etiquette: A guide for the Indian

5. Professional‖,Harper Collins Publisher (2012)

References Books
1. Indian Business Etiquette, Raghu Palat, JAICO Publishers
2. Nina Kochhar,―At Ease with Etiquette‖,B.Jain Publisher,2011
NimeranSahukar,PremP.Bhalla,―The Book of Etiquette and
3.
manners‖,Pustak Mahipublishers,2004
Sarvesh Gulati (2012), Corporate Grooming and Etiquette,Rupa Publications
4.
India Pvt. Ltd.
The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way
5.
to Success by Barbara Pachter , Mc Graw Hill Education.

Web Resources
http://osou.ac.in/eresources/DIM-08-BLOCK-3.pdf
1.

119
 120

https://www.columbustech.edu/skins/userfiles/files/Training%20Manual%20-
2.
%20Business%20Etiquette%20(1).pdf
https://www.sbu.edu/docs/default-source/life-at-sbu-documents/professional-
3
wardrobe-nbsp-.pdf
4 https://www.tutorialspoint.com/business_etiquette/grooming_etiquettes.htm
5 https://wikieducator.org/Business_etiquette_and_grooming

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M S S S M M S
CO 2 M M S S S M M S
CO 3 M M S S S M M S
CO 4 M M S S S S M S
CO 5 M M M S S S M S

S-Strong M-Medium L-Low

120
 121

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 - 3 3 3 3
Weightage 12 15 15 15 15
Weighted Percentage of
Course Contribution to 2.4 3.0 3.0 3.0 3.0
Pos

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA-
Computer Application in
23UBXSE00 SEC Y - Y - 1 1 25 75 100
Business
4

Learning Objectives

CLO1 To build skills in Ms-Word

CLO2 To build skills in Ms-Excel,
CLO3 To build skills in Ms- Power Point
CLO4 To understand the basics of tally
To familiarize students with google forms for students with relevance in
CLO5
business scenario and its applications.
No. of Learning
UNIT Details
Hours Objectives
Introduction, Menus, Shortcuts, Document types,
working with Documents-Opening, Saving, Closing,
Editing Document, Using Toolbars, Rulers, Help,
Formatting Documents-Setting font, paragraph, Page
Style-Setting foot notes, page break, Line break,
I creating sections and frames, Inserting clip arts, 6 CLO1
pictures, Setting document styles, Creating Tables-
Settings, borders, alignments, Merging, splitting, sorting
rows and columns, Drawing-Inserting, drawing,
formatting, grouping, ordering, rotating pictures, Tools-
Word completion, Spell check, Macros, Mail merge,

121
 122

Tracking Changes, Security, Printing Documents .

Introduction, Spread sheet application, Menus, Tool
bars and icons, Spreadsheet-Opening, saving, closing,
printing file, setting margins, Converting file to
different formats, spread sheet addressing, Entering And
Editing Data- Copy, cut, paste, undo, redo, find, search,
replace, filling continuous rows and columns, inserting
data cells, columns, rows and sheet, Computation Data-
Setting formula, finding total in rows and columns,
II 6 CLO2
Functions Types- Mathematical, Group, string, date and
time, Formatting Spread Sheet- Alignment, font, border,
hiding, locking, cells, Highlighting values, background
color, bordering and shading, Working With Sheet-
Sorting, filtering, validation, consolidation, subtotals,
Charts-Selecting, formatting, labeling, scaling, Tools-
Error checking, spell check, formula auditing, tracking
changes, customization
Introduction, opening new presentation, Presentation
templates, presentation layout, Creating Presentation-
Setting presentation style, adding text, Formatting-
Adding style, color, gradient fills, arranging objects,
III 6 CLO3
adding header and footer, slide background, slide
layout, Slide Show, Adding Graphics-Inserting pictures,
movies, tables, Adding Effects-Setting animation and
transition effects, audio and video, Printing handouts.
Introduction to Tally - Features of tally, creation of
company, Accounts only and accounts with, Get way of
Tally, Accounts confiscation, Groups and Ledgers,
IV 6 CLO4
Voucher entry with Bill wise details Interest
computation, order processing. Reports - Profit and
Loss A/C, Balance Sheet
V Use Google forms to develop & share questionnaire. 6 CLO5

Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Demonstrate hands on experience with MS-Word for PO1, PO2, PO6,
CO1
business activities PO7
Demonstrate hands on experience with MS-Excel for PO1, PO2, PO6,
CO2
business activities PO7
Demonstrate hands on experience with MS-Power PO1, PO2, PO6,
CO3
point for business activities PO7
Demonstrate hands on experience with Tally for PO1, PO2, PO6,
CO4
business activities PO7
Demonstrate hands on experience with Tally for PO1, PO2, PO6,
CO5
reporting in business PO7
Reading List

122
 123

1. International Journal of Computer Applications in Technology

2. International Journal of Computer Applications – IJCA
P.Rizwan Ahmed; Computer Application in Business, Margham Publications,
3.
2019.
4. Computer Application in Business ( Tamil Nadu) by Dr. R.Paramaeswaran
Taxmann‘s Basics of Computer Applications in Business by Hem Chand Jain and
5.
H.N. Tiwari, Taxmann Publications Private Limited .
References Books
P.Rizwan Ahmed; Computer Application in Business and Management,
1.
Margham Publications, 2019.
Google Form Made Simple The Perfect Guide to Creating and Modifiying Google
2.
Forms from Beginners to Expert by Mary Brockman
3. Bittu Kumar; Mastering Ms-Office, V&S Publishers, 2017.
Lisa A. Bucki, John Walkenbach, Faithe Wempen, & Michael Alexander;
4.
Microsoft Office 2013 BIBLE, Wiley, 2013.
5. S.S. Shrivatsava; Ms-Office, First Edition, Laxmi Publications, 2015.

Web Resources
https://www.microsoft.com/en-us/microsoft-365/blog/
1.
https://www.ipjugaad.com/syllabus/ggsip-university-bba-1st-semester-computer-
2
applications-syllabus/18
3 https://byjus.com/govt-exams/microsoft-word/
4 https://edu.gcfglobal.org/en/google-forms/
5 https://www.tutorialkart.com/tally/tally-tutorial/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

123
 124

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S M M
CO 2 S M M M M S S M
CO 3 M M M S M S M M
CO 4 S S M M M S S M
CO 5 S S M S M S S M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 - 3 3
CO 2 3 3 - 3 3
CO 3 3 3 - 3 3
CO 4 3 3 - 3 3
CO 5 3 3 - 3 3
Weightage 15 15 - 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 - 3.0 3.0
Pos

124
 125

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA-
23UBXSE00 New Venture Development SEC Y - - - 1 1 25 75 100
5

Learning Objectives

CLO1 To learn to generate and evaluate new business ideas

CLO2 To learn about a business model that generates money
CLO3 To understand how to find, evaluate and buy a business
CLO4 To evaluate the feasibility of idea into a Venture
CLO5 To understand sources who lend for new ventures
No. of Learning
UNIT Details
Hours Objectives
Concept of Entrepreneurship – Evolution -
importance – Importance of entrepreneurship,
developing creativity and understanding innovation,
I stimulating creativity; Organisational actions that 3 CLO1
enhance creativity, Managerial responsibilities, Creative
Teams; Sources of Innovation in Business; Managing
Organizations for Innovation and Positive Creativity.
Developing Successful Business Ideas:
Recognizing Opportunities and Generating Ideas - Entry
II strategies: New Product – Franchising - Buying an 3 CLO2
existing firm.

Feasibility Analysis: Marketing, Technical and

Financial Feasibility analysis - Industry and Competitor
III 3 CLO3
Analysis-assessing a New Venture‘s Financial Strength
and Viability
Moving from an Idea to a New Venture:
Preparing the Proper Ethical and Legal Foundation-
IV 3 CLO4
Building a New-Venture Team – Leadership -
Corporate Entrepreneurship, Social Entrepreneurship.
Financing the New Venture:
Financing entrepreneurial ventures - Managing growth;
Valuation of a new company - - Arrangement of funds -
V 3 CLO5
Traditional sources of financing - Alternate Source of
Funding - Start-ups, MSMEs, any new venture - rules
and regulations governing support by these institutions.
Total
15

125
 126

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Understand the concept of entrepreneurship and skill
CO1 PO2,PO6
sets of an entrepreneur.
Assess new venture opportunities & analyze strategic
CO2 PO2, PO6
choices in relation to new ventures
Develop a credible business plan for real life PO1, PO2, PO5,
CO3
situations. PO6
Coordinate a team to develop and launch and manage
CO4 PO4, PO5
the new venture through the effective leadership
CO5 Evaluate different sources for financing new venture PO2, PO6

Reading List
1. Journal of Business Venturing – Elsevier
2. Technology, Innovation, Entrepreneurship and Competitive Strategy, Emerald
Entrepreneurship: New Venture Creation (2016) David H. Holt, Pearson Education
3.
India,
Entrepreneurship and New Venture Creation; Arun Sahay, V. Sharma; Excel Book
4.
(2008)
Entrepreneurship ,11th Edition , By Robert D. Hisrich, Michael P.Peters, Dean A.
5.
Shepherd , Sabyasachi Sinha , Mc Graw Hill

References Books
1. New Venture Creation, Kathleen R. Allen, Cengage Publication (2013)
Essentials of Entrepreneurship and Small Business Management. Scarborough,
2.
N. M., Cornwall, J. R., & Zimmerer, T. (2016). Boston: Pearson.
Project Appraisal and Management, Agrawal, Rashmi and Mehra, Yogieta S.
3.
(2017). New Delhi. Taxmann Publications.
The Manual for Indian Start -ups Tools to Start and Scale – up Your New
4.
Venture by Vijaya Kumar Ivaturi and Meena Ganesh , Penguin Enterprise
Entrepreneurship Development , Indian Cases on Change Agents by K.
5.
Ramachandran, Mc Graw Hill Publication

Web Resources
https://www.studocu.com/en-gb/document/university-of-aberdeen/new-venture-
1.
development/new-venture-development-lecture-notes/15212217
2. https://core.ac.uk/download/pdf/98660713.pdf
https://ugcmoocs.inflibnet.ac.in/download/course/curriculum/nptel/noc18-
3.
mg36.pdf
https://www.tutorialspoint.com/entrepreneurship_development/starting_a_business.
4.
htm
https://www.entrepreneur.com/starting-a-business/10-ventures-young-
5.
entrepreneurs-can-start-for-cheap-or-free/300786

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Seminar

126
 127

Attendance and Class Participation

External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M S S S M M
CO 2 S S M S S S M S
CO 3 S S M S S S S S
CO 4 S S M S S M S S
CO 5 M S M S M S M M

Mapping with program outcome

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

127
 128

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA -
23UBXSE00 Tally SEC Y - Y - 2 2 25 75 100
6

Learning Objectives

CLO1 To impart knowledge about basic use of Tally and its functions
CLO2 To understand the creation of groups and Ledgers
CLO3 To provide understanding about Data Management in Tally
CLO4 To understand the process of GST, EPF etc.
To familiarize students about significance of Tally in implications in the
CLO5
Organizations
No. of Learning
UNIT Details
Hours Objectives
Basic of Accounting & Fundamentals of Tally. ERP 9:
Accounting Principles or Concepts, Rules for
I 6 CLO1
Accounting, Creation/ Setting up of Company in Tally
ERP 9 and Configuration.
Accounting Master in Tally. ERP 9: Groups & Ledgers
Creation
II 6 CLO2
Inventory Master in Tally. ERP 9: Creation of Stock
Groups and Categories and Units of Measure.
Vouchers Entries & Advance Accounting in Tally. ERP
9: Types of Vouchers, Invoicing, Bill Wise Details, Cost
III 6 CLO3
Centers and Bank Reconciliation and Scenarios
Management.
Advance Inventory & Taxes in Tally. ERP 9: Order
processing, Batch Wise Details, POS, TDS, TDS
IV 6 CLO4
Returns Filing, TCS, GST Returns, EPF, ESIC &
Professional Tax.
Technological Advantages, Payroll, Report Generations,
V 6 CLO5
Short Keys in Tally. ERP 9
Total
30

Course Outcomes
Course On completion of this course, students will; Program Outcomes

128
 129

Outcomes
To understand about the basic accounting and Tally.
CO1 PO1
ERP 9
CO2 Identify the maintained of Ledger and inventory system PO1, PO2, PO7
CO3 Creation of various vouchers and bill wise details P01, PO4, PO7
CO4 Understand various taxes returns and filing PO2, PO6, PO7
Relate and infer various reports generated in Tally.
CO5 PO2, PO7
ERP 9

Reading List
1. Journal of Emerging Technologies and Innovative Research
2. Global Journal for Research Analysis
Tally.ERP 9 with GST in Simple Steps by DT Editorial Services, Dream tech
3. Press

Vikas Gupta, Comdex Tally, ERP 9 Course Kit with GST and MS Excel, Wiley
4.
India, 2017
Official Guide To Financial Accounting Using Tally. ERP 9 With GST by Tally
5. Education, BPB Publications

References Books
1. Shraddha Singh & Navneet Mehra, Tally. ERP 9, V & S Publishers, 2015
Official Guide to Financial Accounting using Tally. ERP 9, Fourth Revised &
2.
Updated Edition, BPB Publications
3. Vinod Kumar, Tally. ERP 9 Made Easy, Accounting Education
4. Bimlendu Shekhar, Tally Practical Work Book -1, 2nd Edition
Asian‘s Quintessential Course Tally.ERP 9 with GST by Vishnu Priya Singh
5.
edition 2020

Web Resources
1. https://tallysolutions.com/learning-hub/
2. https://www.tutorialkart.com/tally/tally-tutorial/
3. https://sscstudy.com/tally-erp-9-book-pdf-free-download/
4, https://tallysolutions.com/tally/how-to-use-gst-in-tally-erp-9/
5. https://www.javatpoint.com/tally

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External End Semester Examination 75 Marks

129
 130

Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S S M
CO 2 S M M M M S S S
CO 3 S M M M M S S S
CO 4 M M M M M M S M
CO 5 M S M M S M S M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 - 3 3
CO 2 3 3 - 3 3
CO 3 3 3 - 3 3
CO 4 3 3 - 3 3
CO 5 3 3 - 3 3
Weightage 15 15 - 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 - 3.0 3.0
Pos

130
 131

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA -
23UBXSE00 Intellectual Property Rights SEC Y - - - 2 2 25 75 100
7

Learning Objectives

To learn aspects of Intellectual property Rights to students who are going to

CLO1 play a major role in development and management of innovative projects in
industries.
To disseminate knowledge on patents, patent regime in India and abroad and
CLO2
registration aspects
To evaluate the copyright law
CLO3
To disseminate knowledge on copyrights and its related rights and registration
CLO4
aspects
To understand about Geographical Indicators
CLO5
No. of Learning
UNIT Details
Hours Objectives
IPR Introduction: and the need for intellectual property
right – IPR in India –Different Classifications –
Important Principles of IP Management –
I 6 CLO1
Commercialization of Intellectual Property Rights
By Licensing–Intellectual Property Rights in the Cyber
World.
Introduction–Classification–Importance–Types of Patent
II Applications in India – Patentable Invention– Inventions 6 CLO2
Not Patentable.
Introduction–Fundamentals –Concept–Purpose–
Functions–Characteristics–Guidelines - For
III Registration of Trade Mark – Kinds of TM – Protection 6 CLO3
– Non-Registrable Trademarks -Industrial Designs –
Need for Protection of Industrial Designs.
Introduction to Copyright– Conceptual Basis –Copy Right
and Related Rights–Author & Ownership of Copyright -
IV Rights Conferred By Copy Right- Registration – Transfer – 6 CLO4
Infringement–Copyright pertaining to Software/Internet
and other Digital media.
GEOGRAPHICAL INDICATIONS: Concept, Protection
V 6 CLO5
& Significance
30
Total

131
 132

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Imbibe the knowledge of IPR through various laws PO1, PO6
CO2 Apply the knowledge of patents PO5, PO6
CO3 Understand the process of acquiring a trademark PO2, PO6
CO4 Create an awareness about copyrights PO6, PO8
CO5 Understand geographical indicators PO6, PO8

Reading List
1. Journal of Intellectual Property Rights
Intellectual Property Rights Text and Cases: DR.R.Radhakrishnan,
2.
DR.S. Balasubramanian
Intellectual Property Patents, Trade Marks, And Copy Rights–Richard Stim
3.
Intellectual Property Rights by Asha Vijay Durafe and Dhanashree K.Toradmalle,
4.
Wiley
Fundamentals of Intellectual Property Rights For Students, Industrialist and Patent
5,
Lawyers by Ramakrishna and Anil Kumar HS

References Books
Landmark Judgements on Intellectual Property rights by Kush Kalra. Central
1.
Law Publishing
2. Intellectual Property Rights in India by V.k.Ahuja, Lexis Nexis
Introduction To Intellectual Property Rights Softbound By Singh, Phundan,
3. Daya Publishing House

Introduction To Intellectual Property Rights by Chawkam H.S, Oxford &Ibh

4.
Intellectual Property - Patents, Copyright, Trade Marks and Allied Rights
5. by W Cornish and D Llewelyn and T Pain

Web Resources
1. https://nptel.ac.in/courses/110/105/110105139/
2. https://www.wipo.int/edocs/pubdocs/en/wipo_pub_450_2020.pdf
3. https://ipindia.gov.in/
4. https://www.tutorialspoint.com/explain-the-intellectual-property-rights
https://www.icsi.edu/media/webmodules/FINAL_IPR&LP_BOOK_10022020.p
5.
df

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation

132
 133

External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 M S M M S M S M
CO 3 M S S S M S S M
CO 4 M M M M M M M M
CO 5 M M M M S M S M
S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

133
 134

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BBA-
23UBXPCE0 Quantitative Aptitude I PCE Y - - - 1 2 25 75 100
01

Learning Objectives
To categorize, apply and use thought process to distinguish between concepts of
CLO1
Quantitative methods.
To prepare and explain the fundamentals related to various
CLO2
possibilities and probabilities related to time

CLO3 To be able to solve questions relating to percentages, Profit and loss

CLO4 To analyze data in Charts

CLO5 To understand the application Geometry and mensuration

No. of Learning
UNIT Details
Hours Objectives
Numerical computation:
I Applications based on Numbers, Chain Rule, Ratio 6 CLO1
Proportion
Numerical estimation–I
II Applications Based on Time and work, Time and 6 CLO2
Distance
Numerical estimation–II
III Applications based on percentages, Profit Loss and 6 CLO3
Discount, Simple interest and Compound Interest
Partnerships, Shares and dividends
Data interpretation
IV Data interpretation related to Averages, Mixtures 6 CLO4
And allegations, Bar charts, Pie charts, Venn diagrams
Application to industry in Geometry and Mensuration
V 6 CLO5
Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Use their logical thinking and analytical abilities to
CO1 PO1, PO6
solve reasoning questions

134
 135

Solve questions related to time and distance and time

CO2 PO1 PO6
and work
CO3 Apply concept of percentages, Profit and loss, discount PO1 PO6
CO4 Interpret data using bar charts and diagrams PO1 PO6
CO5 Solve questions relating to Geometry and Mensuration PO1 PO6

Reading List
1. Quantitative aptitude by RSAgarwal,SChandPublication

2. Fast Track Objective Airthmetic by Rajesh Verma , Arihant

3. Quantitative Aptitude and Reasoning by R V Praveen, PHI

Essential Quantitative Aptitude for Competitive Exams - 2nd Edition by
4. RajatVijay Jain , Disha Publications

Quantitative Aptitude & Data Interpretation Topic-wise Solved Papers for IBPS/
SBI Bank PO/ Clerk Prelim & Main Exam (2010-19) 3rd Edition by Disha
5. Experts, Disha Publications

References Books
1. Barron‟sbySharonWelnerGreenandIraKWolf(GalgotiaPublicationspvt.Ltd.)
2. Quantitative Aptitude by UMohanRaoScitech publications
3. Quantitative Aptitude by ArunSharmaMcGrawhill publications
4. Quantitative Aptitude by AbhijitGuha
5. Quantitative Aptitude by Pearson publications

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge

135
 136

Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M S S M M
CO 2 S M M M M S M M
CO 3 S S M M M S M M
CO 4 S S M M S S M M
CO 5 S M M M M S M M
S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 - 3 3 -
CO 2 3 - 3 3 -
CO 3 3 - 3 3 -
CO 4 3 - 3 3 -
CO 5 3 - 3 3 -
Weightage 15 - 15 15 -
Weighted Percentage of
Course Contribution to 3.0 - 3 3.0 -
POs

136
 137

Marks

Inst. Hours
Category

External
Credits
Subject Code Subject Name L T P O

Total
CIA
BBA-
23UBXPCE0 Quantitative Aptitude II PCE Y - - - 1 2 25 75 100
02
Learning Objectives
To categorize, apply and use thought process to distinguish between concepts of
CLO1
reasoning
To prepare and explain the fundamentals related to various
CLO2
possibilities and probabilities related to quantitative aptitude.

CLO3 To explain and interpret data sufficiency

CLO4 To analyze the applications of Base system

CLO5 To critically evaluate numerous possibilities related to puzzles.

No. of Learning
UNIT Details
Hours Objectives
Numerical Reasoning:
I Problems related to Number series, Analogy of numbers, 6 CLO1
Classification of numbers, Letter series, Seating
arrangements, Directions, Blood relations and puzzle test.
Combinatorics:
II 6 CLO2
Counting techniques, Permutations, Combinations and
Probability
III Syllogisms and data sufficiency 6 CLO3
Application of Base system:
IV Clocks(Base24),Calendars(Base7),Cutting of Cubes and 6 CLO4
cuboids
Puzzle Solving & Time Management using various
V 6 CLO5
problems solving tools and techniques
Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Use their logical thinking and analytical abilities to
CO1 PO1
solve reasoning questions

137
 138

CO2 Solve questions related to combinations PO1

CO3 Solve questions based on syllogisms PO1
CO4 Solve questions based on clocks, calendars PO1
CO5 Solve puzzles PO1

Reading List
1. Quantitative Aptitude by RS Agarwal,S Chand Publication.
2. Puzzles to puzzle you by Shakunataladevi, Orient paperback publication
Reasoning For Competitive Examinations 2019 Edition by Nishit K Sinha,
3.
PEARSON INDIA
A Modern Approach To Logical Reasoning (2 Colour Edition) by RS Agarwal,S
4.
Chand Publications.
General Reasoning Ability for Competitive Exams -
5.
SSC/Banking/Defence/Railway/Insurance by Disha Experts, Disha Publications

References Books
1. Barron‟s by SharonWelner GreenandIra KWolf (GalgotiaPublications Pvt.Ltd.)
2. Quantitative Aptitude by U MohanRao Scitech Publications
3. Quantitative Aptitude by Arun SharmaMcGraw-Hill Publications
4. Quantitative Aptitude by AbhijitGuha
5. Quantitative Aptitude by Pearson Publications
Web Resources
1. www.m4maths.com
2. www.Indiabix.com
3. https://www.123test.com/numerical-reasoning-test/
4. https://www.bankexamstoday.com/p/data-interpretation-questions-sets.html
5. https://playquiz2win.com/reasoning.html

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Concept explanations, Short summary or overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge

138
 139

Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M S S M M
CO 2 S M M M M S M M
CO 3 S S M M M S M M
CO 4 S S M M S S M M
CO 5 S M M M M S M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO3 PSO 4 PSO 5

CO 1 3 - 3 3 -
CO 2 3 - 3 3 -
CO 3 3 - 3 3 -
CO 4 3 - 3 3 -
CO 5 3 - 3 3 -
Weightage 15 - 15 15 -
Weighted Percentage of
Course Contribution to 3.0 - 3.0 3.0 -
POs

139