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Introduction To Mixed Methods Research (MMR) : Shahroz - Raheel - Moazzam - Usama

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13 views40 pages

Introduction To Mixed Methods Research (MMR) : Shahroz - Raheel - Moazzam - Usama

Uploaded by

Anam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction to Mixed Methods

Research (MMR)
Shahroz | Raheel | Moazzam | Usama
What is Mixed Methods Research?
Combines quantitative (numbers) and qualitative (words) data for
richer results
Why Use Mixed Methods?
Gives a more complete picture than using just one method
Flexible: Helps answer different types of research questions
History of MMR
Developed in the 1960s and grew as researchers realized its benefits
Basic Philosophy Behind MMR
Pragmatism: Focuses on practical solutions, not just theory
Key Features of MMR
Combines the strengths of both methods to improve results
Advantages of Mixed Methods
Balanced results: Quantitative data shows patterns; qualitative
explains why they happen
When to Use MMR
Best for complex questions that need both numbers and narratives
Examples of Mixed Methods
Example: Studying student performance (numbers) and student
feedback (words)
Summary of Introduction
MMR blends both approaches to give more complete results
Designs and Types of Mixed
Methods Research
Common Designs in MMR
MMR has different designs based on timing and how data is
combined
Convergent Design
Collect quantitative and qualitative data at the same time and
compare
Explanatory Sequential Design
Quantitative first: Numbers are collected, and qualitative explains
them
Exploratory Sequential Design
Qualitative first: Gather stories first, then test with quantitative data
Embedded Design
Use both methods, but one is dominant (e.g., mostly surveys with
some interviews)
Choosing a Design
Pick a design based on your research question and resources
When to Use Convergent Design
Best for comparing similar data collected at the same time
When to Use Sequential Design
Good when one type of data (numbers or words) helps explain the
other
Summary of MMR Designs
Recap: Different designs let you combine methods in different ways
Data Collection Methods in Mixed
Methods Research
Quantitative Data Collection
Surveys, experiments, and other structured methods
Qualitative Data Collection
Interviews, focus groups, and other open-ended methods
Concurrent vs. Sequential Data
Collection
Concurrent: Collect at the same time
Sequential: One follows the other
Example of Concurrent Collection
Surveys and interviews conducted at the same time
Example of Sequential Collection
Collecting survey data first, then interviewing people based on
results
Practical Tips for Collecting Data
Use simple tools: Google Forms for surveys, recordings for
interviews
Common Challenges in Data
Collection
Takes time to align both methods
Simplifying Data Collection
Keep questions simple and focus on collecting just enough data
Summary of Data Collection
Recap: Use structured (quantitative) and open-ended (qualitative)
tools
Data Analysis and Integration
Quantitative Data Analysis
Use simple stats like averages or percentages
Qualitative Data Analysis
Look for common themes or repeated words in responses
Combining Quantitative and
Qualitative Data
Compare themes from qualitative data with patterns in quantitative
data
Example of Data Integration
Survey shows 70% student satisfaction, and interviews explain why
Tools for Data Analysis
For Mixed Methods Integration: Use Dedoose for integrating and
comparing both qualitative and quantitative data
Challenges in Data Integration
It's sometimes hard to compare numbers with words
Simplifying Data Analysis
Focus on basic stats and main themes without complex software
Example of Simple Analysis
Basic stats + 2-3 main ideas from interviews
Challenges, Limitations, and
Suggestion in MMR
Can be time-consuming and takes more effort to plan
It’s not always easy to combine two types of data
Avoid favoring one method (quantitative or qualitative) too much
Plan your research carefully, and don’t collect more data than you
need

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