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Buss Communication

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9 views2 pages

Buss Communication

Uploaded by

r.k.enterprises0246
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Business communication is the act of information being exchanged between two-parties or more

for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in
business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational
communication. External communication is business-to-business or business-to-consumer, the act
being outside the organization. These methods can happen verbally, non-verbally, or written. It is
often that these external and internal forms come with barriers which can cause conflicts between
the sender to the receiver. Barriers that can effect communication on both external and internal is
language, intercultural communication and behavior, and environmental.[2]

Overview/History

[edit]

The word communication has been derived from the Latin word "Communicare" which means to
impact, participate, or transmit. Now communicare is also obtained by the word "Communis" that
is known to share.[3] Thus, communication may be defined as the interchange of thoughts and
information to bring about mutual understanding on the subject's significance.

Business communication focuses primarily on achieving goals/aims and, in the case of a public
company or organization, increasing the dividends of shareholders.[4]

Thirty years ago organizational communication and company policies were still in use of via paper,
which now in the digital age there is companies allowing information to be exchanged virtually.
From desktop to mobile, communication and commerce has been digital as desktop computers are
becoming relic.[5]

Types of business communication

[edit]

Internal

Internal communication also known as workplace communication or organizational


communication is the interchange of information within the organization. From employee-to-
employee or employee-to-superior the purpose of all information is to develop trust and/or to
increase productivity.[6]

Organizational communication involves meetings, exchange of email messages, or collaboration for


projects. It is determined that the success of communication within the individuals of the
organization underlined the companies success. For business leaders it is important for them to
understand the role of communication in order to motivate employees in accomplishing goals for
the company. Low engagement in an organization can cost the global economy trillions of dollars a
year.[7]

Since information is being shared up and down the hierarchy of communication channels, it is
shared in various forms such as; verbal, written, and digitally within teams and the company as a
whole.

Importance of internal communication

1. Boosts up employee productivity and satisfaction; communication between staff and


leadership where employees feel encourages to give out their ideas and opinions on
matters, makes them feel valued.
2. Promotes the supply for information; information being passed at the right time to the
right people decreases the chances of information overload.

3. Sharing goals and objectives; keeping employees a flow of the companies goals makes
them feel well-informed and capable of taking action on it. When conflict arises in
detaining certain goals then, being allowed to communicate fast between the company
reduces stress and faster thinking to get things done.[8]

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