Bariatric center business plan 1

BARIATRIC CENTER START UP BUSINESS PLAN

Table of Contents
Introduction ........................................................................................................................................... 3
Deep located market research & analysis and trends........................................................................ 3
The market analysis in Egypt in table form ....................................................................................... 4
Market analysis entry series ................................................................................................................ 4
Charts & graphics ................................................................................................................................. 5
Marketing plan ...................................................................................................................................... 6
Our Vision & mission ........................................................................................................................... 7
Objectives of the Bariatric center ........................................................................................................ 8
PESTEL ANALYSIS ............................................................................................................................ 8
Political factors ...................................................................................................................................... 8
Bureaucracy and corruption ............................................................................................................ 8
Government taxation and trade restrictions .................................................................................. 9
Economic factors ................................................................................................................................... 9
Inflation.............................................................................................................................................. 9
Financial market efficiency .............................................................................................................. 9
The economic structure .................................................................................................................... 9
Social factors.......................................................................................................................................... 9
The demographic trends................................................................................................................... 9
The gender roles .............................................................................................................................. 10
Technological factors .......................................................................................................................... 10
Environmental factors ........................................................................................................................ 10
Legal factors ........................................................................................................................................ 10
(SWOT) ................................................................................................................................................ 11
The 6 steps of planning for top Quality............................................................................................. 11
(Key Performance Indicators) KPIs of a job .................................................................................... 13
Job announcement .............................................................................................................................. 14
Balanced score card of the organization ........................................................................................... 14
Kotter model for change Management of a changing issue in the organization ........................... 16
25-27. Training plan & Design according to ADDIE Model ........................................................... 19
28. Training Evaluation plan according to Kirkpatrick's Model ................................................... 20
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How to deliver value satisfying needs & what is the competitive edge of the Organization? ...... 21
CRM (customer relationship management) ..................................................................................... 23
Services life cycle ................................................................................................................................. 24
Reference ............................................................................................................................................. 26
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Introduction
The Bariatric center is business to be located in Tanta Garbya Egypt. Its main aim is to
aid in the treatment of the obesity across the country for the people who are suffering from
obesity. The bariatric Centre is also aimed at ensuring that the customers and for this case, the
people who are suffering from obesity receive the best and quality services to aid them in
fighting the disease, which has been a challenge to many people in the country for a long time.
The obese patients might be exposed to weight social and health system discrimination that
could at long last bring about disorders in the mood and also disabilities and medication
complications. Environmental factors, health issues, disabilities, and drugs all have the
potential to contribute to obesity. The most significant factors in weight gain are meal timing
(eating at night) and poor food selections, such as consuming too many high-calorie items, such
as processed meats, potato chips, and beverages sweetened with sugar. We the Bariatric center
stand in between the disease and the patient to help in fighting this phenomenon.

Deep located market research & analysis and trends

The global market size for the bariatric surgery is affected by factors such as altering
lifestyle choices, chronic diseases brought on by obesity, and technological advancements
made by industry players, including an increase in the number of incision-free surgeries.
Following developing countries like China and India, 62 percent of the world's obese
population lived in developed nations in 2017. Due to its large obese population and the
availability of inexpensive operations, Egypt is the region with the fastest expanding market,
growing by nearly 10.5 percent annually. Even business leaders have expanded their research
labs in Egypt to look at aspects associated to obesity.

By 2022, the market for bariatric surgery will have grown from USD 1.82 billion in
2017 to USD 2.83 billion, with a CAGR of 9.2 percent between 2018 and 2022. The main
factors that are anticipated to drive demand for bariatric surgery devices during the forecast
period include rising incidence and prevalence of obesity cases, technological advancements
in bariatric surgery devices, an increase in the number of FDA approvals for these devices, and
an increase in the number of campaigns aimed at reducing obesity. Although it is anticipated
that the high cost of therapy would partially restrain market expansion.

In 2018, the United States was anticipated to hold the largest market share, which is
predicted to lead the bariatric surgery industry. This can be due to a combination of factors,
including an increase in the incidence of obesity in the population, rising investments by major
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players in the development of cutting-edge bariatric surgery technologies, and a lack of

physical activity. Due to its vast patient population, expanding healthcare infrastructure, rising
per capita income, and expanding medical tourism.

We would now like to implement a bariatric center in Africa, more so in Egypt to ensure
e that the Africans who are obese do not need to travel to long distances in overseas in search
of the medical attention towards the disease. Egypt in African countries is rapidly getting better,
and opportunities are already appearing as a result of the country's increasing stability, which
is attracting foreign investors into its infrastructure, energy, and public sectors.

The market analysis in Egypt in table form for the from January to December 2021
Component Name Unit
GDP (USD billion) 331
GDP Annual Growth Rate 3.8
GDP Per Capita 2707
Unemployment Rate 12.5
Inflation Rate 14.1
Consumer Price Index (CPI) 190
Interest Rate 11.75
Loans to Private Sector (USD billion) 57.223
Balance of Trade (USD billion) -3.158
Manufacturing PMI (Index Points) 46.3 Index Point
Ease of Doing Business 131
Competitiveness Rank 115
Corruption Rank 88
Consumer Confidence 81
Consumer Spending (USD billion) 62.25
Bank Lending Rate (Consumers) 13.8
Corporate Tax Rate 25
Sales Tax Rate 10

Market analysis entry series

We have explored the market and how the prices of the goods and services are being
conducted in the market. This will help us in setting up our prices which will enable us in
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formulating the best ways when trying to expand our revenues in our domestic market. We
have to ensure that we set favorable prices which are favors both us and also our clients. This
will be based on the table above on the amount of taxes paid to the government and other
expenses also.

Charts & graphics

The graph below is a representation of a global obesity treatment market by drugs from
the year 2019 to the estimated year 2027. By the use of the estimated treatments graphically,
we shall be able to know which medication is to be stocked in our bariatric center most.

The following is a graphical representation of the median cost per bariatric procedure,
where Egypt, the country for the location of our bariatric center is going to be established.
Egypt is being compared with other countries as well in the world.
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Marketing plan
As a starting Bariatric business, we would like to create some awareness to the market
and ensure that we get as more clients as possible, who will get to enjoy our services and also,
we benefit from them as well. To do this, we have to ensure that we apply the desired strategies
in order to fight the crowded market. To ensure that pour marketing strategy is effective, we
shall ensure that we apply the following marketing strategies and plans.

We shall design and develop our own website for bariatric surgery practices

For our bariatric surgery clinic, we will create a professional-looking, mobile-friendly,

user-friendly, and educational website that will help us draw in new patients and keep the ones
we already have. All the services that we provide at our center will be displayed on our website
at all costs.

Use of email marketing for our bariatric surgery practices

Our most valuable assets are our loyal patients, so we must keep in touch with them
through emails that are interesting to read and that highlight significant developments regarding
our methods for bariatric surgery. To assist us in achieving our particular business objectives
and needs, our email marketing specialists will put together a campaign.
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Creation of a reputable online management for our bariatric surgery practices

Positive online patient reviews are a crucial component of bariatric surgery advertising
and marketing tactics. Because before making an appointment with a new bariatric surgery
specialist, the majority of new patients read at least five to six online reviews. Because of this,
it's critical for our offices to have a strong internet presence and a large number of good reviews
so that potential patients may gauge the reliability and expertise of our team.

Ensuring creation of an online content and marketing for our bariatric services we shall
provide.

Content marketing performs admirably as a bariatric practice marketing approach,

especially when used in conjunction with other digital marketing techniques. It will be crucial
if we produce pertinent and educational content since it connects your practice with potential
clients and existing patients and informs them of your successful services. Our content
marketing specialists will make sure that your target consumers find our content engaging
regardless of the digital channel we shall decide to share it on.

Use of social media marketing for bariatric surgery services

Social media is a powerful tool for reaching out to potential patients. Our social media
presence will be boosted and we will draw in more patients with the aid of our potential
bariatric social media marketing campaigns. We shall use platforms such as face book,
Instagram twitter and also telegram to reach as many people as possible.

We shall also employ the use of the search optimization (SEO) for our bariatric services

All of our digital bariatric services and marketing activities are brought together by
SEO. The three foundational elements of a good SEO strategy are responsive websites,
pertinent content, and carefully thought-out tactics. In addition to supporting other essentials
like content marketing, online reputation management, social media marketing, and paid
advertisements, SEO is a crucial part of our bariatric center approach as a marketing strategy.

Our Vision & mission

The mission of Bariatric Centre is to support the patients, surgeons, support
organizations, and other associated healthcare professionals who have dedicated their careers
to enhancing the lives of those who are obese. Our guiding principle is straightforward: collect
scientific data, give it to medical and nutritional experts for their review and analysis, and then
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use this process to direct us in developing distinctive nutritional supplements. Finally, using
laboratory and other relevant testing, we quantify and disseminate the outcomes of the patient
experience.

Objectives of the Bariatric center

 To assist obesity patients in losing their weight.
 To assist the obesity patients in ensuring that they maintain their medical conditions
which are related with obesity.

PESTEL ANALYSIS
A common technique for strategic planning and management is PESTEL analysis. It is
for environment's influencing political, economic, social, technological, environmental, and
legal issues. The Weight Solutions Clinic Bariatric Surgery Center conducts business in a
complicated and dynamic environment that is defined by legislative changes, escalating
environmental activism, widespread social movements, technology advancements, and a
changing legal system.

Political factors
Political aspects of PESTEL analysis have a significant impact on Weight Solutions
Clinic Bariatric Surgery Center's long-term viability and profitability. The corporation is more
sensitive to changes in other countries' political contexts as a result of its position on the global
stage. In a political setting, diversifying the systematic risks is essential for success in a fast-
paced, global corporate world. A nation's political climate is composed of numerous variables.
During the process of strategic planning, Bariatric Surgery Center must take into account the
following political factors:

Bureaucracy and corruption

Corruption can have an impact on a variety of corporate processes, including licensing,
contracting, fraud deals, and numerous lawsuits. If Weight Solutions Clinic Bariatric Surgery
Center. Decides to join in markets with the corrupt economic, political system, it would
undermine the organization's sustainable development by disrupting the society, undermining
justice system and threatening the rule of law.
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Government taxation and trade restrictions

Entering in markets with high taxation level would immediately affect the profitability
of Bariatric Surgery Center. Bariatric Surgery Center can enter markets with low taxes and
profit from strong returns that can be put toward R&D.

Economic factors
Bariatric Center will evaluate the industry and organization's growth trajectory with the
aid of a thorough study of the economic environment. To make wise selections, Bariatric
Center must take into account the following economic factors:

Inflation
The ability of Bariatric Surgery Center to implement its long-term growth goals will
depend on the GDP growth rate. A high GDP also indicates that consumers are able to spend
more money on the goods being offered. The availability of surplus labor at relatively lower
salaries is indicated by high unemployment. The production costs of Bariatric Center can be
reduced by operating in such a market.

Financial market efficiency

The ability of Bariatric Surgery Center to raise finance at reasonable costs will depend
on how well-functioning and stable the financial markets are.

The economic structure

In contrast to perfect competition and monopolistic competition, the economic and
regulatory climate in an oligopolistic or monopolistic organization will be different.

Social factors
Organizational culture is strongly influenced by the norms, values, and trends of
society. Bariatric Surgery Center can benefit from having a thorough understanding of the
population trends, social hierarchies, consumer buying patterns, and shared values. By doing a
thorough PESTEL analysis, it can create persuasive marketing messages and accomplish
organizational goals. Consider the following:

The demographic trends

For global commercial firms like Bariatric Center, changes in demographic patterns
including population aging, migration trends, and socioeconomic factors are of utmost
relevance. Bariatric Center can choose the appropriate market segment or segments with strong
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development potential by looking at the demographic features. Migration has an impact on

business and marketing strategy as well.

The gender roles

The company will need to conduct a nice study on the traditionally assigned gender
roles which will align its marketing and human resource strategies in its operations.

Technological factors
Understanding technological factors during the process of making strategic decisions
has become more crucial due to the rapid advancement of technology and its global diffusion.
Surgery Center can benefit from a thorough examination of the technology environment.
Harness the technological developments to accomplish specific corporate advantages, such as-
raising profitability, accelerating innovation process and optimizing the operational efficiency.

They will ensure that there is a strong established social media marketing.

The bariatric center should also ensure a strong technological innovation and also
development level.

Environmental factors
Various markets have distinct environmental norms, rules, and regulations. The
Bariatric Center's global reach. Compel the organization to carefully avoid undesirable
circumstances by taking these disparities into account. Prior to deciding to launch a new
product line or enter a new market, a thorough environmental analysis is essential. The
organization will have to consider some of the practices such as recycling and also waste
management strategies, renewable technologies and also the attitude towards the eco-friendly
products.

Legal factors
To avoid major difficulties, a detailed assessment of legal issues is necessary. Ignorance
in this area may result in undesirable events for Bariatric Center, such as a loss of competitive
advantage due to a violation of intellectual property rights and a damaged organizational
reputation as a result of a violation of standards for the protection of customers, employees,
and the environment. The business will have a chance to consider all the factors of legality in
order to survive in the market.
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(SWOT)
Strengths, Weakness, Opportunities and Threats

Strengths

The creation of a bariatric facility with qualified staff members offering expert bariatric
services. Their knowledge provides a special advantage.

Weaknesses

Some of the staff members might not have undergone training and hence might have
limited knowledge on the bariatric provision of their services. This could help the firm from
ensuring provision of their quality services at all times.

Opportunities

The creation of a bariatric facility with qualified staff members offering expert bariatric
services. Their knowledge provides a special advantage. On the same note, the business will
provide a long-term remission for the type 2 diabetes and also will help in the relief of
depression among the patients, which are some of the opportunities enjoyed by the business
setting.

Threats

Increase of cost of the operating materials might hinder the entire operations of the
business setting. The other issue concerns that some of the staff members might end up
requesting for higher pays during the periods of time when the operations of the business are
law, which is also one of the main challenges that we might face during the operation of the
business.

The 6 steps of planning for top Quality

Every other business organization has to be well planned in order to ensure that its
objectives have been achieved to the latter. All necessary considerations have to be put in place
to ensure a clear timing and implementations of the top-quality plan. For our case in the
establishment of our Bariatric Business center, we have to consider the following things in
place.
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Step 1 Customer needs

This is basic step. We have to identify our customers, of which In our case they remain
to be the obesity patients. We shall keep into consideration what the customers requires from
our center, and also their expectations. We have also to consider their access to future trends,
of what might be needed in future. This will help us in establishing a strong foundation before
we launch the business.

Step 2 Customer position

The bariatric center will be located in Tanta Garbya Egypt, where all the clients will
have an easier access to it at any time. We also aim at expanding the business to other parts of
the country to ensure that more customers can have an access to our service at any time when
they find it necessary and with ease. We shall also implement an online website platform to
ensure that our clients can have an access to our services.

Step 3: predicting the future

Our management is aimed at ensuring that all the services that are required by our
clients are available. According to the sources, it is predicted that the lifestyle that people are
adapting is leading to an increased suffering of people on the aspect of obesity. We are therefore
aiming at ensuring that we construct buildings and installing machines which could handle as
many patients as possible. We also integrate our system too be able to test our patients
automatically using the artificial intelligence machines.

Step 4 Gap analysis

We shall identify the gaps between the situations in the current situation and also in the
future situation. It is to a matter of fact that due to the advancement in the technology and also
the consumption of the artificial foods, many people will continue to suffer from obesity. We
intent to formulate ways of ensuring that we can handle many clients at the same time in a
given period of time. We want to create spaces which will ensure that all the patients, of any
age will be able to get services from our business setting.

Step 5 Closing gap

We as the planners of the Bariatric center aim at ensuring that we have a good process
of improvement. In this case, it is depicted that whenever we want to introduce new services
to our in the market it is done within the shortest time possible. This will be achieved by
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ensuring that all the services to be used are readily available to ease the process of
implementation.

Step 6: Alignment

Our plan is aligned to achieve our mission and vision as indicated: The mission of
Bariatric Centre is to support the patients, surgeons, support organizations, and other associated
healthcare professionals who have dedicated their careers to enhancing the lives of those who
are obese. We shall ensure that all the necessary equipment have been installed to ensure an
easy performance of tasks for the service of our clients.

Step 7: Implementation

We have to collect all the available resources for the collecting of data, and also for the
designing of the changes and also overcoming any resistance to change. We shall have a
savings account which will act as a back up to cater for the cost of any of equipment or services
which might be needed in the middle of business operation.

(Key Performance Indicators) KPIs of a job

The KPIS of a job are the measurable goals which are set by the employers to help them in
tracking the progress of their work in a particular position of the same job. Some of them
include the following that will be ensured by the bariatric center.

i. We shall be calculating the revenue growth from period to period of the financial year.
ii. The revenue per client will also be calculated to check on the progress of the business
entity in terms of income per client.
iii. The profit margins will also be calculated in every other financial year to foresee the
progress of the business entity.
iv. All the potential client’s retention rate will be noted from one time to another to see
what changes need to be made to ensure that the rate is as high as possible.
v. The rate of the customer satisfaction, which will be obtained from the reviews that will
be carried out will show if all our customers are appreciating for the services that they
are provided by our bariatric center.
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Job announcement
A job announcement is simply a brief description of any available position at a
company. It is mostly sent inform of an email. It is one of the best methods in which a company
is able to reach a network of the desired and qualified professionals needed in the company.

The bariatric center job announcement

Hello sir/Madam,

The Bariatric center is a privately owned hospital which is dedicated in providing health
services to the obese patients across Egypt and also across the world at an affordable service. We are
now searching for skilled professionals in the field of medicine, especially specialized in obesity
treatment who will help us in starting and also expanding our business. This is a key position which
entails providing treatment services to obesity patients by collecting samples and also administering
treatment to the patients. Candidates must possess professional skills in medicine, strong
communication skills and fluent in English Language. Candidates should have a bachelor’s degree in
Biology, nursing or a related field and experience working with obesity patients.

We are located in Tanta Garbya, Egypt, and we are offering full benefits and a salary starting
as from ***$?2000***. If interested, apply by sending your resume to ***abcd@gmail.com.*** you
can also visit our website or our physical offices for more information.

Yours sincerely

Name ******

*******

Manager ****

Balanced score card of the organization

This is a strategic performance management metric which is used in assisting
companies in identifying and improving their internal operations and also helps in the
improvement of their external outcomes. It is used in the measurement of the past performance
data and provides an organization with feedback on how to make better decisions in future.
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Balanced score card for the Bariatric center

Objectives Goals Indicators Initiatives

Customer To be a To increase the Number of Employment of
perspective reference for number of patients who professional
numerous patients who visit the hospital doctors in
medical visit our hospital facility per different fields.
services facility each month
other day.
Internal process To be able to start offering project patients Acquire
perspective serve as many many and admitted and automatic
customers quality services financial reports systems to be
constantly used in serving
the patients and
also many
doctors to serve
the patients.
Learning and To have Have at least number of Select
growth extremely 100 professional employees to
perspective knowledgeable professional staff with receive masters
staff in the doctors with masters and training and also
serving of the bachelor’s degree hire another
patients degree and also certificates with bachelor’s
master's degree degree
in medicine,
nursing or a
related field.
Financial To increase the 20% of increase Financial Negotiating with
perspective income and in the net statements the medicine
reduce the income from suppliers
operating costs services and at
least 18%
decrease in the
operating costs.
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Kotter model for change Management of a changing issue in the organization

This is a mode which is aimed at increasing every other individual ability in an
organization and also improve the chance of success of the organization and also the workers
in the organization. The model involves the following steps which shall also be applied in our
organization.

Step 1: Establishment of a sense of urgency

This is the first step in the Kotter model which is aimed at creating a sense of urgency.
The main idea is to ensure that all the employees are taken from their comfort zones and making
the employees have an understanding of transformations. We shall ensure that the all of our
employees have been trained to fit for work and ensure a maximum production at the end of it
all. To achieve this step, we shall ensure we do the following activities:

Discussing any arising current problem with our team in the organization and try getting
their opinions. We shall also ensure that we post and address all the concerns on if they will
work or not. We shall also ensure that we inform our new employees in the market of the
problems which are being faced in the organization and how we are trying to solve them. We
shall also go ahead and create some sense of urgency. We shall also ensure that we become
open minded with our employees, by providing authentic statistics which are aimed at adding
value to the need for the change of statement.

Step 2: Formation of a guiding coalition

It is the second aspect of the Kotter’s 8 steps model. In this step, our organization will
form a team that clearly understands our need in the market. The team will have different
departments which will be dedicated to them to lead to the best of their knowledge. The
coalition will be assisting in the management and encouraging our employees in the
transformation and also the provision of services in our bariatric center. We shall at first ensure
that we select leaders who have special skills in different departments. We shall be aimed at
including leaders who shall be working in different departments.

We shall consider the following in this step:

 Find the true leaders

 Give change leaders their respective tasks and roles.
 Examine the dangers and difficulties brought on by the transformation.
 Use performance metrics frequently
 Add diversity to the coalition for change
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Step 3: Develop a strategic initiatives and visions

We are aimed at creating a sensible vision in this step. This is a step which helps the
people have an understanding of making the reasons for us making the changes which are
desired.

Some of the visions is the implementation of automated systems to perform treatments

and diagnosis to our obesity patients. We also have an intention for the future expansion and
opening of other branches in the country:

Some of the tips which will help us in ensuring the achievement of our visions include the
following approaches:

 Establish Bariatric Center organization-wide range of objectives.

 Taking into account all comments and reviews for our potential customers.
 Actively respond to reservations and inquiries.
 Considering it from the viewpoint of a worker.

Step 4: conveying the visions for the buy-in

In this step, the Bariatric center shall ensure a close concentration to our vision. We shall
ensure that everyone understands our vision. To achieve this, the following will be put into
consideration:

 To support the vision, enlist a volunteer employee to work in advertising our

organization to the outside market.
 We shall also ensure a Positive and dependable communication among all the members
of the organization.
 We shall also ensure that we build consensus among all employee levels and
communicate your vision.
 We shall ensure that we recognize employee worries and reduce staff resistance.
 We shall ensure that we walk the talk, in that, we shall ensure that what we take into
consideration a real action other than using the word of mouth.

Step 5: we shall empower others employees to enact action

In this step, we shall ensure that we empower all our employees of by removing all the
obstacles which might block the organization from the journey of success. These might include
eliminating ay unqualified employees from the Bariatric center.
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We shall consider doing the following:

 Create an open communication channel between the employees and the management.
 We shall ensure that there is continuous training to our employees.
 We shall also ensure that there is rewarding of the successful employees who will be working
actively in ensuring that the transformation of the bariatric center is achieved.

We shall ensure that we incorporate a pre-employment testing to all our employees to

ensure that they are fully fit in the organization.

Step 6: Planning for the generation of short-term wins

It is always considered that success as the best motivation ever. We shall ensure that we
give our employees have a taste of success of our organization. We shall motivate our
employees to create a stronger momentum for our vision. To achieve this, we shall ensure the
following:

 We shall set doable, short-term objectives.

 We shall plan and also think about all the advantages and disadvantages of the short-term goal
(failing at the early target demotivates your employees)
 We shall ensure that we concentrate on easy-to-hit targets
 We shall also ensure that we reward success by communicating frequently with it
 We shall encourage volunteers to continue

Step 7: Sustain acceleration

We shall ensure that we do not get overwhelmed with the quick wins which are achieved
in the short terms. To achieve this, we shall ensure the following:

 Continue setting new objectives and keeping a close eye on our progress. This is
because all of our long-term vision is accelerated by a number of short-term victories.
 In order to achieve our bariatric organizational change, we shall make sure our change
leaders and coalition team work tirelessly.
 Our organizational structure and systems will be improved as credibility increases.
 Soon after each success or failure, we shall ensure that we reflect on what went wrong
and what was right.
 We shall ensure that we continually seek to improve
 To discuss the need for transformation, we shall make use of industry influencers or
stakeholders.
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Step 8: involves incorporating changes into the culture

We shall ensure that we anchor and truly embed the changes within our sore of our
organization. To achieve this, we shall put into consideration of the following aspects:

 We shall Integrate the modification into the corporate culture

 We shall also Share the change with the entire company.
 We will consider linking the change to the performance outcomes.
 We will make an exercise schedule and follow it.
 We will also Process improvements should be incorporated.
 We shall as well ensure we be receptive to thoughts and recommendations

Training plan & Design according to ADDIE Model

The ADDIE model is an instructional design that is always is used by the experienced
instructional designers. In our Bariatric center, we shall ensure that we apply that method in
the sense of ensuring that all the employees gain the desired knowledge and understanding on
how to deal with the obesity clients and also our medical suppliers we aim at ensuring that the
trainees can acquire knowledge and also retrain themselves on respective fields. The above
training model has five different stages as well. They include the following:

This model is one of the best models for training since follows a circular model to ensure that
It repeats itself until all the trainee perfection is attained.

Analysis

It involves the analysis of the current training ground. It will help us get a clear
understanding of the areas in which the employees need to be trained on. This will also help us
in getting the purpose of the training, which involves to ensure that we better the services that
we provide for our organization.

Design

In this step, we shall define what we want to do and the format that we are going to use
in the training course. We shall provide simple questions and also video clips explaining
different perspectives on the way of handling tasks such as treating the obesity patients.

The methodology that we are going to apply is by first briefing our trainees in order to
motivate them on what will be required and the final goal of our tasks. We shall also ensure
 Bariatric center business plan 20

that we test some of our employees to see if they are ready for the adjustments that shall be
about to be made.

Development

In this step, it is where we are going to put all the thoughts into action. We shall ensure
that we add graphs and also graphics in our media platforms on how we want the final results
to appear. We shall test our trainees regularly to see if they are achieving anything from the
training that we are going to be offering the in the specialized period of time.

Implementation

This is a stage that will now enable us to share the course with the real world. We shall
now allow our trainees to apply all the skills that they have learnt to our bariatric organization
as we watch them apply their skills.

Evaluation

In this stage, we are now going to assess our trainees on their performance on the

different duties and fields where we allowed them to apply their skills. We shall monitor the

results and eliminate the trainees who have not done work as required. We shall also offer to

retrain them from stage one to ensure that they perfect their skills on this field.

Training Evaluation plan according to Kirkpatrick's Model

It is a model that is recognized for the evaluation of the results of training and all other
learning programs in an organization. It is used in the assessment of both the formal and the
informal training methods and it is used in rating them against the four level criteria which
includes the reaction, learning, behavior and results. In our bariatric center, we shall ensure the
following four steps of the Kirkpatrick’s model:

Level 1: Reaction

We shall carry out a survey to see whether the learning process was favorable at all
costs. We shall ensure that we test the learners on the content that they will have learned in a
given period of time. We shall ensure we get to analyze the objectives that the learner has
achieved in a given period of operation.
 Bariatric center business plan 21

Level 2: learning stage

In this stage, we shall issue examination s to test whether our learner have gained
enough knowledge and understanding of what they have been trained on. Our main aim is to
ensure we get and identify the accuracy of the application of the skills learned from time to
time.

Level 3: Behavior

In this stage, we shall ensure that we test the behavior of our employees. It is approved
by checking whether the employees have started changing their traditional methods of
operations to the newly learnt methods of behavior.

Level 4: Results

It is the final stage in the training evaluation. It is aimed at measuring the direct results
of the trainees. Here, the key performance indicators are the measuring techniques of the final
results that have been attained. We shall analyze the data at each level to ensure better
understanding of the training and results obtained which will be used as an added benefit.

How to deliver value satisfying needs & what is the competitive edge of the Organization?

Our bariatric center will be aimed at giving the best satisfying services to our esteemed

customers at all times. In this case, we are going to ensure that we provide the best satisfying

services to our customers at all times. We shall consider the following perspectives:

 We shall maintain honesty and transparency to our customers at all times. We shall
avoid all aspects of customer exploitation in any other instance and at all times.
 We shall ensure that we listen to our customer needs and satisfy them to the latter as
well.
 We shall ensure that in case any of our systems fail, we fix them as fast as possible.
With this in hand, we shall be assured of a continuous delivery of our services at all
times.
 We shall also offer more than one payment options to ensure that the customers make
the payments of their services at their own convenience and at all times.
 We shall on the other hand ensure that we deliver all customized customer services to
our potential customers.
 Bariatric center business plan 22

Competitive edge

These are the actions that need to be undertaken by an organization to ensure that it
overcomes the competitive environment in the market against its competing partners. To ensure
this is taken into action, we shall consider the following perspectives:

Charging more

This is one of the major strategies which is mostly avoided by most organizations in
the world. They may on one end, provide poor quality services base on their pricing strategy.
We shall ensure that we provide a high price, since we trust on our services since they are
quality and we do not need to justify on the prices that we are going to be offering at all. This
is going to be a benefit to our organization and also to our clients who will be assured of quality
services.

Become an online influencer

The aim of this strategy is to ensure that we reach out as many clients as possible to
ensure that they enjoy our services. We shall use the available social media platforms to create
awareness such as Facebook and Instagram to create awareness of the existence of our business
organization. In addition to this, we shall also ensure that we develop our own website platform
for easy delivery of services. We shall also ensure that through the website platform, then all
our clients can have an access to our services at the time of their convenience, such as booking
appointments with our staff.

Speaking out events in our organization

We shall ensure that we give regular activities, in our organization and also some
discounts in our services. Such activities include offering free body checkup services to our
clients periodically.

Leveraging new technology

In our Bariatric center, we shall implement the use of computer systems in the testing
of our clients and also in delivering of services. Such included taking live chats in our website
platforms. It gives an immediate reply to the customers.
 Bariatric center business plan 23

Investing in deeper customer relationships

We shall create a deep relationship with our customers. We shall consider their reviews
of the services that we provide to them. We shall also ensure that we call them for meals and
conferences to discuss on any of the issues which they might encounter at any other time.

Creating a killer culture

We shall ensure that we treat all our employees and members of staff well. This is due
to the fact that many customers like acquiring their services from the organizations which
values their employees. It is because they are sure of a good treatment during their time of
attaining services.

CRM (customer relationship management)

This is a strategy that is used by companies to manage their interactions with their
customers and also their potential customers.

How we are going to use the CRM platforms to improve our marketing

Centralizing location for audience data

Customer data, including as contact details, correspondence via phone and email,
customer reviews, and sales activities, shall be stored and organized centrally by the use of
CRM software. Finding, organizing, and analyzing consumer data as we gather it is made easier
by creating a central repository. This will allow us to spot trends, patterns, and insights.

Segmentation and targeting of our customer groups

CRM software enables our Bariatric center to divide our clients into groups based on a
variety of factors, including demographics and also on their level of obesity disease. With the
help of this data, marketers can identify very specific customer profiles and then tailor their
messages to appeal to those customers.
 Bariatric center business plan 24

Ensuring a seamless connection to the marketing channels

Our bariatric center will be able to share customer data among various divisions,
including medical department, and customer care, by using CRM software. The ability to
access audience data across different divisions facilitates the discovery of customer insights
and the development of personalized messages.

Services life cycle

It is a procedure that tracks the various stages a product or service goes through. The
four stages of the life cycle are used to determine the position of a product or service in the
market at any given time.

The introduction stage

In this stage since it is the first stage the bariatric center will be aiming at creating and
also increasing awareness to the people of its existence. There should be a significant growth
of the business as more people will be visiting the facility. In this stage, we shall ensure that
more of the advertisement is done to create awareness to people on the establishment of the
bariatric center.

The growth stage

It is a stage where consistency is needed. We shall ensure that all services are
maintained throughout the day. In twenty-four hours, a day and seven days a week. We shall
ensure that we offer the best services in order to gain more loyal customers who will also act
as our medium of advertisement to other clients. We shall at this stage also give discounts to
our loyal customers to sustain them.

Maturity and declination stage

It is the longest period of time which determines whether the business will be sustained
in the market. At this stage, the operations of the Bariatric center will be at maximum. At this
stage, we shall ensure that there is a strong cash flow and also that there is a clear savings to
help in handling any of the market issues which might occur. We shall provide the best services
to our customers and try to brand our business, which will make it have a stronger presence in
the market. More services will be included to ensure that a larger percentage of customers are
attained by the use of the existing and new services in the market.
 Bariatric center business plan 25

Business renewal or the decline stage

At this point, most businesses tend to decline in their provision of their services t the
market. To ensure that our Bariatric center does not pass in this stage, we shall ensure that we
have the best services as compared to the existing our competing markets too. We shall ensure
that we react to the changes in the development of technology advancement which ensures that
we are at per with the technology. By this time, we shall consider automating all the services
which we provide to the market to catch more customers.
 Bariatric center business plan 26

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