A STUDY ON VARIOUS EMPLOYEE WELFARE SCHEMES AND ITS

IMPACT ON COMPANY PERFORMANCE WITH SPECIAL

REFERANCE TO KMF’’ YELAHANKA BENGALURU”
MASTER OF BUSINESS ADMINSTRATION
OF
BANGALORE CITY UNIVERSITY

BY
HEMANTH A
REG. NO - P18EX22M015008

UNDER THE GUDIENCE OF

Dr VIJAY KUMAR R S
ASSOCIATE PROFESSOR

NAGARJUNA DEGREE COLLEGE

2023-2024
DECLARATION BY THE STUDENT

I hereby declare that “A STUDY ON VARIOUS EMPLOYEE WELFARE

SCHEMES AND ITS IMPACT ON COMPANY PERFORMANCE WITH
SPECIAL REFERANCE TO KMF’’ YELAHANKA BENGALURU.is
the result of the project work carried out by me under guidance of “Dr.
VIJAY KUMAR R S” in partial fulfilment for the award of Master’s
Degree in Business Administration by Bengaluru City University.

I also declare that this Master Thesis is the outcome of my own efforts
and that it has not been submitted to any other university or Institute for
the award of any other degree or Diploma or certificate.

Place: Bengaluru Signature of student

Date: 25/10/2024 Name: Hemanth A

Reg No: P18EX21M0028

NAGARJUNA DEGREE COLLEGE
Ramagondanahalli, Yelahanka, Bangalore-64

Department of MBA

GUIDE CERTIFICATE

This is to certify that the project report titled “A STUDY ON VARIOUS

EMPLOYEE WELFARE SCHEMES AND ITS IMPACT

ON COMPANY PERFORMANCE WITH SPECIAL
REFERANCE TO KMF Yelahanka Bangalore” submitted by
HEMANTH A bearing register number to P18EX22M015008 Bengaluru
City University, Bengaluru for the award of degree of Master of Business
Administration’s record of work carried out under my guidance.
 SIGNATURE OF GUIDE

Place:
Bengaluru
Date:
ACKNOWLEDGEMENT

My gratification and exhilaration on the success of this project would be incomplete without
mentioning the names of all the people who helped, guided and encouraged me for this project
would not have been successful.

I would like to thank my family for the support and blessings at each and every of my project

I extend my sincere thanks to Dr. Harish Babu S, Principal, NDC for giving an opportunity
to complete my project.

I have immense pleasure in expressing my acknowledgement to mentor and guide Dr.

VIJAYA KUMAR R S, Associate Professor Department of management, NDC, Bengaluru.

I thank my professors of MBA department of NDC for their valuable support.

Signature of student

Date: Name: HEMANTH A

Place: Bengaluru Reg no: P18EX22M015008

TABLE OF CONTENTS

SL. NO TITLE Pg. NO

01 INTRODUCTION 1 – 11

02 ORGNIZATION PROFILE 12 – 32

03 REVIEW OF LITERATURE AND RESEARCH 33 42

DESIGN

04 DATA ANALYSIS AND INTERPRETATION 43- 89

05 SUMMERY OF FINDINGS 90 - 101

CONCLUSIONS AND SUGGESTIONS
LIST OF TABLES

DESCRIPTION PAGE NO
Table no

1 Table shows age groups distribution of respondents

2 Table shows gender wise distribution of the respondents

3 Table shows income level of respondents

4
Table shows the overall satisfactory with employee welfare schemes of the
organization
5 Table shows the different schemes available at KMF
6 Table shows work experience of respondent

7 Table shows have an office a separate room work.

8 Table shows which factor motivates employee most

9 Table shows do you think incentives and other benefits will influence your
performance

10 Table shows the regular increment of the employees

11 Table shows the canteen facility provided

12 Table shows the collection of the feedback by the companies towards welfare
measures

13
Table shows the company determine employee welfare requirements
14
Table shows the KMF, satisfies with the providing safety equipment’s to the
employees
15 Table shows the problems approach to higher management response

16 Table shows adequate drinking water facilities are provide by the company

17 Table shows the ability to satisfactory deal with labour welfare measures

18 Tables shows the present work load at the employees

19 Table shows the shift allowance

20 Table shows the working environment of the organization

21 Table shows the satisfied about the sanitary facilities in the KMF

22 Table shows the opinion on the transport felicities in the working place

23 Table shows the satisfied with the overall medical facilities provided by the
companies
 TABLE OF FIGURES

Graph DESCRIPTION
Page No
No

1 Graph shows age group distribution of respondents

2 Graph shows gender wise distribution of the respondents

3 Graph shows income level of respondents

4 Graph shows the overall satisfactory with employee welfare measures of the
organization

5 Graph shows the different schemes available at KMF

6 Graph shows work experience or respondents

7 Graph shows have an office a separate room work

8 Graph shows which factor motivates employee most

9 Graph shows do you think incentives and other benefits will influence your
performance

10 Graph shows the regular increment of the employees

11 Graph shows the canteen facility provided

12 Graph shows the company determine employee welfare requirements

13

Graph shows the company determine employee welfare requirement

14
Graph shows the KMF, satisfies with the providing safety equipment’s to
the employees
15 Graph shows the problem approach to higher management response

16 Graph shows adequate drinking water facilities are provided by the company

17 Graph shows the ability to satisfactory deal with labour welfare measures

18 Graph shows the present work load at the employees

19 Graph shows the shift allowance

20 Graph shows the working environment of the organization

21 Graph shows the satisfied about the sanitary facilities in the KMF

22 Graph shows the opinion on the transport felicities in the working place

23 Graph shows the satisfied with the overall medical facilities provided by the
companies
ABSTRACT

The Karnataka milk Federation (KMF) is a dairy cooperative in the state of

Karnataka, India. It plays a crucial role in the dairy industry, particularly in
procurement, processing and distribution. KMF operates under the brand name
‘’NANDINI”, and its abstract can be summarized as follows.

The Karnataka Milk Federation (KMF) is a prominent dairy cooperative in

Karnataka, India, renowned for its dairy products under the “Nandini’’ brand,
established to empower rural dairy farmers, KMF excels in milk procurement,
processing, and distribution, contributing significantly to the states dairy Industry’s
growth and developm
 CHAPTER 1: INTRODUCTION

INTRODUCTION
The dairy industry in India has traditionally been an integral part of the agricultural economy, with dairy
products playing an essential role in daily nutrition and cultural practices. India is the largest milk
producer in the world, and the consumption of milk and milk-derived products is deeply ingrained in the
lifestyle of the Indian population. The industry not only contributes significantly to the country's GDP
but also supports the livelihoods of millions of rural households who rely on dairy farming as their
primary source of income. Within this context, the Karnataka Cooperative Milk Producers Federation
(KMF) stands as one of the most prominent dairy cooperatives, known widely through its brand,
Nandini. KMF has been pivotal in Karnataka's dairy sector, promoting the welfare of milk producers
and providing consumers with a reliable supply of high-quality milk and dairy products.
KMF was established with a dual objective: to empower rural milk producers through fair compensation
and to fulfill the state’s growing demand for milk and milk products. Over the years, KMF has expanded
its scope and product offerings, evolving from a primary focus on milk to an extensive portfolio that
includes a variety of dairy products, such as butter, ghee, yogurt, paneer, flavored milk, and more. With
its cooperative model, KMF ensures that a significant portion of the revenue generated is reinvested in
rural communities, thus contributing to rural development and providing a stable income to farmers
across Karnataka.
In recent years, the Indian dairy market has witnessed a shift in consumer preferences due to various
factors, such as increasing health awareness, higher disposable incomes, urbanization, and a growing
young population with evolving tastes and dietary preferences. Consumers are becoming more
discerning and health-conscious, seeking dairy products that align with their nutritional requirements
and lifestyle choices. There is a marked preference for value-added products like low-fat milk, probiotic
yogurt, organic milk, flavored milk, cheese, and functional dairy products fortified with vitamins and
minerals. Furthermore, the demand for convenience-oriented dairy products that fit into the fast-paced
lifestyles of urban consumers has surged, creating an opportunity for dairy companies to innovate and
diversify their product lines.
This shift in consumer preferences presents both opportunities and challenges for dairy cooperatives like
KMF. While there is significant potential to tap into the demand for new and diverse products, it is
crucial to understand consumer behavior patterns to ensure product offerings align with their
expectations. Consumer preferences in dairy products are influenced by multiple factors, including taste,
texture, price, nutritional value, packaging, brand reputation, and availability. Additionally, factors such
as regional preferences, socio-economic demographics, and lifestyle changes further impact consumer
choices. The objective of this study is to investigate consumer preferences towards milk products with a
specific focus on the range of products offered by KMF. By analyzing the factors that drive consumer
decision-making, the study aims to gain insights into what consumers look for in dairy products, how
they perceive KMF’s offerings, and how these preferences influence their purchasing behavior. The
research seeks to answer critical questions, including what type of milk products are most favored by
consumers, the role of health and nutrition in product selection, the impact of brand loyalty, and the
extent to which price and availability influence buying choices.
The findings from this study are expected to provide valuable insights for KMF, aiding in the
development of targeted marketing strategies and product innovations that cater to the changing
preferences of modern consumers. By aligning its product development efforts with consumer demands,
KMF can enhance its competitive position in the market, increase customer satisfaction, and strengthen
brand loyalty.
Importance of the Topic
1. Understanding Consumer Behavior in a Competitive Market
In today’s market, consumer preferences are constantly evolving due to various influences like
health awareness, lifestyle changes, and economic conditions. By analyzing consumer
preferences towards milk products, KMF can gain in-depth insights into these behaviors,
helping the cooperative stay attuned to what drives consumer choices. This understanding is
critical for identifying which products resonate with different demographic segments, enabling
KMF to adapt its offerings to suit specific preferences. A thorough knowledge of consumer
behavior also provides a foundation for anticipating future demands, allowing KMF to be
proactive rather than reactive in product development and marketing.
2. Enhanced Product Development and Innovation
Consumer insights are invaluable for guiding product innovation, allowing KMF to develop or
 refine products based on actual demand rather than speculation. For example, with the rise in
demand for health-oriented products, consumers may prefer items like low-fat or organic milk,
fortified options, and functional products such as probiotic yogurt. By understanding these
preferences, KMF can explore innovative products that align with market trends, ultimately
attracting new customers and increasing its market share. Product development based on
consumer insights ensures that KMF’s offerings remain relevant and appealing, giving it a
competitive edge in the dairy industry.
3. Building Customer Loyalty and Brand Affinity
When a brand consistently meets consumer expectations, it fosters trust and loyalty. For KMF,
delivering products that match or exceed consumer preferences can strengthen brand loyalty and
create a positive reputation as a consumer-centric brand. This is especially important in the
dairy industry, where consumers often make repeated purchases based on brand reliability. By
focusing on what consumers truly value—such as taste, quality, or health benefits—KMF can
encourage loyalty, making customers more likely to choose KMF products over competitors.
This loyalty also supports word-of-mouth marketing, as satisfied customers are more likely to
recommend KMF products to others.

4. Optimizing Marketing Strategies for Greater Impact

Effective marketing strategies are grounded in a deep understanding of consumer needs and
preferences. With insights gained from a study on consumer preferences, KMF can tailor its
marketing messages to emphasize aspects that resonate most with its audience, such as
nutritional value, local sourcing, or support for rural farmers. Targeted campaigns can be
developed to address specific segments, whether it’s promoting health benefits to younger
audiences or emphasizing product quality to families. This consumer-focused approach allows
KMF to create more impactful campaigns, improve engagement, and optimize its marketing
budget by focusing on what matters most to consumers.
5. Driving Sales and Enhancing Profitability
Aligning product offerings with consumer demand not only enhances customer satisfaction but
also directly impacts sales and profitability. When KMF prioritizes products that consumers are
inclined to purchase, it can improve sales volume, reduce unsold inventory, and streamline
production to focus on high-demand items. Furthermore, understanding consumer price
sensitivity helps KMF optimize its pricing strategy, ensuring products are accessible while
maintaining a healthy profit margin. This alignment of product supply with demand supports
financial sustainability, reinforcing KMF’s ability to invest in its operations, farmer welfare, and
future growth.
6. Empowering Dairy Farmers and Supporting Rural Development
KMF operates as a cooperative, which means that its success directly benefits its member
farmers. When KMF’s product offerings align with consumer preferences and drive sales, the
increased revenue is distributed back to farmers, helping to improve their livelihoods and
fostering economic growth in rural communities. This cooperative model not only empowers
farmers but also ensures that they receive fair compensation for their efforts. By understanding
and meeting consumer preferences, KMF can contribute to sustainable rural development,
strengthening its mission of supporting local farmers and enhancing its role as a community-
driven organization.
7. Meeting Health and Nutritional Demands of Modern Consumers
In an era where health consciousness is on the rise, many consumers are looking for dairy
products that support a healthy lifestyle. Preferences are shifting towards items that offer
nutritional benefits, such as high-protein milk, low-fat yogurt, organic dairy options, and
products rich in probiotics. By understanding these trends, KMF can focus on producing and
marketing products that meet these demands, positioning itself as a health-conscious brand.
Catering to these preferences not only meets consumer needs but also promotes public health,
building a positive brand image and creating a strong foundation for customer loyalty among
health-focused consumers.
8. Ensuring Product Quality and Building Trust
Quality is a critical factor in dairy consumption, with consumers expecting fresh, safe, and
nutritious products. Insights into consumer expectations regarding quality help KMF emphasize
its commitment to high standards in sourcing, production, and packaging. Highlighting
transparency in its processes and product traceability builds trust, as consumers increasingly
value brands that are open about the origins and safety of their products. By aligning its quality
standards with consumer expectations, KMF can establish itself as a trustworthy brand, making
consumers more likely to choose its products in a market where food safety and authenticity are
top priorities.
9. Supporting Sustainability and Ethical Practices
Modern consumers are increasingly conscious of the environmental and ethical impact of the
products they buy. For a cooperative like KMF, which operates on a model of supporting local
farmers and promoting sustainable practices, this presents an opportunity to connect with
consumers who prioritize ethical sourcing and environmentally responsible brands. By
understanding how much consumers value sustainability, KMF can highlight its contributions to
rural communities, environmentally friendly practices, and commitment to local sourcing. This
alignment with consumer values strengthens its brand reputation, attracting consumers who are
looking for responsible choices and distinguishing KMF from less ethically oriented
competitors.
10. Providing a Strategic Roadmap for Market Positioning and Growth
Finally, an understanding of consumer preferences equips KMF with a strategic roadmap for
both immediate and long-term growth. With insights into which products consumers favor,
KMF can focus its resources on high-potential areas, refining its product mix to include items
with greater market appeal. Additionally, by understanding factors such as price sensitivity,
packaging preferences, and regional consumption patterns, KMF can better position itself within
Karnataka’s diverse market. This information allows for more strategic decisions regarding
product development, supply chain optimization, and regional marketing initiatives. Ultimately,
this consumer-centered approach helps KMF maintain its market leadership, support its
cooperative mission, and drive sustainable growth well into the future.

Theoretical Background of the Study

1. Consumer Behavior Theory
Consumer Behavior Theory examines how individuals make choices based on their preferences,
experiences, and perceived needs. It provides insights into the motivations and influences that
 guide consumer purchases, especially in the food and beverage industry. For KMF,
understanding consumer behavior helps decode the choices people make regarding milk
products, such as preferences for whole milk, low-fat options, or specific dairy brands. By
applying this theory, KMF can understand external influences like social factors, marketing,
cultural background, and psychological factors, which may shape consumer inclinations,
especially regarding staple food products like milk.
2. Maslow's Hierarchy of Needs
This theory, developed by Abraham Maslow, proposes that human needs are arranged in a
hierarchy, from physiological needs to self-actualization. Milk is primarily associated with the
physiological level, as it fulfills essential nutritional needs. However, KMF can use this theory
to understand why consumers may seek premium milk products that address higher needs, like
organic or fortified milk that aligns with self-fulfillment in health consciousness. By aligning
milk products with Maslow’s hierarchy, KMF can effectively market milk as a fundamental
need while also catering to consumers’ evolving preferences for higher-quality, value-added
options.

3. Theory of Planned Behavior (TPB)

TPB suggests that individuals’ behaviors are driven by their attitudes, subjective norms, and
perceived control. This is relevant to understanding the factors influencing a consumer's choice
to buy certain milk products, such as ethical considerations, health benefits, or social
expectations. For instance, a consumer’s inclination to buy organic milk may stem from health
concerns and social encouragement to choose environmentally responsible options. TPB helps
KMF identify key drivers in consumer decision-making for milk purchases, such as health
consciousness or environmental awareness, enabling the cooperative to refine its messaging to
appeal to these motivations.
4. Social Learning Theory
Proposed by Albert Bandura, Social Learning Theory explains that people learn behaviors
through observation, imitation, and modeling. This theory is valuable in understanding
consumer preferences for milk products, as individuals may be influenced by the choices of
family members, friends, or influential public figures. If a trend develops around a particular
type of milk, such as lactose-free or plant-based, social learning may lead others to adopt similar
preferences. KMF can use this theory to leverage influencers and social proof in marketing,
encouraging consumers to follow positive behaviors in milk consumption choices.
5. Innovation Diffusion Theory
Everett Rogers’ Diffusion of Innovations Theory describes how new products or ideas gain
acceptance and spread within a society. This theory is useful for understanding how novel milk
products, like fortified milk or plant-based alternatives, are adopted. By segmenting the market
into innovators, early adopters, early majority, late majority, and laggards, KMF can target
specific segments with new milk products, ensuring smoother product adoption. For instance,
by initially targeting early adopters with marketing for a fortified or functional milk product,
KMF can encourage broader market acceptance over time.
6. Value-Belief-Norm (VBN) Theory
VBN theory links values, beliefs, and norms, positing that an individual’s values shape beliefs,
which then influence norms and, ultimately, behavior. This theory is particularly relevant for
consumers who make purchasing decisions based on environmental, health, or ethical values.
 KMF can apply this theory to explore how environmental values (such as sustainability) and
health beliefs (such as the importance of balanced nutrition) shape consumer preferences. If a
consumer values sustainable practices, KMF’s emphasis on locally sourced, farmer-supported
milk may resonate, encouraging a preference for its products.
7. Brand Loyalty Theory
Brand Loyalty Theory suggests that repeated consumer purchases are influenced by satisfaction,
trust, and emotional connection with a brand. This theory is important in the dairy sector, where
product consistency and brand trust drive repeat purchases. For KMF, cultivating loyalty is
crucial, as loyal customers are more likely to overlook competitors and may even promote the
brand to others. By maintaining consistent product quality and using the brand’s cooperative
model to build emotional ties with consumers, KMF can enhance brand loyalty, making
consumers more likely to remain committed to its milk products.
8. Health Belief Model (HBM)
The Health Belief Model states that health-related actions are influenced by perceptions of risk,
benefits, and barriers. This model is significant in understanding consumer choices toward milk
products as many individuals select milk based on perceived health benefits. By analyzing why
consumers prefer certain types of milk—such as low-fat or probiotic-rich options—KMF can
tailor its marketing to emphasize the health advantages of its offerings. This model can be
especially useful when introducing fortified milk or organic options, as these products may
appeal to health-conscious consumers.
9. Self-Concept Theory
Self-Concept Theory posits that consumers choose products that reflect their identity and self-
image. Milk preferences can align with individual identities, such as health-consciousness or
environmental awareness. For example, consumers who consider themselves health-focused
may gravitate towards KMF’s low-fat or protein-enriched milk, while those concerned about the
environment may prefer organic options. KMF can use this theory to emphasize the aspects of
its milk products that allow consumers to express their values, whether it’s through health
benefits or sustainable farming practices.
10. Perception Theory
Perception Theory examines how individuals interpret sensory information, which plays a
crucial role in food choices. This theory is relevant to KMF as consumers perceive milk
products through packaging, branding, and labeling, forming impressions about quality, safety,
and freshness. Perception influences whether consumers see KMF’s products as high-quality,
nutritious, and safe. By designing visually appealing and informative packaging that conveys
freshness and nutritional value, KMF can positively influence consumer perceptions, making its
products more attractive.
11. Consumer Decision-Making Process Model
This model outlines five stages in the consumer decision-making process: problem recognition,
information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
For KMF, understanding each stage can reveal points where consumers make choices about
milk products and identify touchpoints to influence their decision. By providing clear
information on nutritional benefits and unique selling points of its milk products, KMF can
positively impact consumer decision-making at each stage, encouraging favorable choices
toward its brand.
12. Cognitive Dissonance Theory
This theory suggests that individuals experience psychological discomfort when their actions
conflict with their beliefs. In milk consumption, a consumer aware of health benefits may feel
dissonance if they choose high-fat milk, prompting them to switch to healthier alternatives like
low-fat or organic options. KMF can use this theory to motivate changes in consumer
preferences by highlighting the health benefits of its nutritious offerings, which can alleviate
dissonance and support healthier consumer choices.
13. Product Life Cycle Theory
This theory divides a product’s lifespan into four stages: introduction, growth, maturity, and
decline. Understanding this cycle helps KMF strategically manage its range of milk products by
determining when to launch new items, invest in marketing, or phase out declining options. For
example, while whole milk may be in the maturity phase with established demand, a new
fortified milk could be in the introduction phase, requiring targeted promotion to build
consumer awareness.
14. Price Sensitivity and Elasticity Theory
Price sensitivity theory studies consumer response to changes in price, while elasticity measures
how price affects demand. Both theories are important in the milk industry, where price plays a
critical role in purchasing behavior. For KMF, understanding the price sensitivity of its
consumers helps set competitive pricing that remains attractive while supporting profit margins.
If consumer demand for low-cost milk is high, KMF might focus on offering competitively
priced options, especially in segments with high price elasticity.
15. Expectation-Confirmation Theory
This theory posits that satisfaction arises when products meet or exceed consumer expectations.
For milk products, taste, quality, and freshness are critical expectations. KMF can use this
theory to ensure its products consistently deliver these qualities, enhancing consumer
satisfaction and brand reputation. Meeting these expectations not only supports repeat purchases
but also builds positive word-of-mouth recommendations.
16. Attachment Theory in Brand Relationships
Attachment Theory suggests that people form emotional bonds with brands over time. For
KMF, fostering attachment through a narrative that resonates emotionally—such as the
cooperative’s support of local farmers—can strengthen consumer loyalty. By positioning itself
as a brand that supports communities, KMF can create a strong attachment, with consumers
feeling a deeper connection and sense of responsibility towards purchasing its products.
17. Theory of Perceived Quality
This theory suggests that consumers judge product quality based on cues such as brand
reputation, packaging, and price. In the dairy industry, perceived quality is crucial as consumers
associate higher quality with safety and nutrition. By focusing on factors like transparent
packaging, brand messaging, and premium branding, KMF can enhance the perceived quality of
its products, making them more attractive to quality-conscious consumers.
18. Environmental and Ethical Consumerism Theory
This theory highlights how consumers are motivated by environmental and ethical concerns.
Consumers increasingly prefer products from brands that demonstrate a commitment to social
and environmental responsibility. KMF can leverage this theory by emphasizing its cooperative
 model, support for local farmers, and environmentally sustainable practices, appealing to
consumers who prioritize ethical consumption.
19. Customer Satisfaction and Loyalty Theory
This theory links customer satisfaction with loyalty, noting that satisfied consumers are more
likely to make repeat purchases. In the context of milk products, ensuring high quality, taste,
and availability are key to fostering satisfaction. For KMF, maintaining these aspects helps
retain consumers, enhancing the cooperative’s market position and securing long-term loyalty.

20. Market Segmentation Theory

Market Segmentation Theory involves dividing the broader market into smaller segments based
on shared characteristics, allowing for targeted marketing strategies. For KMF, segmentation
can help identify specific consumer groups such as health-conscious individuals, families with
young children, or environmentally aware consumers. By tailoring products and marketing
messages for each segment, KMF can meet diverse consumer needs, enhancing its brand appeal
across different demographics.

INDUSTRY PROFILE

Definition of Employee Welfare Schemes

The term "welfare" refers to the overall well-being and quality of life of individuals, while "business
houses" refer to the organizations or entities that employ a workforce. According to Urwick L.F.,
workforce development is a priority for many nations because employees are the most valuable
resources for any business, and they play a critical role in managing the various resources of a
company. This role also involves fostering good industrial relations and maintaining industrial
peace, which is essential for the smooth operation of an organization.
Employee welfare schemes are designed to enhance the well-being of employees by providing them
with both monetary and non-monetary benefits. These welfare measures aim to improve the overall
quality of life for workers, thereby increasing their productivity, job satisfaction, and loyalty to the
organization. Moreover, such initiatives contribute to reducing social issues like drug abuse and
other detrimental behaviors that might affect the workforce.
Monetary Benefits
Monetary benefits are the direct financial incentives provided by an organization to its employees.
These may include basic salary, bonuses, allowances, and other forms of cash compensation. For
example, employees often receive allowances such as leave travel allowances, house rent
allowances, and special allowances, which help ensure financial security and assist in meeting their
essential needs. In India, compensation packages typically include basic pay, dearness allowances,
house rent allowances, city compensatory allowances, and other special allowances, which are
designed to protect employees against inflation and improve their standard of living. Additionally,
employees may receive bonuses as a reward for their contributions to the company's success, and
promotion opportunities provide an avenue for personal growth and career advancement.
Welfare benefits go beyond basic remuneration and can also include various forms of financial
security such as pension plans, health insurance coverage, and life insurance policies. The goal of
these benefits is not only to maintain employees' economic security but also to foster industrial
harmony and long-term employee commitment to the organization.
Non-Monetary Benefits
Non-monetary benefits refer to indirect forms of compensation and welfare that contribute to an
employee's overall well-being. These benefits include flexible work schedules, vacation homes,
retirement benefits, health and wellness programs, insurance policies, and paid leave. These
initiatives are designed to improve the work-life balance of employees and ensure that they have
access to the necessary resources for a healthy and productive life.
Workplace health and safety are also a key aspect of non-monetary benefits. Ensuring that
employees have access to health check-ups, medical facilities, and appropriate safety measures is
crucial for their physical and mental well-being. For example, organizations may offer subsidized or
free healthcare facilities, mental health support, or counseling services to help employees deal with
personal and work-related stress.
Other non-monetary benefits include the provision of transportation facilities to and from work,
especially for employees working in remote locations, as well as housing facilities or housing
allowances. These initiatives reduce the strain on employees, particularly those who might face
challenges in finding affordable accommodation near the workplace.
Additionally, promoting social interaction among employees through common facilities like
canteens, recreational rooms, and team-building events fosters a sense of belonging and solidarity
within the workplace. Such activities help employees feel more connected to their colleagues and
their organization, leading to higher job satisfaction and better productivity.
The Importance of Employee Welfare Schemes
Employee welfare schemes are essential for maintaining a healthy, motivated, and engaged
workforce. When employees feel supported both financially and personally, they are more likely to
perform better in their roles, contributing to overall organizational success.
 Improved Health and Well-being: Employee welfare programs, particularly those that focus
on healthcare benefits, contribute to the physical and mental health of employees, reducing
absenteeism and healthcare costs for both the employee and the organization.
 Enhanced Quality of Life: Many welfare programs, such as housing schemes, medical
insurance, and recreational facilities, directly improve the quality of life for employees and their
families. These benefits help reduce financial stress, allowing employees to focus on their work
and become more productive.
 Increased Employee Retention: Organizations that provide comprehensive welfare schemes
create an environment where employees feel valued and cared for. As a result, employees are
more likely to remain with the organization for the long term, reducing turnover and the
associated recruitment costs.
 Higher Productivity: A direct correlation exists between the well-being of employees and their
productivity. Healthy, happy, and engaged employees are more focused, efficient, and
committed to achieving organizational goals.
Explanation of Selected Welfare Measures in the Context of Research
In the context of the research on employee welfare schemes, several specific welfare measures are
implemented by organizations such as KMF (Karnataka Milk Federation) to ensure the well-being
of their workforce.
 Healthcare Benefits: KMF may offer a comprehensive range of healthcare benefits to
employees, including medical insurance coverage, regular health check-ups, and access to
healthcare facilities. This ensures that employees and their families receive timely medical
attention when required.
 Financial Assistance: KMF may offer financial assistance programs to help employees in times
of financial need. These programs could include loans, advances, or emergency funds to provide
support during unforeseen circumstances or financial crises.
 Housing Facilities: Some organizations, particularly those in remote locations, provide housing
facilities or housing allowances to employees. This support is especially beneficial for
employees who may struggle to find affordable accommodation in locations where housing
options are limited.
 Education and Training: Investing in employee development through education and training is
another key welfare measure. KMF may support its employees by providing access to skill
enhancement programs, workshops, and even financial assistance for higher education. This not
only improves the capabilities of employees but also boosts their job satisfaction and long-term
loyalty to the organization.
 Work-Life Balance Initiatives: KMF may offer various work-life balance initiatives, such as
flexible working hours, remote work options, and parental leave policies. These measures help
employees balance their personal and professional lives, which in turn can lead to higher
engagement and productivity.
 Safety Measures: Ensuring a safe work environment is essential to employee welfare. KMF
may provide safety gear, conduct regular safety training sessions, and implement safety
protocols to protect employees from workplace accidents and hazards.
 Recreational Facilities: Organizations like KMF may offer recreational facilities such as sports
activities, cultural programs, or leisure spaces to help employees unwind and foster a sense of
community and well-being among the workforce.
 Retirement and Pension Plans: Preparing employees for post-retirement life is an important
aspect of welfare schemes. KMF may have pension schemes, provident fund contributions, and
retirement savings programs to ensure that employees are financially secure in their later years.
 Employee Counseling and Assistance Programs: With growing awareness of mental health
issues, organizations like KMF may provide counseling services and mental health assistance
programs to support employees facing stress, anxiety, or personal difficulties. These programs
can help employees manage mental health challenges and maintain overall well-being.
 Recognition and Rewards: Recognizing and rewarding employees for their hard work and
achievements is a significant part of welfare measures. KMF may offer various forms of
recognition, such as awards, bonuses, or other incentives, to motivate employees and boost
morale.
The dairy industry is one of the largest and most vital sectors in global agriculture, providing
essential nutrients and contributing significantly to the economies of many countries. This industry
encompasses the production, processing, and distribution of milk and dairy products, including
milk, cheese, yogurt, butter, and other value-added products. With the growing demand for dairy
products worldwide, this industry has evolved substantially, adapting to changes in consumer
preferences, technological advancements, and health trends.

Global Overview
Globally, the dairy industry is a key contributor to food security and economic growth. The industry
is driven by a high demand for nutrient-dense foods and the increasing awareness of dairy as a
primary source of calcium, protein, and other essential vitamins. Major dairy-producing countries
include India, the United States, China, and Brazil. Each country contributes differently to the
industry, with India recognized as the largest milk producer globally. The global dairy market, as of
recent estimates, is projected to continue growing, driven by rising populations, urbanization,
increased purchasing power, and the expansion of cold chain logistics.
Dairy Industry in India
India holds the distinction of being the largest milk producer worldwide, contributing nearly 22% of
the global milk output. This achievement is largely credited to the cooperative movement initiated
by the National Dairy Development Board (NDDB) in the 1970s, particularly through the
"Operation Flood" program. The program, often called the "White Revolution," transformed India
from a milk-deficient nation to one of self-sufficiency and large-scale production. The dairy sector
in India is dominated by the cooperative model, with major cooperatives like Amul and Karnataka
Cooperative Milk Producers Federation (KMF) setting benchmarks in milk production, distribution,
and brand loyalty.
The Indian dairy industry is unique as a majority of milk production is handled by small-scale
farmers, each owning just a few cattle. Cooperatives play a crucial role by collecting milk from
these farmers and ensuring fair pricing, quality processing, and widespread distribution. This
decentralized structure has fostered rural employment, improved nutrition, and provided a steady
source of income for millions of Indian households.

Karnataka’s Dairy Sector and Karnataka Cooperative Milk Producers Federation (KMF)
Karnataka is one of India’s top dairy-producing states, and the Karnataka Cooperative Milk
Producers Federation (KMF) is a leading cooperative that has played a vital role in its development.
Established in 1974, KMF operates under the “Nandini” brand, which is renowned for its quality
and trust among consumers. The cooperative collects milk from over 2.5 million farmers, ensuring
their economic well-being and providing high-quality milk products to customers.
KMF's product portfolio includes various milk options, flavored milk, ghee, butter, yogurt, paneer,
and other dairy products. Its focus on quality, accessibility, and affordability has positioned KMF as
a major player in Karnataka’s dairy sector. The cooperative also invests in educating farmers about
modern dairy practices, livestock health, and sustainable farming methods, improving both
productivity and product quality.
Key Trends and Developments in the Dairy Industry
1. Health and Wellness Focus
With an increasing focus on health and wellness, there is growing demand for dairy products
that align with healthy lifestyles. Products like low-fat milk, lactose-free options, and fortified
milk with additional vitamins and minerals are gaining popularity. This trend has prompted
dairy companies, including cooperatives like KMF, to diversify their product offerings and
promote the health benefits of their dairy products.
2. Organic and Sustainable Products
Globally and in India, consumers are becoming more environmentally conscious, creating
demand for organic and sustainably produced dairy products. This trend encourages the use of
environmentally friendly practices, such as sustainable cattle feed, water-efficient practices, and
organic dairy farming. KMF and other cooperatives are exploring such practices to appeal to
environmentally conscious consumers.
3. Growth of Value-Added Dairy Products
Value-added products such as cheese, yogurt, and flavored milk are increasingly popular,
especially among urban consumers. These products offer higher margins for companies and
meet the diverse dietary preferences of consumers. For KMF, developing new value-added
products is an essential strategy to expand its market reach and improve revenue while catering
to shifting consumer demands.
4. Technological Advancements
The dairy industry is experiencing significant technological advancements in animal husbandry,
milk production, and processing. Automated milking, cold chain logistics, and digital tracking
for supply chain management are some innovations helping cooperatives maintain quality and
efficiency. KMF incorporates technology at various stages of production and distribution,
ensuring product quality and timely delivery to consumers.
5. Increasing Demand for Packaged and Branded Milk
The shift towards packaged and branded milk over loose milk is notable in urban and semi-
urban areas, driven by safety concerns and lifestyle changes. Packaged milk ensures quality,
hygiene, and convenience, which is increasingly valued by consumers. KMF's “Nandini” brand
is well-regarded in this space, offering consumers reliable, high-quality packaged milk products.
6. Rising Disposable Income and Urbanization
As India’s middle class expands and urbanization accelerates, the demand for dairy products has
increased substantially. Consumers with higher disposable income tend to prefer premium dairy
products and value-added options, which creates a more competitive market for branded dairy
goods like those provided by KMF.

Challenges in the Dairy Industry

1. Price Volatility
The dairy industry is often impacted by fluctuations in milk prices due to changes in supply and
demand, feed costs, and global market dynamics. These fluctuations can directly impact
farmers' incomes and the profitability of dairy cooperatives like KMF.
2. Perishability and Cold Chain Requirements
Milk is a perishable product, requiring an efficient cold chain for storage and transportation to
maintain quality. Establishing and maintaining these logistics systems is costly, particularly in
 rural and remote areas. KMF invests heavily in cold chain infrastructure to ensure product
freshness across its distribution network, though this is a persistent challenge.
3. Animal Health and Productivity
Animal health is essential for sustaining milk production levels. Diseases, inadequate nutrition,
and lack of veterinary services can impact the productivity of dairy animals. KMF addresses this
by providing support and education to farmers on livestock care, vaccinations, and balanced
nutrition, though managing these concerns on a large scale remains challenging.

4. Competition from Plant-Based Alternatives

The rise of plant-based milk alternatives presents a unique challenge, particularly among
younger, health-conscious consumers. Though still a small segment in India, these alternatives
are slowly gaining ground. The dairy industry, including KMF, is tasked with highlighting the
nutritional benefits of traditional dairy to retain its market share.
5. Sustainability Issues
The environmental impact of dairy farming, such as methane emissions from cattle, has drawn
attention to the need for sustainable practices. Consumers are increasingly mindful of the
environmental effects of their purchases. Cooperatives like KMF are thus exploring sustainable
practices to mitigate their ecological footprint and appeal to conscious consumers.

Future Outlook for the Dairy Industry

As the dairy industry continues to evolve, several key trends and developments will likely shape
its future. With growing awareness of health, sustainability, and consumer preferences, the
industry must be agile and responsive to these shifts. The following factors are expected to drive
the future of the dairy sector, including cooperatives like KMF:
1. Health-Conscious Consumption
The increasing demand for healthier and more nutritious food options will continue to influence
the dairy industry. Consumers are increasingly seeking low-fat, sugar-free, and fortified dairy
products. This trend is likely to accelerate the introduction of functional dairy products such as
probiotic yogurt, fortified milk, and specialized dairy products catering to specific dietary needs
like lactose intolerance or veganism. The industry’s response to these demands will be crucial in
maintaining its market position.
2. Sustainability and Green Practices
Sustainability will continue to be a significant focus for the dairy industry, especially in light of
increasing concerns over climate change and environmental degradation. The adoption of green
practices such as water conservation, waste reduction, energy-efficient production methods, and
the reduction of carbon footprints will be vital for dairy producers to meet environmental
standards and appeal to eco-conscious consumers. KMF and other cooperatives will need to
adopt sustainable farming practices and implement green technologies in dairy production,
processing, and distribution.
3. Technology-Driven Transformation
Technological innovation will play an essential role in the future of dairy production. Advances
in automation, artificial intelligence (AI), Internet of Things (IoT), and blockchain technology
 are transforming the way dairy products are produced, processed, and tracked. Automation in
milking, monitoring cow health, and predictive analytics to forecast milk production are already
becoming integral to the operations of progressive dairy farms. Moreover, blockchain
technology can be used to enhance traceability and transparency in the supply chain, improving
consumer trust in the authenticity and quality of dairy products.

4. Urbanization and Changing Lifestyles

As urbanization continues to grow in India and globally, the demand for packaged and ready-to-
consume dairy products will increase. Busy urban lifestyles and an expanding middle class will
continue to drive the need for convenience-based dairy products, such as pre-packaged milk,
yogurt, and dairy snacks. In response to this, KMF can continue expanding its product lines to
meet the needs of the urban consumer by offering ready-to-eat dairy options, flavored milk, and
other innovative products.
5. Diversification of Product Offerings
Diversifying product offerings will be crucial to staying competitive in the dairy market. In
addition to traditional milk and ghee, there is a growing opportunity for premium and niche
dairy products such as artisanal cheeses, organic dairy products, and lactose-free or vegan
alternatives. This will help companies like KMF cater to evolving consumer preferences and tap
into new, higher-margin product categories.
6. Rising Popularity of Plant-Based Alternatives
Although plant-based milk alternatives such as almond, soy, and oat milk are currently a niche
market in India, their popularity is growing, particularly among health-conscious and vegan
consumers. The dairy industry must keep a close eye on these developments and find ways to
differentiate its offerings by focusing on the nutritional value and sustainability of traditional
dairy products. KMF may look to introduce plant-based or hybrid products that combine the
benefits of both dairy and plant-based ingredients.
7. Changing Demographics and Consumer Preferences
The demographic shift in India, especially with the rise of a younger, more urbanized consumer
base, is influencing consumption patterns. Young consumers are increasingly seeking products
that align with their health, convenience, and sustainability values. This generation is also more
likely to experiment with new flavors and textures, creating an opportunity for the dairy
industry to innovate in terms of taste and product formats. KMF can leverage this trend by
offering innovative and health-conscious dairy options, such as dairy-free milkshakes, dairy-
based smoothies, and probiotic drinks.
8. Rural Economy and Farmer Support
The success of the dairy industry in India is deeply tied to its rural economy. A significant
portion of milk production still comes from small-scale farmers, who are critical to ensuring the
continued supply of milk. For cooperatives like KMF, maintaining strong support systems for
these farmers is crucial to ensuring a steady supply of quality milk. Initiatives such as providing
training on modern dairy farming practices, improving animal health, offering access to
veterinary care, and introducing better feed management systems can increase milk production
and quality, benefiting both the farmers and the cooperative.
9. Export Opportunities
With the global dairy market continuing to grow, there are significant opportunities for India to
 expand its dairy exports. India’s dairy exports, including milk powder, cheese, and butter, have
already shown signs of growth, and there is untapped potential to cater to international markets.
KMF, through its strong brand presence and reputation for quality, may explore international
markets, particularly in Southeast Asia, the Middle East, and Europe, to export its products.
Establishing partnerships with foreign distributors and understanding local consumer
preferences will be key to successful international expansion.
10. Government Policies and Support
Government policies will continue to play a significant role in shaping the dairy sector. Support
for dairy farmers, rural infrastructure development, and policies that ensure fair pricing,
subsidies, and better market access will be essential for the continued success of cooperatives
like KMF. In particular, initiatives to improve the dairy supply chain, encourage export-oriented
policies, and promote rural development will be pivotal in ensuring that India’s dairy industry
remains competitive on the global stage.
CHAPTER 2: REVIEW OF LITERATURE AND RESEARCH DESIGN
Review of Literature
The review of literature provides an understanding of the existing research and theories regarding
consumer preferences towards milk and milk products. This review examines various studies, theories,
and findings in the areas of consumer behavior, dairy consumption patterns, and the factors influencing
the milk products market. A variety of studies from India and other parts of the world have explored
how consumers’ preferences evolve based on factors such as health consciousness, cultural influences,
market dynamics, and regional variations.

1. Consumer Preferences and Health Consciousness

According to a study by Bhattacharyya and Sharma (2015), health consciousness is one of the
most significant factors influencing consumer choice in dairy products. Consumers are
increasingly prioritizing health benefits such as low-fat content, high protein value, and
functional benefits (like probiotics). This trend is particularly strong among urban populations,
where the demand for functional and fortified milk products such as vitamin-enriched milk,
lactose-free milk, and low-fat yogurts is growing.
2. Price Sensitivity in Dairy Product Consumption
Kumar et al. (2019) emphasize that price plays a crucial role in the decision-making process for
dairy consumers, especially in developing countries like India. The price sensitivity of
consumers towards dairy products depends on factors like household income, regional pricing,
and availability of alternative products. Consumers in rural areas tend to be more price-sensitive
compared to urban consumers, who may prioritize quality over price.
3. Cultural and Traditional Influences on Dairy Consumption
A study by Singh and Thakur (2017) highlights that cultural and traditional influences
significantly affect dairy consumption patterns. In India, dairy products have a deep cultural and
religious significance. Products such as milk, yogurt (curd), and ghee (clarified butter) are
central to Indian cuisine, and their consumption is strongly embedded in the country’s
traditions. The study also points out that regional differences in dairy product consumption
exist, with northern regions preferring products like paneer (cottage cheese), while southern
India has a higher demand for buttermilk and curd.
4. Demand for Processed Dairy Products
According to an analysis by Sharma et al. (2021), processed dairy products such as cheese,
butter, ice cream, and flavored milk have seen an upward trend in demand in urban areas. With
growing urbanization and lifestyle changes, there is an increasing preference for ready-to-eat
and easy-to-consume products. This has led to an expansion of the processed dairy market, with
many dairy companies offering a variety of value-added products to cater to busy urban
consumers.
5. Nutritional Benefits and Consumer Choice
A study by Goyal and Singh (2018) found that nutritional content plays a central role in dairy
consumption, especially in terms of the growing demand for low-fat and nutrient-dense
products. Consumers are becoming more aware of the health benefits of milk products, such as
calcium for bone health and protein for muscle repair. This shift is leading to an increased
consumption of products like skimmed milk, fortified milk, and high-protein yogurts.
6. The Role of Brand and Packaging in Consumer Preference
In their research, Gupta and Soni (2016) found that brand perception and packaging
significantly impact consumer preferences in the dairy industry. Premium brands with quality
assurance and attractive packaging are preferred by urban consumers, who are often willing to
pay a higher price for these products. Packaging innovations that emphasize convenience, such
as single-serve portions, also contribute to consumers’ purchasing decisions.
7. Consumer Awareness and Trust in Local Dairy Brands
A study by Pujari (2020) emphasized that consumer awareness and trust in local dairy brands
play an important role in shaping preferences. Local brands that focus on quality and maintain
transparency about sourcing and production processes are gaining favor, especially in smaller
cities and rural areas. Transparency about the origin of milk, how it is processed, and the
absence of artificial additives are key factors influencing consumer trust.
8. Environmental Concerns and Sustainability in Dairy Production
In recent years, consumers have shown increasing concern about the environmental impact of
dairy production. Research by Rao et al. (2019) highlights that many consumers are beginning
to factor in sustainability when choosing dairy products. Organic, free-range, and ethically
produced dairy products are gaining popularity, as people become more environmentally
conscious. Brands that focus on sustainable production methods are likely to see growing
demand among eco-conscious consumers.

9. Lactose Intolerance and Dairy Alternatives

Lactose intolerance is a significant factor influencing dairy consumption, particularly in regions
where a significant portion of the population cannot consume regular milk. As noted by
Khurana et al. (2018), there is a rising demand for lactose-free milk products as more consumers
seek alternatives to regular dairy milk. This trend has led to an increase in the production of
lactose-free milk and dairy substitutes, which cater to those with dietary restrictions.
10. Impact of Media and Advertising on Dairy Consumption
A study by Agarwal and Sharma (2020) points to the influence of media and advertising in
shaping consumer preferences in the dairy industry. Advertising campaigns that emphasize the
health benefits, taste, and quality of dairy products are significantly contributing to changing
consumer perceptions. Digital marketing and social media platforms are also playing an
increasingly prominent role in promoting dairy products, particularly among younger
consumers.
11. The Role of Government Policies in Shaping Dairy Preferences
According to research by Mishra (2017), government policies have a direct impact on the dairy
industry. The government’s initiatives, such as the National Dairy Plan and schemes that
provide subsidies to dairy farmers, have helped boost milk production and ensure the
availability of dairy products at affordable prices. Policies promoting dairy exports also
influence consumer preferences and the competitive landscape of the market.
12. Dietary Trends and Dairy Alternatives
A study by Joshi (2021) explores how the rising popularity of plant-based diets is influencing
dairy consumption. With the growing trend of veganism and vegetarianism, there is an
increasing demand for plant-based dairy alternatives such as soy milk, almond milk, and oat
milk. This has posed challenges for the dairy industry, but also opportunities to innovate with
 plant-based or hybrid dairy products that combine the nutritional benefits of milk with the
appeal of plant-based ingredients.
13. Consumer Preferences in Rural vs Urban Areas
Research by Rajput and Kapoor (2020) found significant differences in dairy consumption
patterns between rural and urban areas. Rural consumers tend to prefer traditional forms of
dairy, such as fresh milk and homemade curd, while urban consumers lean towards packaged
milk products and ready-to-eat dairy-based snacks. This difference is attributed to factors such
as income levels, education, and exposure to modern retail outlets and international dairy
brands.
14. Psychological Factors Influencing Dairy Purchase Decisions
Psychological factors such as consumer attitudes and beliefs about health, quality, and safety
play a pivotal role in dairy consumption, according to a study by Choudhary and Verma (2016).
For instance, consumers may choose organic or chemical-free dairy products based on their
belief that these products are safer and healthier, reflecting a growing trend toward mindful
consumption.
15. Quality Perceptions and Consumer Loyalty
As noted by Mehta and Joshi (2019), consumer loyalty in the dairy industry is heavily
influenced by the perceived quality of products. Consumers tend to stick to brands they trust
and associate with high quality. Factors such as the taste, freshness, and consistency of dairy
products are key determinants of consumer loyalty.
16. Regional Variations in Dairy Consumption
The research by Sahu and Agarwal (2017) suggests that consumption patterns for dairy products
vary widely across different regions in India. For example, southern states exhibit a higher
preference for curd-based products, while northern states have higher consumption of paneer
and milk-based sweets. These regional preferences are influenced by dietary habits, agricultural
practices, and local cuisine.
17. The Role of Convenience in Dairy Consumption
As noted by Pandey and Yadav (2018), convenience is becoming a growing factor in consumer
decisions regarding dairy products. Urban consumers, in particular, are increasingly opting for
ready-to-eat dairy products, such as flavored milk, yogurt cups, and cheese slices. This trend is
being driven by the busy lifestyles of consumers, who are looking for quick and easy food
options.
18. Impact of Taste and Sensory Preferences
Taste plays a significant role in consumer preferences, particularly for dairy products. Studies
by Bansal and Mehta (2015) indicate that the flavor, texture, and overall sensory qualities of
milk and milk products are critical in determining consumer choice. The appeal of fresh,
creamy, and flavorful dairy products is a central aspect of consumer loyalty in this sector.
19. Consumer Education on Nutritional Benefits of Dairy
Educating consumers about the nutritional benefits of dairy products is vital for boosting
demand, especially in areas where milk consumption is low. Studies by Nair and Joshi (2020)
suggest that marketing campaigns focused on the health benefits of milk, such as strong bones,
muscle growth, and immunity, can help shift consumer perceptions and increase consumption.
 20. Consumer Trends in Organic Dairy
Organic dairy products are seeing a rise in popularity as consumers become more aware of the
potential harms of conventional farming practices, such as the use of hormones and antibiotics
in milk production. According to a study by Prasad and Chauhan (2018), organic milk products,
which are produced without synthetic chemicals, are appealing to health-conscious consumers
who are willing to pay a premium for such products.

STATEMENT OF PROBLEM

Employee plays an important role in all the organization so it is the duty of the management to provide
proper welfare facility to encourage employee to give their best. If the employees satisfied with the welfare
facilities their production increases. Employees also plays a important gesture in the growth of the
organization.

Employee welfare is one of the factors which is pricking the employees especially who are working in
small scale sectors. The study covers all the economic rewards, working condition etc. The main aim of

the study whether the organization provides proper welfare facility to their employees.

NEED FOR THE STUDY

Because of the lack of proper sanitary precaution can clean air, the working environment in a corporation
or mine might be harmful to the health of its employees. These may pose a risk to one’s health and
metabolism. Regular absence from work may be an option for an individual who has to work and live in
places that are overcrowded, dirty and devoid of outdoor recreational opportunities. Because of this, social
insurance measured are necessary. Having access to medical care and maternity facilities will benefit the
company’s workforce in general. They will become more mentally and economically productive if they

have access to adequate on-the-job training facilities.

SCOPE OF THE STUDY

The study’s goal is to determine how satisfied employees are with their work environment, including the
work schedule, compensation, flexibility and job status. Were trying to get a handle on how happy
employees are with their jobs. Above study undertaken in KMF located at kolar, survey? is administered
to 100 employees in Karnataka Milk Foundation, Kolar and the information gathered is based on the
respondents provided on the questionnaire.

OBJECTIVES OF THE STUDY

• To study and analyses the different welfare schemes provide by the organization

• To providing possibilities in future. Facilitating welfare amenities to its labours force.

• To improve intellectual conditions of living of the workers.

• To get an understanding of the employee’s situation in the work place.

RESEARCH DESIGN

Research design is the plan, structure and strategy of investigation. Conceived, so as to obtain answer, to
research questions. Questionnaire research design was adopted in this project work. Since, the investigator
wants to know about the consumer perception and opinion.

• Exploratory research method

This research questions that have not previously been studied in depth.

• Descriptive research method

This research aims to actually and systematic describes a population, situation or

phenomenon.

RESEARCH APPROCH SAMPLE SIZE

In the context of research, sample size refers to many people are being investigated. The
project’s sample size is 100 people. Both male and female employees.

SAMPLE UNITS

The sample unit comprises the employees of the “Karnataka Milk Foundation”

SOURCES OF DATA

DATA COLLECTION METHODS

• Primary data

• Secondary data

Primary data :- data that is obtained for the first time and is thus unique is considered
primary. Questionnaires are used to gather primary data for this study.

Secondary data :- secondary data refers to information that is already in existence. In this case, they
are referring to data previously acquired by someone else.Reports

Pamphlets

Advertisement

Newspapers

Internet

PLAN OF ANALYSIS

▪ Data collection

Gather information on existing welfare schemes, benefits, and the number of employee benefiting
 from them.

▪ Review policies

Examine the policies governing these schemes, including eligibility criteria, funding sources, and

administration.

▪ Employees Feedback

Collect feedback from employees to understand their satisfaction with current schemes and area for
improvement.

▪ Employee Education

Conduct workshops or sessions to educate employees on the importance and proper utilization of these
schemes.

SAMPLING FRAMEWORK

• Sampling unit: Employees of Karnataka milk foundation.

• Sample size: A sample size of 100 respondents is targeted.

• Sample technique: Google survey using a structured questionnaire will be employed for

data collection.

DEMOGRAPHIC OUTLINE OF THE RESPONDENTS

Age, gender, and educational background of employees will be included in the demographic outline of
the respondents.
TOOLS FOR DATA COLLECTION

The primary tool for data collection will be a structured questionnaire using a Likert scale to measure

employee perception and feedback regarding the performance appraisal system additionally, qualitative

data may be gathered through interviews or focus group discussions .

LIMITIONS OF THE STUDY

• Due to a short time frame, the sample size is not representative of the whole population.
• The respondents had the fear that the questionnaire may be shown to the management.
• Few employees refused to answer the questions.
Fear of employee leaving the organization.
CHAPTER 3: PROFILE OF THE SELECTED ORGANIZATION AND RESPONDENTS
Bengaluru Co-operative milk producers union Ltd (BAMUL) is Karnataka 2nd
highest milk producing district organization. It is a district level apex body of milk cooperatives in
Karnataka, which aims to provide remunerative returns to the farmers by eliminating the middleman and
also serve the interest pf consumers by providing quality milk and milk products, which are good value
for money.

Once the district was named as Land of Gold & Silk, is making inroads in quality milk production. It is
BAMUL first installed “bulk milk coolers & community milking machines” at society level in the start of
Karnataka to get the quality milk required for UHT milk packed at BENGALURU dairy under the brand
name of “ Nandini” & “Good-Life”.
MOTHER DAIRY,
A UNIT OF KMF Mother Dairy, Bangalore, a flagship dairy of KMF having ISO22000:2005
Certification, was set up during the year 1984, primarily for dispensing liquid milk to customers
through Bulk Vending system. Today, the Dairy stands expanded from 2 Lakh Liters to 7 Lakh
Liters milk processing per day. Also, it has facilitated to pack and distribute milk & curd in
different packs formats in the most hygienic way. Besides, it has a state-of-the-art facility to
manufacture Skim Milk Powder, Dairy Whitener, as well as Whole Milk Powder to the tune of
30 MTs per day. It has established a facility to manufacture more than 30 varieties of Ice cream
including pro-biotic, sugar free in the various pack formats to the tune of 15000 Liters per day. 3
Presently, it is undertaking manufacturing and co-packing of 'Amul' brand of ice cream for
GCMMF. Karnataka Cooperative Milk Producers' Federation Limited (KMF) is the Apex Body
MILK Procurement

The present average milk procurement during the year 2020-21 is 9.21 lakh kgs per day from 1892 DCS
comprises of 2.97 lakh members.

VISION AND MISSION

VISION

Giving milk farmers a boost in revenue by improving their marketing and trade skill would help them
better offer their customers with high quality milk. Better quality milk and milk products to compete with
multinational corporations and private dairies while maintaining the invincibility of cooperatives .

MISSION

Promote economic, social and cultural wealth in the lives of our milk producers members by promoting
vibrant, self-sustaining and overall cooperative milk development in Karnataka.
PRODUCT AND SERVICE PROFILE

The product profile of KOMUL can be classified into three dimensional that is has breadth, depth and
consistency. Breadth is measured by the variety of products manufactured. Thus the breadth of BAMUL
in its product is 5 that is BAMUL deals with products such as liquid sachets, Peda, curds, ghee and
butter milk.

Depth refers to the assortment of different sizes, weight, models offered within each product.

PRODUCTS AT BAMUL

• MILK

• ULTRA-HIGH TEMPERATURE MILK

• CURDS AND OTHERS

• FERMENTED PRODUCTS

• GHEE AND BUTTER

Pasteurized Toned Milk

States top vending and most well-known milk with minimum 3.0% fat and min 8.5% SOLID NOT FAT
content make this milk the finest choice for all purpose and all for kinds of people. Obtainable in 200ml,
250ml, 500ml, Etc.
Double toned milk

This is different pasteurized milk toned it is toned double milk, homogenized with 1.5% fat and SOLID
NOT FAT 9% minimum. Ideal it is best suitable for the health aware people and seniors. Obtainable in
200ml, 250ml, 500ml, and 1 IIT packs.
Special toned milk by Nandini

Nutritious homogenized milk with 4.0% fat and 9.0% SOLID NOT FAT with added solids. Much thicker
and tastier. Good for preparing thick curd. Offered in 200ml, 250ml, 500ml, and 1 liter pouches.
Homogenized pure milk

Rich in nutrient homogenized milk which contains minimum 3.50% fat and minimum 8.50% SOILD
NOT FAT. One can enjoy the thickness of the milk along, thus preparing more cups of tea, coffee.
Offered in 250ml, 500ml, and 1 litere, 3 liter and 6 liter pockets.

Shubham pasteurized standardized milk

Pure pasteurized standardized milk having 4.50% fat and 8.50% (SOLIS NOT FAT), treated with various
ingredients of healthy milk for healthy growth especially in growing children. Obtainable through
200ml, 250ml, 500m.
Samrudhi pasteurized cream milk
Pure purified complete cream mix with 6% fat and 9% (SOLID NOT FAT). High in cream along with
taste. This milk perfect for making household sweets, offered 200ml, 250ml, 500ml, and 1 liter.

Goodlife

Nandini good-life from cow’s milk toned milk is ultra-high temperature processed milk with min 3.0%
fat 8.50% solid not fat (SNF) levels. Suitable for entire generation. Available in 100ml, 200ml, and
500ml packs and it also available in 1 and 10 liter pouches.
Slim milk

Goodlif thin skim milk is ultra-high temperature milk treated with maximum 0.5% fat and SOLID NOT
FAT min 9.0%. perfect for a healthy life style among the women, the young aware of fitness and seniors.
Available in packs of thin 500ml and also available 1 liter tetra brick.
Sampoorna

Sampoorna homogenized standardized ultra-high temperature processed milk. Which possess protein
rich milk with min 4.50% fat and min 8.50% SOLID NOT FAT for boosting good strength in rising
children. Available 500ml and 1 liter tetra packs.
Curds and Other fermented products

Curd
Nandini curd is prepared from sterilized toned milk. Cued will tastes just like homemade curd. It can be
consumed with combination with cooked rice or extra as a component in many dishes. Available in
200ml,500ml, and 1 kg pockets.
Spiced butter milk

Spiced buttermilk by Nandini is refreshing tastier healthy drink is made from quality curd and combined
with normal seasoning and condiments to give that stimulating spicy tang of traditional spiced
buttermilk. It promotes healthy and easy digestion available in 200ml.
Pure cow ghee

It is made from cow’s milk using a unique method and strict quality standards. The taste of purity. There
specific grading with quality foods and sweet food and has assured by Agmark 100ml, 200ml, to 500ml.

Cheese by Nandini
Cheese offered by Nandini contains rich source of protein, calcium, and milk proteins.
Obtainable as processed cheese and cheddar cheese in every Nandini milk parlors. Processed in the plan
200g cup, capsicum 200gm cup, pepper 200g, jalapino 200g, chilly garlic 200mg, slice 100gm, 200gm
and 750g. processed cheese blocks 1 kg, 400gm, mozzarella cheese.
 NANDINI SWEETS

Milk Peda

Mouthwatering Peda is made from clean milk. Single piece is enough to full fill the heart with its milk
flavor. Obtainable in packs of 25gm, 100gm and 250 gm of packs.
Mysore park

Karnataka’s one of the oldest and traditional sweet is one of most preferred choice of majority people.
The tempting smell and teste of ghee uhed while

preparing will surely melt heatrs when it is consumed. Offered in 25gm, 250gms, and 500gms packs .
PROFIT AND LOSS
During 2021-22, the unions turn over Rs 1563.15 crores with profit of Rs 4.19 crores. In this financial
year, the union paid an average of Rs 27.96 per kg to milk producers.

NOTE: 2021-22 Turnover is Subjected to Audit.

ACHIVEMENTS

• 1994-95 Union was the first to introduce the “Operation Theileriosis” vaccination
program in India
• 1999 Installation of AMC Units at DCS level and for the first-time in the history of
Karnataka, inauguration of BMC canter in the jurisdiction of BAMUL.
• 2001 Inauguration of Animal Disease Diagnostic Laboratory at Chintamani chilling
canter campus.
• 2002-03 Inauguration of Community Machine Milking Parlous (canter) first of its
kind in India.
• 2003-04 started “Clean Milk Program” for the first time in Karnataka.
• 2003-04 started mass vaccination programs for foot and Mouth Disease in
coordination with Animal Husbandry Department, Govt of Karnataka.
• 2006 Producer welfare trust was stared. 19/06/2018 Highest Milk Produced is 11.64
LKPD.
• 2017 Union received “QUALITY MARK`” certification from NDDB.
• 26/08/2020 Highest UHT Milk sales is 7.33 LLPD.
• 19/07/2022 Highest Liquid Milk Sales is 4.52 LLPD.
• 09/04/29022 Highest Curd Sales is 1,24,415 KGPD.
McKinsey’s 7-S Framework
1. strategy
This elements involves the organization’s overall approach to the dairy business. It includes decision on
the product diversification, market penetration, supply chain management, and long-term planning.

2. structure
In the dairy industry this refers to the organizational design, including how roles and responsibilities are
structured, how departments are organized, and how decisions are made within a dairy company.

3. system
Dairy companies use various system for milk collection, processing, quality control, and distribution.

Efficient system are crucial for ensuring the quality and safety of dairy products .

4. shared value
The culture within a dairy organization is critical. It should align with the values of producing safe and

high-quality dairy products, as well as ethical treatment of animals and environmental sustainability.

5. style
Style can impact how a dairy company operates. Effective leadership is necessary for guiding the

organization, setting goals, and managing employees.

6. staff

Skilled and knowledgeable staff are essential in the dairy industry. This includes farmers, veterinarians,
quality control experts, and sales and marketing professionals.

7. skills
Specific skills are required in the dairy industry, such as animal husbandry, dairy products processing,
quality control, marketing, and regulatory complianc
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
1. Age group of respondents?

TABLE NO 4.1 :- TABLE SHOWS AGE GROUP DISTRIBUTION OF RESPONDENTS

AGE GROUPS NUMBER OF PERCENTAGE

RESPONDENTS

20 – 25 79 79%

26 – 30 17 17%

31 – 35 4 4%

ABOVE 35 0 0%

TOTAL 100 100%

Source :- primary data

ANALYSIS :-

The vast majority of respondents (79%) are between the ages of 20 and 25, while just 17% are beyond
the age of 30. This indicates that the majority of workers are youthful and active.

GRAPH 4.1:- GRAPH SHOWS AGE GROUPS DISTRIBUTION OF RESPONDENTS

 AGE GROUPS

20- 25 26-30 31-35

INTERPRETATION:-

The graph above reveals that 56 (56%) of the respondents are male and 44(44%) of the respondents
are female. this indicates that majority of respondents were male workers.In the company how many
male and female employees mostly identify?

TABLE NO 4.2:- TABLE

SHOWING THE GENDER WISE DISTRIBUTION
OF THE RESPONDENTS.
GENDER NO OF RESPONDENTS PERCENTAGE

Male 56 56%

Female 44 44%
TOTAL 100 100%

Source :- primary data

ANALYSIS :-

There are 56 (56%) male respondents and 44 (44%) female respondents in the following table, which
we can reduce from the data.

Male Female TOTAL

INTERPRETATION:-

The graph shows above reveals that 56 (56%) of respondents are male and 44 (44%) of the respondents
are femal
3.Income level of respondents.

TABLE NO 4.3:- TABLE SHOWS INCOME LEVELS OF RESPONDENTS

PARTICULARS NUMBER OF PERCENTAGE

RESPONDENTS

20000 – 35000 52 52%

36000- 45000 44 44%

46000 – 55000 3 3%

56000- 75000 1 1%

TOTAL 100 100%

Source :- primary data

ANALYSIS:-

Majority of the respondents belong to income group of 20000-35000 (52%) and 3600045000 (44%) and
46000-55000 (3%) and 56000- 75000 (1%). This shows that employees are well experienced and are
good performance which will increase the organization efficiency.
 RESPONDENTS

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0

20000-35000 36000-41000 42000-51000 52000-75000

RESPONDENTS PERCENTAGE

INTERPRAETATION:-

Most respondents fall within an earning range between 20000 to 35000, which demonstrates that they
are high- quality workers.
 4 Rate the overall satisfactory with employee welfare schemes of
the organization?

TABLE NO 4.4:- SHOWS RESPONDENTS OVERALL SATISFACTORY WITH EMPLOYEE

WELFARE MEASURES OF THE ORGANIZATION.

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Highly satisfactory 40 40%

Satisfactory 36 36%

Average 22 22%

Dissatisfactory 2 2%

Highly dissatisfactory 0 0%

TOTAL 100 100%

Source :- primary data

ANALYSIS:-

The above table displaying the information about the company takes the action towards the

complaints received by customers.

 NO OF RESPONDENTS

Highly satisfactory satisfactory average dissatisfactory highgly satisfactory

INTERPRETATION:-

According to the data in Figure 4.4 (40%) of the respondents are very satisfied with the statement,
36% are satisfied, while 22% are average, 2% are average, and 0% dissatisfied

with the statement. The remaining 20% are not satisfied.

5. Are you aware of the different schemes available at KMF?

TABLE NO 4.5:- SHOWS THE DIFFERENT SCHEMES AVAILIABLE AT KMF.

PARTICULAR RESPONDENTS PERCENTAGE

41 41%
Empowering producers for rural prosperity

Input support to producers 21 21%

Processing excellence for quality and cost 25 25%

competitiveness

Profitable disposal of farmers produce milk 13 13%

TOTAL 100 100%

Source :- primary data

ANALYSIS :-

The above table displaying the information about the company takes the action towards the
different schemes available at KMF
 RESPONDENTS

4
3.5
3
2.5
2
1.5
1
0.5
0
EMPOWERING INPUT.. PROCESSING.. PROFITABILITY..

PERCENTAGE . .2

INTERPRETATION :

The above graph 4.5 reveals the information about 41% of the respondents empowering producers for
rural prosperity that it gives great vale to maintain schemes at KMF, 25% of the respondents processing
excellence for quality and cost competitiveness, 21% of the respondents input support to producers,
13% of the respondents profitable disposal of farmers
production milk on the statement.
6. From how many years you are working with this organization?

TABLE NO:- TABLE SHOWS WORK EXPERIENCE OF RESPONDENTS

Analysis :-

The above table display the information of the respondents how many years you are working with this
organization.

PARTICULARS NO OF RESPONDENTS PERCENTAGE

0 -5 years 86 86%

5 – 10 years 11 11%

10 – 15 years 1 1%

More than 15 years 2 2%

TOTAL 100 100%

Source :- primary data

GRAPH 4.6:- GRAPH SHOWS WORK EXPERIENCE OF RESPONDENTS
NO OF RESPONDENTS

0 -5 years 5 -10 years 10 - 15 years more than 15 years

INTERPRETATION:-

The above graph shows that majority of the respondents have work experience.
7. Do you have a office / a separate room work?

TABLE NO 4.7:- TABLE SHOWS HAVE AN OFFICEL/ SEPARATE ROOM WORK.

PARTICULARS RESPONDENTS PERCENTAGE

YES 57 57%

NO 43 43%

TOTAL 100 100%

Source :- primary data

ANALYSIS TABLE 4.7:-

Indicates that have on office/a separate room work at KMF.

GRAPH 4.7:- GRAPH SHOWS HAVE AN OFFICE/A SEPARATE ROOM WORK.

RESPONDENTS
 6

0
YES NO TOTAL

RESPONDENTS PERCENTAGE .
INTERPRETATION:

The above graph 4.7 indicates that 57% of the respondents are having a separate room
wherein 43% of the respondents are not having a separate room.
8. Which of the following factor which motivates you most?

TABLE NO 4.8:- TABLES SHOWS A WHICH FACTOR MOTIVATES YOU MOST.

PARTICULARS RESPONDENTS PERCENTAGE

Salary increment 28 28%

Promotion 23 23%

Leave 1 1%

Motivational talks 26 26%

Recognition 22 22%

Total 100 100%

Source :- primary data

ANALYSIS:-

The above table 4.8 is showing about company strategy gives employee motivates to the organization.

RESPONDENTS
Salary increment promotion leave motivational talks

INTERPRETATION:-

According to the graph 4.8, 28% of the respondents saw an increment in compensation as a result of
the remark, 23% received a promotion, and 1% of respondents left. Additionally, 26% of respondents
received motivational lectures, and 22% received recognition as a result of the statement.
9. Do you think incentives and other benefits will influence your
performance?
TABLE NO 4.9:- TABLE SHOWSING HOW THE BENEFITTS INFLUENCE YOUR
PERFORMANCE.

PARTICULARS RESPONDENTS PERCENTAGE

Influence 77 77%

Does not influence 12 12%

No opinion 11 11%

TOTAL 100 100%

Source :- primary data

ANALYSIS:-

Table 4.9 represents that do you think incentives and other benefits will influence your performance.

GRAPH 4.9:- GRAPH SHOWSING HOW YOUR BENEFITES INFLUENCE YOUR

PERFORMANCE.
 RESPONDENTS

INFULANCE DOES NOT INFULENCE NO OPINION

INTERPRETATION

From the above graph 4,9 it have been understood a majority 77% of the respondents feel influence,
12% of the respondents are does not inf, and 11% of the respondents are the no opinion on the
statement. 77%,12%,11% responses influence does not influence no opinion 42.
10. Do you get regular increments?

TABLE NO 4.10:- TABLE SHOWS THE REGULAR INCREMENT OF THE EMPLOYEES.

Particulars Responses Percentage

Yes 67 67%

No 33 33%

Total 100 100%

Source :- primary data

ANALYSIS:-

Table 4.10 indicates the regular in increment of the employees

GRAPH 4.10:- GRAPH SHOWS THE REGULAR INCREMENT OF THE

EMPLOYEES

RESPONSES

YES NO
INTERPRETATION:-

The data in pie chart 4.9 shows that 67% of respondents agree with the statement, while 33% disagree
with the statement 67% yes and 33% no.
11. Satisfaction level towards the canteen facility provided?

TABLE NO 4.11:- TABLES SHOWS CANTEEN FACILITY PROVIDED

PARCITULARS RESPONSES PERCENTAGE

Quality of food 65 65%

Quantity of food 8 8%

Hygienic 27 27%

TOTAL 100 100%

Source :- primary data

ANALYSIS :-

Table 4.11 is providing good canteen facility provided in the organization.

GRAPH 4.11:- GRAPH SHOWS THE CANTEEN FACILITY PROVIDED

NO OF RESPONDENTS
 5

0
Quality of food Quantity of food Hygienic

RESPONSES PERCENTAGE ..

INTERPRETATION:-

We can see from the graph above that the majority of respondents believe that the quality of food served
by the canteen facility is the most important factor.
12. Collection of feedback by companies towards welfare schemes?

TABLE NO 4.12:- SHOWS THE COEECTION OF THE FEEDBACK BY THE COMPNY

TOWARDS WELFARE SCHEMES.

PARTICULARS RESPONDENTS PERCENTAGE

Often 32 32%

Occasionally 60 60%

Never 8 8%

Dissatisfactory 0 0%

Total 100 100%

Source :- primary data

ANALYSIS:-

Table 4.12 represents that collection of the feedback by the company towards welfare schemes.

GRAPH 4.12 :- GRAPH SHOWS THE COLLECTION OF FEEDBACK BY THE

COMPANY TOWARDS WELFARE SCHEMES.
 NO OF RESPONDENTS

OFTEN OCCASIONALLY NEVER DISSATISFACTORY

INTERPRETATION:-

60% of respondents sometimes agree with the statement, 32% of the respondents agree regularly, 8%
of the respondents disagree and 0% are dissatisfied with the statement, as seen in the graph.
13. How does the company determine your welfare requirements?

TABLE NO 4.13:- THE TABLE SHOWING THE WELFARE REQUIREMENTS.

PARTICULARS RESPONDENTS PERCENTAGE

Through observation 44 44%

Through suggestion 17 17%

Through performance 35 35%

Through interview 4 4%

TOTAL 100 100%

Source :- primary data

ANALYSIS:-

Table 4.13 displaying the KMF determine your welfare requirements.

GRAPH 4.13:- HOW DOES THE KMF DETERMINE YOUR WELFARE REQUREMENTA.

RESPONDENTS

THROUGHT OBSERVATION THROUGHT SUGGESTION

THROUGHT PERFORMANCE THROUGHT INTERVIEW
INTERPRETATION:-

The above graph 4.13 shows that 44% of respondents were observed, 17% were suggested, 35 % were
performed, and 4% were interviewed with the aforementioned remark.
14. Are you satisfied with the providing safety equipment to the
employee?
TABLE NO 4.14:- THE TABLE SHOWING EMPLOYESS SATUSFICATION.

PARTICULAR RESPONDENTS PERCENTAGE

Safety shoes 36 36%

Safety helmet 25 25%

Uniform 39 39%

Total 100 100%

Source :- primary data

ANALYSIS:-

Table 4.14 indicates that the company providing safety equipment to the employees

GRAPH 4.14:- KMF, SATISFIED WITH THE PROVIDING SAFETY EQUIPMENT TO

THHE EMPLOYEES
6

SAFETY SHOES SAFETY HELMET UNIFFORM

RESPONDENTS PERCENTAGE

PERFORMANCE WITH SPECIAL REFERANCE TO KOMUL, KOLAR”.

INTERPRETATION:-

From the above graph 4.14 it has been understood 39% of the respondents feel safety shoes, 25% of the

respondents safety helmet, 39% of the respondents uniform in the above statement .
15. In case of any problems have you approached to higher

management did you get good response?

TABLE NO 4.15:- THE TABLE SHOWS THE PROBLEMS APPROACH TO HIGHER

MANAGEMENT RESPONSE.

PARTICULARS RESPONSES PERCENTAGE

Always 59 59%

Some times 33 33%

Never 3 3%

Most of the times 5 5%

Total 100 100%

Source :- primary data

ANALYSIS:-

Table 4.15 is the problems approach to the higher management response.

GRAPH 4.15:- IN CASE OF ANY PROBLEM HAVE YOU APPROACHED TO HIGHER

MANAGEMENT DID YOU GET GOOD RESPONSE.
 RESPONSES

ALWAYS SOME TIMES NEVER MOST OF THE TIME

INTERPRETATION :-

From the above graph we can analysis that majority of the respondents says the respondents of the
employees about the higher management respondents.
16 Adequate drinking water facilities are provided by the
company?

TABLE NO 4.16:- TABLE SHOWS ADEQUTE DRINKING WATER FACILITIES ARE PROVIDED
BY THE COMPANY.

PARTICULAR RESPONDENTS PERCENTAGE

Strongly agree 51 51%

Agree 42 42%

Somewhat agree 7 7%

Disagree 0 0%

TOTAL 100 100%

Source :- primary data

ANALYSIS:-

The above table displaying the information about the adequate drinking water facilities are provided by
the company.

GRAPH 4.16:- COMPANY TAKES THE ADEQUTE DRININKING WATER FACILITIES ARE
PROVIDED BY THE COMPANY.
 RESPONDENTS

STRONGLY AGREE AGREE SOMEWHAT AGREE DISAGREE

INTERPRETATION:-

More than half of respondents 51% strongly agree, 42% agree and 7% are somewhat in agree with the
aforesaid statement, accordingly to the graph shown in figure 4.16.
17. How would you ability to satisfactory deal with employee
welfare schemes?

TABLE NO 4.17:- TABLE SHOWS THE ABILITY TO SATISFACTORY DEAL WITH

EMPLIYEE WELFARE SCHEMES.

PARTICULARE RESPONDENTS PERCENTAGE

Excellent 91 91%

Very poor 9 9%

Total 100 100%

Source :- primary data

ANALYSIS:-

4.17 Indicates that ability to satisfactory deal with employee welfare schemes.

GRAPH 4.17:- THE ABILITY TO SATISFCTORY DEAL WITH EMPLOYEE WELFARE

SCHEMES.

RESPONDENTS
EXCELLENT VERY POOR
INTERPRETATION:-

In the processing statement, it is clear from graph 4.17 that the vast majority of respondents 91% rate it
as good, while just 9% rate is as extremely bad.
18 . How do you feel present work load?

TABLE 4.18:- TABLE SHOWS THE PRESENT WORK LOAD AT THE EMPLOYEES.
PARTICULARE RESPONDENTS PERCENTAGE

Good 67 67%

Excellent 31 31%

Bad 2 2%

Worse 0 0%

TOTAL 100 100%

Source :- primary data

ANALYSIS :-

Table 4.18 indicates the present work load at the employees.

GRAPH :- HOW DO YOU FEEL PRESENT WORK LOAD.

RESPONDENTS

12345

0
GOOD EXCELLENT BAD WORSE

RESPONDENTS PERCENTAGE .
INTERPRETATION:-

Figure 4.18 shows that 67% of those polled consider themselves to be decent people. When is comes to
the preceding statement, 31% of respondents rate it is good, 2% rate is as awful, and 0% rate it as
worse.PERFORMANCE WITH SPECIAL REFERANCE TO KOMUL, KOLAR

19 .Which shifts are you comfortable?

TABLE NO 4.19 :- TABLE SHOWS SHIFTS COMFORTABLE.

PARTICULARS RESPONDENTS PERCENTAGE

First shift 86 86%

Second shift 14 14%

Total 100 100%

Source :- primary data

ANALYSIS:-

Table 4.19 indicates the which shifts are you comfortable

GRAPH:- SHOWS THE WHICH SHIFTS ARE YOU COMFORTABLE.

respondents

FIRST SHIFT( MORNING SHIFT) SECOND SHIFT( SECOND SHIFT

INTERPRETATION :

Pie chart 4.19 reveals the information about 86% of the respondents are first shift (morning shift) to the
statement and 14% of the respondents are second

(afternoon shift) to the above statement.

20 How do you rate the working environment of the organization?
TABLE NO 4.20:- TABLE SHOWS THE WORKING ENVIRONMENT OF THE
ORGANIZATION.

PARTICULARS RESPONDENTS PERCENTAGE

Good 47 47%

Very good 26 26%

Better 22 22%

Average 4 4%

Option 2 1 1%

TOTAL 100 100%

Source :- primary data

ANALYSIS:-

Table 4.20 indicates the working environment of the organization.

GRAPH 4.20:- GRAPH SHOWS THE WORKING ENIVORNMENT OF THE ORGANIZATION.

RESPONDENTS

8
7
6
5
4
3
2
1
0

GOOD VERY GOOD BETTER AVERAGE OPNION

RESPONDENTS PERCENTAGE

INTERPRETATION:-

There are 47% of the respondents who are excellent, 26% of respondents who are very good, and 2%
of respondents who rate themselves as option 2 in the preceding statement in the graph 4.20.
21 Are you satisfied about the sanitary facilities in the KMF?
TABLE 4.21:- TABLE SHOWS THE SATISFIED ABOUT THE SANITARY
FACILITIES IN THE KMF.

PARTICULARE RESPONDENTS PERCENTAGE

Satisfied 70 70%

Average 25 25%

Can’t say 3 3%

Dissatisfied 2 2%

TOTAL 100 100%

Source :- primary data

ANALYSIS:-

Table 4.21 indicates the satisfied about the sanitary facilities in the KMF.

GRAPH 4.21:- GRAPH SHOWS THE SATISFIED ABOUT THE SANITARY FACILITIES IN THE
KMF.
RESPONDENTS

SATISFIED AVERAGE CAN'T SAY DISSATISFIED

INTERPRETATION:-

The graph 4.21 indicates that 70% of the respondents are happy, 25% are average, 3% are unsure, and
2% are dissatisfied with the statement.
22.You opinion on the transport facilities in the working place?
TABLE NO 4.22: - TABLE SHOWS THE OPINION ON THE TRANSPORT FACILITIES
IN THE WORKING PLACE.

PARTICULARE PESPONDENTS PERCENTAGE

Good 62 62%

Very good 34 34%

Bad 3 3%

Very bad 1 1%

TOTAL 100 100%

Source :- primary data

ANALYSIS:- Table 4.22 indicates the opinion on the transport facilities in the working place.

GRAPH 4.22:-

GRAPH SHOWS THE OPINION ON THE TRANSPORT FACILITIES IN THE WORKING PLACE.
RESPONDENTS

GOOD VERY GOOD BAD VERY BAD

INTERPRRETATION:-

The above graph 4.22 shows that the 62% of the respondents are the good, 34% of the respondents are
the very good in the statement, 3% of the respondents are the bad, and the 1% of the respondents are the
very bad in the above statement.
23 Are you satisfied with the overall medical facilities provided by
the company?
TABLE NO 4.23:- TABLE SHOWS THE SATISFIED WITH THE OVERALL MEDICAL
FACILITIES PROVIDED BY THE COMPANY.

PARTICULARS RESPONDENTS PERCENTAGE

Yes 92 92%

No 8 8%

TOTAL 100 100%

Source :- primary data

ANALYSIS:-

Table 4.23 indicates the overall medical facilities provided by the company.

GRAPH 4.23:- GRAPH SHOWS THE SATISFIED WITH THE OVERALL MEDICAL
FACILITIES PROVIEDE BY THE COMPANY.
RESPONDENTS

YES NO

INTERPRETATION:-

Pie chart 4.23 reveals the information about 92% of the respondents are saying yes to the statement and
8% of the respondents are said no to the statement.
 CHAPTER – 5
SUMMERY OF FINDINGS
CONCLUSIONS AND SUGGESTIONS
SUMMERY OF FINDINGS

• More than half (56%) participants are male.

• The majority of respondents are in the 20000-35000 income bracket. Excellent performance is
shown to be the case through this.
• Majority (40%) of the respondents says highly satisfactory to welfare measures of the
organization.
• Majority (41%) of the respondents says empowering producers for rural prosperity to different
schemes available at KMF.
• Majority of the respondents have 0-5 work experience.
• (43%) of the respondents having a separate room work.
• Majority (28%) of the respondents says salary increment to motivates you most.
• The vast majority of those polled (77%) believe that incentives and other forms of compensation
have an impact on how well you perform.
• Majority (67%) of the respondents are get regular increments.
• Majority (65%) of the respondents are says quality of food canteen facility provided.
• Majority (60%) of those surveyed feel that corporations should obtain customers input on
welfare measures only infrequently.
• Majority (44%) of the respondents says through observation requirement selection.
• Majority (39%) of the respondents says uniform to providing safety equipment to the
employees.
• Majority (59%) of the respondents says always to in case of any problem have you approached
did you get good responses.
• Majority (51%) of the respondents says disagree to drinking water facilities are provided by the
company.
• Majority (91%) of the respondents says excellent to ability to satisfactory deal with employee
welfare measures.
• Majority (67%) of the respondents says good to present work load.
• Majority (86%) of the respondents are first shift (morning shift) to shift comfortable.
• The majority of respondents (47%) rate the organization working environment as positive.
• The majority of respondents (70%) are happy with the KMFs sanitary facilities.
• The majority of respondents (62%) indicates that transportation facilities at the workplace are
satisfactory.
The majority of respondents (92%) affirm that the company’s medical facilities meet their
needs.
SUGGESTIONS TO THE ORGANIZATION

➢ The company should provide transportation.

➢ The organization should provide Hygienic food to the employees.

➢ Organizations should have 24 hours medical facilities, including physicians and ambulance,
available to patients at all times.

➢ In recognition of their efforts, employees should feel pleased to be a part of the company.

➢ Proper communication and excellent relations between different departments are required.

➢ The management should provide training facilities of employees.

➢ Organizational structure should provide incentives for good performance.

 CONCLUSION

Employee welfare plays an important role in the organization. It also improves the productivity of the
company when organization provides welfare facilities to the employees which encourages them to
give their best to the organization.

Employee welfare is a part of expectation that employees have and it represent the organization.
Employees welfare measures is one of the important measure compare to any other measures when
these measure are not provide by the organization the employees selfinterest and motivation will decline
automatically.

I can say that the satisfaction of employees welfare facility is important because it increases the efficient
and effort working of the organization.

The study clearly shows that the factor influencing the satisfaction with the welfare measure will be
based on information collected from the employees. The facilities provided by the organization will be
considered as the welfare measure. It is found that employee satisfaction with the welfare measures is

not dependent either on age or their length of service in the organization.

 BIBILIOGRAPHY AND APPENDICES

REFERANCESS

▪ Research methodology: C R Kothari

▪ Aspects of labour welfare and social security: AM. SARMA

▪ Kothari C.R 2nd edition, 2004, research methodology method and techniques.

WEBSITES

• www.Kmfinternet.com

https://kmfintere.com
www.bamul.com
http://www.kmfnandini.coop/html/kmfunits-nmp.htm.
https://www.pelagohealth.com/resources/hr-glossary/employee-welfare/
QUESTIONNAIRE

1 .Name

2 Age

a. 20 – 25
b. 26 – 30
c. 31 – 35
d. Above 35

3 .Gender

a. Male
b. Female
c. Prefer not to say

4.1 ncome group

a. Below 20000
b. 20000 – 35000
c. 36000 – 50000
d. 51000 – 75000

5 .Rate the overall satisfactory with employee welfare measures of the

organization?

a. Highly satisfactory
b. Satisfactory
c. Dissatisfactory
d. Highly dissatisfactory

6 .Are you aware of the different schemes available a KMF?

a. Empowering producers for rural prosperity

b. Input support to producers
c. Processing excellence for quality and cost competitiveness
d. Profitable disposal of farmer’s produce milk

7 .From how many years you are working with this organization?

a. 0 – 5
b. 5 – 10
c. 10 – 15
d. More then 15 years
8 .Do you have a office / a separate room work?
 a. Yes
b. No

9 .Which of the following factor which motivates you most?

a. Salary increment
b. Promotion
c. Leave
d. Motivational talks
e. Recognition

10. Do you think incentives and other benefits will influence your performance?

a. Influence
b. Does no influence
c. No opinion

11. Do you get regular increments?

a. Yes
b. No

12. satisfaction level to wards the canteen facility provided?

 a. Quality of food

b. Quantity of food

c. Hygienic

13. collection of feedback by companies towards welfare measures?

a. Often
b. Occasionally
c. Never
d. Dissatisfactory

14. how does the company determine your welfare requirements?

a. Through observation
b. Through suggestion
c. Through performance
d. Through interview

15. Are you satisfied with the providing safety equipment to the employee?

a. Safety shoes
b. Safety helmet

c. Uniform
16. In case of any problem have you approached to higher management did you

get good response?

a. Always

b. Some times

c. Never

d. Most of the times

17. Adequate drinking water facilities are provided by the company?

a. Strongly agree
b. Agree
c. Somewhat agree
d. Disagree

18. how would you ability to satisfactorily deal with labour welfare schemes?

a. Excellent
b. Very poor

19. Do you feel present work load?

a. Excellent
b. Good
 c. Bad
d. worst

20. Which shifts are you comfortable?

a. First shift (morning shift)

b. Second shift (afternoon shift)

21. How do you rate the working environment of the organization?

a. Good
b. Very good
c. Better
d. Average
e. Option

22. Are you satisfied about the sanitary facilities in the KMF?

a. Satisfied
b. Average
c. Dissatisfied
d. Can’t say
23. Your opinion on the transport facilities in the working place?
 a. Good
b. Very good
c. Bad

d. Very bad

24. Are you satisfied with the overall medical facilities provided by the company?
a. Yes
b. No
 APPENDEX 3

MBA DISSERTATIONPROGRESS REPORT

PROGRESS REPORT 1

Sl No Particulars

1. Name of the Student HEMANTH A

2. Registration Number P18EX22M015008

3. Name of the College Guide Dr. VIJAYA KUMAR R S

4. Name and contact no of the Co- Mr. RAJU

guide/ External Guide (Corporate)
9019542771

5. Title of the Dissertation A STUDY ON VARIOUS EMPLOYEE

WELFARE SCHEMES AND ITS IMPACT
ON COMPANY PERFORMANCE WITH
SPECIAL REFERANCE TO KMF’’
YELAHANKA BENGALURU
6. Name and Address of the Mother Dairy
Company/Organization where
dissertation undertaken with Date
of starting Dissertation MOTHER DAIRY. YALAHANKA, BANGALORE -
560 065. Starting Date:26-08-2024

7. Progress Report: A brief note I had a total 8 meeting with my project guide to
reflecting, number of meetings discuss the progress report and research
with guides, places visited, framework. As my project is based on secondary
libraries visited, books referred, data. I referred online, Market Research and
meeting with persons, activities databases to gather relevant information, and
taken up, preparations done for also referred various publications and research
collection and analysis of data etc. articles that focus on vendor payment process
and automation, Till now I learned theoretical
knowledge about payment process and billing
process. So far, I have completed two chapters
 of the project which include the introduction,
literature review. Now currently am working on
third chapter detailed segment wise analysis. I
have outlined the methods for analyzing the
secondary data.

Date:

Signature of Candidate Signature of Guide

 APPENDEX 3

Master Thesis Work

PROGRESS REPORT 2

Sl No Particulars

1. Name of the Student HEMANTH A

2. Registration Number P18EX22M015008

3. Name of the College Guide Dr. VIJAYA KUMAR R S

4. Name and contact no of the Co- Mr. RAJU

guide/ External Guide (Corporate)
9019542771

5. Title of the Dissertation A STUDY ON VARIOUS EMPLOYEE

WELFARE SCHEMES AND ITS IMPACT
ON COMPANY PERFORMANCE WITH
SPECIAL REFERANCE TO KMF’’
YELAHANKA BENGALURU
6. Name and Address of the Mother Dairy
Company/Organization where
dissertation undertaken with Date
of starting Dissertation MOTHER DAIRY. YALAHANKA, BANGALORE -
560 065. Starting Date:26-08-2024

7. Progress Report: A brief note  Number of Meetings with Guide: 12

reflecting, number of meetings  People Meet with names:
with guides, places visited,
 Ravi R
libraries visited, books referred,
meeting with persons, activities
3.Activities taken up:
taken up, preparations done for
 Attended training sessions for relevant
collection and analysis of data etc. staff to familiarize them with the new
automated system.
 Provided post-implementation support
and addressed any issues or concerns
raised by internal teams or vendors.
  Monitored and tracked key performance
indicators (KPIs) to assess system
performance and identify areas for
improvement.

4. Preparation done for collection and analysis of

data;

 Collection of secondary data.

 Through company website.
 Collected the information from the
company guide & Market
 I have researched about my title of the
study and research design completed
chapter 3.
 Collected the Data for Analysis and
Interpretation of financial statement.

Date:

Signature of Candidate Signature of Guide

 APPENDEX 3

Master Thesis Work

PROGRESS REPORT 3

Sl No Particulars

1. Name of the Student HEMANTH A

2. Registration Number P18EX22M015008

3. Name of the College Guide Dr. VIJAYA KUMAR R S

4. Name and contact no of the Co- Mr. RAJU

guide/ External Guide (Corporate)
9019542771

5. Title of the Dissertation A STUDY ON VARIOUS EMPLOYEE

WELFARE SCHEMES AND ITS IMPACT
ON COMPANY PERFORMANCE WITH
SPECIAL REFERANCE TO KMF’’
YELAHANKA BENGALURU
6. Name and Address of the Mother Dairy
Company/Organization where
dissertation undertaken with Date
of starting Dissertation MOTHER DAIRY. YALAHANKA, BANGALORE -
560 065. Starting Date:26-08-2024
7. Progress Report: A brief note
1. Meetings with Guide: Ravi
reflecting, number of meetings
Number of Meetings: 18
with guides, places visited,

libraries visited, books referred,
meeting with persons, activities
taken up, preparations done for
collection and analysis of data etc.
 7 Based on the data analysis in chapter 4 I
completed chapter 5 Findings, suggestion and
conclusion.

Date:

Signature of Candidate Signature of Guide