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Purpo Com Ni Kenneth

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6 views2 pages

Purpo Com Ni Kenneth

Uploaded by

joshua.talosig
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CHAPTER 1

COMMUNICATION PROCESS, PRINCIPLES, AND ETHICS

WHAT IS COMMUNICATION?

The word communication comes from commun which implies “something in common” and ication which
suggests “understanding.”

Communication means a common understanding of something.

 Communication is the process of people reacting to the various attitudes and behaviors of other
individual.

 It allows us to receive, transmit and retrain messages and information.

COMPONENTS OF COMMUNICATION

1. Sender
2. Receiver
3. Message
4. Medium
5. Feedback
6. Noise
7. Context
Sender

The communication process begins with the sender, who is also called the communicator or source.

Receiver

The person to whom a message is directed is called the receiver or the interpreter.

Message

The message or content is the information that the sender wants to relay to the receiver.

Medium

Also called the channel, the medium is the means by which a message is transmitted.

Feedback

The communication process reaches its final point when the message has been successfully transmitted,
received, and understood.

Noise

This can be any sort of interference that affects the message being sent, received, or understood.

Context

This is the setting and situation in which communication takes place. Like noise, context can have an
impact on the successful exchange of information. It may have a physical, social, or cultural aspect to it.

THE PROCESS OF COMMUNICATION


PRINCIPLES OF COMMUNICATION

1. Communication is an interaction situation wherein the participants are affected by each one's
behavior.
2. One does communicate. We do communicate even when we are ignoring the message of
another or maintaining complete silence.
3. The message received is not necessarily the message sent.
4. Communication occurs simultaneously at more than one level.
ADDITIONAL NOTE:
The second level of communication is called meta-communication and refers to any
communication or any verbal or non-verbal cues about the literal content of the message sent.

Four basic principles of interpersonal communication:

1. Interpersonal communication is inescapable.


2. Interpersonal communication is irreversible.
3. Interpersonal communication is complicated.
Theorists note that whenever we communicate there are really at least six people involved:
a) who you think you are;
b) who you think the other person is;
c) who you think the other person thinks you are;
d) who the other person thinks /she is;
e) who the other person thinks you are;
f) who the other person thinks you think s/he is.
Osmo Wiio gives us some communication maxims similar to Murphy's law (Welin-Goos, 1978)
a) If communication can fail, it will.
b) If a message can be understood in different ways, it will be understood in just that way which
does the most harm.
c) There is always somebody who knows better than you or what you meant by your message.
The more communication there is, the more difficult it is for communication to succeed.
4. Interpersonal communication is contextual.
Interpersonal communication is contextual. In other words, communication does not happen in
isolation. There is:

Psychological context Situational context Cultural context


Relational context Environmental context

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