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Legacy ventures Brand Guide

Brand guide.. Martin barsh

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Martin Barsh
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39 views7 pages

Legacy ventures Brand Guide

Brand guide.. Martin barsh

Uploaded by

Martin Barsh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Legacy ventures Ltd

Main Logo

Legacy ventures Ltd

Color Palettes
Primary Colors

#17488C #231F20 #808285

CMYK: 100%, 82%, 14%, 2% CMYK: 0%, 0%, 0%, 100% CMYK: 0%, 0%, 0%, 60%

Gradients Colors

This color green and brown provides a versatile and Wealth-inspired palette for the brand identity. By carefully balancing these
hues and incorporating the secondary colors.
Legacy ventures Ltd

Verticle Logo White

Legacy ventures Ltd

Holizontle Logo White


Clear Space

Space is good, It doesn’t take away, it adds. One clear message makes more impact than
many, all clamouring for attention. Achieving a clear communication demands work and
sometimes compromise. But clarity and confidence are what counts in a fierce, congested
communication environment.

Legacy ventures Ltd

Exclusion zone
The logo and the icon's exclusion zone is equal to half the height of the embrem.

Minimum size
Establishing a minimum size ensures that the impact and legibility of the logo aren't
compromised. The logo should never be smaller than 70px in digital or 20mm in print.
Logo Variation

Vertical Logo

Legacy ventures Ltd


Legacy ventures Ltd

Veritcal logo to be used as the primary logo, this logo shall be used in all
branding material from invoices alike

Horizontal Logo

Legacy ventures Ltd


Legacy ventures Ltd

Horizontal logo to be used as the Secondary logo, this logo shall be used
in all branding material from invoices alike
TypeFace

In crafting a distinctive brand identity and ensuring effective communication, the strategic use of two fonts enhances
versatility and visual appeal. At the forefront, Fakt Pro takes center stage as the primary font, embodying a sleek and
modern aesthetic that aligns seamlessly with the brand's essence.

Complementing this primary choice, Poppins serves as the secondary font, contributing a touch of sophistication and
flexibility to the overall brand presentation. This carefully curated combination of fonts not only establishes a cohesive
visual language but also reinforces the brand's commitment to clarity and modernity.

Fakt Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

By integrating Fakt Pro and Poppins, the brand achieves a harmonious blend of professionalism and creativity,
enabling diverse applications across various media. This thoughtful typographic selection reinforces the brand's
commitment to a clear and compelling communication strategy, ensuring a memorable and versatile brand presence.
Legacy ventures Ltd

Thank you!
If you are having trouble with anything in this guide, you are missing brand elements from the brand
package, or you are unsure if your communication best represents the brand, please contact the
design team

Logo Designed By : Martin Barshir Nkhoma

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