Project Report

1. Introduction
Ezyshop.Buzz is committed to making healthy eating accessible and enjoyable for
everyone in metro cities. Our venture focuses on providing a variety of gluten-free meals
and snacks like bread, burgers, mayonnaise, cakes, overnight oats, and vegetable-based
aerated drinks. Our mission is to encourage better eating habits by delivering high-
quality, nutritious meals to busy customers' doorsteps.

2. Service and Its Application

Ezyshop.Buzz offers easy access to gluten-free meals and snacks for health-conscious
individuals. Customers can place orders through our website, and the meals will be
delivered to their homes or offices. Since the business is in a metro city, we will partner
with third-party delivery services (e.g., Swiggy, Zomato, Porter) to ensure timely and
efficient deliveries.
Key Product Offerings:
 Gluten-Free Bread

 Gluten-Free Burgers

 Gluten-Free Mayonnaise

 Gluten-Free Cakes

 Overnight Oats

 Vegetable-Based Aerated Drinks

3. Desired Qualification for Promoter

No specific qualifications are required, but experience in food services, nutrition, or e-
commerce will be an advantage.

Name of the Promoter: Ms. Neerja Jetty

Work Experience: 2 Years

Educational Qualification: Graduate, Functional Nutritionist

4. Requirements – Material/Equipment and Manpower
Resources:
 Commercial Kitchen Setup (Oven, Mixer, Freezers, etc.)

 Bulk Stock of Gluten-Free Ingredients

 Packaging Material

 Website & App Development

 Office Furniture & Setup

 Food Licensing & Regulatory Compliance

Manpower:
 3 Kitchen Staff (Chef, Assistant Chef, Helper)

 1 Marketing Team Member

 1 Administrative Support

5. Fixed Capital Investment

Price (in Price (in Rs.)

Commercial Rs.) first After 6
Kitchen Equipment Litres six months Litres Months Total in Rs.

Oven 1,50,000 800,000 9,50,000

Commercial Proofer 35,000 50,000 85,000

Bread Slicer 35,000 50,000 85,000

Sealing Machines 50,000 200,000 250,000

Dough Mixer 6 litres 25,000 15 litres 75,000 100,000

Mixer Grinders 20,000 40,000 60,000

Air Fryer 50,000 200,000 250,000

Weighing Scale 20,000 20,000 40,000

Cooking Range 50,000 200,000 250,000

Initial Bulk Stock of
Glutten Free 75,000 200,000 275,000
Meat Mincer and
Vegetable Chopper 14,000 14,000 28,000
Office Setup (One
Time) 50,000 50,000
Total Fixed Capital
Investment 5,74,000 18,49,000 24,23,000

6. Working Capital

Cost (in Rs.) Cost (in Rs.) second

Working Capital first six months six months Total (In Rs.)
Ad Cost 25,000 40,000 65,000
Food Licensing &
Compliance (One
Time) 25,000 25,000
Website
Development (One
Time) 150,000
Aggregator Listing
fees One time 40,000 - 40,000
Packing and Packing
Material Cost 50,000 200,000 250,000

Working Capital 2,818,000

Salaries 120,000 300,000 420,000
Total Working
Capital 260,000 540,000 3,768,000
7. Cost of Project

Particulars Amount (₹)

Fixed Capital Investment 24,23,000

Working Capital (for 3 months) 37,68,000

Total Project Cost 61,91,000

8. Means of Finance

Source Percentage Amount (₹)

Promoter’s Contribution 80% 40,00,000

Term Loan/Bank Finance 20% 10,00,000

Total Finance Required 100% 50,00,000

9. Revenue & Sales Projection

Metric Value

Average Order Value ₹450

Daily Orders Target (Starting) 45 orders/day

Monthly Sales ₹6,30,000

Annual Sales ₹75,60,000

10. Profitability Calculation

Metric Amount (₹)

Monthly Gross Profit (40.50% margin) ₹2,55,000

Annual Gross Profit ₹30,60,000

11. Break-Even Analysis

Metric Value (₹)

Annual Sales at Full Capacity ₹75,60,000

Variable Costs ₹45,00,000

Fixed Costs ₹21,90,000

Break-Even Sales ₹52,50,000

12. Marketing Strategy

Our marketing strategy will focus on:

 Social Media Campaigns targeting health-conscious customers.

 Collaborations with fitness centers, yoga studios, and gyms.

 Influencer Marketing with gluten-free and health influencers.

 Paid Advertising on Google and Facebook to target gluten-free product searches.

 Projected Profit and Loss (P&L) Statement

Particulars FY25 (₹) FY26 (₹)

Revenue (Sales) 75,60,000 1,00,80,000

Cost of Goods Sold (COGS) (45,00,000) (60,00,000)

Gross Profit 30,60,000 40,80,000

Gross Profit Margin 40.5% 40.5%

Operating Expenses

Salaries (Kitchen + Admin) (14,40,000) (15,00,000)

Rent (3,60,000) (3,60,000)

Utilities (1,20,000) (1,20,000)

Marketing & Advertising (1,80,000) (2,40,000)

Website Maintenance (30,000) (30,000)

Miscellaneous (60,000) (60,000)

Total Operating Expenses (21,90,000) (22,70,000)

Operating Profit (EBIT) 8,70,000 18,10,000

Operating Profit Margin 11.5% 18%

Net Profit 8,70,000 18,10,000

 Projected Balance Sheet

Particulars FY25 (₹) FY26 (₹)

Assets

Fixed Assets

Commercial Kitchen Equipment 24,00,000 28,98,500

Website Development 1,50,000 1,20,000

Office Setup (Furniture, Computers) 1,50,000 2,35,000

Total Fixed Assets 27,00,000 32,53,500

Current Assets

Cash and Bank Balance 2,50,000 3,20,500

Inventory (Gluten-Free Ingredients) 1,25,000 2,70,000

Accounts Receivable (Debtors) 2,50,000 4,00,000

Total Current Assets 6,25,000 9,90,500

Total Assets 33,25,000 42,44,000

Promoter’s Capital 20,00,000 20,00,000

Liabilities
Long-Term Liabilities

OD Limit (Bank Finance) 10,00,000 7,50,000

Total Long-Term Liabilities 10,00,000 7,50,000

Equity

Retained Earnings 3,25,000 14,94,000

Total Equity 3,25,000 14,94,000

Total Liabilities & Equity 33,25,000 42,44,000

Key Observations:
1. Revenue Growth: Year 1 revenue is ₹75,60,000, growing to ₹1,00,80,000 in Year 2
due to increased orders and customer base.

2. Gross Profit Margin: Maintained at 40.5% across both years due to premium
pricing of gluten-free products.

3. Operating Profit: In Year 1, Operating Profit is ₹8,70,000, increasing to ₹18,10,000

in Year 2.

4. Assets: Gradual depreciation in fixed assets while current assets (like cash and
inventory) grow with business expansion.

5. Liabilities: Loan repayment starts in Year 2, reducing the long-term liabilities

from ₹10,00,000 to ₹7,50,000.

Conclusion
Ezyshop.Buzz is designed to meet the growing demand for gluten-free food options in
metro cities. With an initial loan of ₹10 lakhs and reliance on third-party delivery services,
the business is expected to achieve sales of over ₹50 lakhs annually, meeting the banker’s
requirements and ensuring healthy profitability.