THE CONTEMPORARY WORLD  ISLAM- TURKEY(OTTOMAN

EMPIRE)
 RELIGARE- TO BIND / TO TIE  SPICE ISLAND(MOLUCCAS)
 RELIGIO- CONSCIENTIOUSNESS ,  ISRAEL- JUDAISM
RESPECT , AWE OR SANCTITY  PALESTINE -ISLAM
 RELEGERE- TO GO OVER AGAIN
IN THOUGHT
CHRISTIANITY (+)LATIN CROSS TYPE
 ROMAN CATHOLIC ( BISHOP)  MONOSTHEISTIC (1 GOD)
 PROSTESTANTISM (BIBLE)  POLYTHEISTIC(MANY GODS)
 ORTHODOX (FAMILY)  ANIMISTIC ( THEY BELIEVE THE
INDIA GODS ARE FORM IN NATURE)
 HINDUISM (33 MILLIONS GODS)
 AUM LEETER (SYMBOL)  650-850AD EXPANSION OF ISLAM
 3 MAIN GODS; FROM WESTERN
BRAHMA(CREATOR),VISHNU MEDITERRANEAN TO INDIA -
(PRESERVER)AND SHIVA ADOPTATION OF ISLAM, THE
(DESTROYER) CULTURAL,SOCIAL AND
 BUDDHISM- SIDDHARATA EDUCATIONAL ASPECTS
GAUTAMA BUDHA (THE BROUGHT BY THE ISLAMIC
ENLIGHTEN ONE) CIVILIZATION (THE OTTOMAN
 SUFFERING(DUKHA) EMPIRE IN 1300AD- A HUGE
 ENLIGHTEN - (NIRVANA) EXPANSION OF THE TRADE WITH
 8 FOLD PATHS EUROPE)
 DHARMACHAKRA(SYMBOL)  DISCOVERY OF AMERICANS AND
 SIKHISM -KHANDA(SYMBOL) THE TRAVEL OF EAST TO WEST
 WAHEGURU(GOD) IT INAUGURATED THE AGE OF
CHINA EUROPEAN SABORNE
 TAOISM - (YIN AND YANG) WHEN DID GLOBALIZATION START
 LAOZI - TAO TE CHING (BOOK) TO INFLUENCE RELIGION
 CONFUCIANISM ( CONFUCIUS)  ENVOLVING TRADES LED TO THE
MIDDLE EAST COLONIZATION OF THE ASIA ,
 ISLAM (ALLAH) AFRICA, CENTRAL AND SOUTH
 ARABIC AMERICA
 MUHAMMAD (PROPHET) RELIGION IS THE ONE WAY OF SELF-
 SHIA-IMAMS(RIGHTFUL IDENTIFICATION WHICH ARE CALLED
LEADERS; DIRECT IN GENERAL”IDENTITY - SIGNIFIERS”
DESCENDANTS OF MUHAMMAD)
 SUNNI-VOTING /CALIPSE SECULARIZATION -SOCIETY
 KORAN / QUR’AN BECOMES INCREASINGLY
 CRESCENT MOON AND STAR MODERN;RELIGION BECOMES LESS
(SYMBOL) AND LESS IMPORTANT
 JUDAISM -STAR OF
DAVID(SYMBOL) JACK LULE- IACOCCA PROFESSOR
 TORAH -PENTATEUCH (FIRST AND CHAIR OF
FIVE BOOKS OF THE BIBLE) JOURNALISM ,PROFESSOR AND
FOUNDING DIRECTOR OF GLOBAL
PHILIPPINE (ROMAN CTAHOLIC) STUDIES
 ANIMISTIC (NATURE)- ORIGINAL  AUTHOR OF GLOBALIZATION
RELIGION OF THE PHILIPPINES AND MEDIA : GLOBAL VILLAGE
 RAJAH HUMABON- THE FIRST OF BABEL(ROWMAN AND
FILIPINO CHIEFTAIN TO EMBRACE LITTLEFIELD)
CHRISTIANITY ( THE PERSON  BOOK ARGUES GLOBALIZATION
WHY THE CHRISTIANITY SPREAD) COULD NOT HAVE OCCURRED
 DATU LAPU-LAPU “ENOUGH” WITHOUT MEDIA
 PHILIPPINES- PEPPER STAR  GLOBALIZATION AND MEDIA ARE
ANISE(SPICES) COMBINING TO CREATE A
 DIVIDED WORLD (GATED  UNINTENDED CONSEQUENCES
COMMUNITIES AND OR UNANTICIPATED
GHETTOS ,BORDERS AND CONSEQUENCES(EFFECT OF UN
BOUNDARIES , SEUFFERING AND AWARE AT THE OUTSET)
SURFEIT , BEAUTY AND DECAY )  MESSAGES-THE CHANGES OF
 MEDIA”A MEANS OF CONVEYING SCALE OR PACE OR PATTERN
SOMETHING ,SUCH AS A  INTRODUCES INTO HUMAN
CHANNEL OF COMMUNICATION AFFAIRS
”ITS MEANS THE TECHNOLOGIES  MCLUHAN MESSAGE ALWAYS
OF MASS COMMUNICATION TELL US TO LOOK BEYOND THE
 PRINT MEDIA-BOOKS , OBVIOUS AND SEEK THE NON-
MAGAZINES ,AND NEWSPAPER OBVIOUS CHANGES OR EFFECTS
 BROADCAST MEDIA-RADIO FILM THAT ARE ENABLED ENHANCED ,
AND TELEVISION ACCELERATED OR EXTENDED BY
 DIGITAL MEDIA- THE NEW THING
INTERNET(SOCIAL MEDIA, EMAIL,  MEDIUM- ANY EXTENSIONS OF
INTERNET BASED VIDEO AND OURSELVES
AUDIO  SPEECH IS AN OUTERING OF
 RADIO- 1920 OF THE 20TH OUR SENSES
CENTURY RADIO PROVIDED A  CULTURAL IMPERIALISM-
MASS AUDIENCE FOR IMPOSITIONS BY ONE USUALLY
ADVERTISERS AND PLAYED A POLITICALLY OR ECONOMICALLY
VITAL ROLE FOR PROPAGANDA DOMINANT OF COMMUNITYOF
DURING WORLD WAR1 VARIOUS ASPECTS OF ITS OWN
 PRINTING PRESS- MEDIA OF CULTURE ONTO ANOTHER , NON
THAT PERIOD GAINED THE DOMINANT COMMUNITY
POWER OF MASS DISTRIBUTION  AMERICANIZATION-MASS
 DAILY NEWSPAPER ESSENTIAL EXPORTATION OF AMERICAN
ROLE IN UNITING THE FILMS ,MUSIC, CLOTHING AND
IDUSTRIALIZED AND URBANIZED FOODS INTO ANOTHER
SOCIETIES IN EUROPE AND US COUNTRIES THREATHENS TO
REPLACE LOCAL PRODUCTS
1445- PRINTING PRESS BY  MEDIA IMPERIALISM-SUBSET OF
GUTENBERG THE EARLIER BROADER
1665- FIRST ENGLISH NEWSPAPER PARADIGM OF CULTURAL
1837- TELEGRAPH IMPERIALISM MOST CLOSELY
1876- TELEPHONE BY ALEXANDER ASSOCIATED WITH HERBERT
GRAHAM BELL SCHILLER( 1969,1976).THE
1901- FIRST RADIO MESSAGE DOMINANT MODEL PROPOSED
1925- TELEVISION ASINGLE GLOBAL PROCESS OF
1940- SUPER COMPUTER MODERNIZATION THROUGH A
1961- INTERNET UNI-LINEAR DIFFUSION OF
1973- FIRST HANDHELD CELLPHONE WESTERN TECHNOLOGIES,
1979- WALKMAN SOCIAL INSTITUTIONS , MODES
1989- TELEVISION BROADCASTING OF LIVING AND VALUE SYSTEMS
USING SATELLITE TO THE EPONYMOUS THIRD
1991- WORLD WIDE WEB WORLD(MOHAMMADI 1996)
2000- NEW MEDIA REVOLUTION ERA  Cultural imperialism, Schiller
2001- IPAD argued, ‘best describes the sum
2004- FACEBOOK of the processes by which a society is
2005- YOUTUBE(AFTER FIVE YEARS brought into the modern world system
SOCIAL MEDIA BECAME POPULAR) and how its dominating stratum is
2012- SMART PHONE (LAMBERT 2015) attracted, pressured, forced, and
sometimes bribed into shaping social
MARSHAL MCLUHAN- THE MEDIA IS institutions to correspond to, or even
THE MESSAGE promote, the values and structures of
 GLOBAL VILLAGE
the dominating center of the system’  GLOBAL CITY - POPULARIZED BY
(1976: p. 9). SASKIA SASSEN 1990
 MEDIA IMPERIALISM-was defined  3 GLOBAL CITY ; TOKYO , NEW
as ‘the process whereby the YORK AND LONDON
ownership, structure,distribution or  GLOBAL VILLAGE - FIRST
content of the media in any one APPEAR IN 1962 PUBLICATION OF
country are singly or together MCLUHAN’S GUTENERG GALAXY;
subject to substantial external THE MAKING OF TYPOGRAPHIC
pressures from the media interests MAN
of any other country or countries  POPULAR USAGE THE
without proportionate EXPRESSION HAS ASSUMED A
reciprocation of influence by the UTOPIAN
country so affected’ (Boyd-Barrett, CONNOTATION( PERPETUAL
1977: p. 117). PEACE ENABLED BY
ELECTRONIC
SOCIAL MEDIA AND COMMUNICATIONS )
GLOBALIZATION  GLOBAL VILLAGE SUGGESTS IS
 300 MILLION MESSAGES ON A STATE OF POLITICAL
FACEBOOK DISPOSSESSIONS RESULTING
 ALMOST 350,000 TWEETS FROM DIFFERENTIAL IN
 Across industries, social SEMIOTIC POWER
media is going from a“nice  GLOBAL VILLAGERS BUT GIVEN
to have” to an essential THE IMBAKANCES OF SEMIOTIC
component of any business POWER(ACCRUING TO
strategy URBANITIES VERSUS RURALITES
 “In just seven years, newsrooms TO GLOBAL NORTH VERSUS
have been completely disrupted by GLOBAL SOUTH AND TO THE
social media. Social media skills LITERATE VERSUS NON
are no longer considered niche, LITERATE)
and solely the responsibility of a CHARACTERISTIC /ATTRIBUTES
small team in the newsroom. OF A GLOBAL CITY
Instead social media affects the 1. BUSINESS ACTIVITY - VARIOUS
way the whole organization runs.” BUSINESSES AND ECONOMIC
 Social media platforms may ACTIVITIES HOSTEDBY A GLOBAL
be the banks of the future CITY (NUMBER MULTINATIONAL
 Social media is shaking up COMPANY HEADQUARTERS SUCH AS
healthcare and public health MC DONALD, STARBUCK)
 Social media is changing how 2. HUMAN CAPITAL- FACILITIES THAT
we govern and are governed COULD HELP PRODUCE HIGHLY
 Social media is helping us LITERATE AND EDUCATED
better respond to POPULATION RESIDING IN THE CITY
disasters(FACEBOOK’S SAFETY (SIZE FOREIGN BORN POPULATION ,
CHECK) QUALITY OF UNIVERSITIES,
 Social media is helping us INTERNATIONAL
tackle some of the world’s SCHOOLS ,INTERNATIONAL STUDENT
biggest challenges, from POPULATIONS)
human rights violations to 3. INFORMATION EXCHANGE -
climate change AVAILABILITY OF INFORMATION AND
 ARAB SPRING- REVOLUTION COMMUNICATION TECHNOLOGIES
OVERTHROW THE LEADER AND FACILITIES HOSTED BY A
 ZIEN AL ABIDINE BEN CITY( MAJOR TV CHANNELS,
ALI( PRESIDENT OF TUNISIA) INTERNET ACCESSIBILTY, NUMBER
 MOHAMED BOUAZIZI- OF INTERNATIONAL NEWS,
SETTING HIMSELF ON FIRE CENSORSHIP, BROAD SUBSCRIBER
(UNREGISTERED CART) RATE )
GLOBAL CITY 4. CULTURAL EXPERIENCE- EVENTS
AND FACILITIES THAT ENABLE
VISITORS AND RESIDENTS TO
EXPERIENCE THE CITY’S UNIQUE
CULTURE NAMELY
 MUSEUMS
 SPORTING EVENTS
 VISUAL AND PERFORMING ARTS
VENUES( CONCERTS , DANCE
SHOWS MUSIC FESTIVALS)
5. POLITICAL ENGAGEMENTS -
NUMBER OF ESTABLISHMENT AND
ORGANIZATIONS THAT HOLD
SIGNIFICANT AUTHORITY AND
INFLUENCE IN LOCAL AND GLOBAL
AFFAIRS NAMELY
 EMBASSIES AND CONSULATES
 INTERNATIONAL
ORGANIZATIONS ( UNITED
NATIONS, WORLD HEALTH
ORGANIZATION AND WORLD
TRADE ORGANIZATION)
 POLITICAL CONFERENCE AND
MEETING
Following the example of British
strategy in Kenya, the global village
can be understood as a mechanism for
pacifying postcolonial agrarian society
by absorbing people made landless by
the relentless expansion of agrarian
capital. The global village—like
villagization—was intended to enfold
dispossessed denizens into the
incipient nation-form and into the
global market, while simultaneously with
holding the modes of semiotic power
required to participate effectively in a
public sphere.
Global villagers were to
exercise the rights guaranteed by law
but in a manner constrained—
shrunken—by semiotic poverty.
Form of semiotic disempowerment
wouldn’t necessarily be recognizable
as poverty, given the semiotic
amplitude that often engulfs the
subject of nanotechnologies.
A battle against the perpetual
conversion of land into capital and
vice-versa (a battle often waged in the
name of environmental justice or
indigenous rights) must therefore be
conceived also as a “battle for
intelligence”.