St.

Peter’s College
Basic Education Department

Sweet Freeze & Rolls

“Life’s Short, Taste the Sweetness”

A Business Proposal

Presented to the Faculty of

Senior High School Department
St. Peter’s College
Sabayle St. Iligan City 9200, Philippines

In Partial Fulfillment
Of the Requirement for the Subject
Entrepreneurship

Fiona Navales
Raeveer Alforque
Sharief Macarimbang Marohombsar Jr.
Aliodin Macaro
Alsuraym Imam
Isnairah Azis

May 2024
 Table of Contents
PAGE
Cover Page ……………………………………………………………………………… i
Approval Sheet.................................................................................................................. ii
Chapter I: Introduction ……………………………………………………………….. 1
Vision
Mission
Company Overview
Chapter II: Executive Summary …………………………………………………....... 2
Chapter III: The Business Proponent: Organizational Chart..................................... 3
Chapter IV: The Target Customers and Main Value Proposition .............................. 6
Location
Chapter V: Market Section ………………………………………………………….... 8
Design of the Product
Product Sketch
Company Logo
Tagline
Marketing Strategy
Chapter VI: Product and Service Offerings ……………………………….....……. 11
Product Line/Offers
Service Offers
Product Sketch Flyers
Chapter VII: Financial Section ………………………………………………....….. 13
Financing Strategy
Capital Fund
Equipment/Materials Needed
Expected Revenue
Sales
Additional Expenses
Revenue
 CHAPTER II

EXECUTIVE SUMMARY

Sweet Freeze and Rolls is a gratifying business that focuses on two mouthwatering

treats: ice scramble and cheese lumpia. We offer tasty ice scramble cheese lumpia made with

pristine and appealing ingredients. Sweet Freeze and Rolls offers a wide range of options and

aims to provide our customers with a refreshing and enjoyable experience. At Sweet Freeze

and Rolls, our goal is to help our customers survive the summer heat and provide a refreshing

home. By flourishing peculiar taste pairings, we strive to provide our customers outstanding

experience.

The company is focus on providing the best quality products, which we ensure meet

our high standards for taste and texture in our sales. We take pride in this fact. Sweet Freeze

and Rolls, is committed to providing exceptional customer service and making our workplace

as welcoming and enjoyable as possible.

Sweet Freeze and Roll aims in maintaining a clean and hygiene environment, along

with encouraging innovation and continuous improvement. Customers can expect an

enjoyable eat experience and we encourage them to adopt nutritional habits.

Overall, Sweet Freeze and Rolls is a company that combines the fun of ice scramble

with the comfort of cheese lumpia, delivering a delicious combination that satisfies the taste

buds of its customers. Sweet Freeze and Rolls’ commitment to quality and personalized

service has established itself as the perfect escape for those looking for a refreshing treat.
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CHAPTER I

INTRODUCTION TO BUSINESS

Vision

To become the leading supplier of premium spring rolls and refreshments in the area

while consistently developing and broadening our product line to satisfy our customer’s

changing needs.

Objectives

Sweet Freeze and Rolls aims to create irresistible treats that blend the coolness of

frozen desserts with the convenience of rolled snacks and offers a delightful variety of flavors

that brings joy and sweetness into every moment, making Sweet Freeze and Rolls a beloved

choice for all occasions.

Mission

To offer high-quality products at affordable prices. Build brand recognition and

customer loyalty. Expand market reach while maintaining product excellence.

Company Overview

Sweet Freeze and Rolls is a company that specializes in the production of ice

scramble and cheese rolls. We ensure that our products are high-quality and made with fresh

ingredients, providing a refreshing treat for consumers. Ice scramble and Cheese Lumpia are

served in an innovative way where our consumers could enjoy our products. Sweet Freeze

and Rolls aims to satisfy a wide range of tastes.

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CHAPTER III
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3.1 Roles and Responsibilities of the Management
1. The Managing Director plays a crucial role in a business, overseeing its overall

operations, strategy, and direction. They are responsible for making key decisions,

managing finances, setting goals, and ensuring the organization’s growth and success.

Additionally, they often serve as the face of the company, representing it to

stakeholders, partners, and the public.

 Face of the Business: Lead the business in their strategic ways. Known in the

field and can be trusted by the public.

 Strategy Making: Able to make strategies in a given situation. Strategies that

could help the business in the midst of crisis.

2. The Production Manager oversees the manufacturing process, ensuring efficiency,

quality, and timely delivery of products. They coordinate tasks, manage resources, and

address any issues that arise during production.

 Manufacturing Process: To ensure that all the products are high quality and

safe to sell. Ensuring that all the ingredients and materials that is used are high

quality.

 Manage Resources: To find ways on how to make the product more eye-

catching and tastier. Find ways on how to make the product more efficient

using all the available resources.

3. An Art Manager typically oversees the artistic direction of a project or organization.

They may coordinate with artists, designers, and other creative professionals to ensure

that the artistic vision is realized effectively and aligned with the project’s objectives.

This can involve tasks such as managing budgets, scheduling, and providing creative

direction and feedback.

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  Setting clear artistic objectives: Defining the artistic direction and goals of

projects in alignment with the overall vision of the organization.

 Quality control: Implementing processes and standards to maintain high-

quality artistic output and ensuring that it meets the organization’s standards

and objectives.

4. A Finance Manager is responsible for overseeing the financial activities and

operations of an organization.

 Financial planning and analysis: Developing financial strategies, forecasts, and

budgets to support the organization’s goals and objectives.

 Budget management: Creating, monitoring, and controlling budgets to ensure

efficient allocation of resources and adherence to financial targets.

5. A Sales Ninja is a metaphorical term for a highly skilled and adaptable salesperson

who excels in various aspects of the sales process, such as prospecting, relationship-

building, and closing deals.

 Negotiation: Skillfully negotiating terms, pricing, and agreements to close

deals that benefit both the customer and the company.

 Product Knowledge: Mastering knowledge about the products or services

being sold to effectively communicate their value proposition to customers.

6. A Customer Support provides assistance and resolve issues for customers before,

during, and after they purchase a product or service.

 Issue Resolution: Resolving customer complaints, concerns, and escalations in

a timely and satisfactory manner to ensure customer satisfaction and retention.

 Feedback Collection: Gathering feedback from customers about their

experiences, preferences, and suggestions for improvement to inform product
development and customer service strategies.
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 CHAPTER IV

TARGET CUSTOMERS AND MAIN VALUE PROPOSITION

The Junior and Senior High School students of St. Peter’s College – Basic Education

Department, together with their teachers, form our target group. Seventh grade (Grade 7)

students are the main target group as they have the highest purchasing power. Seventh grade

students are more likely to love things that are crunchy, cold, creamy or sweet. Quotas can be

used as needed. They may also be impressed by our presentation style and offer to purchase

from us in the first place. They buy as much as they want and don’t care about the weather.

Next is the Eighth grade (Grade 8). Like the seventh graders, they are also avid shoppers.

They usually depend on how our products are presented. Ninth graders are typically

indecisive. They often ask friends and classmates if they should buy something.

The tenth grade (Grade 10) students were given the option of purchasing or not.

Occasionally, they make purchases or express their hopes for the best outcome. This is

because tenth graders can make purchasing decisions. Senior High school students would

rather ask questions and be picky than care about how we present our products. They are also

sensitive to weather. They would rather stay at their rooms, but this could also be our

advantage. To promote our refreshing treats.

When it comes to teachers, we maintain the same number of customers. The difference

is that they buy more or less items depending on the situation, which affects their purchasing

power and is not maintained.

Sweet Freeze and Roll guarantees high quality, healthy, nutritious, incredibly filling,

creamy and crunchy products for our valued customers. We will cooperate to meet customer

requirements. We guarantee that you will not regret after purchasing our products. We strive

to maintain the quantity, quality, and safety of our products even as prices increase.

6
4.1 Location

Sweet Freeze and Rolls is located at St. Peter’s College. It aims to bring refreshment to

the students, faculty, and visitors. Situated at Covered Court of St. Peter’s College, our store

is accessible and visible to all.

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 CHAPTER V

MARKET SECTION

5.1 Design of the Product (Logo)

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5.2 Product Sketch

A. Cheese Rolls

B. Scramble

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5.3 Company Logo

5.4 Sweet Freeze and Rolls Tagline

“Life’s Short, Taste the Sweetness.”

5.5 Marketing Strategy

1. Social Media Engagement - Leveraging platforms to showcase products and engage

with customers.

2. Loyalty Programs – Rewarding repeat customers with discounts and exclusive

offers.
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CHAPTER VI

THE PRODUCT AND SERVICE OFFERINGS

6.1 Product Line

Sweet Freeze and Rolls serve its special and delicious ice scramble and cheese lumpia

with different looks.

1. Frosty Fusion

• Classic Ice Scramble – Refreshing scramble serve with a choice of toppings

such as chocolate syrup, condense, and milk.

• Customized Ice Scramble – Personalized ice scramble where customers can

choose their preferred flavor and toppings.

2. Savory Rolls

• Classic Cheese Rolls – Crispy cheese rolls served with cheesy sauce.

6.2 Service Offers

Sweet Freeze and Rolls is committed to provide excellent services to the customers. It

has this following services:

1. Catering Services: Customers are allowed to choose what kind of catering they want.

Where they want their order to be delivered or personally buy it.

2. Flavor and Toppings: Customers are allowed to personally choose what flavor and

toppings they want for frosty fusion.

3. Discounts: We offer discounts to those first buyers to attract other customers and also

to retain the existing ones.

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6.3 Product Sketch Flyers

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CHAPTER VII

FINANCIAL SECTION

7.1 Financing Strategy

1. Initial Investment – Personal funds from founders to start operations.

2. Supplier Credit and Trade Credit – Negotiating favorable payment terms with

vendors to ease cash flow constraints and conserve capital.

7.2 Capital Fund

After calculating all the cost of the material and ingredients that are needed for our
product, we came up with this amount.

MEMBERS AMOUNT
Fiona Navales ₱200.00
Raeveer Alforque ₱200.00
Sharief Macarimbang Jr. Marohombsar ₱200.00
Aliodin Macaro ₱200.00
Alsuraym Imam ₱200.00
Isnairah Azis ₱200.00
TOTAL: ₱1,200.00

7.3 Equipment/Materials Needed

A. Materials/Needed for Ice Scramble
INGREDIENTS QUANTITY AMOUNT
White Sugar 2 2×₱75.00= ₱150.00
Condensed Milk 3 3×₱45.00= ₱135.00
Chocolate Syrup 1 ₱75.00
Sprinkles 1 ₱75.00
Marshmallow 1 ₱50.00
Ice 20 20×₱2.00= ₱40.00
Milk Powder 1 ₱50.00
Scramble Powder Ube 1 ₱100.00
Scramble Powder Chocolate 1 ₱100.00
TOTAL ₱775.00
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EQUIPMENTS QUANTITY AMOUNT
Cooler 2 Rent for 2= ₱25.00
Ice Crasher 1 Rent= ₱20.00
Plastic Cups 3 3×₱50.00= ₱150.00
Plastic Spoons 2 2×₱15.00= ₱30.00
TOTAL ₱225.00

Total Amount for Ice Scramble: ₱775.00 + ₱195.00= ₱970.00

SIZING PRICING (Base on the Total Amount)

Small ₱15.00
Medium ₱20.00
Large ₱25.00

B. Materials/Needed for Cheese Lumpia

INGREDIENTS QUANTITY AMOUNT
Lumpia Wrapper 2 2×₱15.00= ₱30.00
Cheese 1 ₱75.00
Oil 1 ₱30.00
TOTAL ₱135.00

EQUIPMENTS QUANTITY AMOUNT

Stove 1 Rent= ₱50.00
Plastic Cups 1 ₱25.00
TOTAL ₱75.00

Total Amount for Cheese Lumpia: ₱135.00 + ₱75.00= ₱210.00

QUANTITY PRICING (Base on the Total Amount)

3 ₱10.00

Total Amount for Cheese Lumpia and Ice Scramble: ₱970.00 + ₱210.00= ₱1,180.00
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7.4 Expected Revenue
Based on the total cost of our products and the estimated profit, we have this outcome:
Estimated profits according to the number of scramble and cheese lumpia:
30 pieces of Small Scramble × ₱15.00 ₱450.00
30 pieces of Medium Scramble × ₱20.00 ₱750.00
30 pieces of Large Scramble × ₱25.00 ₱750.00
3 for ₱10.00 × 30 (3 for ₱10.00) ₱300.00
TOTAL: ₱2,250.00

Expected Profit = Expected Revenue – Expenses

Profit = ₱2,250.00 – ₱1,180.00

Profit = ₱1,070.00

Therefore, the estimated profit for Sweet Freeze and Rolls is ₱1,070.00.

7.5 Sales (During the Business Expo)

A. Day 1 of Business Expo (Sales)

PRODUCT QUANTITY AMOUNT SALES

Small Ice Scramble 16 ₱15.00 16×₱15.00= ₱240.00
Medium Ice Scramble 20 ₱20.00 20×₱20.00= ₱400.00
Large Ice Scramble 25 ₱25.00 25×₱25.00= ₱625.00
Cheese Lumpia 20 3 for ₱10.00 20×₱10.00= ₱200.00
Combo 20 ₱30.00 20×₱30= ₱600.00
TOTAL ₱2,065.00

B. Day 2 of Business Expo (Sales)

PRODUCT QUANTITY AMOUNT SALES

Small Ice Scramble 18 ₱15.00 16×₱15.00= ₱270.00
Medium Ice Scramble 20 ₱20.00 20×₱20.00= ₱400.00
Large Ice Scramble 28 ₱25.00 28×₱25.00= ₱700.00
Cheese Lumpia 20 3 for ₱10.00 20×₱10.00= ₱200.00
Combo 25 ₱30.00 20×₱30= ₱750.00
 TOTAL ₱2,320.00
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7.6 Additional Expenses

A. Day 1 Expenses

INGREDIENTS QUANTITY AMOUNT

Plastic Spoon 2 2×₱20.00= ₱40.00
Oil 1 ₱30.00
Ice 20 20×₱2.00= ₱40.00
TOTAL ₱110.00

B. Day 2 Expenses

INGREDIENTS QUANTITY AMOUNT

Plastic Spoon 3 3×₱20.00= ₱60.00
Condense Milk 1 ₱60.00
Milk Powder 1 ₱75.00
Cheese 1 ₱55.00
Ice 20 20×₱2.00= ₱40.00
Lumpia Wrapper 3 3×₱15.00= 45.00
TOTAL ₱335.00

7.7 Revenue (During the Business Expo)

A. DAY 1: Sales – Expenses = Revenue

(Day 1 Total Sales) = ₱2,065.00 - (Day 1 Expenses) = ₱110.00 = ₱1,955.00

B. DAY 2: Sales – Expenses = Revenue

(Day 2 Total Sales) = ₱2,320.00 – (Day 2 Expenses) = ₱335.00 = ₱1,985.00

C. Total Revenue

Day 1 Revenue + Day 2 Revenue = Total Revenue

₱1,955.00 + ₱1,985.00 = ₱3,940.00

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D. Total Profit

Profit = Revenue – Expenses

Profit = ₱3,940.00 – ₱1,180.00

Profit = ₱2,760.00
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